More About Advertising
OCTOBER 18, 2018
New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An initiative to combine brand advertising on social media platforms with Full Motion Digital Out of.
AdPulp
OCTOBER 13, 2018
Did you know that one in five people living in the U.S. experience some form of mental illness? For people working in creative professions, the number is even higher. Yet, 63% don’t get the support or help they need. Primarily due to the stigma associated with it. To shed light on this jarring statistic and […]. The post David&Goliath Helps To De-Stigmatize Mental Illness, Provides Staff A Mental Health Day appeared first on Adpulp.
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illumin
OCTOBER 18, 2018
This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and over 98,000 attendees. We thought this was a brilliant location as the attendees were able to easily get from session to session, and what a fantastic use of the cinema!
InMobi
OCTOBER 17, 2018
'Tis the season again. India is gearing up for the festivities and mobile is set to play a major role in discovery, research and shopping. Check out the latest insights that we have for you in partnership with AppsFlyer, on how app marketers can build a smarter mobile marketing strategy.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
OCTOBER 15, 2018
Aussie agency Cummins & Partners has invented Grant – whom you may recognise from a big Cannes award winner – for a Melbourne awards show. Grant is designed to cope with the strains and stresses of modern agency life. Like the cornflakes and wine. MAA creative scale: 7.
AdPulp
OCTOBER 18, 2018
I can’t understand why no one wants to visit Nebraska. State Tourism Director John Ricks told the Omaha Wolrd Herald that Nebraska has consistently ranked as the “least likely state” tourists plan to visit. The research showed that people weren’t aware of Nebraska’s destinations, and even the state’s residents often say “there’s nothing to do […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
OCTOBER 16, 2018
Before getting any app off the ground, it helps to have the ideal mobile app monetization strategy selected right from the get-go. That way, app revenue is well ingrained in the user experience. But, how do you determine how to monetize your app? Each app monetization model has its own pros and cons. What works for one app could be totally wrong and misguided for another one.
More About Advertising
OCTOBER 15, 2018
And then there were two. UK radio giant Global says it has a binding deal to buy Exterion Media – which holds the London tube advertising contract plus other transport operations outside London – which, added to its recent buys of Outdoor Plus and Primesight, will give it 30 per cent plus of the UK.
AdPulp
OCTOBER 17, 2018
The Big Lebowski is a cult film from the Coen brothers that’s arguably more popular today than ever. Pendleton Wollen Mills, one of the Pacific Northwest’s original outdoor brands, is the lucky beneficiary of the film’s evergreen nature. Why? The Westerly, dude, that’s why! Jeff Bridges wore his own clothes for this role, and though […].
AdGlow
OCTOBER 15, 2018
Dear friends, family, partners, clients and colleagues. No one founds a company unless they are incorrigible optimists who think that nothing can go wrong and that they are going to conquer the world. But I have to confess that, as I signed Adglow's monthly payroll for the 120th consecutive time without one single day of delay, I am a little surprised.
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InMobi
OCTOBER 15, 2018
“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. But marketing to consumers today is different from what it was like in 1999, when Kotler wrote ‘Kotler on Marketing’.
More About Advertising
OCTOBER 18, 2018
BETC Paris is rightly renowned for many things but Canal+ is perhaps its signature account. BETC is now ultimately owned by Canal+ parent Vivendi so it’s as well to be on top form. Canal+ has what it calls a new signature, ‘Canal+ Creates’ showcasing its range of programmes – including Spiral, The Young Pope, Versailles.
AdPulp
OCTOBER 15, 2018
“If we are always arriving and departing, it is also true that we are eternally anchored. One’s destination is never a place but rather a new way of looking at things.” -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who […]. The post Destination California appeared first on Adpulp.
All About Advertising Law
OCTOBER 18, 2018
It has taken a while, but the FCC has finally realized that the Children’s Television Act (CTA or “Kidvid” as it is called in the industry) is more than somewhat out of date: The media world is not what it was when the CTA was passed by Congress 28 years ago. According to the FCC, among the other changes brought on by the advent of the Digital Age, children are engaging in less “appointment viewing” and in more on-demand, online and other non-broadcast content consu
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
OCTOBER 19, 2018
We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across our industry titles, conferences, LinkedIn or Twitter posts, they’d be forgiven for thinking that we’re an industry at war with itself, on a downward trajectory, lamenting the loss of the past, blaming tech giants for.
More About Advertising
OCTOBER 17, 2018
Campaign is celebrating its 50th birthday with a big glossy special edition (below) – worth the somewhat numbing £17.50 if you can find one. There are highlights, lowlights, some amazing work (very little of it recent alas) and some amazing characters: John Tylee on Garry Lace is worth a read. There’s also a list of.
More About Advertising
OCTOBER 16, 2018
Of all the tanks parked on holding company lawns so-called “in-housing” is probably the biggest threat. Time was when the skills required of an advertising agency were only to be found in an ad agency but when most client money is flowing into cheap and cheerful digital content on Facebook and Google it’s no longer.
More About Advertising
OCTOBER 16, 2018
Are gaming ads proper ads? They’re obviously an excuse for an agency and its chosen film makers to have fun (and there aren’t many of those these days), with few of the constraints most ads have. BBDO France has gone further though in this launch ad for Ubisoft’s Starlink – Battle for Atlas with a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 15, 2018
Social and creative agency eight&four has been appointed by Taiwan-based international restaurant chain Din Tai Fung to launch its first two UK outlets in London. Din Tai Fung specialises in steamed buns – Xiao Long Bao in the vernacular – prepared by teams of chefs. Founded in Taipei in 1958, it now has outlets in.
More About Advertising
OCTOBER 18, 2018
DDB global CEO Wendy Clark (below) finds herself in unexpected and highly disagreeable hot water over the agency’s use of former Droga5 CCO Ted Royer as a freelance on its big global VW pitch. Royer, one of the most high profile creatives in the US, left D5 earlier this year following an unspecified complaint from.
More About Advertising
OCTOBER 19, 2018
OK, that’s enough agonising over the state of adverts and agencies (see today’s other stories), let’s look at a campaign that clearly works – judging by the amount of money Nestle has thrown at it. It’s George Clooney’s latest reprise for Nespresso via McCann (this time with Game of Thrones’ Natalie Dormer), more evidence, as.
More About Advertising
OCTOBER 15, 2018
According to new research from M&A and funding adviser Results International there were 237 M&A deals completed in the marcoms industry in Q3 2018, marking the most active quarter since Q4 2016. Dentsu and WPP were again the two most active buyers, both completing five deals in Q3. So WPP is still acquiring despite its.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 19, 2018
DDB global CEO Wendy Clark has resigned from Time’s Up, an organisation pledged to combat harassment and inequality at work, after admitting that she engaged former Droga5 CCO as a freelance to work on the ongoing VW global pitch. Royer is also reported by Adweek to have worked on a DDB pitch for McDonald’s. Clark.
More About Advertising
OCTOBER 19, 2018
Master of the soundbite Sir Martin Sorrell is getting his knickers into something of a twist as he roams the world plugging new company S4C and its first buy MediaMonks. To wit, that he’s not interested in “creativity.” Sorrell, of course, is blamed by some for downgrading the status of creative agencies in his 33.
More About Advertising
OCTOBER 18, 2018
Is Publicis on the way back? It says Q3 organic revenues grew by 1.3 per cent allowing for currency fluctuations and accounting changes with good growth in Europe and a tiny move forward in North America. The US has been impacted by problems in its health services business which Publicis is trying to unload. Without.
More About Advertising
OCTOBER 17, 2018
Mobile networks used to be a premium sector for creative advertising, but the brands have long ceased to be distinctive. EE’s long-running Kevin Bacon campaign has fallen off lately, and O2 is trying something new with George the Poet instead of Sean Bean, but these days is best known for its music venues. It’s only.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 17, 2018
Omnicom has reported steady Q3 2018 performance with organic revenue growth of 2.9 per cent although most of this has come from Europe and Asia with US organic growth inching ahead by just 0.6 per cent. There was a small dip of 0.1 per cent in Q3 revenue which Omnicom blamed on new US accounting.
More About Advertising
OCTOBER 16, 2018
Sainsbury’s is getting its Halloween retaliation in first in the UK with a lively effort from Wieden+Kennedy featuring the work of some of film director Wes Anderson’s star animators. Haven’t seem much from Sainsbury’s recently, maybe it’s been too busy trying to merge with Asda (looking unlikely now) and blending in Argos (which looks like.
More About Advertising
OCTOBER 19, 2018
Mother has won the big Sky pitch to run what looks like a corporate campaign for the UK satellite broadcaster, just bought by US cable giant Comcast for £30bn. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS plus TBWA. The appointment starts immediately.
More About Advertising
OCTOBER 17, 2018
WPP is in advanced talks to buy the Financial Times’s London headquarters at One Southwark Bridge for £93m, continuing the trend of giant centralised HQs in adland. It already has similar operations in Amsterdam and Toronto. At the same time Andre Laurentino has been named as the new CCO of WPP’s Ogilvy, just along the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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