The Ad Tech Blog
DECEMBER 26, 2020
In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy : the more personal data the media platform collects, the better your ads will perform. This doesn’t mean the users are open to sharing personal data, especially if they don’t know what data is being shared with whom.
Single Grain
DECEMBER 29, 2020
Only the most strategic and versatile SaaS companies are able to survive the unpredictable ups and downs of the software as a service market. So how do you become strategic and versatile? Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs.
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AdPulp
DECEMBER 26, 2020
Imagine you’re a junior creative at your first job, thrown immediately into the snake pit of a large ad agency where every week, you’re competing with 10 more experienced teams to pitch ideas for the same brief. In a sense, that was Gary Kroeger’s experience as a cast member for three seasons on “Saturday Night […]. The post Ad Chatter, Episode 11: Gary Kroeger Goes From ‘SNL’ To CD (And Beyond) appeared first on Adpulp.
Gods of Advertising
JANUARY 1, 2021
In addition to my writing, for the last 6 months I’ve been serving as Primary Counselor in the Treatment of Substance Use Disorders at Serenity Knolls. The pandemic has only heightened the need. I’m privileged to serve. Long ago, my father told me: “If you want to write copy work as a bartender. You’ll learn what people really think, need and desire.” Well, now I’m working as a counselor for people with alcohol and drug disorders.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
DECEMBER 28, 2020
It’s been a while since David Beckham had an outing for Haig Club but he’s back, pushing the “single grain” brand (whatever that means) as a mixer, ‘Make your own rules.’ Becks as a middle-aged clubman instead of booting a ball. Clever technicals and all that but what does Beckham actually stand for these days, The post What's David Beckham's best position for Haig?
Admixer
DECEMBER 31, 2020
The most turbulent year on record is almost over, and it is time to recharge, recap and reflect on the most important events of the year. 2020 posed a number of challenges for the digital advertising industry with depleted advertising budgets, looming phase-out of cookies and IDFA, and the ongoing quest for privacy and personal […]. The post 2020 Rewind: Admixer’s Year in Review appeared first on Admixer.Blog.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
DECEMBER 29, 2020
Been a long time since I wrote about advertising. Why then is my blog called Gods of Advertising if I’m not writing about it? Well, for starters, what is there to write about? From a creative perspective, advertising became irrelevant around the time I did. You can quibble over the year and other details, perhaps cite a few exceptions, but you cannot deny the fact that few consumers (aka people with money to spend) pay advertising any heed.
More About Advertising
DECEMBER 31, 2020
Much speculation about how ad agencies will change in 2021 as the big holding companies try to change their offer and agency staff wonder what they’ll be asked to do (assuming they still have a job.) WPP’s Mark Read appears to be betting on a massive ecommerce business, merging Geometry into VMLY&R, for example, to. The post Ad agencies will change in 2021 - but then they always do first appeared on More About Advertising.
Lemonads
DECEMBER 29, 2020
Webflow is definitely an inspiring web design tool that is taking furthermore a new approach to helping users build successful websites stress-free and with no coding knowledge needed! You heard that right! No coding knowledge with a simple and user-friendly interface , easy to create, and all thanks to their amazing team that is seriously taking their client’s needs at the bottom of their hearts by constantly delivering solutions for them to achieve their goals!
AdPulp
DECEMBER 28, 2020
Disruption is an opening. It’s also a closure. This was true for many people and many creative companies this year, as success stories ran parallel to the stories of business failure and industry-wide pessimism. Here on Adpulp.com, we put in much time and effort and saw positive results. We introduced the Emerging Voices series to […]. The post The Year in ‘Pulp: Twenty Twenty appeared first on Adpulp.
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Gods of Advertising
DECEMBER 26, 2020
“It was a beautiful day when I awoke but then I started thinking.” A great line uttered by a strange man. Dave is ex-military, ex-cop and now drives a canary yellow VW Bug. He still pines for his mother’s affection, though she’s been dead for decades. Dave is 80 years old. He has become a fixture at one of your meetings and not a beloved one. You see the others roll their eyes when Dave shares.
More About Advertising
DECEMBER 31, 2020
Barclaycard has been totting up the winners and losers in UK consumer spending through 2020 – overall it’s down 7.1% on 2019 – with some interesting beneficiaries. But the bad news first (it’s 2020 after all) Restaurants were down 47% and bars and pubs 36.8%. Department stores fell 17.2% and clothing stores 15.6%. But the. The post Barclaycard reveals 2020 consumer spending winners and losers - florists bloom first appeared on More About Advertising.
Adtelligent
DECEMBER 29, 2020
Programmatic advertising is an ad tech (advertising technology) element. Essentially, programmatic advertising is a way for marketers to use technology to automate procedures like bidding, requesting, and negotiating when it comes to online ads. According to the statistic below, it has been one of the most sought-after elements in modern advertising: Source: [link].
InMobi
DECEMBER 28, 2020
During the present pandemic, connected TV (CTV) viewership has spiked. According to Nielsen, collective connected TV viewership in the U.S. topped 3.5 billion hours a week when shelter-in-place orders were first instituted across the country — and watching CTV content has remained a popular pastime ever since then. But what are these CTV consumers actually like?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lemonads
DECEMBER 27, 2020
Before getting started, what is dropshipping and how can you get started? If you have been seeking to create an online business opportunity through dropshipping, well, you’re in the right spot! Why is it great for entrepreneurs? It surely has great advantages, in fact, 33% of online shops use drop shipping as a fulfillment model. That’s right! Dropshipping is a type of retail fulfillment method, where instead of a store stocking products, it purchases the products from a third-party supplier and
More About Advertising
DECEMBER 30, 2020
For many years BMW was “the ultimate driving machine.” Now we have the world’s first “storytelling machine” on wheels, from Kia and US agency David&Goliath for the new Sorento SUV (wonder what happened to the other ‘r?) “Stories” seemingly are what we aspire to (or need) in these dark days. Buying cars is no longer.
More About Advertising
DECEMBER 30, 2020
There are an awful of of things you can’t do or show in ads these days – maybe that’s why the outlook sometimes seems a bit dreary – and humour in hospital (as opposed to the ancient “humour in uniform”) is one of them, for obvious reasons. Here’s one for mortgage company Ameriquest that would. The post MAA blast from the past: Ameriquest's medics first appeared on More About Advertising.
More About Advertising
DECEMBER 29, 2020
This was one of the last Axe/Lynx ads before Unilever tried to make it go all Dove – rather missing the point. Is it deplorably sexist – not really. ‘Use in Moderation’ prevents any such thing surely. No idea who did it, doesn’t look like BBH. A gentle laugh is something we can all do. The post MAA blast from the past: Axe from 2015 first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
DECEMBER 29, 2020
What do we have to look forward to in 2021? Or, to rephrase, do we have anything to look forward to in 2021? Something we definitely aren’t looking forward to in 2021 is the passing of a generation of people who helped to define adland (as we used to know it.) They’re getting old alas. The post 2021 is on its way and the auguries aren't that good. first appeared on More About Advertising.
More About Advertising
DECEMBER 28, 2020
Stars of ‘Friends’ keep on befriending us in all sorts of unlikely ways and now David Schwimmer has been enlisted by McCann to put a human face on TSB, the rather troubled bank which has abandoned animation for a more, um, direct approach. So we have Dave touring a rather dreek UK in his camper. The post David Schwimmer swims against British tide for TSB first appeared on More About Advertising.
More About Advertising
DECEMBER 27, 2020
MAA’s late business partner Paul Simons wrote this nearly five years ago. He was right to ask the question. Today’s answer is, sadly, a resounding yes. I convince myself from time to time that I have lost the plot on the rapidly changing world of marketing and advertising. Then I stand back and attempt to. The post Paul Simons: the ad industry is in danger of sinking under a mountain of meaningless jargon first appeared on More About Advertising.
Lemonads
DECEMBER 27, 2020
Instagram has become the second most popular social media platform in the world. Boasting roughly 1 billion monthly active users , the image-based network generated almost 10 billion US dollars in advertising revenue in 2019 and that number is projected to grow significantly by the end of 2020. However, many marketers still have doubts about Instagram affiliate marketing, so they are not sure whether this network is suitable for promoting their Affiliate Programs.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
DECEMBER 30, 2020
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner Paul Simons had this to say on a similar wave back in 2014. Is new business getting harder for start-ups? Let’s be clear from the outset that only a few start-ups crash through the glass. The post Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
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