More About Advertising
DECEMBER 12, 2018
We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5. It’s by M/H VCCP in San Francisco and might just be the best Christmas ad of.
illumin
DECEMBER 14, 2018
We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.
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AdPulp
DECEMBER 13, 2018
How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. I am curious. Is your success in advertising really all about the work? […]. The post Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It appeared first on Adpulp.
Gods of Advertising
DECEMBER 11, 2018
You’re boxed in behind a slow driver. Cars speed by you on either side, making it difficult to pass. You bang your hands on the steering wheel, cussing. You flash your high beams. Honk. The driver in front of you continues as he was, probably listening to a favorite song on the radio, or maybe chatting with one of his children on speakerphone. In that moment he is an unfit driver, quickly morphing into your nemesis and all that is wrong with the world.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 13, 2018
One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a.
Advertising to Baby Boomers
DECEMBER 12, 2018
A random collection of links I didn’t use in any posts this year but were worth a bookmark or I thought so at the time. Not necessarily advertising-related: Oldyssey Oldyssey showcases elderly all over the world and highlights initiatives that deepen the link between generations. Old friend Bayard Presse is a partner. HomesRenewed™ Coalition Our MISSION is to join forces to significantly increase the number of American homes prepared for residents to live throughout the modern lifespan by promot
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
DECEMBER 13, 2018
While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low.
More About Advertising
DECEMBER 11, 2018
If Mark Read was hoping to bury WPP’s bad news – 3500 redundancies – by announcing it on the day of the Brexit vote, he was disappointed. Theresa May might have ducked out of her big challenge on December 11th, but the WPP CEO did not.
All About Advertising Law
DECEMBER 14, 2018
The Federal Trade Commission (“FTC”) continues to crack down on companies engaged in credit card laundering. Credit card laundering is the practice of processing credit card transactions for one company through the merchant processing account of another company. Credit card laundering can be used to bypass the monitoring practices and volume thresholds of credit card associations and payment processors.
AdPulp
DECEMBER 8, 2018
National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […].
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InMobi
DECEMBER 11, 2018
For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018. In fact, fraud has now become so pervasive that some advertisers may be losing close to 80 percent of their mobile ad budgets to SDK spoofing, click injection, faked inst
More About Advertising
DECEMBER 12, 2018
WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key trends expected to shape 2019 are (Mindshare’s terminology): Live and Kicking: ‘Live’ moments are very.
All About Advertising Law
DECEMBER 12, 2018
Deciding whether to voluntarily disclose information to the government is difficult. Any guidance from the government as to what it expects from organizations and how it will reward self-disclosures should thus be welcome. In a recent appearance at a conference on the Foreign Corrupt Practices Act, Deputy Attorney General Rod Rosenstein announced several changes to DOJ’s corporate enforcement policy.
AdPulp
DECEMBER 9, 2018
Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institure just announced […]. The post Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around appeared first on Adpulp.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
DECEMBER 11, 2018
Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? Will the amount of ad supported OTT video be scant in the new year, or will the number of people watching ad supported streaming video content rise to unforeseen heights? We are confident that content on streaming services will become bigger than ever before in 2019, and that the dominance of traditional television on the largest screen in the house is
More About Advertising
DECEMBER 13, 2018
Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of media group Global, genuine advances in the use of technology, wider access and use of.
All About Advertising Law
DECEMBER 11, 2018
In the iconic words of DJ Khaled: “Another one.” That’s right, folks. Another round of celebrities have fallen on the wrong side of the federal government’s enforcement of its advertising disclosure rules. Recently, the SEC announced that it settled charges against Floyd Mayweather (professional boxer) and DJ Khaled (entertainer and music producer) for failing to tell their social media followers that they received money for promoting investments in Initial Coin Offerings
AdPulp
DECEMBER 12, 2018
Advertising is a tough business that seems to get tougher by the day. One day you’re on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you’re out the door just like that, left to wonder what happened and what’s next. Derek Thompson of The […]. The post WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company appeared first on Adpulp.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
InMobi
DECEMBER 10, 2018
Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the release of app-ads.txt (Authorized Digital Sellers for Mobile Apps). InMobi has been closely working with IAB to make this release possible.
More About Advertising
DECEMBER 12, 2018
WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the benefit of the doubt in the wake of various cost cuts and organisational changes announced yesterday. Read (below) disappointed a number of commentators with his modest cuts – £300m when, as Alex Brummer pointed out.
All About Advertising Law
DECEMBER 10, 2018
The FTC has long claimed expansive authority under the FTC Act to obtain injunctions and monetary judgments. Its claim to that expansive authority is somewhat creative, however, and has always rested on a shaky foundation. Litigants have begun taking aim at that claimed authority. In recent blog posts, we have written about challenges to the prevailing standard that governs when the FTC can obtain an injunction.
AdPulp
DECEMBER 13, 2018
H-E-B. These three letters roll off of Texans’ tongues as easily and as frequently as barbacoa. HE Butt Grocery—founded in Kerrville, Texas, in 1905—has the kind of cult following few retailers in any category enjoy. Eater helps to explain the draw. H-E-B has just tapped into one of the most powerful cultural forces in existence: […]. The post Here Everything’s Better appeared first on Adpulp.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 11, 2018
WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,” a (slightly) trimmed down WPP that will cost £300m over the next three years but aim to deliver annual savings of £275m by the end of 2021. Around five per cent of WPP’s 134,000 workforce.
More About Advertising
DECEMBER 10, 2018
I’m not saying I have any tips for Theresa May as she tries to get her Brexit deal through Parliament, but I do recognise some of the challenges she faces: a dodgy brief and too many people with a say in the sign off. The best outcomes only happen when you’ve got a client who.
More About Advertising
DECEMBER 13, 2018
WPP CEO Mark Read said he intended to bolster his creative resources – admittedly focussing more on the US – and he’s done so in the UK with the appointment of joint AMV BBDO CCO Adrian Rossi as Grey’s new creative chairman. For Omnicom’s AMV BBDO it’s another blow as long-serving group boss Cilla Snowball.
More About Advertising
DECEMBER 12, 2018
Accenture Interactive’s Karmarama has won the hotly-contested Lidl pitch, beating Leo Burnett, VCCP and WCRS to the German discounter which spends about £70m on UK advertising. Lidl was handled by TBWA which won many plaudits for its ads (above) but rival discounter Aldi has outperformed Lidl in the UK recently with the help of ads.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
DECEMBER 11, 2018
Drinks giant Diageo is reviewing its flagship Johnnie Walker account, currently shared between MDC Partners’ Anomaly and 72andSunny. It has already moved its digital business from R/GA to AnalogFolk, a big win for the independent digital and social network. Before appointing the MDC duo Johnnie Walker spent 15 seemingly successful years at BBH and it.
More About Advertising
DECEMBER 14, 2018
Mark Elwood is executive creative director, MullenLowe London. My creative highlights 2018 Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… KFC – ‘FCK’ Agency: Mother London Double A Agency: Six Inc For the.
More About Advertising
DECEMBER 14, 2018
I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a few times and I wish I had a dollar, or a quid, for every time I’ve been told by people who should know better, that by moving and combining existing businesses, the resulting new creation.
More About Advertising
DECEMBER 14, 2018
Tow of indie agency Now’s founders Melissa Robertson and Kate Waters are leaving the agency after seven years. Waters is joining ITV as director of client strategy and planning while Robertson is staying with Now for another six months. Now will now be led by founder and chairman John Townshend with CCO Remco Graham and.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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