Fuel Lines
SEPTEMBER 19, 2018
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from the largest content marketing event in the world.
AdPulp
SEPTEMBER 16, 2018
Do you know what ghosting is? It started with online dating, but the practice of disappearing in the middle of a project you’re working on, or a job interview you’re in the middle of, is now widespread. It’s a sickening trend and its end is not now in sight. The LinkedIn post I made about […]. The post Oddly, Workplace Ghosting Is The Trend That Reveals appeared first on Adpulp.
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More About Advertising
SEPTEMBER 17, 2018
“Just Do it” is a rallying cry in Nike’s latest instalment of its 30-year celebration of its famous slogan. The campaign began with controversial American footballer Colin Kaepernick but this one is a diversity number, featuring lots of sportswomen you probably haven’t heard of. Although Serena Williams is in there somewhere, not bashing up an.
Advertising to Baby Boomers
SEPTEMBER 19, 2018
A quick comparison of NostraChuckus’ Crystal Ball of Common Sense and the new Apple Watch : Our Pick : NostraChuckus’ Crystal Ball of Common Sense While both offerings are worthy, we prefer The Crystal Ball because it actually told the future of the Apple Watch: NostraChuckus in 2014 : Never Leave The Hospital! Health Tech Wearables, Implanted Chips … Wired ‘n Monitored will create a whole new disorder for the mental health industry.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
SEPTEMBER 20, 2018
Consistently, mobile marketing professionals struggle to accurately target their ideal customers, even through location based mobile ads. According to one recent report, which surveyed 2,000 marketers, 60 percent of respondents said they experienced difficulties with finding and reaching target audiences through mobile ads. LEARN MORE However, when done right, location based mobile ads can yield huge dividends for marketers, far greater than anything from word of mouth, content marketing or soci
AdPulp
SEPTEMBER 20, 2018
Alamo Drafthouse invited writers, actors and filmmakers from all over the United States to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: Urging American citizens to vote. The winning PSA in the Filmmaking Frenzy for America contest will now screen nationally at Alamo Drafthouse Cinemas and online until […].
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All About Advertising Law
SEPTEMBER 20, 2018
Readers of this blog often learn how the government regulates modern instruments for customer engagement – social media, texting campaigns, e-commerce sites, the use of influencers, and more. Old habits die hard, however, and many marketers continue to use the U.S. Postal Service to connect with consumers. When those mailers want to reach a large audience, Marketing Mail (formerly known as Standard Mail) may be the answer.
InMobi
SEPTEMBER 19, 2018
WATCH VIDEO It’s now well known that app publishers can maximize their revenue through in-app advertising, but some of the mechanics behind the scenes within an in-app ad auction are not always well known about among the app developer community. Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics.
AdPulp
SEPTEMBER 21, 2018
Virginia is for lovers. It has been for 50 years, ever since Virginia Tourism first coined their now famous slogan. Given how torn up the nation is today and how far we are from loving one another, this new work from The Martin Agency and Virginia Tourism is timely and necessary. Get ready to feel […]. The post Share What You Love In Virginia appeared first on Adpulp.
More About Advertising
SEPTEMBER 18, 2018
If the furore over fake news and brand safety has taught us anything, it’s that trust is set to be the major factor determining where the advertising money goes in future. Impartial, well-funded news was always supported by advertising revenues until social media came along and disrupted all that. And after the heady rush which.
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All About Advertising Law
SEPTEMBER 18, 2018
Consumer surveys play an increasingly important role in advertising law, whether it’s a Lanham Act case, a regulatory or self-regulatory matter, or internal counseling. Yet consumer surveys can also be a trap for the unwary. On Thursday, September 20, join Venable’s Randy Shaheen , as well as Jacqueline Chorn and Jason Och , experts from Applied Marketing Science , for a webinar that will unpack some of the mysteries surrounding the design and implementation of consumer surveys.
InMobi
SEPTEMBER 18, 2018
Last week was DMEXCO 2018, one of the premier mobile marketing and advertising conferences for EMEA (Europe, the Middle East and Africa) and the rest of the world. Trends and discussions coming out of DMEXCO often highlight the major trends in all things mobile for the next 12 months, and we were excited to be in the thick of the action again this year.
More About Advertising
SEPTEMBER 17, 2018
Two Sindy dolls get the last word in Mother’s last ad for Moneysupermarket, which takes the form of a tribute to Ridley Scott’s classic 1991 movie, Thelma & Louise. Just like in the film, the two main characters drive away from suburbia in search of freedom, and finish by triumphantly soaring off a cliff together.
More About Advertising
SEPTEMBER 16, 2018
What’s the “next big thing” at London Fashion Week? Well, it’s got nothing to do with hemlines or colour palettes – this season it’s all about the stealth breast pump, if femtech firm Elvie is to be believed. Elvie launched a new breast pump at the weekend by sending model Valeria Garcia down the catwalk.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
SEPTEMBER 21, 2018
The UK Effie Awards, which purport to reward ad effectiveness, has announced its winners and they are: Aldi and John Lewis tied as UK Marketers of the Year; adam&eveDDB (John Lewis’ agency) as Agency of the Year and Lidl and agency TBWA (below) as winner of the UK’s first Grand Effie. As ever with such.
More About Advertising
SEPTEMBER 20, 2018
Peter Brown is CEO of CRM agency Prophecy Unlimited, based in Bristol. Prophecy Unlimited, the result of a merger between EMO Unlimited and The Real Adventure employs 200 people on clients including Toyota, Costa, Danone and BMW. Unlimited Group, now privately owned, is the former quoted UK marcoms group Creston. Desert Island Ads I cycle.
More About Advertising
SEPTEMBER 18, 2018
Wieden+Kennedy has been shuffling the deck chairs in Portland although in its case the liner seems to be sailing serenely on. CCO Colleen DeCourcy and Tom Blessington, who’s returning to the agency after a year at YouTube, are its new co-presidents with predecessors Dave Luhr and long-time creative boss Susan Hoffman moving into chair roles.
More About Advertising
SEPTEMBER 17, 2018
Perhaps it’s because we only see the crème of the crop, but it seems like French agencies have a particular talent for romantic, uncomplicated storytelling. This feelgood spot for global retailer Intersport is no exception. It stars a young woman who wants to impress a handsome runner she sees on her way to work, and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 21, 2018
Sir Martin Sorrell’s new S4C business empire hinges on creative production agency MediaMonks, hailed as a way for clients to skip creative agencies by cutting to the quick quicker. It’s signed up Apple subsidiary FileMaker so that’s a pretty good start to life under SMS ownership. Here are two new films. Hmm. Aren’t hysterical executives.
More About Advertising
SEPTEMBER 21, 2018
Here’s an ad that knowns its target audience: anyone who has ever felt defeated by the prospect of DIY. Which has got to be most of us. WCRS breathes new life into the “You can do it when you B&Q it” line, turning it into a Nike-style empowerment message, but with a sense of humour.
More About Advertising
SEPTEMBER 21, 2018
The UK has a big new multi-media player, Global Media & Entertainment, the owner of Capital, LBC and Classic FM radio stations, is buying out of home companies Primesight and Outdoor Plus. Primesight turns over about £60m with Outdoor Plus (below) roughly half its size. Global is believed to be paying £200m for the two.
More About Advertising
SEPTEMBER 20, 2018
It’s always good to see some nice new posters and Atomic has produced such a campaign for the Royal Opera House in London, using what it claims is a revolutionary new imaging process that allows photographers, in this case Giles Revell, to capture the shape and ‘colour’ of movement. Atomic ECD Dave Henderson says: “We.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
SEPTEMBER 20, 2018
Anyone old enough to remember the notorious “gnomes of Zurich,” the Swiss bankers blamed by Labour politicians for a string of economic disasters? Well the gnomes wear slick suits these days and lots of them work for giant Swiss bank UBS, forever in hot water with the US authorities over their very Swiss approach to.
More About Advertising
SEPTEMBER 19, 2018
Heineken isn’t “opening our world” any more it’s just saying “That’s Heineken,” as clear a sign as you’ll get that you can’t say anything about booze any more. As Champions League sponsor it has lots of opportunities to show people gathering around a Heineken (and the match) and here’s a typically good natured offering from.
More About Advertising
SEPTEMBER 19, 2018
More football, where would creative agencies be without football? Video game FIFA 19 is launching its new iteration courtesy of adam&eveDDB and this one certainly isn’t out of the agency’s song book. It fact it’s verging on the excitable. So we have a cast of famous footballers inhabited by gamers, who are better at it.
More About Advertising
SEPTEMBER 19, 2018
When top Swedish creative shop Forsman & Bodenfors joined MDC Partners a couple of years ago we noted it was a high risk strategy and events seem to be bearing this out. Originally F&B was to be combined in an alliance with MDC’s Crispin Porter+Bogusky (CP+B) itself struggling to cope with life after Alex Bogusky.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 18, 2018
As WPP pivots its offering to reflect life after Sorrell, much has been made of the potential breakup of his sprawling empire, its data division, Kantar in particular. A sale of Kantar as well as some the treasure trove of smaller investments would no doubt be welcomed by many shareholders, signalling change and raising capital.
More About Advertising
SEPTEMBER 18, 2018
Is more changing of the guard afoot among the holding companies? Campaign reckons that Interpublic CEO Michael Roth (below) has told the board he’s planning to step down (Roth is 72 and due to retire at 75) and notes that Omnicom CEO John Wren (66) has added the title of chairman which might leave the.
More About Advertising
SEPTEMBER 18, 2018
Adam&eveDDB doesn’t just do emotion, as in its recent debut for the National Lottery, but it’s rather good at simplicity too – one might even say the ‘brutal simplicity of thought’ so beloved of M&C Saatchi. The two aren’t mutually exclusive of course. Anyway here it is for Highways England telling us not drive too.
More About Advertising
SEPTEMBER 16, 2018
You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is returning to this trusty venue to launch Axe Music in a new campaign from 72andSunny Amsterdam. But this one is stuffed with an array of musical totty (to suit all preferences). Don’t try this down.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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