illumin
DECEMBER 9, 2024
Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. 2024 saw significant growth for the channel with brands vying for greater connection to customers when and where they shop. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending.
Adweek
DECEMBER 9, 2024
Omnicom Group has confirmed a takeover of rival holding company Interpublic Group (IPG). The mega-merger between the two New York-listed businesses will create the world's largest advertising group. John Wren, chair and chief executive (CEO) of Omnicom said in a statement the deal would combine "highly complementary data and technology platforms" to drive growth for.
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Martech
DECEMBER 9, 2024
The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.
AdExchanger
DECEMBER 8, 2024
If Austin Powers supervillain Dr. Evil wanted to hold the world ransom for $100 billion, the global advertising industry might actually be able to afford it at least, according to GroupMs end-of-year forecast. The post Global Ad Revenue Cracks The $1 Trillion Dollar Mark In 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Digital Remedy
DECEMBER 11, 2024
As we approach the new year, the health and wellness industry continues to dominate consumer behavior and shape the marketing landscape. In fact, the American Medical Association reports that the average individual wellness spend in the U.S. is now $13.4k with 82% of respondents saying they prioritize wellness in their everyday life. So, as this increasing number of individuals prioritize their physical, mental, and emotional health, digital marketers must understand and leverage these wellness
Adweek
DECEMBER 9, 2024
The News Media Alliance, a trade association representing over 2,200 publishers, sent the Department of Justice and Federal Trade Commission an open letter last week urging the organizations to investigate an algorithm update issued by Google earlier this year. This update, which amended Google's Site Reputation Abuse (SRA) policy, has upended the affiliate businesses of.
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Exchange Wire
DECEMBER 9, 2024
Attekmi (former SmartHub) was recognised for outstanding customer support with top industry awards, including accolades from ExchangeWire and Titan Awards. In 2024, the Attekmi team became the winner in the Best Client Services Team nomination from ExchangeWire and was selected by [.] The post Attekmi Recognised for Superior Customer Service in Ad Tech with Top Industry Awards appeared first on ExchangeWire.com.
AdExchanger
DECEMBER 12, 2024
Mobile video ad platform LoopMe bought mobile monetization platform Chartboost from mobile game publisher Zynga. The post LoopMe Buys Chartboost From Zynga For Direct Paths Into Mobile Apps appeared first on AdExchanger.
Adweek
DECEMBER 8, 2024
Omincom is in advanced talks to acquire Interpublic Group (IPG) in a deal that would create the largest advertising and marketing services firm in the world. On Sunday (Dec. 8), The Wall Street Journal broke news of the deal and reported that a transaction could be announced as early as this week. Terms of the.
Martech
DECEMBER 12, 2024
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
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Basis
DECEMBER 10, 2024
Advertising agencies are entering 2025 with a mix of excitement and uncertainty. Nearly two-thirds of agency professionals feel good, optimistic, and/or confident about the future of digital advertising. At the same time, more than seven in 10 say their jobs have become more difficult in the past two years, as inefficient processes, rising costs, and siloed systems hinder progress.
Exchange Wire
DECEMBER 11, 2024
News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [.] The post Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration appeared first on ExchangeWire.com.
Adweek
DECEMBER 9, 2024
Artificial intelligence startup ProRata.ai wants to bring a more equitable compensation model to media companies with the launch of its AI-powered search engine, Gist.ai. The startup uses gen AI to accurately attribute search results and share revenue with content owners. This revenue is generated by subscriptions and ads that run Gist. People can sign up.
Martech
DECEMBER 9, 2024
OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
More About Advertising
DECEMBER 12, 2024
The days of meticulously crafted campaigns, broadcast from the ivory towers of Madison Avenue, are over. Consumers are no longer strolling patiently down a pre-ordained path to purchase; they’re sprinting through a multi-dimensional digital maze, bombarded by choices at every turn. Brands get mere milliseconds to capture their attention, make a lasting impression, and tell … The post Brands need to be not just recognisable, but deeply felt first appeared on More About Advertising.
AdExchanger
DECEMBER 11, 2024
Its the most wonderful time of the year and also one of the most expensive from an advertising standpoint. But just because its pricey to acquire new customers during the holiday season doesnt mean brands should pull back, said Scott Kramer, VP of growth at AS Beauty, a holding company for luxury cosmetics and […] The post How AS Beauty Keeps Hitting Its CAC Targets Even During The Holidays appeared first on AdExchanger.
Adweek
DECEMBER 12, 2024
The digital media company BuzzFeed successfully sold its food property, First We Feast, to a consortium of investors Thursday morning for $82.5 million, effectively solving the short-term financial crunch that it had been facing. But the spin-off still leaves BuzzFeed facing an uncertain future. The divestiture specifically casts a spotlight on HuffPost--the last acquired asset.
Martech
DECEMBER 9, 2024
“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI. This is because it’s not easy to measure the use of AI and its impact on results.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
Playwire
DECEMBER 9, 2024
Key Points AI search is fundamentally changing how users discover digital content, requiring publishers to rethink their traffic strategies. Traditional SEO tactics are becoming less effective as AI synthesizes answers directly in search results. Digital publishers need to focus on content creation that AI can't easily replicate. This publishing trend presents new opportunities for those who understand how to optimize for AI discovery.
AdExchanger
DECEMBER 12, 2024
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall. The post Running the Numbers on Omnicom-IPG appeared first on AdExchanger.
Adweek
DECEMBER 11, 2024
Friday, Dec. 6 The Five ends the week as the most-watched show with over four million total viewers. Deadline: White House with Nicole Wallace finished as MSNBC's most-watched program and OutFront with Erin Burnett was first for CNN. Those three shows repeated their victories in the Adults 25-54 demo. 25-54 Demographic (Live+SD x 1,000) Total.
Martech
DECEMBER 12, 2024
About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Here’s how to do that. Why do both? Have you ever seen a champion heavyweight win a fight with one hand? Of course not.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.
Ad Badger
DECEMBER 10, 2024
Tired of dealing with inventory headaches, shipping costs, and Wheres my order emails? Its time to step into the. Read More What Are Digital Products on Amazon and Why Sell Them? The post What Are Digital Products on Amazon and Why Sell Them? appeared first on Ad Badger.
AdExchanger
DECEMBER 8, 2024
Tick, Tock, TikTok A US federal appeals court has rejected a suit brought by TikTok and some prominent creators who had argued that the law enforcing a ban or sale of its app is an infringement of the First Amendment. The law was passed earlier this year after legislators were briefed regarding alleged national security […] The post Is This TikTok Ban Thing For Real?
Adweek
DECEMBER 12, 2024
CNN will have a new home within Warner Bros. Discovery in 2025. The news network's parent company announced a corporate restructure that will create two new operating divisions next year. Global Linear Networks will house the media giant's numerous cable assets, including linear channels like CNN, TBS, and TruTV. Meanwhile, Streaming & Studios will encompass.
Martech
DECEMBER 11, 2024
Google Ads users are seeing a new Video option in the Assets section. Clicking the option leads users to the familiar Add Video screen, streamlining the upload process. This could change how advertisers manage and use video content. Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025.
Advertiser: ZoomInfo
How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not leveraging AI solutions in your go-to-market motions, you’re already behind. In this eBook, we’ll cover: How today’s top sales leaders are incorporating AI into their go-to-market motions.
Ad Monsters
DECEMBER 12, 2024
What happens if Google is forced to divest Chrome or Android? How might Google’s potential breakup reshape digital advertising? Nine industry leaders share insights on the DOJ’s proposed remedies and what they could mean for digital advertising and ad tech. With two major antitrust cases in motion, the DOJ has doubled down on its mission to dismantle Googles dominance in digital advertising and search.
AdExchanger
DECEMBER 8, 2024
Transparency is a word that gets tossed around a lot in the data-driven advertising industry, usually because its lacking. Brands dont know where their ad dollars go. The programmatic supply chain is basically an enormous bowl of pea soup. And principal-based buying is par for the course at the agency holdcos. But transparency is also […] The post Reflecting On The FTCs Latest Settlements With Sellers Of Sensitive Location Data appeared first on AdExchanger.
Adweek
DECEMBER 12, 2024
Kevin Holden has been named sports director for Raleigh CBS affiliate WNCN. "Having Kevin join CBS 17 News as our sports director is a great addition for the station and community. He's a world-class storyteller, who knows sports on a national and local level," said news director Ed Trauschke. "Not only has he anchored and.
Martech
DECEMBER 9, 2024
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third and fourth largest global ad buyers. The deal is expected to attract regulatory scrutiny. Among the agencies owned by Omnicom are BBDO and TBWA, while Interpublic owns McCann, Weber Shandwick, Mediabrands and others.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
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