Adweek
JANUARY 9, 2025
Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a new ad product called Amazon Retail Ad Service, allowing retailers to use Amazon's tools to sell product ads appearing on.
AdExchanger
JANUARY 8, 2025
On everyones mind this year is generative AI (of course). But the focus for the ad industry isnt just about the large language models creating quick videos that general consumers of products like ChatGPT or Googles Sora are familiar with. The killer application for generative AI tech in TV advertising right now is very simple: […] The post Can Generative AI Unlock Streaming Media To Millions Of New CPGs And SMBs?
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Martech
JANUARY 6, 2025
Who, what, when, why and how? Journalism students learn to answer these questions to ensure the most important information is conveyed first in an article. Depending on their backgrounds, marketers may not be familiar with this structure. Even as someone who studied journalism, Im guilty of forgetting my roots. We all get busy trying to promote this product or that service.
Exchange Wire
JANUARY 7, 2025
Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [.] The post Programmatic Trends & Predictions for 2025: Industry Experts Share Whats Next appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 9, 2025
As the fires in Los Angeles continue to rage, swallowing up homes and businesses from Malibu to Altadena, Airbnb was one of the high-profile brands to help those affected across Los Angeles County, offering temporary housing to people who were impacted. But many other brands and businesses, both national and local, are also lending a.
AdExchanger
JANUARY 7, 2025
There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making. It was a […] The post Frank Predictions For 2025 appeared first on AdExchanger.
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Seth Godin
JANUARY 5, 2025
Situations have no solution, they’re not problems, they’re simply the way it is. Problems are distinguished by the fact that they have solutions. But that doesn’t mean that the solution is obvious, easy or convenient. If the problem is important enough, we should pick the best available solution, not turn it into a situation.
Adweek
JANUARY 9, 2025
Airbnb is working with nonprofit 211 LA to provide free temporary housing to people who have been displaced from their homes or forced to evacuate due to the wildfires currently raging through Los Angeles County. The stays are funded by the property rental platform's nonprofit arm, Airbnb.org, with many hosts offering their homes free or.
AdExchanger
JANUARY 6, 2025
The world needs another third-party data marketplace no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer and Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a […] The post Experian Launches Its First-Ever Third-Party Data Marketplace appeared first on AdExchanger.
Martech
JANUARY 7, 2025
Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.
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Seth Godin
JANUARY 9, 2025
It costs more than you think. Last month, I hit the old stock on the Avery labels in my office cabinet. I had a bunch of things to send out, and off they went. It turns out, who knew, that old labels stop sticking. It’s entirely possible some of my really important packages never got there, but it’s hard to tell. It was certain, though, that the adhesive wasn’t doing its job.
Adweek
JANUARY 8, 2025
It's been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote address at CES in Las Vegas on Tuesday. Here are five key topics she touched on in her.
AdExchanger
JANUARY 6, 2025
Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners. The post Rokus Clean Room Evolves Into Its New Form: The Roku Data Cloud appeared first on AdExchanger.
Martech
JANUARY 9, 2025
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
JANUARY 9, 2025
After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. But Googles new plans, which involve providing Chrome users with an informed choice experience around cookie-based tracking, dont actually change much for advertisers: Cookie loss will remain the effective result.
Adweek
JANUARY 9, 2025
Looming uncertainty over a potential U.S. TikTok ban is not putting off advertisers from committing ad spend to the platform. In fact, agencies are pledging a year-over-year increase in ad dollars in 2025. One agency executive, speaking anonymously to protect industry relations, plans to increase the agency's TikTok spend by 20%-30% this year. DigiShopGirl Media.
AdExchanger
JANUARY 7, 2025
Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC. The post Precise TV Secures $26 Million PE Investment appeared first on AdExchanger.
Martech
JANUARY 7, 2025
As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JANUARY 8, 2025
Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5 million U.S. viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. In the short term, that performance will defuse industry concerns over the services ability to host major sporting moments, following its glitchy telecast of the Jake Paul and Mike Tyson fight in November.
Adweek
JANUARY 8, 2025
The eyes of the country are currently on Los Angeles, where 2025's first climate-related disaster is playing out in real time. On Tuesday, a severe windstorm swept through the L.A. region, igniting several fires that spread to engulf three major areas, including the Pacific Palisades, Eaton Canyon, and Sylmar. At press time, the wildfires have.
AdExchanger
JANUARY 9, 2025
The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the years dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year. As the connected TV market consolidates and measurement competition intensifies, streamers and video […] The post Streaming And Measurement Took Center Stage At CES appeared first on AdExchanger.
Martech
JANUARY 9, 2025
For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
JANUARY 5, 2025
Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). Ah, 2024, the year that nearly every brand (well, every brand that hadnt yet done so) realized the potential of an ad network.
Adweek
JANUARY 7, 2025
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According to Comcast, Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today.
AdExchanger
JANUARY 9, 2025
Ad tech is headed to the stratosphere. Not, like, growth wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling companies once again to use data to target and attribute ads. Why is ad tech heading to the clouds? The main rationale for why ad tech […] The post 2025 Is The Year Ad Tech Goes To The Clouds appeared first on AdExchanger.
Martech
JANUARY 9, 2025
Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
JANUARY 6, 2025
One subplot worth tracking as M&A ramps up this year : brand advertising or, more accurately, its metamorphosis into a marketing-entertainment mashup. The days of this being mere theory are over. WPP teaming up with Universal Music Group for ad-fueled entertainment, talent agencies muscling into the ad industry, and the rise of new players like Common Interest all make one thing clear: the brand dollars are no longer waiting theyre already there and moving fast.
Adweek
JANUARY 10, 2025
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in.
AdExchanger
JANUARY 5, 2025
Good news for the skeptics: 2025 will hopefully be a year of more practical AI use cases for advertising, especially as agencies get more hands-on with the tech. The post Less Chat In ChatGPT? How AI Could Evolve In Ad Tech In 2025 appeared first on AdExchanger.
Martech
JANUARY 6, 2025
AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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