The Ad Tech Blog
JANUARY 9, 2021
Embrace Waterfall. Staying away from the concept of “ Waterfall ” is what is preventing your engineering team from moving faster. I’m sure you don’t even dare to use the word because of all the bad press it has. The Waterfall methodology is a myth. It is an anti-story to sell the Agile methodology. Hard dependencies are your friend.
AdPulp
JANUARY 10, 2021
Last week was hard. Hard on emotions, hard on the law, hard on productivity, hard on bottom lines, and hard for millions Americans who are not part of the white nationalist movement to process and comprehend. Yet, we persist. And we step back and assess. We connect the dots and start to understand how millions […]. The post Ad Chatter, Season 2, Episode 1: America’s Polarized States of Disarray Are Bad for Business appeared first on Adpulp.
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More About Advertising
JANUARY 14, 2021
When Wendy Clark departed DDB to take over as CEO of Dentsu International (formerly Dentsu Aegis network) she probably expected a lot on her plate but maybe not this much. There’ve been lots of redundancies, Publicis has pulled out of its Out of Home media buying deal with Dentsu’s Postercope and now Vizeum, the long-time. The post Dentsu folds media agency Vizeum into iProspect first appeared on More About Advertising.
Gods of Advertising
JANUARY 14, 2021
Continued from previous post… Looking back, the corner office and all its trappings could be summed up via the old expression: be careful what you wish for. You’d gotten the carrot only to find out you didn’t like carrots. You’d grabbed the brass ring but it hurt like hell holding on. Climbing the ladder you hadn’t realized the rungs below would disappear until it was too late.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
illumin
JANUARY 15, 2021
El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […]. The post Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores appeared first on AcuityAds Inc.
AdPulp
JANUARY 13, 2021
Last week, a radio executive at Atlanta-based Cumulus Media sent a memo telling its talk show hosts to stop spreading rhetoric about a stolen election or face termination. “We need to help induce national calm NOW,” Brian Philips, executive vice president of content for Cumulus, wrote in an internal memo after a mob attacked the […]. The post Curtail The Tall Tales, Or Get The Hell Out of the Booth appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JANUARY 11, 2021
You had lofty titles: Executive Creative Director, Chief Creative Officer, even Executive Chairman. You were on the board of directors at the most famous advertising agency in Chicago, supposedly the youngest member ever. During this period you commanded a huge salary, more than the President of the United States. Frankly, a lot more, especially when you factored in bonuses and stock options.
InMobi
JANUARY 11, 2021
Now that internet connectivity is found in everything from cars to thermostats and refrigerators, what does the connected consumer experience actually look like today? Are these cloud-based appliances dramatically impacting how brands interact with their newly connected customers, or has the customer journey largely remained unchanged? On the eve of CES 2021, we wanted to revisit our past insights, which you can download here.
AdPulp
JANUARY 15, 2021
Grace. Humility. Love. These are the things that make a good man and a good father to a young man. In the hands of a talented agency and production crew, these elements also combine into a powerful true story and long-form commercial. This heartwarming holiday video from Doritos Mexico has already been viewed more than […]. The post La Bondad y El Amor Es El Mejor Regalo de Todos Los Tiempos appeared first on Adpulp.
More About Advertising
JANUARY 11, 2021
Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull. Tomorrow was named the ‘Greater China Independent Agency of the year – Gold’ in Campaign Asia’s.
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Lemonads
JANUARY 11, 2021
Have you been wondering “ How to monetize a blog with affiliation? ” If you’ve stumbled upon several suggestions not worthy of any attention like throwing ads into your blog and hope it will eventually pay off… well, forget what you’ve read and stick here! We’ll uncover all you need to know on how to monetize a blog with affiliation and many other ways you could take in options without making you waste any of your time!
illumin
JANUARY 11, 2021
If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […]. The post 5 Trends That Will Shape The Advertising Landscape In 2021 appeared first on AcuityAds Inc.
AdPulp
JANUARY 13, 2021
AmericanMuscle is a premium sponsor of Adpulp.com. Hot rods are not born on an assembly line. They’re made one mod at a time in the garages of motor heads. Having said that, you do want to start with a strong foundation and that’s exactly what South Florida resident Sean Moss did. His 2017 Mustang GT […]. The post This Yellow Mustang GT with A Bevy of After-Market Mods Is Lit appeared first on Adpulp.
More About Advertising
JANUARY 14, 2021
Wunderman Thompson UK has hired Steve Richards as data partner. Richard was managing director of data, consultancy and solutions at Dentsu Data Labs, overseeing a team of 30. Richards (left) reports to reports to UK head of data & insights David Lloyd. Lloyd says: “Steve’s a tremendous talent. His skillset and knowledge across data, insights.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JANUARY 10, 2021
Day 1 of The Indian Brand Conclave panel discussion witnessed various expert panelists sharing their insights on the potential of search engine advertising, and the future of voice and vernacular search. To help marketers across India understand the need of incorporating Search as a key pillar in their branding strategy, a panel discussion was conducted on the topic ‘Steering Intent: Leveraging Search for Branding’ with panel members, Anubhav Sonthalia, CEO, Merkle Sokrati; Gaurav Sh
All About Advertising Law
JANUARY 14, 2021
On January 11, 2021, the Federal Trade Commission (FTC or the “Commission”) announced it reached a proposed settlement with Everalbum, Inc. (“Everalbum”), a developer of a photo app, to resolve allegations that the company deceived consumers about its use of facial recognition technology. The settlement highlights the FTC’s focus on biometric data and increased scrutiny regarding facial recognition technology.
AdPulp
JANUARY 11, 2021
The United States of America survived an attempted coup last Wednesday. The violent insurrection incited by Don Trump could have killed the Vice President, the Speaker of the House, and hundreds more. Instead, five people died, including a police officer who was beaten to death by the mob (there’s video footage of this murder on […]. The post Remove the Money, Solve A Large Portion of the Problem appeared first on Adpulp.
More About Advertising
JANUARY 14, 2021
WPP CEO Mark Read has made a big statement about the holdng company’s commitment to classical advertising values with the surprise appointment of Rob Reilly, creative chairman of Interpublic’s McCann Worldgroup, as WPP’s new global CCO. Reilly (above) replaces John O’Keefe who left in March last year. At the time it was thought that O’Keefe, The post WPP lures Rob Reilly from McCann as global CCO first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 12, 2021
Call yourself The Monkeys and you have to live up to it, which the jewel in Australia’s Accenture Interactive agency crown seems determined to do. Recently we had its bat-eating camper for BCF online stores, now for Australian Lamb we fast forward to 2031 where a Trunp-style wall prevents natives of Victoria from sampling Queensland. The post Walls come tumbling down for Australian Lamb first appeared on More About Advertising.
More About Advertising
JANUARY 15, 2021
If you’re an avid news consumer (most of us are these days, however trepidatiously) you might have noticed the dreaded climate change inching up the news agenda as a little Covid light emerges at the end of the tunnel. Very timely then for Quorn to launch its debut global campaign through adam&eveDDB, pushing at an. The post Adam&eveDDB takes Quorn global - one bite at a time first appeared on More About Advertising.
More About Advertising
JANUARY 14, 2021
The disruption businesses faced in 2020 was – wait for it – unprecedented. But it’s also delivered some admirable instances of agility across sectors: brands such as Seekology went from physical to digital, while Michelin-starred restaurants like Pied à Terre became takeaways. Yet business resilience is built on more than one element and for all.
More About Advertising
JANUARY 13, 2021
David Jones’ self-styled brandtech group seems set on further acquisitions, announcing a further $60m in funding from investment fund Chrysalis, bringing the total of new money raised to $260m since December. The round values the company at $1.36 billion. You & Mr. Jones now has 3,000 employees with clients include Unilever, Accenture, Google, Adidas, Marriott.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 13, 2021
London agency VCCP has won a slice of RB (Reckitt-Benckiser as was) business, joining the household goods giant’s new global “brand experience” roster. VCCP will work on hygiene brands Harpic, Vanish and Finish (the last two do other things too of course.) Brand experience is defined as “delivering digital consumer experience strategies and advising on.
More About Advertising
JANUARY 12, 2021
L’Oreal has appointed Publicis Groupe to its media business in China after what Publicis claims was the biggest pitch there in 2020. Inevitably Publicis has produced a new agency model for the business, OneL’Oreal (yes really, maybe it plays better in Chinese), a “purpose-driven operating model to ensure greater accountability, transparency and sustainability for L’Oréal, The post Publicis wins L'Oreal China media business, takes Out of Home out of Dentsu's Posterscope first ap
More About Advertising
JANUARY 12, 2021
In his own lugubrious ‘Dr Death’ way UK chief medical adviser Chris Whitty is a capable enough Downing Street press conference performer. He doesn’t flannel away like Boris anyway. But I don’t know who thought this Covid-19 thirty seconds was ‘best use of the prof.’ Because it certainly isn’t. There’s a line between protecting the.
More About Advertising
JANUARY 12, 2021
Will electric cars reinvent the wheel? VW’s new electric ID.4 SUV will, according to this new film from Johannes Leonardo. Nothing not to like in this. Will VW shoot itself in the foot as it did with diesel? Should have learnt its lesson by now but you never know with car companies. Read somewhere the. The post Johannes Leonardo reinvents the wheel for VW's ID.4 first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 11, 2021
Is Publicis Groupe up for sale? Seems unlikely but Campaign reckons it’s held talks with private equity – believed to be Luxembourg-based CVC Capital Partners. CVC has fingers in lots of pies, it controlled Formula 1 until 2016 when it sold its stake to John Malone’s Liberty Media. Any such deal would not necessarily be. The post Is Publicis being lined up for full or partial sale?
More About Advertising
JANUARY 11, 2021
Leo Burnett London has beaten incumbent VMLY&R London, Fold7 and TBWALondon to the TUI pan-European creative account. Anglo-German TUI claims to be the world’s biggest travel and tourism business although, like its peers, it’s had a gruesome 2020, reporting a €2.3bn loss in August last year. TUI Group CMO Katie McAlister says: “We’re delighted to.
More About Advertising
JANUARY 11, 2021
“Anything can happen at backgammon.” Political diarist Alan Clarke’s shrug to events beyond all of our control is an apt way to describe any articles on ‘future-wanging’ for 2021. There are simply too many variables outside our control for 2021 for any sensible forecasts. However, there is an event happening in 2022 which does have. The post JAA Media's Richard Temple: bring back jingles to fight food regulation!
More About Advertising
JANUARY 14, 2021
The Cannes Lions Festival looks set to go ahead in some form or other in June, although at the moment the organisers are confirming only that “the awarding of the Lions will take place as usual during the third week of June.” Juries will be appointed, entries will be paid for and judged, and, if. The post Cannes Lions will be issuing awards for 2020 and 2021 – but will the festival take place?
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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