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MAY 15, 2019
Working for Wunderman Thompson must be stressful at times (more so its two constituent agencies just before the WPP merger) and so the newly-minted UK agency is introducing 15-minute “wellbeing” breaks. As ever with these things there’s a programme to go with it, courtesy of an internal internal ‘well: mind’ team, made up of eight.
AdPulp
MAY 13, 2019
It’s 2019 and people are finding their voice and claiming their power, particularly women of color. It’s great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors […]. The post The Swoosh Gets Owned In This New Athlete-Led Takedown appeared first on Adpulp.
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Advertising to Baby Boomers
MAY 17, 2019
I keep hearing that the internet is ruining our attention spans. I’m starting to believe it. I can easily get through a book, a TV show, a movie - but web pages bore me within nanoseconds and I’m constantly clicking. ( Something tells me this isn’t good for advertising.) Or maybe it’s the content. I’ve seen it all before. I say to myself, “We’ve done that already.
Toronto AdOps
MAY 17, 2019
GML conference took place May 13-16, 219 in San Francisco, California. The latest and the greatest Google Marketing products were announced, showcased and demonstrated to thousands of Google’s marketing partners. Below we have gathered some goodies for anyone who wasn’t in attendance, including YouTube links to some of the unpublished video content from the event, as well as the official summary of some of the new Google Ads products, and 100 photos form the event (taken by Toronto A
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
MAY 15, 2019
Sports specialist Dark Horses and Omnicom marketing agency Fuse have been appointed by The Football Association (FA) and young people’s charity Heads Together to design and deliver Heads Up, a new initiative using the influence and popularity of football to highlight mental health issues. Heir to the throne and FA president the Duke of Cambridge.
AdPulp
MAY 15, 2019
When you work in a creative field, you traffic in ideas. For a creative person in advertising, ideas are currency and like cash, fluid and hard to capture. Ideas are also something that people in advertising fight for, steal, glorify, and covet. The thing to know about ideas is they do not accrue value when […]. The post Need to Convince People?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
MAY 13, 2019
Here’s a scary fact: just in 6 years, by 2025 ad fraud may cost the global industry $50 billion, according to WFA prediction. There are many ways to eliminate the risk of fraud, like adopting ads.txt (a solution for increasing transparency across ad serving process), clearing up the supply list, filtering out unsavory platforms, and […].
More About Advertising
MAY 17, 2019
We noted yesterday that the full effect of Publicis Groupe’s tech-inspired “transformation” had yet to be evident but maybe there’s a clue here: Renault and its Challenges Groupe publishing partner have struck a deal with Publicis to produce an in-car entertainment and information platform using AEX (Augmented Editorial Experience.
AdPulp
MAY 15, 2019
Where’s Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people – CLIF Bar is on a mission to do one thing and one thing only […]. The post CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic appeared first on Adpulp.
InMobi
MAY 15, 2019
For the second year in a row, CNBC has named InMobi to its Disruptor 50 list. We are proud, honored and humbled to be recognized in this manner for two years running. Over the past six years, CNBC has announced the Disruptor 50, an annual list of private companies that are shaking up the landscape and threatening the status quo in their respective industries.
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All About Advertising Law
MAY 16, 2019
On May 16, 2019, FCC Commissioner Michael O’Rielly gave a speech at the ACA International Washington Insights Conference in Washington, DC, which gave a potential preview of how the Commission may shape the TCPA landscape in the near future. Commissioner O’Rielly’s full speech is available here. He gave his thoughts on a number of subjects and some of the highlights are below.
More About Advertising
MAY 14, 2019
Out of Home media owner Ocean has been awarded long term agreements with City Property (Glasgow) Investments LLP, working in partnership with Glasgow City Council, to redevelop and introduce new roadside and city centre digital advertising screens. This is Ocean’s second major council win of the year following its agreement with Southampton City Council in.
AdPulp
MAY 12, 2019
Is there anything more American than the hamburger? How about starting a company that makes hamburgers from plants, and taking the company public and the food industry by storm? Beyond Meat Inc., the company created by vegan Ethan Brown in 2009, raised nearly a quarter of a billion dollars to grow its line of plant-based […]. The post Meatless Monday Is Now Meatless Every Day c/o BYND appeared first on Adpulp.
InMobi
MAY 14, 2019
At InMobi, we are happy to announce the launch of one of the most innovative in-app header bidding/pre-bid solutions in the market, Audience Bidding, as part of our latest SDK release. Audience Bidding not only helps publishers drive advertising revenues up but also helps them increase average revenue per user (ARPU), steering publishers towards more sustainable monetization.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Gods of Advertising
MAY 14, 2019
Becoming a monster to defeat the monster. After watching the brutal second-to-last episode of Game of Thrones I turned on a news channel to alleviate my discomfort. What was I thinking? Bear with me, I’m going to start in an unusual place… I’m troubled by the vilification of highly literate and educated people, labeling them “elitists.” Once upon a time, the most learned among us were undisputed and logical choices to run companies and govern nations.
More About Advertising
MAY 13, 2019
Jose Miguel Sokoloff is an internationally awarded and respected advertising creative and peace proponent. His philosophy of employing soft power over force for effective behaviour change manifests in the communications he has designed throughout his career to address cultural and societal issues in ways that transcend borders and challenge norms. Native to Colombia, Jose Miguel’s.
AdPulp
MAY 11, 2019
Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people gladly wait in line and fork over hard-earned […]. The post Tough Women with Super Soft Skin appeared first on Adpulp.
More About Advertising
MAY 13, 2019
Neil Dawson is a creative director. I went to the Kinsale Sharks last year. A festival of creativity that was choc full of creative people! What will they think of next? If you have to choose between Cannes and Kinsale, I’d head to Ireland every time. Prior to Kinsale last year I spent the summer.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 17, 2019
Brewing giant Anheuser-Busch InBev (Budweiser and Bud Light among others) is joining the rush to set up a fully-formed in-house ad agency. The agency has grown from an in-house unit handling Michelob Ultra to one which will pitch for work across Ab InBev’s 42 brands. Dubbed Draftline, the agency has grown since May 2018 from.
More About Advertising
MAY 13, 2019
Men’s genitals have long been a popular subject for graffiti, especially in public toilets but, historically, women’s private parts have provided less inspiration. AMV BBDO is redressing the balance with the Viva La Vulva Bathroom Takeover for Bodyform, sending artists out to London rest rooms to replace penis doodles with vulva art. Traci Baxter, marketing.
More About Advertising
MAY 16, 2019
Commercial radio in the UK has reported its highest ever audience of 36.1 million listeners according to new figures for Q1 2019 published by RAJAR, the body responsible for measuring radio audiences in the UK. There are now 1.7m more people listening to commercial radio stations than the BBC radio networks combined, its biggest ever.
More About Advertising
MAY 16, 2019
Was Good Morning Britain’s Piers Morgan right to take a pop at Robert De Niro for appearing in the new Warburtons bagel ad? According to Morgan, a former Daily Mirror editor whose veins run with tabloid ink, De Niro is trashing his reputation as one of the finest actors of his generation by demeaning himself.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 17, 2019
“With an increasingly broader creative communications ecosystem, the Creative Strategy Lion will elevate and define the importance of strategy in creative vision.” The words of the Cannes management. While a creative person’s view of planners has been mixed over the years, a great positioning or strategy can liberate the creative team. Of course, some of.
More About Advertising
MAY 15, 2019
Mark Elwood is executive creative director of MullenLowe London. My top tips for Cannes always seem like such a mixed bag and change almost daily, so just going with work you love TODAY is my rule for this brief. These also might not be ideas or spots that will totally win, but I hope they.
More About Advertising
MAY 16, 2019
Ben Peckett is creative director of brand experience agency Amplify On the back of standout work in 2018 such as Adam&EveDDB’s Project 84 for CALM, the bar has never been higher for experiential marketing. And with brand experience playing a more and more meaningful part of the advertising mix, this year is set to be.
More About Advertising
MAY 17, 2019
Is another dotcom crash on the way? Shares in recently listed Baidu and Pinterest both plummeted yesterday, China’s Baidu after it posted its first loss as ad sales slowed and Pinterest because it lost more than expected. Uber’s float was a flop by any standards and even established and highly profitable players like Facebook and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 16, 2019
Above+Beyond, one of London’s livelier independent agencies under former McCann UK boss Zaid-Al-Zaidy, has won Subway in the UK and Ireland – from McCann. A+B won a three-way pitch organised by the AAR. Subway had been with McCann for ten years. Subway country director Colin Hughes says: “We have had a very positive and effective.
More About Advertising
MAY 16, 2019
Aileen Calderon (left) has been appointed group creative director of Possible New York where she’ll help lead WPP’s new Volkswagen creative account, reporting to ECD Jason Marks. Prior to this she worked at various KBS agencies, on BMW among others, and Strawberry Frog. To see Possible in the driving seat on such an important account.
More About Advertising
MAY 14, 2019
Mother has won the Zalando business, and here is a bonkers ad for the “high street to high end” European e-commerce retailer. The idea is that we shouldn’t be inhibited in our fashion choices by what other people think of us, especially in summer when bare limbs and bright sunshine can make anyone self-conscious. Mother’s.
More About Advertising
MAY 14, 2019
And then there were three: incumbent BBH, Engine and M&C Saatchi left standing in the contentious “procurement driven” pitch for Audi UK. Unusually for such a prestige brand a whole heap of agencies who would normally die for Audi (although maybe not die this much) have pulled out, the latest being VCCP. Mother also spoke.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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