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Thought leadership influences prospects to help agencies win,?retain and even grow client business. A recent study, by Edelman and LinkedIn, of 1,201 U.S. business decision makers, reveals that thought leadership is more powerful than marketers think. It not only helps attract new business but strengthens relationships with existing clients. Definition: A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewa
Omnicom agency DDB is changing its visual identity to mark its 70th birthday, harking back to its distinguished inception as New York’s most creative agency, the NYC equivalent of the UK’s Collett Dickenson Pearce, many of whom were inspired by the original DDB. As was the late David Abbott who worked there before co-founding Abbott.
In lieu of full time employment I’ve been working my ass off. If this sounds contradictory it is not. As any freelance writer will tell you, the hustle is as crucial as the creation. Unlike fat and maybe-happy FTE’s the freelancer must work to get work before he or she can work! Ah, the hustle. It’s like the fisherman who has to both catch his fish and then sell them.
Jared Belsky is an optimist. He’s also president of digital agency 360i. Belsky recently wrote an op-ed for Ad Age, in which laments the prevalence of negativity in and around the ad business, while making several points in the ad industry’s favor. This industry has things to work on, but by letting this negative narrative define us, […].
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Exhibit A. The consumer journey has seen a lot of change over the years. Traditionally, it was thought of as a funnel. A linear process regardless of the industry or purchase type. B2B and B2C marketers alike agree that every single project, asset or initiative undertaken, has been driven by the idea of corresponding to one stage of this funnel. The theory behind the linear sales funnel is that marketers need to cast the widest net possible to ensure they are reaching everyone they can with the
Two former Ogilvy execs – creative director Ivan Pols and consultant Alex Mecklenburg have formed a new “creative business consultancy” called Truth & Spectacle, named after an observation by legendary film director Stanley Kubrick. Mecklenburg, a former MD of agency Huge, says: “Truth fuels creativity but many businesses have confused their truth with brand purpose.
Bimbo Bakeries and U.S. Bakery recently found out that consumer confusion, like politics, is local, and that “local” means what the local consumer says it means. Let’s unbraid this loaf. In Bimbo Bakeries USA, Inc. v. Sycamore , No. 2:13-CV-00749, 2019 WL 1058234 (D. Utah Mar. 5, 2019), the jury originally awarded Bimbo $8,027,720 in damages on its false advertising claim against U.S.
Bimbo Bakeries and U.S. Bakery recently found out that consumer confusion, like politics, is local, and that “local” means what the local consumer says it means. Let’s unbraid this loaf. In Bimbo Bakeries USA, Inc. v. Sycamore , No. 2:13-CV-00749, 2019 WL 1058234 (D. Utah Mar. 5, 2019), the jury originally awarded Bimbo $8,027,720 in damages on its false advertising claim against U.S.
Archer is animation with attitude. Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series’ absurdity and intelligence have resonated with audiences since the series premiered in 2009. Thanks to FX Networks, fans of the animated series are able to feast on classic Archer episodes twice weekly on Tuesday and Friday nights.
Do you have a lot of questions about mobile app user acquisition? Then you’ve come to the right place. This guide is for all mobile app marketing professionals and app developers looking to launch a successful app (in both the Apple App Store and Google Play Store), acquire users at scale while keeping acquisition costs minimized and launch a successful, sustainable app-led business.
Independent arts specialist AKA has retained the Government’s Department of Culture Media and Sport (DCMS) media planning and buying account following a competitive pitch. The account is estimated to be worth £20m over the four years. DCMS properties include Tate Modern (below, which now gets more visitors than the British Museum), the V&A, Science Museum.
Amazon's ad solutions are still uncharted territory for many marketers. As the e-commerce giant grows its offer to advertisers, here we share some tips to help you find, attract, and engage millions of Amazon customers at every stage of their journey.
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Last September, the National Advertising Division (“NAD”) published a decision assessing whether the editorial content surrounding an affiliate link constituted “national advertising” requiring substantiation. At issue were two statements in a BuzzFeed “shopping guide,” in which the author tested and recommended various skincare products.
When it comes to measuring mobile app marketing attribution (i.e. marketing campaigns with ads within mobile apps), it’s tempting to just port over web attribution models from Google Analytics or solely focus on single actions like when users click to download the app. But, these kinds of outdated user acquisition methodologies no longer cut it. For mobile marketers and app advertisers today, reaching, acquiring and retaining customers through mobile devices requires much more careful thought an
The i newspaper is still with us following the implosion of previous owner Johnson Press, somewhat controversially as it’s now owned by a consortium of Johnson’s creditors in the shape of JPI Media. JPI is running a new print campaign from lively agency Atomic ‘See Every Angle,’ featuring a number of famous faces. The campaign.
WPP’s auction of some or all of research arm Kantar kicks off in April with Goldman Sachs in the auctioneer’s chair, according to Reuters. Bankers are lining up to to £2.5bn of debt finance for some lucky buyer. Kantar has top line earnings of £370m, which implies a multiple of 6.5. Which looks more realistic.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Recently, in a packed-out room at Ad Week Europe, Sir Martin Sorrell announced S4 Capital’s plans to go ‘back to the 1990s’ and reunite media with creative. Brainlab’s founder, Dan Gilbert, is making similar noises. His plan to build the world’s biggest marketing agency with funding from PE firm Livingbridge, sees creative and media under.
French supermarket Intermarché and Paris agency Romance have developed a successful formula that uses emotional storytelling to deliver relevant messages about eating well. To celebrate the store’s 50th birthday, this latest ad features a widower who decides to bin the microwave meals and recreate one of his wife’s signature dishes, creating a Proustian rush of.
I see that Robin Wight is stepping down from his role at what’s now Engine after 40 years. Also that, and there’s a link, Carat founder Gilbert Gross has died at 87. It’s no sruprise that Wight (below) is departing Engine. He was one of the founders of Wight Collins Rutherford Scott, one of the.
Sky News reports that WPP is cooling on the notion of forming a joint venture with a Chinese investor in that country. The idea was floated when Mark Read (below) took over from Sir Martin Sorrell as CEO. At the same time long-serving director Ruigang Li, founder of the media and entertainment investor China Media.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Mars Petcare is continuing its “Resistance is futile” campaign through AMV BBDO, this time with a faux French crooner hymning, well, his cat it seems. No pussy jokes mercifully (bet there was in one of the original scripts.) Petfood ads seem to get bigger budgets than anything else these days. This pet business really is.
Is this Virgin Media’s swan song with BBH and Usain Bolt? The creative account’s off to adam&eveDDB. BBH and Bolt are going out with a bang with a new ad debuting ‘Intelligent WiFI’ (it fixes itself it seems) which has been block-booked across all ITV channels on Saturday, courtesy of ITV Proudly Presents. There’s to.
The British Arrows Awards, formerly the British Television Advertising Awards until it all got more complicated, has finished its deliberations and, to no-one’s great surprise Wieden+Kennedy’s ‘Nothing beats a Londoner’ for Nike is its ad of the year. Nike is advertiser of the year and adam&eveDDB agency of the year. Somesuch is production company of.
Budweiser sponsors Major League Baseball in the US, a sport that didn’t have its first black player until 1947, one Jackie Robinson. So here he is, courtesy of director Spike Lee. From Isobar, the digital agency in Dentsu Aegis Network. Showing that media types can be creative, perhaps. Maybe Budweiser is taking a leaf out.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Mastercard CMO Raja Rajamannar is to succeed RBS CMO David Wheldon as president of the World Federation of Advertisers (WFA) which represents most of the world’s top marketing companies. Pepsico SVP global public policy and government affairs Philip Myers becomes deputy president. Rajamannar (below) has worked for Mastercard since 2013 and before that at Citigroup.
Here’s an interesting agency newbie, GUT (we usually frown on capped-up agencies but maybe they deserve it) is opening in São Paulo, its third office opening in a year after Miami and Buenos Aires. GUT was formed by David co-founders Anselmo Ramos and Gaston Bigio. Miami-based David (named after David Ogilvy) was one of WPP’s.
AppleTV+ has finally made it on the world stage after years of “will they, won’t they?” But does the world actually need yet another streaming service? Apple maintains it does in this introductory film although some of us might say that, like other new contenders, they’re just jealous of Netflix and Amazon Prime. And they’re.
Been trying to avoid this one – who really cares if certain beers contain corn syrup, or rice perhaps. But brewing rivals MillerCoors and Anheuser-Busch clearly do and the former is suing the latter for.hmm…saying Miller Lite contains corn syrup (which we all thought it did but Miller says it’s removed in the brewing process).
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Nobody quite knew if Grey Consulting was a real world bid (or just somewhere to park a CEO) when it was announced about a year ago but it’s just struck a deal with an entity called Makerversity, described as a 500-strong community of the brightest creative innovators, headquartered at Somerset House in London. Makerversity (below).
Sir John Hegarty a media man? Sort of. Hegarty is chairman of a new-style media agency called Electric Glue and the agency has just won the Freesat media account in partnership with another relative newbie called Roast. Freesat is a free satellite TV platform in the UK. Electric Glue houses BBH alumni Nick Kendall and.
Here’s one to bring a warm glow to Piers Morgan’s cold heart. The Good Morning Britain co-host caused a storm a while back by having a go at Daniel Craig for wearing a baby papoose but here’s the mighty Mercedes telling such wearers (grandads in this case) they need to “justify nothing.” Another good effort.
It’s been a hellish few weeks for Facebook. Earlier this month, just 24 hours after announcing its pivot to a more privacy-focused platform in an attempt to reassure an increasingly concerned user base, it was revealed that Facebook’s single biggest known British political advertiser is the controversial pro-Brexit group Britain’s Future. With £340,000 spent on.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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