More About Advertising
JANUARY 30, 2019
This safe drinking campaign makes a refreshing change. Moderation messages usually lurk unconvincingly in the small print — “drink responsibly” or “stop when the fun stops” — but this Guinness ad by AMV BBDO flat out suggests we drink water instead of booze. It’s not just any water, though, this is Guinness Clear.
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AdPulp
JANUARY 31, 2019
Bart Cleveland has a lot of energy and much to teach today’s up and coming advertising professionals. An art director by trade, he has been a partner in three successful ad agencies—Cleveland Clark, and Sawyer Riley Compton, both in Atlanta; and McKee Wallwork Cleveland in Albuquerque. Today, Cleveland is the founder of Job Propulsion Lab […].
illumin
JANUARY 30, 2019
The cost of a television spot during Super Bowl 52 was over $5 million. That’s 30 seconds of airtime, and then poof, the commercial is over. It’s an even tougher pill to swallow when you realize the marketing competition on the field. In 2018 marketers spent $408 million for in-game messages. When pre-and post-game programming is included, the total investment rises to $482 million.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
FEBRUARY 1, 2019
The energy market seems to be getting genuinely competitive at last, with a few medium sized suppliers limbering up to rival the “big six.” You can’t take on the likes of British Gas and npower without advertising, which is why Bulb has teamed up with Anomoly London, just as Ovo did recently with Uncommon. Bulb’s.
All About Advertising Law
JANUARY 28, 2019
Everyone thinks that when the federal government shuts down, nothing happens in Washington. Not true. Last week, following in the footsteps of other states, the District of Columbia passed a new law regulating automatic renewal offers. The law affects all companies that sell goods or services pursuant to a contract that automatically renews at the end of a definite term.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
JANUARY 31, 2019
Alongside chilli-dogs, red cups of Bud Lite, endless nachos and takeaway pizzas, there is a new essential item for every Superbowl viewer's coffee table - the mobile phone.
More About Advertising
JANUARY 29, 2019
Thank goodness Pepsi has gone back to working with an ad agency. The soft drinks giant may never live down the in-house Kendall Jenner debacle, but thanks to Goodby Silverstein, this year’s Super Bowl ad is really very good. It starts with a woman asking for a Coke. “Is Pepsi OK?” the waiter asks, apologetically.
illumin
FEBRUARY 1, 2019
This year, brands are banking on nostalgia, humor, celebrities, and cause-marketing to grab viewer attention leading up to the big game. Stella Artois. Coming in first place is Stella Artois with over 30 million views! The brand has combined celebrities, a great cause, iconic characters, and humor to come out on top in this pre-game chart. Back with another water focused campaign, Stella Artois teamed up with Water.org.
AdPulp
JANUARY 27, 2019
Careful where and what you click. Every keystroke you make is evidence. If you’re not comfortable with being spied on every time you open a window, I highly suggest you spend some time with this brilliant article by John Naughton in The Guardian. I would say that it is an eye-opening exploration of our lost privacy, […]. The post Thanks To “Surveillance Capitalism,” The Googleplex Knows What You’ll Buy Next appeared first on Adpulp.
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More About Advertising
FEBRUARY 1, 2019
Stories have been shared and enjoyed in theatres, museums and schools around the country this week for National Storytelling Week. The event serves to remind people how integral stories are to the human experience. But in the ad world, where it feels like storytelling week every week, we really don’t need reminding. We already got.
AdPulp
JANUARY 29, 2019
Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous sensory meridian response-like techniques. In other words, the commercial induces tingling sensations […].
AdPulp
JANUARY 30, 2019
Money can’t buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That’s an increase of 96% since 2008. What’s not increasing is the quality of the communications. Let’s take a look… Star power isn’t helping […].
More About Advertising
JANUARY 30, 2019
Walmart has gone to Publicis for all things marketing – or “transformation” as we say these days – and here’s its big Super Bowl effort, to run before the kick-off on Sunday (when the audience is still, presumably, awake.) Walmart offers free pick-ups from its car park so Publicis has enlisted some famous movie cars.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 31, 2019
Advertising has a problem – 69 per cent of the British public don’t trust it – as the Advertising Association admitted at its LEAD 2019 event. Unilever’s Keith Weed, Labour Party deputy leader Tom Watson, and the BBC’s Evan Davis were among those weighing in with their ideas on what advertising needs to do to.
More About Advertising
JANUARY 28, 2019
Food delivery service Deliveroo has chosen Wieden+Kennedy to handle what it says is its first global marketing campaign (the British start-up has just entered its 13th market, Taiwan). This, though seems, squarely aimed at Brits. W+K likes food (judged by its efforts for Arla Foods and Sainsbury’s among others) and also people morphing into cuddly-ish.
More About Advertising
FEBRUARY 1, 2019
It’s a bit late for all those advertisers and agencies who’ve finished their Super Bowl ads – Google has two it’s not showing in advance, maybe they’re still in the editing suite – but here are some handy tips from The Late Show’s Stephen Colbert. He takes a brief tour around some Super Bowl over-the-topness.
More About Advertising
JANUARY 29, 2019
It’s nice to highlight good use of posters and print sometimes, in the case of the former broadcasters and tech companies (contra-cyclically perhaps) often make the best use. In the last two years Twitter and Spotify have won global Out of Home Association FEPE International’s Classic (traditional) creative award. Sky in the UK is the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 29, 2019
It especially doesn’t like “targeted ads on Instagram.” Self-referential ad spots are something of a Super Bowl tradition – including P&G’s big winner last year ‘It’s a Tide ad.’ Mars’ Skittles usually produces something decent for the NFL ad fest and DDB has risen to the challenge with ‘Skittles The Musical,’ featuring Michael C.
More About Advertising
FEBRUARY 1, 2019
Mercedes is positioning its new A-Class as Alexa on wheels, thanks to its MBUX voice-activation system. Say “Hey Mercedes” and it does what you want (although not quite as much as it does in this Super Bowl ad from Merkely & Partners.) Nicely done, who’d have thought such systems could be so much fun. Wouldn’t.
More About Advertising
JANUARY 31, 2019
We don’t often print press releases in full but this one from WPP won’t take long: WPP sells stake in Richard Attias & Associates WPP announces that, in line with its stated objective of simplifying its offer and focusing on its core business, it has agreed to sell its minority stake in Richard Attias &
More About Advertising
JANUARY 30, 2019
One of tennis star Naomi Osaka’s sponsors, Nissin, has come under fierce criticism after it released an advertisement featuring a cartoon representation of Osaka, who is ethnically half-Haitian and half-Japanese, with pale skin and wavy brown hair. The sponsor has been accused of ‘whitewashing’ the athlete. This is the second time in recent history that.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 30, 2019
Centrica, British Gas as was, has joined a long list of companies reviewing its agencies, in this case a wholesale review covering creative, media, CRM, PR and all those other things such companies do these days. Which puts The&Partnership in particular on alert as Johnny Hornby’s agency has handled British Gas (which remains a Centrica.
More About Advertising
JANUARY 28, 2019
China may indeed be taking over the world in its own idiosyncratic way: It’s certainly doing its bit to change advertising as Chinese ads are about 30 times longer than anyone else’s. The mighty Apple hasn’t been selling as many top of the range iPhones there as it would like, which it blamed for recent.
More About Advertising
JANUARY 28, 2019
Sir Martin Sorrell (below) has agreed to pay back $200,000 for expenses he charged WPP, mainly incurred in New York and on ski-ing trips according to the Wall Street Journal. There’s more to come it seems as WPP goes through his exes with a fine tooth comb. This is without the vexed question of the.
More About Advertising
JANUARY 28, 2019
Advertising’s venerable Gunn Report which provides award rankings has been rebranded as WARC Rankings by newish owner Ascential, which owns and operates the Cannes Lions. Estimable MD Emma Wilkie is stepping down at the end of January. WARC stands for World Advertising Research Centre, which hardly trips off the tongue. WARC Rankings now consist of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 31, 2019
Website creator Squarespace isn’t in the Super Bowl but it’s invested heavily in this contemporaneous ad with Idris Elba and British comedian Lolly Adefope, directed by Spike Jonze. Elba sends himself up nicely and it makes the point that Squarespace is quick and easy but. It’s too long and there’s too much umming and aahing.
AdPulp
JANUARY 29, 2019
Editor’s Note: AmericanTrucks is a premium sponsor of Adpulp.com. In this episode of AmericanTrucks’ “The Haul”, host Adam Maqboul installs a trio of bolt-on modifications to his 2016 Silverado LT equipped with 33” all-terrain tires and 6” lift before taking it to the drag strip. While not trying to set any records, Adam is intent […]. The post How Fast Is A Tuned and Lifted Silverado?
More About Advertising
FEBRUARY 1, 2019
To Moscow here Havas Creative Group is trying to connect Durex to that elusive Generation Z with a campaign against unprotected sex from its Social Media Newsroom. Havas made much of these a few years back. Havas began as a French press agency. Here are a couple. Seems to be working, judging by the likes.
More About Advertising
JANUARY 31, 2019
OK, here’s a potential rival for Toyota’s Toni Harris and other Super Bowl contenders, Amazon’s Alexa taking the p**s out of herself – again. Last year’s effort featured a baffled Jeff Bezos and this year it’s Harrison Ford (among others) suffering from over-expectations of Amazon’s voice gadget – in this case via his dog.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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