Adweek
SEPTEMBER 17, 2024
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies--a story that was.
Ad Rants
SEPTEMBER 20, 2024
In today's competitive landscape, companies must go above and beyond to stand out and attract customers. In marketing, this means staying ahead of trends and always looking for innovative strategies that help them rise above the competition. However, one often overlooked strategy is showcasing the company's commitment to employee improvement and satisfaction.
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Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.
AdExchanger
SEPTEMBER 17, 2024
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest […] The post Publishers Feel Seen At The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 19, 2024
Erika Badan understands the skepticism. As CEO of Barstool Sports for nearly one decade, Badan oversaw an editorial empire that transformed armchair quarterbacking, raucous podcasting, and "smokeshow" franchises into a $550 million sale in 2023. So, when she was named CEO of Food52 in April, the appointment felt odd. While Barstool serves an audience of.
Seth Godin
SEPTEMBER 20, 2024
Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you were the consistent, world-class surgeon you’re capable of being.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 16, 2024
Despite the high profile missteps of brands including Pepsi Max and Bud Light, new research claims to find real evidence that more inclusive ad campaigns have a positive impact on profits, sales and brand value. The UN Women’s Unstereotype Alliance says that inclusive campaigns boost short-term sales by 3.5% and long-term sales by as much … The post Go woke – don’t go broke.
Adweek
SEPTEMBER 20, 2024
Jenny Rooney has been promoted to the newly created role of chief brand and community officer at ADWEEK. Rooney joined ADWEEK as chief experience officer in August 2022 from marketing consultancy Black Glass, where she served as managing director and co-founded membership-only CMO advisory platform CMO House. CMOs are a common theme in her career.
AdExchanger
SEPTEMBER 19, 2024
Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically. A recent breach of this trust has jeopardized two valuable […] The post Selling CTV And DOOH As The Same Thing Undermines Their Value appeared first on AdExchanger.
Martech
SEPTEMBER 18, 2024
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.
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Ad Tech Daily
SEPTEMBER 19, 2024
Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised […] The post Ocado Retail Enters New Chapter of Retail Media With the Launch of Ocado Ads appeared first on Ad Tech Daily.
Adweek
SEPTEMBER 17, 2024
Alexis Ohanian is not a fan of pickleball. He has ample reason not to be, of course. The 41-year-old co-founder of Reddit and the venture firm Seven Seven Six is married to Serena Williams, one of the greatest tennis players of all time. In recent years, the two sports have increasingly found themselves at odds.
Exchange Wire
SEPTEMBER 20, 2024
The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light [.] The post Google v USA: Week Two Court Report appeared first on ExchangeWire.com.
Martech
SEPTEMBER 17, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
SEPTEMBER 18, 2024
Some of us thought Halloween was invented by some American department store to shift more junk, rather like Hallmark Cards with Mother’s/Father’s days. Then we did our painstaking research (that is, consulted Wikipedia) and discovered it celebrates All Hallow’s Day/Eve, October 31 when it gets dark and spooky in Europe. Not quite so according to … The post Tourism Ireland rewrites history for Halloween first appeared on More About Advertising.
Adweek
SEPTEMBER 17, 2024
For nearly four decades, ADWEEK has been recognizing the brightest minds in branding and marketing with our highest honor, the Brand Genius award. Once given only to marketers, the 2024 class represents an evolution of who's creating the buzz that lights up imaginations and drives growth for companies and communities. Among this year's winners are.
Ad Tech Daily
SEPTEMBER 19, 2024
Research launched today by Verve has highlighted that while nearly 7 in 10 UK and US consumers (68%) who shared their opinion agree they have more control over their app privacy settings than two years ago, almost 6 in 10 (58%) of consumers are also more willing to share data on apps than before1. The […] The post More Control Drives More Data Sharing: Surprising In-App Privacy Trends Revealed by Verve Research appeared first on Ad Tech Daily.
AdExchanger
SEPTEMBER 17, 2024
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting. The post Political Buyers Should Warm Up To CTV This Election Season appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
SEPTEMBER 17, 2024
ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [.] The post ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024 appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 20, 2024
The East Coast media world was rocked Tuesday night by the news that political journalist Olivia Nuzzi had been suspended by New York Magazine after an alleged affair with former 2024 presidential candidate Robert F. Kennedy Jr. Nuzzi had previously profiled Kennedy in a November issue of the Vox Media-owned publication. Former CNN media reporter.
Ad Tech Daily
SEPTEMBER 19, 2024
Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions. Mr Shan Xuefeng, President of Huawei Consumer Cloud Service Europe kicked off the summit with an […] The post Huawei Introduces Petal Ads to Promote Global Connectivity in the Luxury and Tr
Seth Godin
SEPTEMBER 19, 2024
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time is short, we can activate drowning mode, losing our focus, resilience, and generosity.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
SEPTEMBER 17, 2024
Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains. A Lumen Research study indicated [.] The post Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 17, 2024
Michael Trotter Jr. says he was homeless, despondent and "barely hanging on by a thread" when he came home after fighting in the Iraq war. "As veterans, we think we can solve everything--the truth is we cannot," he says in a new campaign from the Ad Council and the U.S. Department of Veterans Affairs launched.
Ad Tech Daily
SEPTEMBER 19, 2024
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search experience that represents the future of search. This follows the acquisition of leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering.
AdExchanger
SEPTEMBER 18, 2024
Programmatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. The post New DEI-Focused SSP Wants To Put More Money Into The Hands Of Publishers appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
SEPTEMBER 17, 2024
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [.] The post Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 18, 2024
As a follow-up to its satirical "Ask Your Doctor" campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called "Taste Your Own Medicine" revolves around that dare, with the goal of advocating for cannabis.
More About Advertising
SEPTEMBER 16, 2024
Those Coppolas are a talented bunch. Here’s writer and director Gia with LA’s The Directors Bureau helming ‘A New York Minute’ for jewellery firm Mejuri (jewelry in American-ese these days it seems.) Part of a series of “micro-films’ following New York Fashion Week. Featuring five “real friends” (model Laura Love and pals) laughing and joking … The post Gia Coppola pushes the ad boundaries for Mejuri first appeared on More About Advertising.
Seth Godin
SEPTEMBER 16, 2024
The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve earned. For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking ATM, not a relationship to be nurtured and a person to be helped.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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