Fuel Lines
JANUARY 10, 2019
Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE. Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE! This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me with a consistent flow of inbound leads.
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JANUARY 10, 2019
David Jones’ “brandtech” venture You & Mr Jones has bought a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver, set up by Simon Martin in 2004, provides on-site agency/studios to a range of advertisers. Its biggest client is Unilever for whom it set up the global U-Studios network. Oliver now.
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AdPulp
JANUARY 5, 2019
There are not many people over 50 left standing in the agency business. It’s a stupid fact of agency life, but a fact nonetheless. According to an IPA Excellence paper, written by AMV BBDO’s Strategy Director Olivia Stubbings, people over 50 represent just 6% of adland’s workforce. To put that in perspective, 22% of those […]. The post Old Rhymes with Cold, Rolled and Spoiled appeared first on Adpulp.
Advertising to Baby Boomers
JANUARY 7, 2019
Last year there was a prediction. It was a pretty good one, coming true over and over again: 02 JULY 2018 The Year Of Big Gets Bigger NostraChuckus, famed soothsayer of the obvious, continues to amaze with his humdrum prognostications… This year will be too crazy for predictions. (Whoops. I just made a prediction.) And I’m not even talking politics.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
JANUARY 10, 2019
The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising?
More About Advertising
JANUARY 9, 2019
As Executive Creative Director at Ogilvy UK Chalkley brings a wealth of experience in PR, social media, experiential and digital to bear, working across clients including Boots, Vodafone and British Airways. Prior to joining Ogilvy, Chalkley oversaw BMB’s transition from a TV-led agency to multi-platform and PR-led campaigns, working for a diverse range of clients.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
JANUARY 10, 2019
Are you struggling to stick to your diet? Already regretting signing up for that 12 month membership at the gym? Most new year's resolutions are notoriously difficult to stick to. Who wants to lose weight anyway?
InMobi
JANUARY 7, 2019
In 2019, what will be the biggest data driven marketing trends? What data-led marketing strategies will take the lead in the new year? To find out, we gaze into the crystal ball to reveal how data-focused marketing execution will evolve in 2019. Here are our top five predicted trends for the new year. Interested in learning more about the biggest trends in ad tech and martech in 2019?
More About Advertising
JANUARY 7, 2019
Procter & Gamble chief brand officer Marc Pritchard (below) is kicking off 2019 by laying the law down to agencies and others (again), telling The Drum: “Advertising is moving into influencer more and more than it ever has and it’s moving into different kinds of content models. We’re reinventing agency partnerships to where we get.
AdPulp
JANUARY 8, 2019
Crispin Porter Bogusky is building a woodshed in the lobby of its Boulder headquarters. The woodshed will be a designated place to host important conversations. Is it a podcast? Is it an incubator? Is it a plane? It can be hard to say what grand designs exist in Alex Bogusky’s mind. Here’s the teaser: We […]. The post Need New Answers to Old Communications Problems?
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All About Advertising Law
JANUARY 8, 2019
The government is serious about opioids. We can see that in the many big, headline-grabbing steps it is taking to confront the problem. We can also see it in a number of small, less well-known steps it has taken. These often unheralded actions are strong evidence that the government is thinking hard, thinking creatively, and thinking aggressively. We will discuss one of those actions here: the unleashing of the FTC into the opioid field.
illumin
JANUARY 9, 2019
Call it what you want: ad fatigue, creative fatigue, banner blindness. One thing is for certain, inundating consumers with a barrage of the same ads over and over again is about as appealing as the day-old bagels in the office break room. And with the post-holiday slump, the pressure for advertisers to reactivate audiences and deliver highly relevant campaigns is at an all-time high.
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JANUARY 11, 2019
It’s one of those ironies of life that Lester Wunderman, who founded his direct marketing agency Wunderman Ricotta & Kline in 1958, has died aged 98 just when Wunderman (as it now is) is poised to absorb the even more venerable J. Walter Thompson into Wunderman Thompson within WPP. For most of Wunderman’s career JWT.
AdPulp
JANUARY 10, 2019
Crackle snap clash pop. It’s the glorious sound of another glass ceiling shattered. Susan Zirinsky, 66, is the first woman ever to head up CBS News. She has been working at the television network for 46 years. According to. The post Susan Zirinsky Rises to the Challenge and the Top of the Org Chart appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
JANUARY 10, 2019
Do you know what your arbitration provisions say about arbitrability? If not, now is a good time to review them in light of the U.S. Supreme Court’s unanimous decision this week in Henry Schein, Inc. v. Archer & White Sales, Inc. holding that, where parties have entered into an arbitration agreement, and that agreement clearly delegates to an arbitrator the question of which disputes must be arbitrated ( i.e. , questions of “arbitrability”), courts must enforce those terms
AdPulp
JANUARY 11, 2019
Last October 27th, 11 people were murdered in cold blood while they worshipped at Tree of Life Synagogue in Pittsburgh’s Squirrel Hill neighborhood. It was the deadliest attack on the Jewish community in the United States and a searing reminder of how hatred of the other combined with weapons of war are a sickening reality […]. The post Helping Mister Rogers’ Neighborhood Heal appeared first on Adpulp.
AdPulp
JANUARY 6, 2019
How do you get bored kids in dead-end McJobs to want to be part of something bigger than their present-day circumstances? For decades, military service has been framed as a way out and a way up. For kids who are not looking at college, the military offers training, pay, shelter, a sense of belonging and […]. The post Escapist Fantasy or Effective Recruitment Advertising?
More About Advertising
JANUARY 9, 2019
The UK’s IPA trade body, which represents creative and media agencies, has released its latest Diversity Survey and it shows marginally more women in so-called C-suite jobs (32.7 per cent compared to 31.2 per cent in 2017). People from from a BAME background (black, asian, minority ethnic) now fill 13.8 per cent of all agency.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JANUARY 7, 2019
Channel 4 is promising to lift the lid on Brexit tonight (Monday) with a film starring Benedict Cumberbatch as Dominic Cummings, the mastermind behind the successful Brexit campaign. The ever-ingenious Taylor Herring is promoting it with C4’s version of the notorious Brexit bus, the one claiming that Brexit would deliver £350m a week to the.
More About Advertising
JANUARY 10, 2019
Wunderman UK ECD Abi Ellis (left) has resigned from the agency after a disciplinary investigation. The investigation, first reported by Campaign in December, was triggered after a Wunderman employee made a complaint via WPP’s confidential Right to Speak helpline. As ever with these things, we don’t know what the complaint was. But it’s safe to.
More About Advertising
JANUARY 11, 2019
Havas has named Chris Hirst as head of its international creative network, working alongside Havas Media Group CEO Peter Mears and Havas Health & You boss Donna Murphy. Hirst was Havas’ EMEA boss and before that head of WPP’s Grey EMEA during a high point for the agency. It’s also announced plan to turn its.
More About Advertising
JANUARY 11, 2019
Barclays is reviewing its £60m creative account after 17 years at BBH. The bank, currently under siege from a dissatisfied investor and with a trial of its former CEO John Varley and others underway, moved its Barclaycard business into Droga5 London recently. BBH’s ads for Barclays have been typically stylish over the years although they.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JANUARY 10, 2019
If there’s a big pow-wow going Sir Martin Sorrell will be there (CES this week, Davos to come – for all we know he’ll be providing the Super Bowl half-time entertainment.
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JANUARY 10, 2019
Ocean Outdoor, which operates a number of premium UK digital poster sites, is floating on the London Stock Exchange. Ocean manages and markets the iconic Piccadilly Lights (below) in the heart of London and the huge IMAX screen near London’s Waterloo station among others. It was bought for £200m by private equity firm Ocelot Partners.
More About Advertising
JANUARY 9, 2019
“Nobody knows anything”- the late William Goldman’s famous words about the movie business. Does that also apply to advertising? Is advertising an art or a science? Of course, it’s a bit of both. As in science, you need to ask the right questions to know what the problem is- problem as in something that needs.
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JANUARY 9, 2019
You expect something different from Jean-Paul Goude although the great man isn’t usually, as here in the launch film for Chanel’s Chance, confined to 30 seconds. But he makes the most of it. Predictably bonkers but blessedly different from most fragrance ads. MAA creative scale: 7.5.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 9, 2019
One of the advantages Coke always had over Pepsi is that its ads were usually OK verging on good and Pepsi’s were not. These days they’re both mostly rubbish. Pepsi has had its in-house struggles, of course.
More About Advertising
JANUARY 8, 2019
Talon Outdoor, the UK’s leading independent Out of Home specialist handling Omnicom and also a number of independent agencies, has created two new senior roles. Luke Willbourn and Amy Horton have both been promoted to chief client officer, responsible for two strands of Talon’s business. Willbourn will manage all the Omnicom agency business, while Horton.
More About Advertising
JANUARY 8, 2019
Americans love their trucks – we can expect something interesting from Wieden+Kennedy soon for Ford’s range – and here’s McCann/Commonwealth’s latest for the “all new” (and way over the top) Chevrolet Silverado. With a name like that it has to be ‘a little bit country, a little bit rock ‘n’ roll.’ Vintage McCann (watchable nonsense.
More About Advertising
JANUARY 7, 2019
The venerable Economist is inviting us to “Never stop questioning” in its return to TV advertising through Proximity, part of Omnicom’s AMV BBDO empire. So we have a young girl going through life questioning until it’s her turn to answer questions as a teacher. The Economist’s weekly diet of upscale analysis and opinion (famously it.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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