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OCTOBER 9, 2018
The judges’ decision was unanimous: Bartle Bogle Hegarty won the 2018 IPA Effectiveness Grand Prix for its work with Audi, a client of the agency since its launch in 1982. BBH – which also won Effectiveness Company of the year thanks to more awards for Barclays, Virgin Media, Weetabix and IAG – was active on.
AdPulp
OCTOBER 11, 2018
How would you feel if you were running for Senate in Texas and one of the state’s top film directors stepped up and made you an awesome commercial? You’d be stoked beyond belief, am I right? Before you answer that, let’s have a closer look at the commercial from Richard Linklater, director of Slacker, Dazed […]. The post Come on…Ted appeared first on Adpulp.
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AdGlow
OCTOBER 11, 2018
In 2008 Adglow was founded by Jorge Rincon and Juan Dominguez. At the time, no one had any idea that the business would grow to serve dozens of different global markets, employing hundreds of people and working to deliver thousands of advertising campaigns.
InMobi
OCTOBER 9, 2018
Have you ever wondered, how does in-app advertising work? What goes on behind the scenes to make mobile advertising happen today? Then this guide is for you. Learn More about Mobile In-App Advertising Introducing the Digital Marketing Players in Mobile App Advertising In the past, advertisers would communicate directly with app developers and publishers whenever they wanted to run an in-app ad campaign.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
OCTOBER 10, 2018
If we could stand back from the world and look backwards and forwards we might get a clearer perspective of what is happening in the world of advertising and marketing; to some not a particularly worthy consideration for intelligent people but on the other hand a key pursuit of commerce as we understand it today.
AdPulp
OCTOBER 8, 2018
Berto O’Rourke is the punk rock candidate. He rides a skateboard, curses frequently and in his first debate with The Cruzmobile, he dropped a Clash reference on live TV when referencing his opponent. He’s working for the clampdown and the corporations and the special interests. He’s not working for the people of Texas. Beto is […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 8, 2018
This year, we were thrilled to again attend Advertising Week New York. This year, instead of being in multiple places in the heart of Times Square, the event took place in one central location: at a movie theater on the Upper West Side. We had a great time, meeting with senior industry leaders and learning from the best and brightest in the advertising space.
More About Advertising
OCTOBER 10, 2018
The UK seems to have gone baking mad since Great British Bake Off (is this why we’re all getting so fat?) and Irish liqueur brand Baileys is trying to get in on the act with its first global digital campaign through new agency VMLY&R. You thought Baileys was a drink but actually it’s also a.
AdPulp
OCTOBER 10, 2018
Did you know that SodaStream is the No. 1 sparkling water brand in the world in terms of volume consumption? PepsiCo recently acquired the company for $3.2 Billion. For the company’s CEO, reducing the use of plastic bottles is more than a cause, it’s a religion. “More than 8 million tons of plastic goes into […]. The post SodaStream Imagines A Plastic-Free Ocean appeared first on Adpulp.
AdGlow
OCTOBER 8, 2018
It’s been a decade since Adglow first opened it’s doors. In that time, partnerships have been formed, thousands of social advertising campaigns have been delivered and countless client relationships around the world have flourished. Here’s a look back at Adglow’s journey so far, with some special messages from our staff. "Since I joined Adglow (then ADTZ) what I liked most were the staff.
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Advertising to Baby Boomers
OCTOBER 9, 2018
It’s been a banner year for NostraChuckus , famed Soothsayer of The Mundane and The Obvious. However, even he could not have predicted such a banner year for himself: 09 January 2018 2018: The Year of Big … Advertisers will finally follow simple common sense, something a certain seer has been urging for years … 26 MARCH 2018 NostraChuckus’ Crystal Ball of Common Sense has spot-on prognosticated what would come true in 2018 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer
More About Advertising
OCTOBER 8, 2018
Omnicom’s BBDO has won the Ford creative account with Wieden+Kennedy, which is handling Ford’s fall ad campaign, retained as a roster partner (which should keep BBDO on its toes). WPP, which has handled Ford for decades through JWT and Ogilvy and latterly bespoke agency GTB (Global Team Blue, left) misses out although it’s going to.
AdPulp
OCTOBER 8, 2018
Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […]. The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.
All About Advertising Law
OCTOBER 8, 2018
On September 20, 2018, the FTC and Utah Department of Commerce held a symposium in Salt Lake City, Utah, discussing, among other things, how the two work together to combat consumer fraud in various areas. The panels provided a unique insight into how law enforcement agencies coordinate and their respective priorities. Below are two key takeaways from the various panels.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
OCTOBER 10, 2018
San Francisco agency Erich & Kallman has created a two-minute plus public service announcement where US television host Mike Rowe gets an actual prostate exam from his real doctor on camera. The spot, for non-profit ZERO – The End of Prostate Cancer, will run on social media beginning October 10. The PSA will live on.
More About Advertising
OCTOBER 12, 2018
S4C founder and boss Sir Martin Sorrell says he wants to add media analytics and data to the content business he’s already acquired by buying MediaMonks and one name appearing in the frame – which would seem to cover both – is MiQ, formerly Media IQ. Founded by Gurman Hundal and Lee Puri (below), MiQ.
More About Advertising
OCTOBER 10, 2018
WPP’s new country manager Karen Blackett (below) has been appointed by UK PM Theresa May as a “race equality business champion.” The estimable Blackett, formerly boss of WPP’s giant media agency MediaCom in the UK, has been chosen by the The Race at Work Charter, run b Prince Charles’ responsible business network. WPP is also.
More About Advertising
OCTOBER 11, 2018
Martin Sorrell has maintained the love of a good analogy that he famously developed while CEO of WPP. He used them freely as he pronounced on the future of ad agency holding companies and the state of WPP during an interview at the Festival of Marketing in London. The former CEO of WPP — and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 12, 2018
The&Partnership’s AllTogetherNow (ATN) is running its first digital-based campaign for big new client Avon. The message is that Lip Tattoo is designed for “wherever the night takes you” – which is a bit cheeky for Avon. Actually it means it’s long-lasting. The campaign roll out across VOD, digital out of home, display and social including.
More About Advertising
OCTOBER 10, 2018
Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United Airlines, now WPP’s Mindshare has lost American Express media to Interpublic’s UM. It could be.
More About Advertising
OCTOBER 12, 2018
Production giant Williams Lea Tag has bought Toronto-based digital content and social agency THP. THP operates in North America, the UK and Europe. It is WLT’s second buy since it was bought by private equity firm Advent International. Last month it bought UK digital production house Taylor James. THP (below) works on over 600 consumer.
More About Advertising
OCTOBER 9, 2018
WPP is putting a brave face on its loss of the Ford creative account, telling the world it’s been appointed as Ford’s “activation” agency. This includes dealer advertising (so-called Tier Two), PR, production, Ford work with a partner in China and media. Substantial no doubt – and the company has taken issue, rightly perhaps, with.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 8, 2018
Publicis boss Arthur Sadoun and Publicis Media head Steve King have landed another big name – pharma giant GSK’s $1.8bn global media account. The business moves from WPP’s MediaCom and Mindshare and Omnicom’s PHD. GSK reviews its media every three years. It’s not good news for either of the losing holding companies obviously, specifically new.
More About Advertising
OCTOBER 12, 2018
Saw this on TV so no idea which agency did it: It’s for Amazon, “a big collection of small businesses” it says, featuring Glasgow’s Shearer Candles which operates from one shop. But it’s always open on Amazon… Big shot Bezos doing something for the little guys. Helps if you’re a Canned Heat fan, of course.
More About Advertising
OCTOBER 12, 2018
Ogilvy UK has unveiled most what is to be its new leadership under CEO Michael Frohlich, led by new chief customer officer Clare Lawson (MD in old language one supposes). Lawson is hailed as the agency’s first such CCO although former Ogilvy & Mather CEO Charlie Rudd was briefly that before he decided he didn’t.
More About Advertising
OCTOBER 12, 2018
With the data merchants busily taking over ad agencies, especially at WPP (VML’s absorption of Y&R, Michael Frohlich’s new model army at Ogilvy) there’s much speculation along the lines of, “Can they actually make ads?” WPP’s Wunderman, former home of new WPP CEO Mark Read, finds itself in the BT Sport TV chair for some.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 12, 2018
Here’s an ad that should appeal to Royal plant whisperers everywhere (Gloucestershire anyway), for Beck’s Soundpils, a limited edition beer that lets you talk to the actual hops courtesy of a Beck’s booth. By Germany’s Serviceplan International, part of its ‘You make it legendary’ campaign for Beck’s. AB InBev marketing manager Susanne Koop says: “Using.
More About Advertising
OCTOBER 10, 2018
Burger King – which says it still believes in agencies rather than bespoke teams, good for them – is riding to the rescue of redheads in Argentina. Why? They’re deemed to be bad luck, prompting men who see them to grab their (own) left testicle and women their left breast. So Burger King, which obviously.
More About Advertising
OCTOBER 10, 2018
MulllenLowe London has landed a significant win, the Co-op Bank, the UK’s seventh larges lender. It is believed to have pitched against Leo Burnett, the Co-op’s supermarket agency, and Mother in a review run by Murphy Cobb. The Co-op Bank is no longer part of the Co-operative movement, going into private ownership following a capital.
More About Advertising
OCTOBER 10, 2018
This is Amazon Prime Video’s first real brand advertising campaign, and it cleverly taps into the box set bingeing culture by imagining what might happen when a viewer gets too immersed in a show. A downtrodden woman learns to be more assertive in the style of Vikings’ badass warrior queen, a defeated dad recaptures his.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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