illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.
Adweek
DECEMBER 9, 2024
Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG). The mega-merger between the two New York-listed businesses will create the world's largest advertising group. John Wren, chair and chief executive (CEO) of Omnicom said in a statement the deal would combine "highly complementary data and technology platforms" to drive growth for.
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Martech
DECEMBER 10, 2024
The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.
AdExchanger
DECEMBER 8, 2024
If Austin Powers supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it at least, according to GroupMs end-of-year forecast. The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digital Remedy
DECEMBER 11, 2024
As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In fact, the American Medical Association reports that the average individual wellness spend in the U.S. is now $13.4k with 82% of respondents saying they prioritize wellness in their everyday life. So, as this increasing number of individuals prioritize their physical, mental, and emotional health, digital marketers must understand and leverage these wellness
Adweek
DECEMBER 9, 2024
Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 11, 2024
Its the most wonderful time of the year and also one of the most expensive from an advertising standpoint. But just because its pricey to acquire new customers during the holiday season doesnt mean brands should pull back, said Scott Kramer, VP of growth at AS Beauty, a holding company for luxury cosmetics and […] The post How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays appeared first on AdExchanger.
Exchange Wire
DECEMBER 9, 2024
Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [.] The post Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards appeared first on ExchangeWire.com.
Adweek
DECEMBER 12, 2024
Omnicom's acquisition of Interpublic Group could shake up the creator industry. The potential deal would consolidate resources, data, and technology across the holding companies, giving clients access to more comprehensive influencer marketing strategies and tools. With more access to first-party data and combined relationships with influencer technology platforms, clients of the new Omnicom could see.
Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
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AdExchanger
DECEMBER 8, 2024
Transparency is a word that gets tossed around a lot in the data-driven advertising industry, usually because its lacking. Brands dont know where their ad dollars go. The programmatic supply chain is basically an enormous bowl of pea soup. And principal-based buying is par for the course at the agency holdcos. But transparency is also […] The post Reflecting On The FTCs Latest Settlements With Sellers Of Sensitive Location Data appeared first on AdExchanger.
Basis
DECEMBER 10, 2024
Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. At the same time, more than seven in 10 say their jobs have become more difficult in the past two years, as inefficient processes, rising costs, and siloed systems hinder progress.
Adweek
DECEMBER 11, 2024
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time.
Martech
DECEMBER 9, 2024
OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 10, 2024
The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of what it is or how it works. Its like we all agreed to make personal mobility devices and all came up with […] The post Demystifying Curation: Redefining Digital Advertising Beyond The Buzzword appeared first on AdExchanger.
Digiday
DECEMBER 10, 2024
This Tactics + Insights guide, sponsored by Amazon Ads, explores how brands leverage generative AI to unlock more efficient ad creation, drive creative transformation and optimize ad creatives. Successful ad creative differentiates products and empowers advertisers to stand out in the competitive marketplace; however, brands face two prevalent challenges when devising, designing and deploying ad creative that can achieve these two goals.
Adweek
DECEMBER 12, 2024
In this episode of The Speed of Culture Podcast, Suzy founder and host Matt Britton chats with Brad Feinberg, vp of media and consumer engagement for North America at Molson Coors. Brad shares how Molson Coors is leveraging AI, localized personalization, and innovative partnerships to drive engagement with a new generation of consumers. Marketing iconic.
Martech
DECEMBER 12, 2024
About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
DECEMBER 8, 2024
Tick, Tock, TikTok A US federal appeals court has rejected a suit brought by TikTok and some prominent creators who had argued that the law enforcing a ban or sale of its app is an infringement of the First Amendment. The law was passed earlier this year after legislators were briefed regarding alleged national security […] The post Is This TikTok Ban Thing For Real?
Digiday
DECEMBER 9, 2024
Gavin Dunaway, marketing director, The Media Trust To become a successful malware spreader, the barrier to entry is unbelievably low. These threat actors buy and sell exploit kits and malicious software on the dark web, and AI is key in building out new attacks. AI is also useful in creating bogus creatives and landing pages, ensnaring consumers into dangerous schemes and fooling ad platform security audits.
Adweek
DECEMBER 9, 2024
The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year. This update, which amended Google's Site Reputation Abuse (SRA) policy, has upended the affiliate businesses of.
Martech
DECEMBER 11, 2024
Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
DECEMBER 10, 2024
Theres No Place Like Chrome Two of the proposed remedies in the DOJs search antitrust suit against Google are requirements to divest Chrome and stop paying other browsers to be their default search engine. Those proposals sound like killer opportunities for other browsers. Except they might just be killers, The Information reports. Firefox, Edge, Brave, […] The post The Futile Search For Google Search Remedies; Agents Of Change appeared first on AdExchanger.
Digiday
DECEMBER 8, 2024
This story originally published on sister site , Modern Retail. This past Thanksgiving week, furniture and home decor brand CB2 used artificial intelligence as part of its text messaging marketing campaigns. Over the busy holiday sales periods like Black Friday and Cyber Monday, when so many retailers are trying to reach customers, the more targeted messages helped the brand stand out from the crowd, said Ami Patel, CB2’s associate director of brand marketing.
Adweek
DECEMBER 9, 2024
Puma is giving Manchester City fans the chance to design the team's third kit for the 2026 season, using artificial intelligence to bring their creative visions to life. The initiative lets fans generate custom designs, with the final kit selected through a mix of fan votes and expert judging. The winning design will be worn.
Martech
DECEMBER 9, 2024
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Tech Daily
DECEMBER 11, 2024
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at[link] Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […] The post New AdTech Report Shows the Impact of AI on Creative Ad Production appeared first on
Playwire
DECEMBER 9, 2024
Key Points AI search is fundamentally changing how users discover digital content, requiring publishers to rethink their traffic strategies. Traditional SEO tactics are becoming less effective as AI synthesizes answers directly in search results. Digital publishers need to focus on content creation that AI can't easily replicate. This publishing trend presents new opportunities for those who understand how to optimize for AI discovery.
Adweek
DECEMBER 8, 2024
Omincom is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services firm in the world. On Sunday (Dec. 8), The Wall Street Journal broke news of the deal and reported that a transaction could be announced as early as this week. Terms of the.
Martech
DECEMBER 9, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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