More About Advertising
OCTOBER 22, 2018
Armed services ads on both sides of the Atlantic have traditionally tried hard to skip the obvious, to wit if they give you a gun you’re likely to have to shoot or be shot at. No such beating about the bush in this latest campaign from McCann for the US Army. The US Army seems.
AdPulp
OCTOBER 23, 2018
“This place isn’t for me,” the dad intones with disappointment hanging in the air. “This is for me, son?” the dad asks, incredulous when presented with a plan of action that pleases everyone. Principal Financial, with TBWA’s help, is making commercials that matter. Let’s look at another. And another. Damn, these are good.
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AdGlow
OCTOBER 25, 2018
When Adglow was founded in 2008, we didn't have plans to become a social advertising specialist.
InMobi
OCTOBER 24, 2018
Watch Our Whiteboard Video About Second Price Auctions Among all of the mobile advertising auction mechanisms, perhaps few raise as many eyebrows as do second price auctions. Why is this price auction model used, and how does this type of auction differ from other options like an English auction? To answer these questions, check out our latest Whiteboard Wednesday video featuring Ryan Gauss, InMobi’s Platform Product Manager.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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OCTOBER 26, 2018
While there’s much hand-wringing in UK adland over the demise of WCRS (and fears over whatever grisly fate WPP CEO Mark Read has in store for his creative networks) hope springs eternal among creatives. In particular the hope that they can combine things in a new way, especialy tech and creativity. Interestingly there are a.
UNI Digital Advertising
OCTOBER 24, 2018
What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns. If you are running a search campaign, this means that Google will continue to run your text ads for search queries that trigger your keyword bdigital until your budget is exceeded. At that point, your ads will no longer be served for the rest of the day.
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All About Advertising Law
OCTOBER 23, 2018
My kids watch a lot of YouTube videos, ranging in topics from taking an alligator to the vet to the world’s longest walk on Legos. They have their favorites – YouTubers under the names LoserFruit and Dude Perfect come to mind. I have caught my daughter practicing for her own channel about making slime. Those aspirations had me thinking about the career path of being an “influencer.” Indeed, trickshot stars and video game aficionados have been hired as brand ambassadors for ever
More About Advertising
OCTOBER 22, 2018
Embattled WPP CEO Mark Read would doubtless like to know what’s in Michael Roth’s secret sauce at Interpublic. IPG Q3 organic growth was five per cent in the US and six per cent in Europe, way ahead of everyone else, and is forecasting four to 4.5 per cent for the year. Net revenue for the.
UNI Digital Advertising
OCTOBER 24, 2018
What is the Google Ads daily budget? Google Ads allows you to control your costs by setting a daily budget for your ad campaigns. If you are running a search campaign, this means that Google will continue to run your text ads for search queries that trigger your keyword bids until your budget is exceeded. At that point, your ads will no longer be served for the rest of the day.
illumin
OCTOBER 26, 2018
According to Statista , legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 billion USD this year alone). It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.
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All About Advertising Law
OCTOBER 22, 2018
This week, the FTC launched a new interactive tool to view its aggregated consumer complaint data. Previously released annually , data collected through the Consumer Sentinel Network will now be reported quarterly. The FTC’s data tool is interactive and allows users to narrow the data by state, type of fraud, contact method, age of victim, amount of loss, and more.
More About Advertising
OCTOBER 25, 2018
Dentsu Aegis Network’s performance marketing agency Merkle is launching what it calls its “people-based” data platform DataSource in the UK. Merkle claims DataSource is combines the best offline and online datasets to create one identity graph overlaid with the most up-to-date view of UK consumers. It contains 51 million consumers across 26 million addresses, 40.
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OCTOBER 22, 2018
Caffè Nero has appointed independent creative agency Isobel as its lead agency for marketing campaigns in the UK. The pitch was managed by Pimento. Caffè Nero now operates over 650 stores in the UK, with 900 stores worldwide across ten countries, making it the largest independent coffee house brand in Europe. Isobel will major on.
More About Advertising
OCTOBER 23, 2018
Forbes commentator Avi Dan has produced a list of the 25 most important agencies of the 21st century, noting that most of them didn’t exist at the turn of the century. For the ad agencies he’s picked a campaign, so CP+B makes the list for KFC’s ‘Subservient Chicken’ although that seems a long time ago.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
OCTOBER 23, 2018
Arthur Sadoun’s Publicis Groupe is planning to buy Xebia France, a mid-sized consulting firm, to combine with existing consultancy operation Publicis.Sapient. Xebia France employs 170 people – the so-called “Xebians” – and works for established clients Axa, Air France and BNP Paribas as well as numerous start-ups. It also runs the annual XebiCon event for.
More About Advertising
OCTOBER 24, 2018
London agency WCRS is having its best year for decades but, it emerges, owner Engine is planning to consign it to history in another one of those mystifying agency shake-ups aimed at persuading clients they’re getting more from less. Engine, founded by WCRS founder Peter Scott (now departed) is now owned by California’s Silver Lake.
More About Advertising
OCTOBER 25, 2018
Here’s Wieden+Kennedy New York’s first work for Ford since being appointed to take over (some) of the creative reins from WPP’s GTB agency. BBDO seems to have the AOR role. ‘Built Proud’ is the line (although some of the logo has gone missing in translation – deliberately maybe.) Ford, rather like WPP, is in the.
More About Advertising
OCTOBER 26, 2018
Adweek reckons that Omnicom’s DDB has been cut from VW’s North America pitch, part of a massive global review that plans to appoint teams from holding companies on regional basis. DDB made its name in New York handling Volkswagen back in the days of black and white TV but hasn’t handled the account for decades.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 26, 2018
Sport England’s ‘This Girl Can’ campaign from FCB Inferno is arguably the best long-running UK ad campaign – helped, no doubt, that it’s Lottery funded so can actually be long-running – and this new one keeps up the standard. Showing that generously proportioned ladies can still get fit – ‘Fit got real’ – a nice.
More About Advertising
OCTOBER 23, 2018
Much huffing and puffing over this new ad from Philip Morris – ‘hold my light’ – using a Mission Impossible set-up to persuade people to switch from smoking to vaping. Or maybe do both. Well why not? Hypocritical maybe as PM makes mega-bucks from smoking and there are restrictions on vaping ads in the UK.
More About Advertising
OCTOBER 22, 2018
New WPP CEO Mark Read (below) faces one of the less than joyous occasions that go with the new job on Thursday when he updates shareholders and others on WPP’s Q3 performance. Analysts expect revenue and profit to be down with organic growth inching forward by just 0.3 per cent. WPP has not had a.
More About Advertising
OCTOBER 25, 2018
WPP net sales in Q3 2018 fell by 1.5 per cent – far worse than the performance of its holding company rivals – after inching ahead in the first half of 2018 by O.6 per cent. It shares dropped below the psychologically important £10 level, hitting £8.40 at one point, a drop of 20 per.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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OCTOBER 24, 2018
Mother seems set fair for a strong end to the year, adding Dune London’s upscale shoes and accessories business to the flagship Sky corporate account. Dune is now a substantial business with over 100 standalone stores and numerous concessions in 18 countries and an online business with customers in 140 countries. Dune London marketing and.
More About Advertising
OCTOBER 24, 2018
The&Partnership’s digital engagement agency AllTogetherNow has been appointed to create a global social content strategy and campaigns for Nelsons Healthcare following a competitive pitch. AllTogetherNow (ATN) has been tasked with building the brand identity of Nelsons’ natural healthcare products across the world, underlining the brand’s claim to be the world’s number one emotional wellbeing brand.
More About Advertising
OCTOBER 24, 2018
France’s CDiscount is celebrating 20 years in business with a new campaign from Rosapark featuring…a bored to tears rapping alien on another planet entirely. Somehow don’t think this notion would make it past the data/research/planning wizards in the UK or US. Good job it did in France though. MAA creative scale: 8.5.
More About Advertising
OCTOBER 24, 2018
Investment bank Credit Suisse has been looking at WPP ahead of its Q3 trading statement tomorrow (Thursday) and lowered its organic growth forecasts slightly to 0.5 per cent this year and 0.6 per cent next. One reason is a number of recent account losses including Kimberly Clark, Ford creative, some Pepsi business, Glaxo, Amex and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 24, 2018
There is barely an advertising break on TV without a mobile phone ad. The interesting point is that everyone now has a mobile phone, so what are the networks trying to do? Ultimately upsell. But is the advertising really helping generate potential long term brand growth? Gone are the days of the iconic ‘Hello Moto’.
More About Advertising
OCTOBER 23, 2018
Comedian and presenter Richard Ayoade is evidently beloved of HSBC. After appearing in two unremarkable efforts from JWT for the bank’s consumer business he’s now in the hands of Grey, saying that HSBC is open for business, “supporting UK businesses everywhere.” Now there’s a thing – maybe. Corporate advertising like this is vanilla wallpaper however.
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