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Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling
Humble. That’s for the other guy. Marketing communications is about making bold moves and persuasive creative that builds brand value. Marcom is about shining a bright light on the one reason why the product or service in question matters. For years, the best brand communicators deftly approached the problem with wit and charm. The worst […].
Ocean Outdoor is combining good works with business in a new long term deal with Artisan Drinks, which makes craft mixers. The digital Out of Home campaign incorporates messages aimed to inspire and promote creative ways of social distancing including UNIFIED – at home but together, INSPIRE -keep your spirits up and MIXITUP – creative.
In the wake of the COVID-19 pandemic, many small businesses and restaurants have been forced to close or to provide only limited services to customers. To ensure a sustained income stream, some businesses have been emphasizing the sale of gift cards or gift certificates—and the media have been encouraging consumers to support their favorites by pitching gift cards as the “war bonds” of the coronavirus pandemic.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you want to get the most out of Instagram these days, you need to go beyond just publishing photos. Videos drive the highest engagement on this network – 21.2% more interactions than images, according to one study: The same thing applies to ads: According to another study, video ads generally generate 7.5X more clicks than display ads. But again, just publishing any video won’t automatically get you sales.
To help develop new writers and broaden our coverage, Adpulp.com is now accepting pitches from high achieving undergrads, grad students, and recent graduates. If you study or studied journalism, advertising, or marketing and you want to work with a copywriter/creative director and the editor of this website, here’s your chance. For what it’s worth, I […].
For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what first seems like a cringey corporate video, we are introduced to Tango spokesman Ray Gardner, a heady mix of David Brent and Nigel Farage. Things quickly take an alarming turn when he launches a xenophobic.
For me, nothing sums up Brexit Britain quite so perfectly as this comic gem from HHCL in 1996. In what first seems like a cringey corporate video, we are introduced to Tango spokesman Ray Gardner, a heady mix of David Brent and Nigel Farage. Things quickly take an alarming turn when he launches a xenophobic.
Today, we are all facing an exceptional challenge — ?OVID-19 and the way we react to it can define many things both in our lives and the lives of our loved ones. At SmartyAds, we believe that steady support and care for both our employees and our clients can help.
We are in the midst of COVID-19, a global infectious disease pandemic also called Coronavirus, which has affected not just people’s health, but the social distancing mandate has affected the majority of businesses, too. I live in California where Governor Gavin Newsom has issued a mandatory, state-wide stay-at-home order except for essential jobs, errands and outdoor exercise.
Ian Sohn is a global client lead at WPP. Formerly, Sohn was CEO, Wunderman Thompson (Central Region), and before that Managing Director at SapientRazorfish. He is also one of the advertising professionals who I most want to hear from on Twitter each day. This is the case because I value calm, patient people with an […]. The post The Adpulp Interview: Ian Sohn appeared first on Adpulp.
When you’re enduring yet another Saatchi & Saatchi Kevin Bacon EE ad (the fairly recent effort with cook Delia Smith was unendurable) you wish the boy would calm down a bit. Well he has in this well-timed offer of free data until October for NHS workers in the UK – clapping once week is appreciated.
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You carry in the latest load, one piece at a time, careful not to strain your back. Even with all the work you’ve done in the gym, lifting and hauling boxes was perilous. The only thing worse than doing this task would be hurting your back while doing it. You place a stuffed reindeer on top of the highest ornament box, a mighty stag overlooking his domain!
Amidst the outbreak of COVID-19 in India, we delved into our InMobi platform insights and conducted mobile consumer surveys to understand the following factors: 1. Awareness levels on the pandemic in India 2. Changes in consumer lifestyle, shopping habits and preferences 3. The top stress busters for people at home The Need of the Hour is to be Aware Survey results state that most Indians are not aware of the cause, symptoms and the preventive measures that can be taken to avoid COVID-19.
“The function of the press in society is to inform, but its role in society is to make money.” – A. J. Liebling Howard Saltz is Knight Innovator-in-Residence in the journalism faculty at Florida International University in Miami. The professor and journalism practitioner thinks it is a serious mistake for newspapers to drop their paywalls in […].
In the 1990s Tesco set about transforming itself (yes business transformation was around even then) from its former ‘pile it high, sell it cheap’ Green Shield stamps days. Leading the charge was this campaign from Lowe Howard-Spink featuring Dudley Moore chasing around the world in search of French free range chickens. Later came another famous.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Another man struggles to unload an ugly dresser from the back of a brown van. Inside the vehicle, pushing the dresser, his wife. She swears at him. He yells back at her. Like a birth, you think. It’s a junk piece, better left to Goodwill, or the empty lot up the street. How many of these lockers were filled with s**t like that? Surely, not yours! Thump.
In our latest mobile research report, we highlight select Gen Z consumer insights and show what this generation of consumers really cares about when it comes to their purchasing decisions and brand preferences. We’ve called out some key findings from our report below but for all of the insights, be sure to download the full report here: Gen Z Consumer Habits: What You Should Know DOWNLOAD NOW Understanding Gen Z Consumers: Report Highlights What do members of Gen Z from the United States care ab
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My ads would be to remind me be about the joy of what we do and need for storytelling and craft – not only to entertain but (in the Donate Life example) to change behaviour on mass. You’ll also spot that I have gone for a healthy dose of humour and some cracking soundtracks (if.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Every day you brought another load, chipping away at the boxes in your soon-to-be-former home’s crawlspace, from the jammed shelves in the garage, from your wife’s endless wardrobes. Every day you filled the car with possessions. Public Storage Works was off the 101, skirting the freeway in a dilapidated neighborhood of San Rafael. It loosely resembles the fabled production lots where you once made TV commercials, but drearier.
Non-futuristic look for a programmatic market – what could be expected as the next effective model. Programmatic, called a few years ago as “the apex of advertising technologies,” is a rapidly growing market expanding 20% a year on average. According to eMarketer, in 2020, more than 82% of U.S. display ads will be purchased using […]. The post The Renaissance of Advertising Networks appeared first on Admixer.Blog.
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Customer reviews can be used to promote or protect a brand. Reviews are relied upon by consumers when making any purchase. On March 26, Alexandra Megaris and Deborah Bessner hosted a webinar on “Customer Reviews: The Dos and Donts.” The webinar focused on a number of pressing topics surrounding customer reviews, including endorsements and testimonials, FTC and NAD enforcement and the Consumer Review Fairness Act.
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Native advertising on mobile looks like a rare chance of mutual benefit: more ROI-driving for advertisers, more suitable for publishers, and more than acceptable for the viewers. Given the fact, that users are increasingly consuming content using tablets and mobile devices, the highest increase in native advertising is.
What does the collapse of the speculative dot-com bubble from the early 2000s have in common with the housing crisis from 2007 to 2009? Seraj Bharwani, our Chief Strategy Officer, escaped both unscathed. If you thought the answer had something to do with their similarities to the Coronavirus, you would also be correct. However, the […]. The post The Advertiser’s Planning Horizon for COVID-19 appeared first on AcuityAds Inc.
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Interpublic’s MullenLowe has become the most high profile agency to announce Covid-19 lay-offs with ten per cent of the agency’s US staff out. They’re being offered three months’ healthcare. The timing’s a touch sneaky, just before Easter. It won’t be the last of course, Anomaly is cutting staff as are many other shops mostly beneath.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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