More About Advertising
DECEMBER 12, 2018
We wondered when Mrs Claus, the heroine of Y&R London’s appealing sign-off ad for M&S a couple of years ago, would make a comeback and here she is rewarding Santa for his fitness drive with a new Audi RS5. It’s by M/H VCCP in San Francisco and might just be the best Christmas ad of.
AdPulp
DECEMBER 13, 2018
How many times have you heard that it’s all about the work? It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. It’s all about the work. I am curious. Is your success in advertising really all about the work? […]. The post Everyone Wants Better Work; Not Everyone Knows What It Takes To Make It appeared first on Adpulp.
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illumin
DECEMBER 14, 2018
We get it. Advertising is hard. Consumers are on pins and needles while binging the lastest season of The Handmaid’s Tale and we are interrupting it to tell them they should really consider switching laundry detergent. As they gleefuly wait for the ‘skip ad’ button to appear, it becomes clear that advertising has to be good and it has to be fast. After the death of Vine and the mad rush to 3-second ads, we are now seeing a flurry of renewed pitches for 6-second ads.
Gods of Advertising
DECEMBER 11, 2018
You’re boxed in behind a slow driver. Cars speed by you on either side, making it difficult to pass. You bang your hands on the steering wheel, cussing. You flash your high beams. Honk. The driver in front of you continues as he was, probably listening to a favorite song on the radio, or maybe chatting with one of his children on speakerphone. In that moment he is an unfit driver, quickly morphing into your nemesis and all that is wrong with the world.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
DECEMBER 13, 2018
One of the more diverting aspects of choosing our Agencies of the Year in 2018 is wondering if the contenders will still be around next year (one of them certainly won’t be.) So let’s crack on with it. This year we’re choosing a UK Agency of the Year, a US Agency of the Year, a.
AdPulp
DECEMBER 9, 2018
Graphic designers and art directors know a lot about color and how it moves people to believe and to buy. Designers know these things because people who study color help them make informed decisions about the use of color for brands and products. For instance, the trend luminaries at the Pantone Color Institure just announced […]. The post Pantone’s Living Coral In the Spotlight — Time to Spread Its “Life Affirming” Qualities Around appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
DECEMBER 13, 2018
While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low.
More About Advertising
DECEMBER 11, 2018
If Mark Read was hoping to bury WPP’s bad news – 3500 redundancies – by announcing it on the day of the Brexit vote, he was disappointed. Theresa May might have ducked out of her big challenge on December 11th, but the WPP CEO did not.
AdPulp
DECEMBER 10, 2018
1800 Tequila with the help of Pusha-T found 10 aspiring hip-hop artists to kick off 1800 Seconds, a new recording and artist discovery platform that gives unsigned artists a chance to write and release one new three-minute track with the full production and marketing support of a record label. Thanks to Pusha-T’s talent scouting, direction […].
All About Advertising Law
DECEMBER 14, 2018
The Federal Trade Commission (“FTC”) continues to crack down on companies engaged in credit card laundering. Credit card laundering is the practice of processing credit card transactions for one company through the merchant processing account of another company. Credit card laundering can be used to bypass the monitoring practices and volume thresholds of credit card associations and payment processors.
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InMobi
DECEMBER 11, 2018
For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018. In fact, fraud has now become so pervasive that some advertisers may be losing close to 80 percent of their mobile ad budgets to SDK spoofing, click injection, faked inst
More About Advertising
DECEMBER 12, 2018
WPP media agency Mindshare has been consulting its crystal ball for its fifth Mindshare Trends Report looking at the UK market. And it’s tech, tech and more tech although there’s some evidence that humans are fighting back. The five key trends expected to shape 2019 are (Mindshare’s terminology): Live and Kicking: ‘Live’ moments are very.
AdPulp
DECEMBER 8, 2018
National Geographic has been bringing dramatic stories from around the globe to the American public for 130 years. Today is no different. Nujeen Mustafa from war-ravaged Syria exemplifies the storied media brand’s new tagline, “Further.” Nujeen could not attend school in Syria because there were no facilities for the disabled, so she educated herself and […].
All About Advertising Law
DECEMBER 12, 2018
Deciding whether to voluntarily disclose information to the government is difficult. Any guidance from the government as to what it expects from organizations and how it will reward self-disclosures should thus be welcome. In a recent appearance at a conference on the Foreign Corrupt Practices Act, Deputy Attorney General Rod Rosenstein announced several changes to DOJ’s corporate enforcement policy.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
DECEMBER 11, 2018
Is 2019 the year that ad supported OTT video viewers reach a critical mass, or will the number of people who watched ad supported OTT remain low? Will the amount of ad supported OTT video be scant in the new year, or will the number of people watching ad supported streaming video content rise to unforeseen heights? We are confident that content on streaming services will become bigger than ever before in 2019, and that the dominance of traditional television on the largest screen in the house is
More About Advertising
DECEMBER 13, 2018
Political uncertainly mixes with a real excitement for change as Out of Home undergoes genuine transformation: new players, new data platforms and new opportunities. By Nick Mawditt Out of Home is an industry unquestionably in the spotlight. The arrival of media group Global, genuine advances in the use of technology, wider access and use of.
AdPulp
DECEMBER 12, 2018
Advertising is a tough business that seems to get tougher by the day. One day you’re on top, enjoying long lunches and VIP invites to the best parties in Cannes. Then a new day dawns and you’re out the door just like that, left to wonder what happened and what’s next. Derek Thompson of The […]. The post WPP Lets Thousands of People Go; Calls Itself A Creative Transformation Company appeared first on Adpulp.
All About Advertising Law
DECEMBER 11, 2018
In the iconic words of DJ Khaled: “Another one.” That’s right, folks. Another round of celebrities have fallen on the wrong side of the federal government’s enforcement of its advertising disclosure rules. Recently, the SEC announced that it settled charges against Floyd Mayweather (professional boxer) and DJ Khaled (entertainer and music producer) for failing to tell their social media followers that they received money for promoting investments in Initial Coin Offerings
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
DECEMBER 10, 2018
Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. On November 30, 2018, IAB announced the release of app-ads.txt (Authorized Digital Sellers for Mobile Apps). InMobi has been closely working with IAB to make this release possible.
More About Advertising
DECEMBER 12, 2018
WPP’s share price carried on inching forward this morning, showing that investors are willing to give CEO Mark Read the benefit of the doubt in the wake of various cost cuts and organisational changes announced yesterday. Read (below) disappointed a number of commentators with his modest cuts – £300m when, as Alex Brummer pointed out.
AdPulp
DECEMBER 14, 2018
Crispin Porter & Bogusky isn’t like other ad agencies. They’re notably better. When the agency introduces a new website to showcase its best thinking and attract the best clients and best talent, it’s worth clicking around to see how the Boulder-powered creatives frame things. Artfully, is the answer. At the same time, there’s a clear […].
All About Advertising Law
DECEMBER 10, 2018
The FTC has long claimed expansive authority under the FTC Act to obtain injunctions and monetary judgments. Its claim to that expansive authority is somewhat creative, however, and has always rested on a shaky foundation. Litigants have begun taking aim at that claimed authority. In recent blog posts, we have written about challenges to the prevailing standard that governs when the FTC can obtain an injunction.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 11, 2018
WPP CEO Mark Read will meet shareholders later today but he’s prepared the ground with a statement promising “radical evolution,” a (slightly) trimmed down WPP that will cost £300m over the next three years but aim to deliver annual savings of £275m by the end of 2021. Around five per cent of WPP’s 134,000 workforce.
More About Advertising
DECEMBER 10, 2018
I’m not saying I have any tips for Theresa May as she tries to get her Brexit deal through Parliament, but I do recognise some of the challenges she faces: a dodgy brief and too many people with a say in the sign off. The best outcomes only happen when you’ve got a client who.
More About Advertising
DECEMBER 13, 2018
WPP CEO Mark Read said he intended to bolster his creative resources – admittedly focussing more on the US – and he’s done so in the UK with the appointment of joint AMV BBDO CCO Adrian Rossi as Grey’s new creative chairman. For Omnicom’s AMV BBDO it’s another blow as long-serving group boss Cilla Snowball.
More About Advertising
DECEMBER 12, 2018
Accenture Interactive’s Karmarama has won the hotly-contested Lidl pitch, beating Leo Burnett, VCCP and WCRS to the German discounter which spends about £70m on UK advertising. Lidl was handled by TBWA which won many plaudits for its ads (above) but rival discounter Aldi has outperformed Lidl in the UK recently with the help of ads.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 11, 2018
Drinks giant Diageo is reviewing its flagship Johnnie Walker account, currently shared between MDC Partners’ Anomaly and 72andSunny. It has already moved its digital business from R/GA to AnalogFolk, a big win for the independent digital and social network. Before appointing the MDC duo Johnnie Walker spent 15 seemingly successful years at BBH and it.
AdPulp
DECEMBER 13, 2018
H-E-B. These three letters roll off of Texans’ tongues as easily and as frequently as barbacoa. HE Butt Grocery—founded in Kerrville, Texas, in 1905—has the kind of cult following few retailers in any category enjoy. Eater helps to explain the draw. H-E-B has just tapped into one of the most powerful cultural forces in existence: […]. The post Here Everything’s Better appeared first on Adpulp.
More About Advertising
DECEMBER 14, 2018
Mark Elwood is executive creative director, MullenLowe London. My creative highlights 2018 Colombia Ministry of Communications and Technology – “My Line” Agency: MullenLowe SSP3 Bogota Just a brilliantly simple idea, I know it’s from our network but so… KFC – ‘FCK’ Agency: Mother London Double A Agency: Six Inc For the.
More About Advertising
DECEMBER 14, 2018
I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a few times and I wish I had a dollar, or a quid, for every time I’ve been told by people who should know better, that by moving and combining existing businesses, the resulting new creation.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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