More About Advertising
APRIL 16, 2019
Graham Fink, one of the ad world’s most talented and awarded creatives, is joining Seattle-based digital strategy and design studio This Place as CCO. This Place was co-founded by current chief design officer Ben Aldred and numbers T-Mobile USA, Ahold Delhaize and Woolworths Australia among its clients. The agency recently expanded into Hong Kong, adding.
illumin
APRIL 15, 2019
In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative.
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AdPulp
APRIL 19, 2019
Leo Burnett studied journalism at the University of Michigan and received his bachelor’s degree in 1914. His first job out of college was as a reporter for the Peoria Journal Star in Peoria, Illinois. In 1917, he moved to Detroit and was hired to edit an in-house publication for Cadillac Clearing House. That’s right, Leo B. was an early practitioner of content marketing. […].
Advertising to Baby Boomers
APRIL 17, 2019
I’m not linking to any more dumb articles. Or fake news. Fake news to me can be broken up into two categories: News that’s half-fake and half-not fake. There might be some good advice in an article, but if it also has a lot of bad advice – then no link. News that’s fobbed off as new when it’s really old. In the past I’ve called this No News News. Someone over at one of the major business magazines recently wrote about Baby Boomers, advertising/marketing, technology.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
APRIL 14, 2019
Nivea is a global client for Interpublic Group’s FCB, but this new ad from the London office features a very British take on the whole sunscreen issue.
Gods of Advertising
APRIL 17, 2019
Gods of Advertising is on hiatus so I can devote more energy to completing a manuscript as well as writing for my clients. Perhaps you? Services include copy writing, brand manifestos and creative direction. I’m passionate about helping clients develop powerful creative business ideas. This is my portfolio My portfolio. Do you have a writing project you would like to discuss -professional or personal?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
APRIL 16, 2019
Test. Optimize. Deploy. Repeat. This is the virtuous mantra that digital and growth marketers stand by. But how does one implement it? What are the steps? What tools are available to conduct these experiments? How do we measure the uplift in performance? Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance.
More About Advertising
APRIL 17, 2019
Reading in MAA that Mother’s new campaign for Sky will continue to feature Idris Elba, I felt driven to burden MAA readers with my thoughts on “Star F **g” in the ad biz. For years the title was held by BBDO, New York, an agency which over the years has never seen a show biz personality.
AdPulp
APRIL 13, 2019
Will you ever walk a mile in an immigrant’s shoes? Are you able to see things the way a person in need sees things? Can you imagine for one minute the root causes that drive people to leave everything they know and everyone they love for a new country? The above line of questioning isn’t […]. The post Empathy for Immigrants Discovered (and Celebrated) In Canada appeared first on Adpulp.
UNI Digital Advertising
APRIL 18, 2019
Postgraduate study in Advertising can be a good way to develop as a professional and be better-prepared (and better-connected) for your career in the advertising industry. The top graduate programs in Advertising offer priceless access to plum internships and positions at large global agencies and cutting edge boutiques. However, these programs are not for everyone – they require a serious time commitment to complete.
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InMobi
APRIL 16, 2019
On April 11, 2019, the IAB Tech Lab released two new standards for public review : sellers.json and the OpenRTB SupplyChain object. InMobi has been a key partner in helping to develop these specs, and we are excited for them to be live in this initial instance. What do these specifications do, and how do they help programmatic advertisers? Keep reading for more information.
More About Advertising
APRIL 18, 2019
It’s good news that advertising is represented in Time’s 100 Most Influential People of 2019, but kind of strange that it’s an illustrated character whose inclusion looks confusingly like it could be part of a paid partnership. Jane Walker appears in the “Pioneers” section of the report, and her story is written up by Pam.
AdPulp
APRIL 16, 2019
Publicis will pay about $4.4 billion for Epsilon to give it a leg up in digital marketing and to help clients personalize their connections with consumers. Today, data is worth more than a mountain of gold on a platinum platter. “Our clients are facing increasing pressure from the rise in consumer expectations,” Publicis Groupe CEO Arthur […].
All About Advertising Law
APRIL 18, 2019
Consumers over 50 are on an endless quest for things that make us feel, look, or perform like younger versions of ourselves. Marketers aware of how aging demographics are tuned into this quest. The FTC has been especially vigilant in policing claims that dietary supplements, especially in the cognitive and memory space, can turn back the clock (for additional reading on the FTC’s history with unsubstantiated cognitive claims, check out our previous blog posts on Prevagen , 5-Hour ENERGY® ,
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
InMobi
APRIL 18, 2019
Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? LEARN MORE Fraud detection and prevention may never be 100 percent accurate all the time. But, the ecosystem can be made much safer and transparent than it is today.
More About Advertising
APRIL 17, 2019
Mother from the UK won Ad Age’s International Agency of the Year gong, following on its recent success as Campaign’s UK nomination. Readers with long memories may recall that it won MAA’s Agency of the Year too, the only one of these awards to be made in the year in which they were actually assessed.
illumin
APRIL 15, 2019
In today’s “Asking for a Friend” series, we are going to break down In-Culture Advertising: what it is, what it is not, and why it is so important. In the ever-evolving marketing world, it is crucial to keep pace with demographic change – and even better to stay ahead. Significant changes in the U.S. cultural landscape have made in-culture advertising imperative.
All About Advertising Law
APRIL 17, 2019
You want to start taking supplements, so you turn to a guide containing consumer reviews. Is the guide just a collection of advertisements? Last month, the Southern District of California again confronted this question, and also took into consideration whether the reviews should be afforded First Amendment protection. The court reiterated its prior finding that the Lanham Act does not apply to a nutritional supplement guide that faced a false advertising challenge.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdPulp
APRIL 17, 2019
Timex helped to democratize timepieces in 1854 with the first clock any working family could afford. Today, Timex is bringing watchmaking home again to its headquarters in Middlebury, Connecticut. “The American Documents collection is about so much more than great-looking timepieces – it’s about capturing the spirit of what it means to be American-made,” said Tobias Reiss-Schmidt, […].
More About Advertising
APRIL 17, 2019
Bet Toby Hoare never thought his last big job in advertising (assuming this is) would be as vice chairman of something called Wunderman Thomson – but it is. Hoare (below) is a former boss of Cordiant’s Bates group (once owned by Saatchi & Saatchi which, somehow or other, found its way to WPP) and CEO.
More About Advertising
APRIL 17, 2019
The UK may or may not be in recession or about to enter one as another six months of Brexit misery beckons but marketers seem to be trying to keep their end up. The latest IPA Bellwether Report from IHS Markit shows that the net balance of marketing executives reporting upwardly revised budgets increased to.
More About Advertising
APRIL 17, 2019
Life has its burdens – obviously – but has it ever been quite as angsty as now? Especially if you’re a young man. We’ve had Gillette dipping both feet in the water (and getting them bitten) and now it’s Unilever’s Axe (Lynx in the UK) inviting men to explore their “bathsculinity.” In other words, to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
APRIL 16, 2019
Heimat’s ads for DIY retailer Hornbach are always challenging, especially if your German’s somewhat challenged. This one – ‘Morning belongs to us’ – seems to be some Easter-style spiritual experience, brought down to earth with a bump. Something for B&Q to try? MAA creative scale: 7.5.
More About Advertising
APRIL 15, 2019
If advertising isn ‘t working you may as well try something else. At the same time as it’s announced a disappointing first quarter of 2019 – with organic growth down (again) by 1.6 per cent – Publicis (below) has confirmed its buy of North American data operation Epsilon for $4.4bn, its biggest acquisition to date.
More About Advertising
APRIL 15, 2019
An Hour of Advertising…four things I learned from Dan Cullen-Shute At the start of the month, I launched ‘An Hour of Advertising’. It’s a series of long-read interviews designed to learn from some of the industry’s best and brightest minds. No awkward structure, no flippancy. Proper conversations with people I think are interesting. The criteria.
More About Advertising
APRIL 15, 2019
Publicis Groupe CEO Arthur Sadoun has rebutted an analyst’s suggestion that Epsolon – the data company for which he just paid $4.4 billion – was not a particularly coveted prize. During a presentation to analysts, Sadoun was asked why — if Epsolon was so attractive — the price didn’t seem particularly “demanding.” He also questioned.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
APRIL 17, 2019
Bees are suffering it seems, with sone 700 American species threatened. So Pornhub and agency BETC Paris – who else? – are teaming with bee-saving organisations Operation Honey Bee and The Centre for Honeybee Research to launch ‘Beesexual,’ a new channel showing, er, bees. With voiceovers from well-known porn stars (not usually noted for their.
More About Advertising
APRIL 16, 2019
Last week we had BBH in London hymning Heinz’s 150th birthday, this time it’s Rethink in Canada. Not bad but too de trop. BBH’s ‘Clean Plates’ was a better idea. MAA creative scale: 5.
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