Ad Espresso
OCTOBER 2, 2018
Instagram has 1 billion monthly active users. 500 million of those users are engaging daily on the platform. And they’re not just engaging with their very best of friends. They’re engaging with brands, too, 10x more than they do on Facebook. Since 60% of users are discovering new products on Instagram and more than 200 Read more.
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OCTOBER 1, 2018
By Fred Smith A man named Ken Segall recently branded Apple’s current marketing as “vanilla,” and that is a very big deal. Why? Because, along with Steve Jobs, he is the man credited with creating the iconic “Think Different” marketing campaign during his time as creative director of TBWA, as well naming the ‘iMac.
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Gods of Advertising
OCTOBER 2, 2018
Before I was offered a new job, I visited a lot of agencies. Typically, I met with people representing the management team. It was a gauntlet. But I always expected a positive reception, from both the interviewers and myself. However, that was not always the case. At one agency, a number of the folks I met were down on their company and told me so. There were politics.
AdPulp
OCTOBER 1, 2018
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, […]. The post Anna Kendrick Expects Better appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
OCTOBER 4, 2018
Programmatic media buying has been a boon for digital advertising, but that doesn’t mean problems with programmatic advertising are nonexistent. Despite the many benefits programmatic brings to the table - increased efficiency, less human error and less manual effort, for starters - many media buyers are reticent to commit their digital ad dollars to programmatic channels.
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OCTOBER 1, 2018
I don’t know Bob Greenberg. I’ve never met the bloke, never worked for him and never had him over for dinner. We’re not mates. I’m pretty sure the closest we’ve come to connecting is being in the same room together. I think that’s probably the way it should be with heroes. To call the person.
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All About Advertising Law
OCTOBER 4, 2018
What does it mean when the National Advertising Division refers a case to the Federal Trade Commission? At this year’s NAD Annual Conference, Mary K. Engle, the associate director of the FTC’s Division of Advertising Practices , and NAD director Laura Brett sorted fact from fiction about NAD referrals and shared their perspectives from both sides of the process.
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OCTOBER 4, 2018
Campaign has just produced its list of the best 20 British agencies (to mark the mag’s 50th birthday) and it’s hard to argue with its choices although one might question to decision to include media agencies. Not that they haven’t transformed the business but it is like comparing apples with pears. Anyway top of the.
More About Advertising
OCTOBER 2, 2018
October is breast cancer awareness month, which often inspires some memorable work to promote the cause. Mortierbrigade in Belgium has put adolescent girls in the spotlight, with a film featuring eight teenage girls, reflecting the one in eight women who will be afflicted by breast cancer. The ad reminds women of a time when they.
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OCTOBER 5, 2018
Chicken shops have inexplicably become a cultural phenomenon: hundreds of thousands of people (yes, really) watch the Chicken Connoisseur touring London “restaurants” in search of the “pengest munch” on YouTube, and then buy the t-shirt and read the book.
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More About Advertising
OCTOBER 1, 2018
Renault is moving to a bespoke agency consisting of long-term creative partner Publicis and Omnicom’s OMD, brand and marketing head Bastien Schupp has told The Drum. Schupp says he considered bringing the whole caboodle in-house but decided against because of the difficulty of attracting and retaining talent. The two complementary units will work side by.
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OCTOBER 5, 2018
Why are so many brands hopping on the wellness treadmill, and do customers even care? Weight Watchers has relaunched as WW. People are still going to call it Weight Watchers – ‘double u double u’ is a phonetic nightmare, and ‘wuh wuh’ makes you sound like a baby. So why? With the aim of moving.
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OCTOBER 4, 2018
More white smoke has emerged from new WPP CEO Mark Read’s lair: Wunderman UK group CEO Stephan Pretorius is to be the holding company’s first chief technology officer – charged with cozying up to Abode, Facebook, Google et al – while Lindsay Pattison, chief transformation officer and formerly head of Maxus, is to be chief.
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OCTOBER 5, 2018
Nils Leonard’s Uncommon Creative Studio has its biggest project to date, the launch of a new teenie clothing brand Collusions with online giant Asos. Uncommon helped to devise the brand – which ticks all the ethical boxes, no fur coats – and is doing the promotion although Asos owns it all (bet there was a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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OCTOBER 5, 2018
Sometimes the job of advertising isn’t to make a big splash in social media or pick up buckets of awards. It’s to bring useful information to people in a sensible and amiable way. Which this campaign from Havas London for morning after pill ellaOne (now available without a prescription) does. Aimed at “empowering women who.
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OCTOBER 5, 2018
A new TV campaign for Honda from Wieden+Kennedy is something to look forward to: client and agency have produced some the best in the genre going back 20 years. The inspired quirkiness of’Grrr’ and others is long gone though, sadly. Cars these days are positioned as either a mobile-enabled gadget on wheels or a means.
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OCTOBER 5, 2018
Agency Spy’s Revolving Door feature is spinning at dizzying speed these days as US creative agencies appear to be experiencing a cull of ferocious proportions. Today we have Publicis closing Leo Burnett Chicago’s Greenhouse production unit, CP+B closing its LA office after 17 years and, more significantly perhaps, new Omnicom-owned DDB US boss Paul Gunning.
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OCTOBER 4, 2018
Apple, Google, and Amazon are the three most valuable brands in Interbrand’s 2018 Best Global Brands report. Now in its 19th year, the report’s 2018 theme is “Activating Brave.” The top three includes two of the world’s first $1trillion companies, according to stock market valuations. These, it should be noted, produce an estimate of future.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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OCTOBER 4, 2018
Three makes a trend, as they say, and three WPP agencies have announced new “divisions” in recent weeks, aimed at giving clients a reason to work with them other than just buying media or making ads, which provide diminishing returns in the digital era. Wavemaker’s new Precision offering claims to help clients make their technology.
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OCTOBER 3, 2018
After decades without him KFC’s Colonel Sanders is all over the place, most notably in Wieden+Kennedy’s big budget campaign in the US. Sid Lee Paris has also exhumed the good ol’ boy for a zippy promotion for KFC’s all-chicken Double Down Maxx “sandwich.” Not sure that this more modest effort isn’t the best yet from.
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OCTOBER 3, 2018
We’ve been saying for years that creative agency brands will be culled although not many people expected Y&R to be subsumed so brutally into WPP’s digital network VML – to create new agency VMLY&R. Other WPP brands are rumoured to be heading for the same fate: JWT with Wunderman (although Wunderman appears to be operating.
More About Advertising
OCTOBER 3, 2018
The contextual comeback – why advertisers must take advantage The concept of ‘contextual advertising’ is certainly not new. However, despite having been on marketers’ radars for some time, a number of recent events have given this form of targeted marketing more precedence in marketing strategies – especially as advertisers are increasingly competing for attention in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 3, 2018
WPP’s Wavemaker media agency – a combo of MEC and Maxus – is trying hard to find a new identity to go with its groovy new name (supposed to be groovy anyway) and it’s now starting a “digital transformation unit” called Precision to help clients with, er, digital transformation. Wavemaker Precision will be headed by.
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OCTOBER 2, 2018
Enid Blyton’s Famous Five are back on duty for Great Western Railway and adam&eveDDB, this time with a stage villain to pursue all over the west country. He’s in a taxi, they’re on the train – making the point that the train is quicker (unless you’re traveling with certain other operators). GWR has some new.
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OCTOBER 2, 2018
Publicis Groupe’s new UK country manager Annette King, who left WPP’s Ogilvy Group last year, has announced her new management team and it’s a case of “here come the girls.” Former colleague OgilvyOne CEO Jo Coombs, is COO, OMD Worldwide’s Anna Campbell is chief growth officer and new head of talent is Paula Cunnington from.
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OCTOBER 2, 2018
You don’t see many of these these days, an extended comedy sketch doubling as advertising, featuring a vicar at an unusual funeral. You expect Peter Cook and Dudley Moore (were they still us) to jump out of the bushes any moment. It’s from Krow Communications for the extended Fiat 500X, positing that it’s the car.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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OCTOBER 1, 2018
September was pretty good for new ads, first up is WCRS (having a stellar year) for charity Women’s Aid, the latest in a striking campaign. Literally in this clever spin on cinema film classification. ? French agencies appear to have a monopoly on feel good storytelling at the moment and new contender Marystone excels with.
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OCTOBER 1, 2018
Opel/Vauxhall has picked McCann to handle its European ad account from a new base in Frankfurt. Opel/Vauxhall is now owned by Peugeot and Citroen owner PSA which bought it from General Motors in 2017. McCann pitched against German incumbent Scholz & Friends plus Havas and Publicis. Mother handles Vauxhall in the UK, for now anyway.
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OCTOBER 2, 2018
Ogilvy UK CSO Kevin Chesters (below) has quit, hard on the heels of agency CEO Charlie Rudd, Jo Coombs head of OgilvyOne who’s teaming up again with new Publicis Groupe UK country manager Annette King, production head Clare Donald and CCOs Mick Mahoney and Emma de la Fosse who’s gone to Publicis’ Digitas. New Ogilvy.
All About Advertising Law
OCTOBER 3, 2018
What is an autodialer under the TCPA? That’s a good question and one with which courts across the country are struggling as much as Charles Darnay struggled with his aristocratic heritage leading up to the French Revolution. My memory of the CliffsNotes to the Dickens classic aside, fortunately, the Federal Communications Commission (“FCC”) is, as its Chairman recently described it, “poised” to provide clarity on what types of devices fall within the definition as p
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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