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2021 may well see the mergers and acquisitions market take off in what used to be adland after a quiet 2020 (for obvious reasons.) But it doesn’t seem to be creative agencies or media independents being snapped up, rather digital agencies which have so far remained under most people’s radar – apart from the private. The post 2021 set to be big M&A year - will new-style creative agencies be back on the menu?
John January came up in the agency business as a copywriter. Today, John is the Co-CEO of Signal Theory, one of the biggest and best advertising agencies in Kansas City. In this new episode of Ad Chatter—the podcast from the makers of Adpulp.com—Dan Goldgeier and I ask John about his journey. Listen in to hear […]. The post New Ad Chatter Episode with Special Guest, John January, Co-CEO of Signal Theory appeared first on Adpulp.
Distracted that hot summer, you’d done the minimum to prepare for college in the fall. At the last minute you ended up accepting the lone invitation you’d been lucky enough to receive: from a miniscule liberal arts school in Mt. Vernon, Iowa. It had fewer students than your apartment had tenants. Sure, why not? Arrived at Cornell you firmly believed it was the real you who showed up: the intellectual poet, able to drink and f**k all night and write about it the next day.
Since live sports took a hiatus in 2020, advertisers should be thrilled for the return of NCAA’s month-long basketball tournament, March Madness. As you may have guessed, March Madness was canceled in 2020 due to the pandemic but fans are eagerly awaiting the chance to tune in to this year’s broadcast. In addition, media rights […]. The post March Madness powers triumphant return of advertisers and live events appeared first on AcuityAds Inc.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
There’s a something or other day about every day of the year now – which helps to keep the somewhat creaky edifice of advertising, not to mention PR, afloat – but World Down Syndrome Day on March 21 is a better cause than most. Charity CoorDown has teamed with veteran troubadour Sting, New York agency. The post Sting hymns Down syndrome employees in 'The Hiring Chain' first appeared on More About Advertising.
Live events like concerts and trade shows do not translate well to online formats, a factor that has devastated many businesses in the sector since COVID-19 began to ravage and kill people last March. Cannes Is Not Exactly Roaring Like Lion Cannes Lions’ London-based parent company Ascential issued its full-year 2020 financials this week, noting […].
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers” It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]. The post How to Monetize Your Website in 2021: Trends, Technologies, and Opportunities for Publishers appeared first on Admixer.Blog.
Admixer Academy recently hosted a webinar “How to monetize a website in 2021: main trends, technologies, and opportunities for publishers” It was so packed with insights that we decided to prepare this recap. The focus of the webinar was the biggest challenge that the website industry will face in the coming year — changes in […]. The post How to Monetize Your Website in 2021: Trends, Technologies, and Opportunities for Publishers appeared first on Admixer.Blog.
We are thrilled to announce that InMobi’s integration with ironSource's in-app bidding solution is now available for all publishers. Publishers can now access InMobi’s premium demand from the world’s top advertisers via this latest integration. This partnership comes at a time when in-app bidding is gaining unprecedented traction in the industry, especially among mobile gaming publishers.
MSQ has had a busy time in the pandemic and now the marketing group has bought another well-known name, digital and customer engagement agency MBA. MBA will merge with MSQ’s Stack to create a £6m business, MBAstack. MBA founder Stephen Maher will be chairman and CEO. As Maher Bird Associates the agency was backed by. The post Now MSQ adds customer engagement agency MBA first appeared on More About Advertising.
Brand Marketing in the digital age has been an awkward paradox: you must win the trust and preference of consumers but activate behind a curtain of third-party cookies. To make matters worse, accountability has become lopsided. Brand teams are accountable for preference, consideration, trial, household penetration, customer loyalty, and sales lift (to name a few). […].
Perhaps you started your publishing journey as a blogging enthusiast or developed a website for your company, club, or organization. Then, you noticed that your site started to generate considerable traffic and began to wonder how you can monetize it. You are thinking in the right direction. If your website has attracted a large enough […]. The post How to Sell Advertising Space in 2021.
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While many marketers are beginning to understand and appreciate supply path optimization (SPO) in the browser world, what does SPO mean for the brands and agencies that advertise in mobile apps? While the core principles of SPO remain the same throughout the overall programmatic advertising ecosystem, implementation looks different in app than it does on laptops/desktops or even in mobile web environments.
Dentsu International merged Vizeum into digital media agency iProspect last year and now it’s produced what (it hopes is) a spanking new identity, describing itself as a “game changing digital-first end to end media agency.” Which, obviously, is just what the world needs. It goes on to say it will be the first media agency. The post Can Dentsu's iProspect rewrite media agency rulebook?
While the term marketing was officially introduced just over 100 years ago, the practice of promoting products and services in order to get more customers has been around for centuries. Today, companies that want to promote their products can take advantage of many different channels to bring in more business. And, when analyzed objectively, there’s no doubt that affiliate marketing is among the top approaches.
Web publishing is an industry in transition, yet to grapple with the rise of web traffic, third-party cookie phase-out, and new marketing priorities. To survive, publishers need to strengthen their programmatic expertise and enhance data capabilities. Irina Overko, CMO at Admixer Advertising Ukraine, reviewed the main challenges the industry is facing and gave actionable advice. […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Social media is an easy marketing effort for B2B brands to underestimate and overlook. While most brands know they need social media added to their marketing mix, they don’t always understand how useful it can be with the right strategy. Nor do they properly estimate the commitment it takes. They periodically post with no consistency, planning or proper reporting -- and wonder why they aren’t seeing results.
It was sad on Saturday, to hear about the passing of legendary motor racing commentator Murray Walker at the age of 97. A number of racing drivers referred to his early career in advertising and I thought I should share my experience of working with him in the creative world during the mid-60’s. Joining Masius, The post John Ayling: Murray Walker, Trill budgie food and me first appeared on More About Advertising.
This September SmartyAds has officially announced that one of its most cherished products - SmartHub becomes a separate company - an independent brand will define its own market positioning and create a development roadmap from now on. As known, previously SmartHub was purchased by the software development company Deox.
Once Chrome and other browsers cease the support of 3rd-party cookies in 2022, 99% of open web users will become undetectable. Publishers may lose up to 70% of their revenue, while advertisers will be left without audience targeting, which will force them to reallocate advertising budgets to large platforms that collect 1st-party user data. To […].
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Grasshopper is a business phone service that’s designed with small companies in mind. Unlike many of its competitors, which depend on business phone hardware, Grasshopper doesn’t require hardware at all. Instead, it runs entirely on mobile phones and desktops, understanding that small business owners aren’t always sitting at a desk. . With Grasshopper, you can get a separate business phone number to ensure a professional appearance.
New Ogilvy CEO Andy Main’s team have landed a pretty big one: global lead agency for Swedish vodka brand Absolut. Absolut, now majoring on sustainability, is known for its advertising, latterly much of it through BBH, working at various times with the likes of Jean-Paul Gaultier, Andy Warhol, Tom Ford, Keith Haring, Stella McCartney and. The post WPP's Ogilvy wins global Absolut business first appeared on More About Advertising.
You are a food blogger , you have a recipe youtube channel , a food dedicated Instagram , you have a cooking recipes website or you are another kind of digital content creator pushing content about gastronomy , or food in general? If so, you will love this list of the best food affiliate programs. We crafted the ultimate guide to the best food and drink affiliate programs for you to increase your income in 2022 monetizing all your digital activities to the max.
The Croc ECD Nick Watmough has successfully led campaigns for brands including Ford, Sony Mobile, Lucozade and many more. He has also held senior positions at agencies Ogilvy, Digitas and Publicis Sapient and worked at Sky Creative. Desert Island Ads For most people, one of the few (if any) benefits of being isolated on a. The post The Croc's Nick Watmough picks his Desert Island Ads first appeared on More About Advertising.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
It’s the BBC’s charity fundraiser Red Nose Day tonight and Leo Burnett has been selected to carry the torch into 2022, building on the event’s “Funny is Power” platform. Comic Relief head of marketing and media Jo Cullen says: “The last year has been a challenging one for many of us and the work we. The post Leo Burnett wins Comic Relief 2022 Red Nose Day first appeared on More About Advertising.
Assuming we ever get rid of lockdowns (not a racing certainty) one of the enduring consequences will be thousands of newly-acquired pampered pets. My neighbourhood is awash with cockapoo puppies having to share lamp posts (dognappers please don’t read this.) Cats are maybe missing out but Mars petfood brand Sheba is doing its bit for. The post AMV gives new Sheba campaign the gourmet treatment first appeared on More About Advertising.
You take on Apple at your peril but Intel, about to lose its position as supplier of Mac processors, has entered the lists with a campaign featuring actor Justin Long, who appeared batting for Apple in its famous ‘I’m a Mac’ campaign from TBWA all those years ago. But this time he’s changed sides. Here’s. The post Intel mixes it with Apple with 'I'm a Mac' actor Justin Long first appeared on More About Advertising.
Business seems to be booming in China – a touch ironic given the state the rest of the world finds itself in – and fancy commercials with it. Chinese mobile operator OnePlus has teamed with the legendary Hasselblad, which will surely attract some people whose phones are really cameras. Mother Shanghhai is on the case. The post Mother's excursion into China begins to pay off with OnePlus first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The commercial world has always had winners and losers but the divide between the haves and the have nots is surely wider than ever – with the FAANGs (Facebook, Apple, Amazon, Netflix and Google) firmly in the driving seat. It’s true in the world of advertising too in that only a relatively few companies still. The post Apple's 'Jump' from TBWA shows power of a giant brand first appeared on More About Advertising.
Will we be trekking down to the south of France in June for Cannes? If those silly Europeans don’t stop rubbishing the AstraZeneca Covid vaccine, doubt it. Relations ‘twixt the Brits and French seem to have deteriorated somewhat post-Brexit – no great surprise, we haven’t really got on since the Hundred Years War – and.
South Asian comedians seem to be taking over Britsh ads deploying humour and People Just Do Nothing’s Asim Chaudhry may (or may not) be Pepsico and new agency VCCP’s Walkers replacement for long-serving Gary Lineker. “When life gives you potatoes, make crisps.” You get the idea, product brings a smile to your face whatever the.
This is timely from Nike and Wieden+Kennedy London – although they’ll wish it wasn’t – with protests around the world against sexual violence towards women, in particular in the UK following the distressing murder of Sarah Everard. Nike’s new film, to launch its dedicated maternity collection Nike (M), hymns female strength in what it calls.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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