More About Advertising
DECEMBER 21, 2018
Mother is orchestrating another punch in the unmentionables for the “dirty palm oil” industry by asking the UK’s schoolchildren to help keep the companies concerned to their word as some have promised to end their nefarious ways by 2020. Rang-tan, a massive Christmas viral hit for Greenpeace (Mother’s client) and Iceland (which may become Mother’s.
AdPulp
DECEMBER 16, 2018
I remember loving this Coca-Cola commercial when I was a kid. I just admitted that I am old, at least by advertising industry standards. How do you know when you are over the hill? Will you receive a text with a decoded message? Will a colleague or family member take you aside and kindly point […]. The post Resist (The Ad Industry’s Ageist, Sexist and Racist Behaviors) Harder appeared first on Adpulp.
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InMobi
DECEMBER 20, 2018
In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019. Note: This is the fifth post in our series on top trends for 2019.
AdGlow
DECEMBER 20, 2018
Few moments strike fear into the heart of the modern marketer more than Christmas.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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DECEMBER 20, 2018
What is it about Vodafone? It’s one of the biggest companies in the UK and a world player but, in its advertising anyway, it seems tone deaf. Here’s another howler: disgraced Australian cricket captain Steve Smith speaking up for mental health after being dumped “in a dark place” for hatching a plan to sandpaper the.
AdPulp
DECEMBER 21, 2018
Concepts. Marker comps. Internal creative reviews… Do any of these time-honored practices ring a bell? Once upon a time, art directors and copywriters spent days, even weeks, tossing ideas around, or batting them back and forth as the case may be. It may have looked as if they were playing Foosball and lounging on couches […]. The post Which Ad Business Are You In?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
DECEMBER 19, 2018
With 2018 almost coming to its end, and more than 55,000 digital campaigns managed by Adglow this year, it's time to look back, analyze and highlight 4 of our favourite success stories. The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.
More About Advertising
DECEMBER 17, 2018
Can a perky Christmas tune persuade us to love the EU and push for a second referendum? The People’s Vote campaign thinks so and agency BBD Perfect Storm has risen, somehow, to this rather daunting challenge. We’re the turkeys who voted for Christmas it seems and face a grim future in which our only connection.
AdPulp
DECEMBER 17, 2018
Prepare yourself for this staggering statistic: 300,000 pounds of plastic ends up in the ocean every nine minutes. To bring awareness to the issue of ocean plastic pollution, Hub Strategy & Communication and the Monterey Bay Aquarium unveiled a life-sized plastic blue whale art installation on Crissy Field in the Presidio. The 82-foot-long blue whale […].
InMobi
DECEMBER 18, 2018
For many app publishers and mobile marketers, we have exciting news. We are now officially certified in the Interactive Advertising Bureau (IAB) Tech Labs Open Measurement Software Development Kit (OM SDK) initiative. Back in April, we began working closely with the IAB to develop a single SDK to cover all in-app viewability and verification needs. With the OM SDK now available, InMobi can now get its supply measured by all the viewability vendors (including ComScore, DoubleVerify and Google Act
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AdGlow
DECEMBER 17, 2018
What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.
More About Advertising
DECEMBER 20, 2018
Publicis Groupe likes to display its sense of humour at Christmas. Former CEO Maurice Lévy was always happy to be the butt of the joke, but this year that role goes to Marcel, the AI robot. Marcel – who appears as a screen on wheels – is not popular. Staff are still bitter that he.
AdPulp
DECEMBER 19, 2018
When you live in a cold climate, a place with lots of snow in the winter months, you can’t hide inside by the fire. The winter is much too long for that. Instead, you find a way to embrace the elements and your place in the great outdoors. Michiganders, for instance, are not the type […]. The post Winter Is A Good Time In Pure Michigan appeared first on Adpulp.
InMobi
DECEMBER 17, 2018
Of all of the mobile data monetization trends likely to take off in 2019, none will be as transformative to every business function as the growing value of all data collected. In the new year, all viable business models will hinge on the rising revenue opportunity presented by all data types. This is especially the case in advertising, with brands increasingly pushing forward data-led mobile app campaigns.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
DECEMBER 21, 2018
Signed into law on December 20, 2018, the 2018 Farm Bill may present a tremendous opportunity for banks and payments companies to provide banking, processing, and other services to the hemp industry. We expect a variety of companies to move swiftly in developing, marketing, and selling products (including CBD oil) that, until yesterday, were controlled substances.
More About Advertising
DECEMBER 17, 2018
Nike is continuing its crusade against racism with an ad featuring Manchester City and England player Raheem Sterling who was racially abused in a recent match against Chelsea. This follows its lauded (and criticised in some quarters) ad featuring former NFL player Colin Kaepernick whose career ground to a halt after his pre-game protest against.
More About Advertising
DECEMBER 18, 2018
Seems we’ve gone all PC this Christmas with timeTo warning us of the perils of mistletoe at the office party and traditional prezzies – cases of wine etc – ditched in favour of really useful things like reusable cups. Could be worse though – rewind to Sterling Cooper Draper Pryce’s decidedly un-PC “surprise” party for.
More About Advertising
DECEMBER 17, 2018
Sir Martin Sorrell’s new S4 Capital is advertising for a legal internship (paid we hope) and candidates should be university law students, “fluent in Dutch, English and legalese.” S4’s MediaMonks is headquartered in the Netherlands. They should also be “discreet when it comes to confidential information and office gossip.” Such information and office gossip played.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
DECEMBER 21, 2018
Campaign reckons McCann is about to land food delivery pioneer Just Eat against tough competition from Anomaly, Mother and Chime. Chime, which is mainly a sports marketing business is a surprise on the list but it also owns VCCP which handles Domino’s Pizza, so a bit of fancy footwork there. Just Eat is based in.
More About Advertising
DECEMBER 21, 2018
Virgin Media is bringing in the new year with a new ‘Super Bolt’ campaign from BBH, plugging its supposedly faster connection speeds with the eponymous athlete. The campaign breaks on January 1. This is a bit more like it than some previous efforts although you suspect that more could be made of Usain Bolt who.
More About Advertising
DECEMBER 21, 2018
Has a big media agency buyer finally found some cojones in dealing with Facebook? UM global CEO Mat Baxter has said he’s advising clients to boycott the social media giant following an investigation by the New York Times allegedly showing it disclosed private user information to Amazon, Microsoft, Netflix, Spotify and Yahoo among others. Baxter.
More About Advertising
DECEMBER 19, 2018
How long can a brand stay on top when it does everything wrong? Maybe the forthcoming fortunes of Manchester United will tell us. The once all-conquering English football club has just sacked its third manager – the once all-conquering Jose Mourinho – since long-serving and successful manager Sir Alex Ferguson retired in 2013. Mourinho, who’s.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
DECEMBER 19, 2018
Car companies are trying to be everywhere these days – ride services for example – as people stop buying cars. But Ford seems to have stolen a march on its auto rivals with the ‘noise-cancelling kennel,’ not somewhere you park the latest (small) model but protection for your pooch when the fireworks go off at.
More About Advertising
DECEMBER 19, 2018
WPP has won Newell Brands, described as a premier consumer goods company, and formed a new entity to handle it – Team Newell. Team Newell consists of Geometry, Mindshare and Eicoff (direct response television) alongside Wunderman Thompson for digital marketing and VMLY&R for social media. They’ll be working with existing agencies Burson Cohn & Wolf.
More About Advertising
DECEMBER 18, 2018
Arthur Sadoun’s fabled ‘Power of One’ is finishing the year with a burst of speed, this time with Publicis Groupe-owned Saatchi & Saatchi snapping up Siemens Home Appliances globally with a joint effort from Saatchi Dusseldorf and its China office. China contributed e-commerce and digital expertise. BSH Greater China region, senior vice president of marketing.
More About Advertising
DECEMBER 17, 2018
He made a shock arrival, and now he’s made a shock departure. After less than a year, Stef Calcraft’s reign as executive chairman of Dentsu Aegis Nework UK and Ireland has come to an end. The deed seems to have been done by Giulio Malegori, the CEO of Dentsu Aegis Network EMEA. Calcraft is replaced.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
DECEMBER 17, 2018
YouTube has unveiled its top performing ads for 2018 through to December 12 (excluding Christmas) and there are some decent conventional ones – Lucky Generals for Amazon in first place, quite a funny one for OPPO F7 Indian cricket, ‘Dream Crazy’ for Nike, Apple’s HomePod and a nice dig at Apple from Samsung – amid.
More About Advertising
DECEMBER 20, 2018
Home Alone starring a very young Macauley Culkin was a big film in its day and now he’s back – aged 38 – enjoying the house to himself courtesy of Google Assistant. And a funny old world it’s become. From Richmond-based agency Arts and Letters Creative Co. One thing you can say about Google is.
More About Advertising
DECEMBER 20, 2018
Aldi seems to have got the knack of this advertising lark. In the UK Kevin the carrot’s annual Christmas adventures, courtesy of McCann, seem to captivate the nation and in Australia agency BMF usually comes up with something interesting. This time it’s an accident-prone Santa put back on his sledge by a bunch of good-hearted.
More About Advertising
DECEMBER 18, 2018
Wunderman, about to be the driving force in new WPP agency Wunderman Thompson with old JWT, has won Carnival Cruise Line’s CRM (customer relationship management) business. Miami-based Carnival Cruise Line is part of the world’s biggest cruise ship operator Carnival Corporation. Carnival Cruise Line director of CRM and e-commerce Penny York says: “CRM is a.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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