AdPulp
JULY 7, 2020
Agency MABU in Bismark, ND created a beautiful animated video for its pro-bono client, National Congress of American Indians. “Feather’s Story” is the first-person account of a child’s struggle with the negativity and chaos of the modern world. The combination of a child’s story, watercolors, stunning animation, traditional dance, and original song combine to make […].
More About Advertising
JULY 8, 2020
For the first time, all four terrestrial broadcasters have united to create a single and that will run across every channel at the same time. The “Our Stories” film takes a trip around the UK, and in every location we see screens playing familiar TV shows, from ITV’s “Love Island” to the BBC’s “I May.
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Single Grain
JULY 9, 2020
What if you could boost organic sales on your biggest product pages by 47% in one year — with just one SEO strategy? That’s exactly what Primary Arms pulled off. In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study.
illumin
JULY 8, 2020
eCommerce has jumped from 16% to 27% of total US retail sales in just the past 8 weeks. The coronavirus pandemic accelerated retail eCommerce and direct to consumer growth, and set the stage for a digital gold rush. eCommerce has in fact become the primary shopping channel in the U.S. according to The New York […]. The post Growing Your Direct to Consumer eCommerce Business appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Smarty Ads
JULY 7, 2020
The e-commerce advertising market is growing exponentially: it is expected that by 2040, 95% of all shopping will be driven by e-commerce. Sounds impressive, but if we take a look at the more short-termed predictions, it becomes clear that this future is not distant. By 2023 global e-commerce.
More About Advertising
JULY 6, 2020
Sir Martin Sorrell (below) seems to have made a new brigade of enemies by branding PR as, inter alia, defined by “press releases,” (fair enough), “gin-soaked lunches” (didn’t have too many of those pre-lockdown) and “analogue” (has this man no mercy?) Now the prospect of being monstered by gin-soaked PR types (assuming they exist) probably.
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All About Advertising Law
JULY 10, 2020
Today the Supreme Court granted certiorari in Facebook, Inc. v. Duguid where it will resolve a circuit split and decide the issue of whether an “automated telephone dialing system” (“ATDS” or “autodialer”) under the Telephone Consumer Protection Act (“TCPA”) encompasses any device that can “store” and “automatically dial” telephone numbers, even if the device does not “us[e] a random or sequential number generator.R
Gods of Advertising
JULY 8, 2020
Oh, but how you want to be known for something! Even for just one book. One story. Being published is a fantasy as powerful as any opiate, more so because of your tireless effort. Each book was an obsession, like Captain Ahab’s Great White Whale, Ernest Shackleton’s quest to find the arctic passage, compelling you forward, driving you insane. You forsook everything to write –parties, movies, dinners with your wife, talking and f **g. _ vacillated between resignation and resentment, jealous of yo
More About Advertising
JULY 8, 2020
Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves are down 37 per cent in the first five months of the year. Creative is down ten per cent, media 19%. R3 principal Greg Paull says: “All eyes are on the second half of the.
AdPulp
JULY 10, 2020
At the start of the pandemic, people found themselves at home with too much time on their hands. BK México decided to illustrate the problem and offer a grilled meat solution. Instead of doing the dishes, scrubbing the floor, meditating, studying, or redecorating…Eat a Whopper. On its face, the idea is silly. However, the creative […]. The post Housework Is Boring.
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InMobi
JULY 10, 2020
When it comes to finding and talking to your target audience, advertisers have many options at their disposal that they know and trust. Brands now have the knowledge to successfully reach and engage consumers through multiple media formats, including television, billboards, web browsers, etc. But as time spent on mobile rises, they should consider adding apps into their media portfolio.
Lemonads
JULY 10, 2020
We use our Facebook page for affiliate marketing so, why shouldn’t you? Affiliate marketing is allowed on Facebook as long as you’re doing it right! Ready to discover with us what you need to know and do, to get your Facebook page running with affiliate marketing ? Well, let’s get that knowledge you need and get started! Our article will cover, all the following steps, to get your Facebook page for affiliate marketing started beginning with: How to become an affiliate marketer; Facebook Groups f
More About Advertising
JULY 8, 2020
Cow & Gate’s C&G Baby Club has been delving into parental attitudes to discover that 58% of UK parents feel “judged” every week, 42% feel pressured by social media (why do we bother with it?) and 65% isolated, although lockdown obviously doesn’t help. But these grim tidings have produced quite a perky campaign from BETC.
AdPulp
JULY 8, 2020
Travel and tourism are suffering. Retail is imploding (Brooks Brothers and Lucky Brand are the latest to declare bankruptcy). Schools may or may not reopen on time. There may or may not be a college football season. So much uncertainty… In the middle of the economic and social chaos, it’s normal to long for the […]. The post It’s Summer in the Northern Hemisphere, Can You Contain Yourself?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Admixer
JULY 6, 2020
Acknowledging the rise of programmatic, brands are competing for talents and move programmatic capabilities in-house. Nestlé puts a heavy emphasis on this media buying strategy. In 2019, they created the Global Digital Media Center of Competencies, dedicated to establishing quality standards for supply and media trading. To learn more about their efforts and investigate the […].
Lemonads
JULY 7, 2020
Today, there are a few different ways you can make money selling products online. Even though not all these methods provide realistic results, drop shipping and affiliate marketing have earned excellent reputations because they are both sustainable business models. Although they are not the same, these two methods allow you to make significant profits as long as you build your business properly.
More About Advertising
JULY 8, 2020
The World Federation of Advertisers (WFA) has formed a Global sourcing Board that aims to drive a shift from savings to value. Its 12 members, some from the world’s biggest advertisers, have produced a new paper: Project Spring: Revolutionising the perception and contribution of marketing procurement.
All About Advertising Law
JULY 6, 2020
On Monday July 6, 2020, the U.S. Supreme Court issued its long-awaited decision in Barr v. American Association of Political Consultants, Inc. , in which a majority of the Court struck down and severed the 2015 Government Debt Exception (the Exception) to the 1991 Telephone Consumer Protection Act (TCPA) but held that the balance of the TCPA was constitutional.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
JULY 4, 2020
Muscle cars are more than a mode of transportation. For people who love the feel of acceleration and the sound of a V8 engine and the freedom of the open road, the muscle car is a chariot. This is why AmericanMuscle.com helps these “chariot” drivers express their individuality with quality after-market mods. Power or performance, […].
Lemonads
JULY 6, 2020
Affiliate marketers need to monitor and adjust hundreds of different elements that influence the performance of their campaigns. The sales funnel, which describes the different stages that prospects go through before making a purchase, is one of the most vital variants in this equation. However, there are many levels within the funnel itself that you need to understand in order to ensure the best results.
More About Advertising
JULY 9, 2020
Wieden+Kennedy London is making redundancies in the wake of Covid-19 and also the sudden loss of its high-spending Three account. At the same time (and unrelated it’s said) London ECD Iain Tait is leaving as is CSO Ben Armistead. Long-serving Tony Davidson will take over as sole ECD. Dan Hill is joining from W+K New.
Gods of Advertising
JULY 5, 2020
Pencils down. Eventually, you had to call each book finished, regardless of blemishes. But you were not done working… and writing. Not by a long shot. One required representation, an agent. In order to get one you had to find one. There are many journals and websites devoted to these people. You must start at the beginning, with “A.” It is like reading a phone book.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
JULY 10, 2020
Two weeks ago, the Supreme Court handed down its opinion in Liu v. SEC where it limited the SEC’s disgorgement authority to net profits returned to investors. Today, the Supreme Court granted certiorari in two FTC cases to decide whether Section 13(b) of the FTC Act providing for “injunctive relief” includes the authority to obtain “equitable monetary relief” in the form of disgorgement.
Lemonads
JULY 5, 2020
An affiliate marketer is someone who promotes products or a brand in exchange for a commission or someone who manages the affiliate marketing program of a company. Affiliate marketing is the concept of affiliates (businesses) and publishers (online content creators) working hand in hand. It’s a great way to make money from your blog, social media page, or any other quality content.
More About Advertising
JULY 6, 2020
Sir Martin Sorrel said, “There are very significant opportunities for a purely digital business such as ours (S4 Capital).” Clearly others agree including Mark Read (CEO of WPP) who hired Andy Main to head up Ogilvy globally. The emphasis Read is putting on the legacy assets of WPP is a big clue as he combines.
Single Grain
JULY 7, 2020
Some of you may love it, some of you may loathe it and some of you may even think it’s an app for children. However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
JULY 9, 2020
The year was 1911. Her name was Helen Lansdowne. She was a true trailblazer and ad industry pioneer. Known as the best copywriter of her generation, she also became Vice President and ran J. Walter Thompson with her husband Stanley Resor for 40 years. She hired and mentored women writers. She introduced sex appeal to […]. The post Helen Lansdowne Resor, Ad Legend appeared first on Adpulp.
More About Advertising
JULY 10, 2020
Is Amazon sustaining the ad business single-handed? Audible audio books is yet another Amazon company (those with long memories might recall that Amazon began as an online bookseller) and here’s a lively effort from Fold7, substituting your imagination for all those places you can’t travel to. Nicely assembled by director Mark Denton. Fold7 CCO Ryan.
More About Advertising
JULY 10, 2020
What does “business transformation” actually mean? Especially when an ag agency group gets its mitts around it. Daimler’s former head of “digital agency model and data activation” (whatever that means) Conrad Fritzsch is moving to Publicis Emil, Publicis Groupe’s new bespoke agency for Daimler’s Mercedes, intended to operate in 40 markets.
More About Advertising
JULY 10, 2020
Gaming seems to be taking over much of the world – but you wouldn’t know it if you’re not a gamer, it’s a closed universe. EA Sports claims it’s moved “from visual to visceral” with these two new offerings and, judging by The Mill’s pyrotechnics, it may have a point. Two sports for the price.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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