Single Grain
MAY 12, 2020
UPDATED! This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. Now, it’s arguably the most effective strategy you can use to connect with your audience.
More About Advertising
MAY 15, 2020
Time was when a new agency needed a creative, a planner and a suit – Bartle Bogle Hegarty being the classic example – but these days life is a bit more complicated and James Murphy and David Golding’s new agency – New Commercial Arts – has a socially distanced team of ten (Murphy and Golding.
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AdPulp
MAY 14, 2020
Building a brand while making the register ring—it’s every CMO’s dream. Sadly, it’s not a reality for most, as the ads they make and run fall into either the direct marketing (or drive-to-retail) camp or the brand camp. Duluth Trading Company rises above the din of ad noise with its long-running animated ad campaign that […].
Smarty Ads
MAY 13, 2020
If you work in non-ad tech businesses, there’s a chance that you can afford to move on to another client once you make a strategic sale. In the digital advertising industry, after you make a sale everything only gets started. Just try to imagine a typical digital ad platform as.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
MAY 11, 2020
The use of country of origin claims in advertising, and in particular “Made in USA” claims, has been around for a long time — many companies want to showcase products that have been made in the United States by marking them with the phrase or using the Stars and Stripes in advertising. Before making claims like “Made in America” or “Built in the USA,” though, sellers must understand the strict federal and state laws and standards for making such claims.
More About Advertising
MAY 12, 2020
Bartle Bogle Hegarty is one of the agencies that shaped modern communications. The three – planner Bartle, account man Bogle and creative Hegarty, broke away from TBWA London to found BBH in 1982. The rest, as they say, is history. John Bartle’s blast from the past My blast from the past would be “Gertcha” from.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
MAY 14, 2020
Partnership advertising is tricky: once we’ve made a lot of connections we tend to relax and forget about an important thing — marketplace optimization. Even though partnership marketing isn’t rocket science, the significance of it can’t be underestimated if you operate your own programmatic white label solution like.
illumin
MAY 14, 2020
The post How Do Advertisers Collect Data Online? appeared first on AcuityAds Inc.
More About Advertising
MAY 14, 2020
Face masks are pretty common attire now, whether the government recommends them or not, and one side effect is that a lot of people are coming to the horrible realisation that their breath stinks. Determined not to waste a crisis, Hershey’s has found a new reason for consumers to buy its Ice Breaker mints, as.
AdPulp
MAY 12, 2020
I’ve appeared on many podcasts over the years. This one turned out to be a fun conversation, and I thank the host Geno Schellenberger for the chance to talk about what advertising means and why it matters. Schellenberger is a recent graduate of the University of Illinois, the president of the student ad club there, […]. The post I Am A Guest on Geno Schellenberger’s New “Breaking & Entering” Podcast appeared first on Adpulp.
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All About Advertising Law
MAY 12, 2020
Although the coronavirus pandemic has impacted every business over the past few weeks, companies offering negative option and subscription programs face a unique set of issues. On the one hand, the subscription model offers consumers benefits that are difficult to provide outside of this context (such as streaming services, online learning programs, and uninterrupted access).
InMobi
MAY 15, 2020
These days, more and more grocery shoppers are online grocery shoppers. And, a lot of this grocery ordering during the present pandemic is happening through apps. It’s not hard to see why these grocery delivery services are replacing the in-person trip to the grocery store for everyone from big city dwellers in New York City and Washington D.C. to suburbanites and small town residents.
More About Advertising
MAY 10, 2020
Is the political battle over Covid-19 about semantics? Boris Johnson’s UK government is fond of a slogan – ‘Get Brexit Done’ and all that – but now there’s a battle about its shift to ‘Stay Alert’ as the UK moves tentatively towards removing the lockdown with the Scots and Welsh authorities sticking ‘Stay Home.’ In.
AdPulp
MAY 9, 2020
Are you tired of seeing commercials with zero production values? Commercials shot on iPhones? Or commercials captured from a Zoom chat and edited in post? Have some patience! This trend—borne of dire necessity—has just begun. Plus, not all Zoom chats are created equal. Let’s take a look… Shot on iPhones and leveraging a new condensed […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
MAY 15, 2020
If you have been in the industry for a while, you most likely already know who Amy Cheung is. STM forum moderator and author of “Make your first dollar online : a step-by-step beginners tutorial”, she has been in the industry for many years. Over these years, she has helped with her advice a number of beginners with how to launch their very first campaign and make their first income online and many STM members to a 3-4 figures income per day.
Admixer
MAY 15, 2020
The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic. In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. Last year, users, on average, spent 3 hours and 40 minutes per day using apps, outperforming TV. Users are quickly transitioning to […]. The post Coronavirus Impact on Mobile App Industry: Installs, Ad Spend, and Revenues appeared first on Admixer.Blog.
More About Advertising
MAY 15, 2020
Nielsen has provided some insight into ad spending in the UK lockdown with figures for March – when the lockdown started – showing adspend on travel (down 48%) entertainment (-17%) and telecoms (-15%) plummeting. These categories were down £39m. Food and government spending were both up (18% and 22%) as were supermarkets. The biggest risers.
AdPulp
MAY 15, 2020
Do you and your loved ones have face shields? Would you wear one if you did? Face shields offer more effective protection against coronavirus than masks and should be worn by the public whenever they leave home, according to physician and epidemiologist Michael Edmond. He believes the simple devices are more effective than masks at […]. The post When You Wear A FaceShield, We Can Safely See You Smile appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
All About Advertising Law
MAY 15, 2020
A recent decision from the National Advertising Division (“NAD”) regarding claims made by SmileDirectClub, LLC (“SDC”) in online advertising for its Smile Direct Club Clear Aligners provides guidance on a variety of key advertising issues, including comparative and savings claims, guarantees and consumer reviews and testimonials.
InMobi
MAY 13, 2020
Novel Coronavirus cases spreading across the nation have brought several noticeable changes in the way Indians think, shop, interact and live. We at InMobi took a deep dive into the shift in consumer behaviour using our Mobile Market Research Platform. The survey was conducted from April 2 to 6 with a sample size of 3116 smartphone users across India.
More About Advertising
MAY 13, 2020
McCann London’s ‘Did somebody say Just Eat’ is a real throwback – to the days when jingles ruled the airwaves. But it undoubtedly works, even if it drives you mad. Now, though, Just Eat is going all sophisticated, enlisting rapper Snoop Dogg for a new global campaign. Just Eat CMO Susan O’Brien says: “We know.
Lemonads
MAY 13, 2020
Finding the right tracker for your marketing campaign is becoming more challenging every year. This is not due to a shortage of options -- on the other hand, there are so many trackers available that finding the best all-around tool is more difficult than ever before. With the above in mind, Binom is a tracking tool that has been drawing a significant amount of attention in the past few years.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Admixer
MAY 13, 2020
On May 5, Admixer Academy hosted the webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed.” Yaroslav Kholod discussed the new industry developments with Fernando Granata, Head of Programmatic Demand at Appodeal. The pandemic is sending shockwaves throughout the app industry. The changes in daily routines and habits increase usage […].
InMobi
MAY 11, 2020
Many quick-service restaurants (QSRs) have their own dedicated mobile apps, but who specifically is using these QSR apps today? When consumers use mobile devices to order their favorite food, which brands are they turning to now? That’s what we wanted to find out. The COVID-19 pandemic has dramatically impacted every industry, although the restaurant space as a whole has been hit especially hard.
More About Advertising
MAY 12, 2020
International charity WaterAid has appointed Don’t Panic to handle a three to five year campaign to help it bring clean water and associated hygiene to poor and marginalised communities. The agency is currently developing a Coronavirus response campaign showing how the pandemic is afflicting countries in the global South that don’t have access to clean.
Lemonads
MAY 11, 2020
Facebook has around 2.5 billion monthly active users and each one of them clicks on 11 ads per month. Many marketers agree that this statistic alone is enough to justify the use of Facebook ads for an affiliate campaign. However, there are also 90 million small companies that use this social media platform for marketing purposes - so crafting ads that capture your audience’s attention is challenging at best.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Gods of Advertising
MAY 14, 2020
My Michelle. Her amazing body was all the ID she needed. But you were 16 years old and looked it, despite the balloon pants, tight shirt and shiny shoes she’d seduced you into wearing. She liked them on you and for her you would look stupid. Sometimes the bouncers let you in as a “favor” to Michelle. More often they did not. Either way you felt belittled.
More About Advertising
MAY 15, 2020
It’s hard to pick just one as there are dozens that make me love my job. This makes you realise how formulaic automobile communication has become these days. Aside from the excellence of the idea, the direction, the casting, I love that we don’t actually see the car until the 32-second mark. The one and.
More About Advertising
MAY 14, 2020
London jobs continue to grow, but other UK cities are closing the gap on job growth in many industries. So, will London continue to dominate UK job sector growth? London has been leading the job growth race for years without close competition. It is difficult for other UK cities to compete with the local economy.
More About Advertising
MAY 14, 2020
Sir John Hegarty is a member of the hugely talented group of UK creatives who emerged from art schools in the 1960s. An accomplished art director he worked at Benton & Bowles and Cramer Saatchi before leading creative at TBWA London and then co-founding BBH in 1982. He memorably described creativity as “Turning Intelligence into.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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