Martech
OCTOBER 3, 2024
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a product’s or service’s functional benefits and taps into customers’ feelings, values and identity. True loyalty is about more than transactional convenience or pricing considerations.
Adweek
OCTOBER 1, 2024
In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action. In the months after, household-name brands, including Microsoft, Uber, Target, and Cisco, publicly pledged to create various internal programs to foster diversity, equity, and inclusion (DEI.
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illumin
OCTOBER 3, 2024
Marketing measurement is essential, but marketers must leverage multiple methods to garner an accurate understanding of their success. Media mix modeling (MMM) and multi-touch attribution (MTA) are the most important methods of measurement; by using both of them, marketers can better understand how and why their campaigns work (or don’t). Why is marketing measurement important?
AdExchanger
SEPTEMBER 30, 2024
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace. […] The post The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
OCTOBER 4, 2024
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future.
Adweek
OCTOBER 4, 2024
Toyota is the latest major brand to pump the brakes on its diversity, equity, and inclusion (DEI) efforts. As per an internal memo seen by Bloomberg, the car brand emailed around 50,000 employees and 1,500 dealers in the U.S. Thursday, regarding "a highly politicized discussion" on its DEI commitments. The communication said Toyota would refocus.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 29, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye. Moat, we forgot all about you. Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot. Retailers, credit card and financial […] The post Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa appeared first on AdExchanger.
Martech
SEPTEMBER 30, 2024
Let’s face it: the marketing world is already complicated. Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI?
Adweek
SEPTEMBER 30, 2024
Levi's iconic "Launderette" ad has had an Americana makeover with help from Beyonce. The Cowboy Carter singer takes a starring role in the brand's reprise of its 1985 ad from London agency BBH. Set to the sound of "I Heard it Through the Grapevine" by Marvin Gaye, the original spot showed model Nick Kamen strip.
Seth Godin
OCTOBER 2, 2024
It’s not junk. No, the opposite of perfect is: Meets spec Useful On time Productive Valuable By definition, good enough is good enough. If the spec isn’t what you need, change the spec. But perfect is unattainable and perfect is a place to hide.
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AdExchanger
OCTOBER 2, 2024
Outbrain is doubling down on its pivot to video – and its pivot to courting brand budgets. The company is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of articles. The new solution, called Moments by Outbrain, is currently in beta. Axel Springer and Fortune are […] The post TikTok Video For Open Web Publishers?
Martech
OCTOBER 1, 2024
U.S. online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. This represents a 8.4% increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care. This is good news for retailers with a solid digital marketing strategy.
Adweek
OCTOBER 2, 2024
AI firm Character.AI is facing backlash after using the likeness of Jennifer Ann Crecente, an 18-year-old murder victim from 2006, in a video game without her family's consent. The company said that the character violated its policies against impersonation and removed the character. Drew Crecente, Jennifer's father, received an automated Google alert that an AI.
Seth Godin
SEPTEMBER 29, 2024
Isaac Newton didn’t invent gravity. It was there all along. He simply named and explained it. The same is true for planets, continents and obscure species. They’re discovered, not invented. Michelangelo talked about removing all the parts of the marble that weren’t the statue on his way to creating great art. Discovery is like that.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
OCTOBER 1, 2024
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network. The post As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix appeared first on AdExchanger.
Martech
OCTOBER 1, 2024
This is my inaugural column for MarTech, and it’s great to be here. From T-shaped marketer to translator of business languages For more than 30 years, I was a marketer and communicator in large companies and agencies. In my quest to be seen as significant, I became what HR teams call “T-shaped.” I gained more understanding about other functions and how the business worked.
Adweek
OCTOBER 3, 2024
Google's AI-generated search, AI Overview, is boosting publisher traffic thanks to a new feature that embeds direct links within the text, according to the tech giant, which held a briefing for the press about new features this week. Google stopped short of giving any more specifics about the increase publishers were seeing. A query asking.
Seth Godin
OCTOBER 3, 2024
Every founder, leader, sales rep and person on a dating app has heard this. “Bring me the broomstick!” Why did the Wizard ask Dorothy to bring him the broomstick of the Wicked Witch? It’s not because he needed a broomstick. It’s because he wanted Dorothy to go away. If you send someone away to get something ungettable, if you articulate a need that violates the rules of physics or possibility, then you’ve said no without saying no.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
OCTOBER 3, 2024
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns. The post This Platform Will Let Anyone Buy Political Ads appeared first on AdExchanger.
Martech
OCTOBER 1, 2024
In recent years, tech giants like Meta, Google and Amazon tightened their grip on digital media while facing increased scrutiny from consumers and regulators. Beneath the headlines, a key shift is reshaping how brands interact with ad platforms: the growing tension between consolidation and transparency. How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors.
Adweek
OCTOBER 4, 2024
From a weather perspective, September is the transition from summer to autumn/fall. For many, this period of the calendar is the sweet spot weather-wise as the blistering temps of the summer have gone and given way to milder, more enjoyable temperatures, with the surrounding vegetation still looking as lush as ever. The days are getting.
Seth Godin
SEPTEMBER 30, 2024
Your next project might feel like a calling, but it’s a choice. A choice that will have an impact on each day you spend on it. There are no right answers here, but before you fall in love with a business or an organization, it may pay to think about these and other options that are built in: Are you selling to consumers? Are you raising money?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
OCTOBER 2, 2024
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits. But let’s back up. Last week, the IAB Tech Lab released its new OpenRTB standards, but with a caveat. […] The post Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them appeared first on AdExchanger.
Martech
OCTOBER 1, 2024
My two previous articles on personalized customer experiences focused on the need to embrace AI and the goal of AI that truly understands customer data. I’m going to continue to explore the framework I introduced in those articles here, moving to the lower-right quadrant: Agency. I’m not talking about AI’s impact on marketing and advertising agencies , though that’s a topic getting attention in many circles.
Adweek
OCTOBER 2, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of September 23, 2024. The last full week of September saw Fox News continue to dominate in primetime and total day, while also posting week-to-week audience losses in total viewers and Adults 25-54 demos during both dayparts.
Seth Godin
OCTOBER 1, 2024
Optimizing a device or system means squeezing every drop of productivity out of it. In the short-run, optimization works as long as the world stays the same. We can optimize a device to work at capacity. However, something working at capacity blows up if you step on the gas when you need 5% more out of it. It’s brittle. Smart leaders build for resilience instead.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
SEPTEMBER 30, 2024
Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators, […] The post How Competing Interests Collide in The War For Data Privacy appeared first on AdExchanger.
Martech
SEPTEMBER 30, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
OCTOBER 4, 2024
Publishers are starting to see referral traffic from AI search engine Perplexity, according to data from three sources. The New York Times, The Guardian, and Forbes are all seeing traffic referrals, despite having previously blocked Perplexity's bots from crawling their content.
Seth Godin
SEPTEMBER 28, 2024
Emotional enrollment is at the heart of performance, learning and connection. A coach can quickly tell when someone is committed to changing their approach in order to change the outcome–it’s easy to tell this person apart from someone who simply wants what they’re already doing to be more effective. “I want to become someone who’s shift is over,” is very different from, “I want to become someone who knows how to write copy that earns a sale.” Bonn
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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