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SEO is still a viable channel for startups heading into 2021. However, make no mistake – it’s getting more difficult. In this guide, I am going to break down exactly how your startup can build a foundation for long-term SEO success. But here’s the problem: Modern search engines and their algorithms have become vastly more sophisticated, and therefore the SEO techniques that used to work many years ago no longer work today.
There goes another one. WPP was built on the back of four big agency acquisitions: JWT, Ogilvy, Y&R and Grey. Now Ogilvy is the only one left standing alone as Grey, which has had a torrid time recently, especially in the UK, is to be merged into Ajaz Ahmed’s digital network AKQA. JWT is now.
From virtual to real—it’s the direction we need now, and the direction taken by Absolut in this new global campaign from BBH Singapore. The campaign’s centerpiece, a two-minute film, features Tessa Thompson, American actress; MNEK, British musician; Ricki Ortiz, online gaming star; and Jolin Tsai, Taiwanese singer. The film was brought to life by the […].
Marketing isn’t black and white. There isn’t one strategy that works for every brand, nor is there one plan that produces the exact same results for every industry. Marketing is an uncertain science that requires testing, review, and optimization to improve its effectiveness -- which is why marketing analytics are so important to review, interpret and use to make adjustments to your strategy, messaging, and tactics.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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You never know what you’re going to get from Absolut but the global vodka brand is good at sidestepping the restrictions on booze advertising, assisted in no small measure by BBH Singapore. Now it’s looking forward to a Covid-stricken world returning to normality with a new brand Platform (another of those) ‘It’s In Our Spirit.
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When was the last time that you spent time with your closest colleagues in person? For many of us, the answer is last March. For me personally, I work most closely with two people in Omaha, a.k.a. “Joemaha.” I have not seen either of them in person in three or four years, which is a […]. The post Remote Workers Are Holdin’ It Together, In Advertising and Elsewhere appeared first on Adpulp.
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At the end of last month, FTC Commissioner Rohit Chopra and his attorney advisor, Samuel Levine, penned an article, “ The Case for Resurrecting the FTC Act’s Penalty Offense Authority.” In the article, the authors posit that, because the FTC’s “ability to seek monetary relief through Section 13(b) is now in jeopardy,” the FTC should “resurrect one of the key authorities it abandoned in the 1980s”—the Penalty Offense Authority under Section 5(m)(1)(
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By Shazia Ginai With the possibility of big family gatherings being off limits this December, brands have already started dropping their Christmas adverts like snowflakes to spread some festive spirits and mood to locked down Britain. However this context comes with its own constraints. Given the ongoing restrictions around the UK, marketers cannot risk showing.
Gender discrimination is rampant throughout society. In sports, it’s as painful as it is elsewhere, despite the fact the women discriminated against are elite athletes. Female athletes are banned from participating in official sports competitions because they have above-average natural testosterone levels. This has prematurely ended the career of dozens of athletes and threatens the […].
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Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son Zion written in the wake of the killing of George Floyd. The move is currently supported by 12 UK industry leaders including.
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GroupM has been sliced up into five different “squads” in the UK in an effort to simplify its offering to clients and improve its partnership with the rest of WPP. The new divisions will be: customer engagement and growth; products and services; transformation and integration; finance and business operations; media investment management. All five brands.
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Do agencies give each other prezzies at this time of year? We hacks used to get a few, including the odd vinous bottle although that, alas, seems off the menu in these woke times. US agency (now called) by The Network sent to a cake to The&Partnership following a legal letter complaining about its first.
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Chris Garbutt, former global CCO of TBWA Worldwide, and Colin Mitchell, McDonald’s global SVP marketing, are the latest senior leaders to set up shop on their own, backed up by what they call a “talent cloud” of freelancers. With ad agencies expected to announce a pretty savage round of redundancies at the end of this.
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