AdPulp
OCTOBER 4, 2020
Mozilla, the not-for-profit behind Firefox, was purpose-built to make the internet what it can be: an open tool for everyone — the powerful and the weak, the right and the left, everyone. Right now, Mozilla is on a mission to unfck the internet. “On an unfcked internet, platforms will create incentives to stop fomenting conflict […]. The post Mozilla Is Gettin’ After It appeared first on Adpulp.
Single Grain
OCTOBER 6, 2020
Content refreshing (or content updating or content upgrading) has become increasingly popular among content marketers. HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. Neil Patel also said that he has three full-time employees that update close to 90 posts per month. Here at Single Grain, we also update our content.
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More About Advertising
OCTOBER 7, 2020
It’s been a good week for WPP’s giant media operation GroupM: MediaCom has won Uber globally to top off Wavemaker’s win of Pernod Ricard in the US. The global media market is coming back to life as big advertisers navigate an uncertain pandemic-infested world and WPP boss Mark Read needs GroupM to be firing on.
illumin
OCTOBER 9, 2020
How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes. illumin is Advertising Automation technology that allows advertisers to see the entire process to plan and activate omnichannel campaigns and see results on the same platform. illumin […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
OCTOBER 6, 2020
Advertising that reveals brand truth is advertising that’s worth making, viewing, and sharing. Vital Farms—the largest supplier of pasture-raised eggs in the country—understands this, and is wisely using their brand truth to establish a competitive advantage. Let’s look at some of the ads the company has made over the past few years. Austin’s creative powerhouse, […].
InMobi
OCTOBER 8, 2020
To watch video content including movies and TV shows on their favorite video on demand apps like Netflix and Hulu, consumers have lots of different hardware options. These streaming services can be accessed through set top boxes, smart TVs, mobile devices, dedicated streaming devices like Roku and Apple TV and even gaming consoles. But of these options, which ones do American consumers prefer?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
OCTOBER 8, 2020
It’s time to embrace your competition. You shouldn’t fear your competitors, the sole fact that they exist means there’s a market for what you offer. You can get inspiration from them and observe their strategy to elevate your activity. To spy on your competitors’ push ads is essentially the most effective way of learning from their successes and failures.
AdPulp
OCTOBER 7, 2020
“Dare to program something internet-breaking. Dare to blow their minds. Dare to be homeroom famous, a high school fable.” She Can STEM from The Ad Council and Deloitte Digital’s Heat aims to dismantle the intimidating exterior of STEM fields by showing girls how fun, messy and accessible STEM can be, encouraging them to dive in, […].
InMobi
OCTOBER 6, 2020
A lot has happened between now and the last time we here at InMobi talked about the top video streaming apps back in mid July. Here’s just a brief snapshot of some of the top stories since that time: NBCUniversal officially launched Peacock, its own video streaming app. And in September, Peacock was finally available on Connected Television platform Roku.
More About Advertising
OCTOBER 5, 2020
Retailer Very has moved to Grey and the agency has a produced a new “creative platform” – ‘Life is this Very moment’ – to try to resonate with UK consumers, who are feeling somewhat down at the moment. A new film ‘Daisy’ hymns the joys of autumn (a bit mixed in the UK just now.
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Lemonads
OCTOBER 6, 2020
Our TripleLift review will dive through the potential of its advertising platform with prices, tips, pros & cons c overing targeted personalized information for advertisers and publishers ! As we all know, native advertising has been very popular throughout the last years and it’s far from going away ! It’s actually going to grow and improve more than ever!
AdPulp
OCTOBER 9, 2020
In this new episode of Ad Chatter, we hear from a special guest, David Blain. David is president of Saxton Horne in Salt Lake City and a mentor to me. I got my start in the agency business in 1997 at David’s agency, Blain Olsen White Gurr, which was a high-tech B2B agency in Salt […]. The post Ad Chatter with Special Guest, David Blain, President of Saxton Horne in Salt Lake City appeared first on Adpulp.
illumin
OCTOBER 9, 2020
¿Cómo funciona? Durante años, la planificación de medios ha estado metida en una especie de caja negra a la que era imposible acceder. Con Illumin todo esto cambia. Su tecnología en Advertising Automation permite a los anunciantes ver todo el proceso, planificar, activar campañas en cualquiera de los canales digitales disponibles y ver resultados en […].
More About Advertising
OCTOBER 7, 2020
HSBC is back with a new TV campaign – ‘The New Different’ – from Wunderman Thompson featuring long-serving Richard Ayoade, backed by a Covid-style spin on its striking Out of Home and print efforts. Head of brand marketing Sarah Mayall says: “As a bank, our purpose has been to help people navigate the winds of.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
OCTOBER 4, 2020
Our PowerAdSpy Review is a complete full guide of what you need to know to put them into practice in 2021! Competition is high and many ads are achieving the goals you wished you wanted to achieve? Our PowerAdSpy tool will review not only the features but will uncover those guarded secrets kept among advertisers! Stop struggling and start earning the advantages of those marketers who are in the loop!
AdPulp
OCTOBER 3, 2020
Pinterest wants more makers to make more pins on its visually-rich social media platform. More pins lead to more views and more interest from advertisers. It’s a business. Andréa Mallard, the firm’s CMO wrote a letter about what’s moving her and the brand forward today. These days, by lunchtime, I feel like I’ve felt all […].
Single Grain
OCTOBER 8, 2020
Building a strong team that helps your company succeed and grow is always a tall order, and adding “remote” to the equation for your e-commerce business can make it even more challenging. Remote working is a trend that has already been growing among startups and forward-thinking companies — not to mention with the aid of new technology, cloud-based SaaS software and faster Internet connections — and now with the COVID-19 pandemic shaking up the world, remote working is not only our n
More About Advertising
OCTOBER 8, 2020
DentsuMB (they’ve wisely decided Dentsumcgarrybowen was far too much of a mouthful) has raided adam&eveDDB for its new UK CCO – former global creative director Simon Lloyd. He joins CSO Sophie Lewis, hired from VMLY&R in February, CEO Gareth Collins from Leo Burnett and Fallon and former FCB Inferno production director Barratt Mistry who has.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
OCTOBER 4, 2020
Unless you’ve been leaving under a rock you’ve heard about the latest trend in affiliate advertising : Push ads notification. Push ads networks are providing advertisers with qualitative traffic sources that are taking over affiliation marketing generating more conversions than any other ad format.tr What are push ads you may ask? They are a form of native ads that are sent directly to the mobile or desktop of your potential and willful customer.
Gods of Advertising
OCTOBER 9, 2020
Outdueling alcohol and tobacco with advertising is like bringing a knife to a gunfight. For over 25 years, I worked in the creative department at a number of big name advertising agencies. I was (and am) a copywriter by trade and began my career in that capacity, at the Leo Burnett Company in Chicago. During my lengthy tenure at that storied agency I wrote and produced copy for numerous alcohol and tobacco clients, including (in no particular order): the Phillip Morris company (now named Altria
More About Advertising
OCTOBER 8, 2020
Boutique advisory firm Ciesco has been analysing this year’s M&A advertising and media deals to date and found – unsurprisingly – that the total is down year on year – by 17%. The first quarter (pre-Covid for many) saw the largest number of transactions – 42% to date. This coincided with booming stock markets and.
More About Advertising
OCTOBER 6, 2020
Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to the World Federation of Advertisers’ latest Crisis Response Tracker. 54 per cent of respondents are no longer deferring campaigns and levels of optimism about the current business environment have.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 7, 2020
Germany’s Serviceplan, which claims the biggest independent agency network in Europe, has acquired a stake in highly-rated US agency Pereira O’Dell. Serviceplan, advised by boutique advisory firm Ciesco, bought the stake from Omnicom’s DDB. Serviceplan operates in 35 countries, Pereira O’Dell has offices in San Francisco and New York.
More About Advertising
OCTOBER 7, 2020
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ad industry is making, placing and promoting ads to help get brands back on their.
More About Advertising
OCTOBER 9, 2020
Accenture’s decision to pull out of media auditing has (as we’ve noted before) opened up opportunities for others and now former Accenture Media Management CEO George Patten (below) has teamed up with former colleagues Alexi Benhamou, Deniz Urgun, Chi Ka Wa and Liz Workman, an experienced UK media executive, to launch Maximise Media Management.
More About Advertising
OCTOBER 9, 2020
UK retailer Dunelm is having a good war in these straightened times, as is agency MullenLowe (read somewhere the other day that it and media agency OMG had been paid £68m for the Covid NHS campaign, so they’ll be retiring soon.) Now both are back with a new multi-media campaign ‘Home. We get It’ highlighting.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 8, 2020
You can still fly of course (if masochism’s your thing) but the days when BETC Paris could orchestrate all kinds of oh-la-la for Air France seem a lifetime away. Here’s probably the best known from 2015. And one of those ‘safety videos’ that all the airlines were spending bucks on, from 2018.
More About Advertising
OCTOBER 8, 2020
Pizza ads do not usually trouble the scorers but agency Iris’ Parker for Pizza Hut (Parker J.Patterson in full) brings a breath of fresh air to what is often a pretty moribund sector. Here he is plugging Pizza Hut’s “most satisfying” pan pizza. “Now that’s delivering” isn’t a bad line for a world entombed at.
More About Advertising
OCTOBER 6, 2020
The rush to in-housing is the latest thing for agencies to worry about (pandemic aside) and here’s what seems to be a pretty creditable effort from P&G for Secret. P&G took the brand in-house about a year ago. Featuring a poem by Jasmine Mans, around a pandemic theme. The same old issues arise, whether these.
More About Advertising
OCTOBER 6, 2020
This year’s awards season is different (for obvious reasons) and a panel of judges from Uncommon, BBH, 180, DUDE London and BBDO came together in a mixture of socially distanced and Zoom judging for the Kinsale Shark Awards. Two pieces of work were awarded a Grand Prix. Droga5 and Biscuit both won for ‘Don’t Get.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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