AdPulp
MAY 25, 2020
Howard Luck Gossage is a cult figure. He is considered by some of today’s practitioners, myself included, as one of the greatest creatives of all time. He converted an old firehouse in the North Beach neighborhood of San Francisco and began to “hold court” therein. Gossage was friends with Marshall McLuhan, Buckminster Fuller, and Tom […].
More About Advertising
MAY 29, 2020
Grey London has won Very Group from long-serving agency St Luke’s. Very Group is owned by the warring Barclay Brothers. Its brands include Littlewoods.com. Very Group CMO Carly O’Brien says: “We want to be the number one destination for shoppers who value flexible ways to pay, and Grey’s passion and energy to help us achieve.
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Gods of Advertising
MAY 28, 2020
At work, your business partner had taken issue with your daily visits to the Equinox, which was the gym by your office. You’d told him the truth, that it calmed you down and helped you think, that it made you a better creative. It was your lunch hour anyway, you’d said. He’d called b t on that and said you always went longer. Ignoring his warning, at noon the next day you marched right past his desk carrying your gym bag.
InMobi
MAY 29, 2020
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. Note: Want to listen to previous editions of Mobile Insights with InMobi? Head to our SoundCloud page for more. For this interview, I sat down with Kunal Nagpal, GM of Publisher Platform and Exchange at InMobi, on May 1.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
MAY 23, 2020
I do not understand economics. Or, I do understand, it’s just that economics stopped making sense. Did you know that demand for housing was down 18% in April; yet prices remain 7.4% higher compared to last April? How does anyone explain such figures that are clearly at odds? When you dig in and work hard […]. The post When There’s No Money Or Desire To Buy Things, There’s No Need To Advertise appeared first on Adpulp.
More About Advertising
MAY 27, 2020
Agencies and tech companies spend a lot of money on glorious flagship offices, a place to impress clients and entice staff to work as many hours in the day as possible. But people have discovered during the pandemic that they are happy to miss out on the big desks, the free breakfasts and the ping.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bannerwise
MAY 29, 2020
Marketers across the industry have discovered the power of dynamic display ads. These ads help deliver a more personalized message to an audience by tapping into all kinds of data, such as the weather or a user’s past browsing behavior. Google refers to them as Dynamic Remarketing Ads. No matter the terminology, these ads can help you boost sales.
AdPulp
MAY 28, 2020
The New Zealand border is currently closed to almost all travelers to help stop the spread of COVID-19. The travel ban applies to all arrivals into New Zealand whether it is by air or sea. But these restrictions won’t be in place forever, and when it is safe to go again, many people will be […]. The post New Zealand, The Land of Positive Vibrations appeared first on Adpulp.
More About Advertising
MAY 27, 2020
It’s bizarre enough that Waitrose and ITV have taken it upon themselves to recruit the 70,000 pickers needed to stop fruit and veg crops rotting this year. But it gets even stranger when the accompanying ad campaign by adam&eveDDB is a reworking of the famous “Choose Life” monologue from Trainspotting, about a group of Edinburgh.
Toronto AdOps
MAY 28, 2020
Understanding job description. Read job descriptions very carefully. Have a good understanding what it is you are applying to. Same words can have different meaning and interpretations to different people. You want to be ‘on the same page’ as much as possible with the individual who wrote the job description in terms of what the job really is about, what is the main goal of the position is and what success of the role looks like.
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Bannerwise
MAY 28, 2020
Display advertising is a form of advertising that uses creative images, videos and other kinds of graphic designs to deliver a certain message. In 2019, roughly $333.25 billion was spent on digital advertising as a whole - and a whopping 31% of it was spent on display advertising (also known as banner ads ). But all the ad spending in the world couldn’t eliminate the fact that it seems to get harder and harder to stand out from the crowd.
AdPulp
MAY 27, 2020
Tech evangelist Guy Kawasaki’s new podcast, “Remarkable People,” continues to bring interesting authorities to the fore. This week’s episode features professor, author, and consultant, David Aaker, “the godfather of branding.” Aaker is a professor emeritus of the Haas School of Business of UC Berkley, the vice-chairman of a marketing and branding firm called Prophet, and […].
More About Advertising
MAY 27, 2020
Publicis Italy has made a pretty good fist of Heineken – must be all that time they’re spending on Marcel – and Heineken is trying to do its bit in the crisis. Basically by expressing the simple truth: life at home is actually a mess (and the odd drink helps.
illumin
MAY 28, 2020
El mundo de las agencias depende mucho del negocio de sus clientes, el cual se está volviendo totalmente impredecible tras la aparición de la COVID19. El sector publicitario se ha visto colapsado con la cancelación de infinidad de campañas, retrasos de pagos, presupuestos que se recortan, … Seraj Bharwani, nuestro CSO ha explicado a las […]. The post CLAVES PARA LA SUPERVIVENCIA DE LAS AGENCIAS POST PANDEMIA appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
MAY 27, 2020
For many Americans, shelter in place orders are now in their third month – and many of us may be stuck at home for many weeks longer. At this point, how are adults feeling about the present situation, and how are their behaviors and situations evolving? Since March, we have been surveyed Americans once a month ( click here to see the March survey results , and here are the April survey results ) using InMobi Pulse , InMobi’s mobile market research solution.
AdPulp
MAY 29, 2020
Words. There are so many of them. It’s hard to know them all or to know what they all mean. We used to have a dictionary and thesaurus nearby to look up unknown words. Today, we make a quick visit to Dictionary.com to confirm our hunch, or to get the official version. For instance, here’s […]. The post Words Matter; Ergo, The Content That Fortifies Dictionary.com Matters appeared first on Adpulp.
More About Advertising
MAY 28, 2020
Clearly depends which way you look at these things. Ad forecaster WARC headlines its latest numbers: Brands cut $50 billion from global adspend in wake of COVID-19. Ouch. Then we read: Global adspend to fall 8.1% in 2020. Which, in the circumstances (and if it’s right of course) sounds pretty optimistic. UK adspend is forecast.
Admixer
MAY 27, 2020
Recently, Ivan Fedorov, New Business Director at Admixer, conducted a webinar on how publishers can activate and monetize their 1st-party data. We are sharing the main takeaways from the lecture. A crisis is the best time to rethink your approach to revenue. The slow-down in the advertising market pushes publishers to up their game, test […]. The post Data Monetization for Publishers: How to Collect and Sell Data [Ultimate Guide] appeared first on Admixer.Blog.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
MAY 27, 2020
Welcome to another edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rajat Wanchoo,InMobi's Global Head for Channel Partnerships and Enterprise GTM, to discuss how chief marketing officers and other marketing leaders are navigating the current situation.
AdPulp
MAY 24, 2020
On Saturday, Moody College of Communications at the University of Texas held a virtual graduation ceremony for its 2020 graduates. You can revisit the ceremony here: The College is home to the Stan Richards School of Advertising and Public Relations, among other notable programs. I love how Moody is sharing the student’s success on Instagram. […].
More About Advertising
MAY 29, 2020
London agency Pablo has won Comic Relief – the venerable charity best known for its Red Nose Day flagship fundraising event – after a pitch. Pablo already handled linked Sport Relief. Comic Relief head of marketing and communication Jo Cullen says: “Throughout the pitch process, Pablo clearly demonstrated they understand the scale of ambition we.
illumin
MAY 27, 2020
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post MOST VIEWED VIDEO ADS: MOTHER’S DAY EDITION appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smarty Ads
MAY 26, 2020
Mobile Retargeting is a specific advertising method aimed at those who once showed interest in your site or mobile app. It is a smart performance marketing tool that gives you an opportunity to return your potential clients and also increase your brand awareness. We can definitely say that.
Lemonads
MAY 25, 2020
Back in 2003, BlackBerry users on the move received an email notification letting them know that a message had been delivered to their inbox. Clicking on it would bring them to the email. Previously, someone with an email account wouldn’t know they had new mail unless they went and proactively checked for themselves. This real-time notification was a core product feature that proved especially popular amongst the businesspeople who championed the brand.
More About Advertising
MAY 28, 2020
Former UK Prime Minister Theresa May recently criticised the world response to tackling coronavirus, highlighting the lack of international collaboration and calling for a “collective international view.” On a more local level, the ad industry has shown itself capable of coming together to support some basic action. For instance, in the shape of the IPA’s.
SODP
MAY 25, 2020
Do you know that customers don’t hate ads? They hate low-quality, disruptive sales pitches. But if they see a clever ad campaign that offers real value or entertains, they don’t care whether it’s a paid campaign or not – they just interact with it. When taking the stage a decade ago, native advertising revolutionized the advertising industry. Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates signi
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smarty Ads
MAY 26, 2020
Every advertiser knows there are numerous factors that define the success of your programmatic marketing efforts. Some of them are precise and predictable, while others can remain a mystery even for the most experienced marketers. Among these, advertising frequency can often be overlooked, but in fact, it is often.
Single Grain
MAY 26, 2020
Nod if you are a confessed chatbot fanatic (for lack of a better term). Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. A lead bot is simply a chatbot specifically set up for lead generation, such as collecting contact info from prospects and automatically qualifying leads.
More About Advertising
MAY 28, 2020
People are flooding online: 40 per cent of new users are said to be children (which presumably means means that there are lots of old new users too). So WPP is partnering with “kidtech” privacy platform SuperAwesome SuperAwesome’s tools include a KidAware certification programme. Microsoft has invested in SuperAwesome. WPP CEO Mark Read says: “We’re.
Gods of Advertising
MAY 26, 2020
You refuse to go gently into that good night, like so many men and women do, slipping into middle age as if it was an oversize pair of jeans. One hour every day, you work up a sweat. Running, swimming, biking or lifting weights it doesn’t matter. As long as you do something that makes your arms and legs burn, tightening the flesh against gravity. Haunted by memories of obesity.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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