More About Advertising

AUGUST 31, 2020

Mark Read has issued an apology for a pretty dubious comment he made to investors at WPP’s first half results presentation last week.

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Agency 143

Single Grain

SEPTEMBER 1, 2020

When we talk about bots in the general sense, we are typically referring to Internet bots that systematically browse the web for the purpose of web indexing. Web indexing is responsible for making sure that your website and its pages appear on the SERPs. As marketers know, when you successfully index a web page, it results in more traffic to your site and allows newly added pages to be discovered more quickly.

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Gods of Advertising

AUGUST 30, 2020

Back in the day, sucking my thumb… Madly dancing with your mother and brother, Meet the Beatles circles the turntable, its iconic sleeve lying on a bronze carpet next to the stereo. You’re not sure the song, Twist and Shout? The memory is faded. Like home movies before smartphones. Technicolor. Monophonic. Giddy. Your mom is pretty, with super short hair like Mia Farrow or Twiggy.

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Pop-Up 71

Smarty Ads

SEPTEMBER 2, 2020

Is there a battle between white label vs private label? Probably more of confusion then battle. Thing is, these business models represent similar relations between manufacturers and retailers. Still, they have several important differences between private label vs white label that advertisers and marketers should know. In this article, we.

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Manufacturing Retail Advertising Marketing 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

More About Advertising

SEPTEMBER 2, 2020

The Uk’s Asda – which owner Walmart is trying to spruce up for a partial sale or flotation – is taking discounters Aldi and Lidll (and Tesco) full on by bringing back its “pocket tap” price campaign, harking back to the days when Alan leighton and Archie Norman were running the show. It says it’s.

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Admixer

SEPTEMBER 4, 2020

Ad serving is a combination of technology and services that place ads on the website, mobile app, CTV or any other digital platform. It includes the range of functions from delivering ads and targeting users to ad performance reporting and optimizing campaigns based on the results. Previously, we described the key components of the programmatic […].

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Lemonads

SEPTEMBER 3, 2020

Native Advertising Headlines have never been so simple! Going forward to start we advise you to read our article: What is a Native Advertising? If you don't know about Native Ads yet, if you know you can read on, and learn how to build Headlines that click and sell. If you’ve landed here, you’re probably searching for tips on how to write catchy native advertising headlines bringing people, not only to click on your Ads but also in wanting to drive more traffic and/or sales!

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More About Advertising

SEPTEMBER 1, 2020

Mark Read (below) has shown a fairly sure touch in his time as CEO of WPP – not least in his public pronouncements. But he let an angry and potentially highly damaging cat out of the bag when he observed last week that most of WPP’s staff were under 30, showing that the holding company’s.

Finance 91

Finance Agency Advertising 91

InMobi

SEPTEMBER 2, 2020

COVID-19 telah menyebabkan perubahan besar dalam cara berpikir, merasakan, dan bertindak konsumen. Akibatnya, pemasar saat ini mengevaluasi kembali prioritas dan strategi mereka untuk tidak hanya bertahan tetapi juga berkembang di dunia pasca-COVID. Perubahan apa yang dibawanya ke dalam normal baru dalam strategi pemasaran? Bagaimana marketers tetap berada di puncak permainan mereka melalui masa transisi ini?

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Smarty Ads

SEPTEMBER 2, 2020

Ad trafficking is an art of management, coordination, and optimization of advertising campaigns. While it may sound pretty simple and straightforward, indeed such ad operations involve the whole team of ad tech professionals well-versed in different branches of online advertising. That’s why advertisers, especially those who run several ad campaigns.

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Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Lemonads

SEPTEMBER 2, 2020

Even if you have experience in affiliate marketing or you just started, you know already that in marketing everything needs to be measured… if not, you are losing money. But how does the measuring actually happen? Well, the easiest way to do this is to use a tracking tool or software that tracks all your marketing campaigns and has a built-in reporting feature.

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More About Advertising

SEPTEMBER 4, 2020

Adobe is pushing the boat out in its first big TV campaign for Photoshop in the UK, created by 72&2andSunny LA. There’s what sounds like a big media budget too with ads on The Great British Bake Off and Gogglebox among others. ‘Fantastic Voyage’ invites us to remake our daily surroundings using Photoshop (helps if.

Media 78

Media Agency Advertising 78

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? For a deep dive on creative best practices, the in-app mobile advertising experts at InMobi teamed up with the creative teams over at Celtra to take a deep dive on the role of creatives in mobile marketing and how an ad creative, working in lockstep with other key components to in-app ad campaigns, can drive key results for in-app marketing teams.

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Mobile Ads Conversion Rate Real Estate Food 52

illumin

AUGUST 31, 2020

With August nearing its end, September is around the corner which means one thing – back-to-school! Typically one of the biggest shopping events of the year, some retailers have altered their messaging this time around. As questions surround whether kids will return to school in-person this fall, check out the full list below to see […].

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Video Ads Retail Advertising 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Lemonads

AUGUST 30, 2020

RevContent Vs Taboola! That’s right! Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. It’s RevContent free? This is why we will fully guide you in reaching to understand your best pick: RevContent or Taboola ? Each one of us is always in search of those specific “needs” to improve strategies , earning awareness, traffic or in monetizing our own website, so let’s get to it an

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CPM CPC Native Advertising CPA 52

More About Advertising

SEPTEMBER 4, 2020

Apple has thrown down the gauntlet to the rest of the world (again), this time by introducing a privacy feature to its forthcoming iOS 14 software that requires app developers to request permission from users to track them for ad purposes. Hooray, although it’s postponed “full enforcement” after a predictable and noisy bleat from Facebook.

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Ad Tech Finance Media Agency 64

Gods of Advertising

SEPTEMBER 4, 2020

West of you was trouble, turf battled over by Latin Eagles, Latin Kings, and a hillbilly gang called the Simon City Royals. Most every garage was tagged with graffito. It got worse every block. When the Cubs nearly did something right in 1969, Wrigleyville was a war zone. Latino gangsters literally stood on the sidewalks taunting fans or worse. If there wasn’t a game there was no reason to be there.

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Electronics 51

InMobi

AUGUST 31, 2020

As we’ve noted in our earlier post , people who live in Red states (areas more likely to vote for Republican politicians) use their mobile devices a little differently than people who live in Blue states (areas more likely to vote for Democratic politicians). We wanted to dig in on this a little further to see if we could identify similar trends on a city-by-city level.

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Audience Advertising Marketing 52

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

More About Advertising

SEPTEMBER 2, 2020

Marcoms group MSQ has completed the acquisition of smaller rival Be Heard Partnership in a deal with an enterprise value of £20.6m (which includes debt.) Be Heard has now delisted from the London Stock Exchange. The deal creates a group with numerous agencies – Be Heard’s MMT Digital (tech and digital transformation), Freemavens (data analytics/insight).

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More About Advertising

SEPTEMBER 2, 2020

WPP’s Mark Read said he had a $4bn billing pipeline of new business recently and details are coming thick and fast from WPP HQ. On top of a big Whirlpool win in EMEA WPP has now landed Zespri International, which may not be a household name but is claimed to be the world’s leading kiwi.

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More About Advertising

SEPTEMBER 1, 2020

Some good news for WPP boss Mark Read as he battles an army of irate pensioners: WPP has won washing machine giant Whirlpool’s EMEA communications business with one of those multi-agency constructs WPP and the other big holding companies are increasingly fielding. Mercifully this one isn’t called Team Whirl or Pool. WPP has won Whirlpool.

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More About Advertising

SEPTEMBER 1, 2020

Saatchi and Saatchi seems to be enjoying itself with new client BT. Now it’s launching ‘Unlimited Subs,’ the option of changing your football package monthly, by pretending that the rules of the game have changed to allow – unlimited subsitutes. As expected we get a range of football types (fronted by Mr Lineker, his other.

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Agency Advertising 64

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

More About Advertising

SEPTEMBER 1, 2020

Here’s a blast from the past, a TV ad for petrol. Jet’s first TV ad for 20 years (probably anyone’s) from Isobel featuring a thirsty road-going piano. Mary Wolf, MD UK Marketing of Jet distributor Phillips 66, says: “In fine tuning the JET brand our aim is to improve the experience for our customers and.

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More About Advertising

SEPTEMBER 4, 2020

The Royal Australian Mint has created 25 million special edition coins — one for every person in the country — each branded with the words “Donation Dollar.” They are all regular legal currency, and the idea is to create a reminder to give, encouraging anyone who receives one of these coins to donate it to.

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Agency Advertising 59

More About Advertising

SEPTEMBER 4, 2020

Children are going back to school in many places after lockdown and some of them have more to contend with than others. Here’s a touching 30-seconds from Karmarama for Guide Dogs, which helps visually impaired people, not just by supplying dogs. Makes you feel more human somehow – which is one of the things advertising.

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Agency Advertising Finance 59

More About Advertising

SEPTEMBER 3, 2020

Meat-free, plant-based is the flavour of the year it seems and adam&eveDDB has picked up the daddy of them all, Quorn Foods globally. The campaign aims to persuade people to choose food that’s good for the planet as well as themselves. It will run in a number of markets including the UK (where Quorn is.

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Food Marketing Agency Advertising 59

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

More About Advertising

SEPTEMBER 3, 2020

End of life care isn’t a subject that raises a smile usually but Michael Douglas and Danny Devito give it a go in this ad encouraging people to sign POLST forms (Practitioner Orders for Life-Sustaining Treatment) from the non-profit Goals of Care Coalition New Jersey. Lot to get your tongue around there. Directed via Zoom.

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Non-Profit Agency Advertising 59

More About Advertising

SEPTEMBER 3, 2020

For those millions of us still working from home, here’s what you are missing: the latest instalment in Dettol’s “Keep Protecting” campaign, which looks like it was written by a government minister, not an advertising copywriter. Is this what it’s like to work at McCann London?

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More About Advertising

SEPTEMBER 2, 2020

Celebrities and athletes have helped create a “digital first” logo for the 2028 Olympics in Los Angeles, with various names offering up their own versions of the “A,” all contributing to a dynamic image that is in constant movement. It’s a very inclusive affair: Billie Eilish, Reese Witherspoon, a tattoo artist, a chef, and a.

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More About Advertising

SEPTEMBER 1, 2020

Nobody likes online paywalls very much but journalism isn’t free (to provide that is) and they are one way of supporting it. In the nearly ten years of More About Advertising we’ve been free throughout and intend to stay that way. But eagle-eyed readers may spot an appealing yellow box on the top right corner.

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Advertising Finance Agency 59

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing