Adweek
SEPTEMBER 17, 2024
Alexis Ohanian is not a fan of pickleball. He has ample reason not to be, of course. The 41-year-old co-founder of Reddit and the venture firm Seven Seven Six is married to Serena Williams, one of the greatest tennis players of all time. In recent years, the two sports have increasingly found themselves at odds.
Ad Rants
SEPTEMBER 20, 2024
In today's competitive landscape, companies must go above and beyond to stand out and attract customers. In marketing, this means staying ahead of trends and always looking for innovative strategies that help them rise above the competition. However, one often overlooked strategy is showcasing the company's commitment to employee improvement and satisfaction.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
SEPTEMBER 20, 2024
I’ve just returned from MAICON 2024, one of the best, if not the best, conferences focused on AI and marketing. MAICON didn’t disappoint: I’m full of ideas to help our clients improve their marketing by applying AI. At the same time, it became evident to me that many organizations are far from being able to maximize AI’s impact on marketing. Let me explain.
Seth Godin
SEPTEMBER 20, 2024
Authenticity is for amateurs. We want the surgeon, the broadcaster or the musician to show up fully, as the best version of themselves. We know you might be tired from an overnight shift, and authentically feel like phoning it in, but hey, this is the only aorta I’ve got, and I’d prefer it if you were the consistent, world-class surgeon you’re capable of being.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 17, 2024
Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies--a story that was.
AdExchanger
SEPTEMBER 17, 2024
The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. Publishers told AdExchanger they were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market, which they see as their biggest […] The post Publishers Feel Seen At The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 17, 2024
Persistent, connected and kind. Most visions of the internet in 1995 were about individuals interacting with content online. It turns out that the internet (inter plus net) is actually about connection. The apps and businesses that were most successful connected people–to ideas, to things or mostly, to each other. The current range of AI feels like content creation.
Adweek
SEPTEMBER 19, 2024
Erika Badan understands the skepticism. As CEO of Barstool Sports for nearly one decade, Badan oversaw an editorial empire that transformed armchair quarterbacking, raucous podcasting, and "smokeshow" franchises into a $550 million sale in 2023. So, when she was named CEO of Food52 in April, the appointment felt odd. While Barstool serves an audience of.
The Ad Tech Blog
SEPTEMBER 18, 2024
Understanding the role of mirror neurons in consumer behavior can provide valuable insights for marketing professionals. This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding Mirror Neurons Key Points Mirror neurons fire both when performing an action and observing the same action.
Martech
SEPTEMBER 19, 2024
Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. A new core skill every marketer needs to develop moving forward is the ability to discern where AI enhances our efforts and where human expertise remains irreplaceable. Significant gaps exist in AI’s capabilities, particularly in industries where human expertise is essential to achieving meaningful outcomes.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Seth Godin
SEPTEMBER 16, 2024
The difference between ‘buy now’ and ‘bye now’ is very thin. Sometimes, when we push very hard for a commitment, we break the trust we’ve earned. For a while, you might not notice the broken trust, because we’re encouraged to keep pushing, treating every individual as a walking ATM, not a relationship to be nurtured and a person to be helped.
Adweek
SEPTEMBER 18, 2024
As a follow-up to its satirical "Ask Your Doctor" campaign, Missouri cannabis brand Show-Me Organics is taking another sharp-elbowed jab at Big Pharma, challenging company leaders to personally use the opioids they hype to American consumers. A documentary-style ad called "Taste Your Own Medicine" revolves around that dare, with the goal of advocating for cannabis.
AdExchanger
SEPTEMBER 17, 2024
While there are plenty of reasons for political ad buyers to be cautious about CTV, streaming media has one major selling point: programmatic targeting. The post Political Buyers Should Warm Up To CTV This Election Season appeared first on AdExchanger.
Martech
SEPTEMBER 20, 2024
Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Vanessa, his no-nonsense VP, demands change. “We need a scalable platform. Get this right, and we’re set for success.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-m
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
SEPTEMBER 15, 2024
The AI driven voice mail system said, “I’m sorry, I didn’t understand you.” Of course, there is no “I” and by most definitions of sorry, it’s not. But it made me feel better. The overworked and slightly bitter front desk person who was the frontline flotsam in a poorly designed system couldn’t be bothered.
Adweek
SEPTEMBER 17, 2024
25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 221 | CNN: 111 | MSNBC: 126Prime: FNC: 264 | CNN: 145 | MSNBC: 142 FNC: CNN: MSNBC: 4PM Cavuto:230 The Lead:110 Wallace:173 5PM Five:382 Blitzer:113 Wallace:-- 6PM Baier:282 Blitzer:162 Melber:207 7PM Ingraham:222 Burnett:175 Reid:164 8PM Watters:277 Cooper:157 Hayes:177 9PM Hannity:243 Collins:146 Wagner:117 10PM Gutfeld:273 Phillip:132 Last.
AdExchanger
SEPTEMBER 18, 2024
Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. The post Roku Launches Its Own Self-Serve Ad Platform appeared first on AdExchanger.
Martech
SEPTEMBER 16, 2024
According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.” But as a marketer, I see how rarely this feedback is integrated in a cross-functional way.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
SEPTEMBER 19, 2024
Drowning is devastating, a tragic and painful way to go. So much so that feeling like we’re drowning is a trigger, an overwhelming emotion that causes us to grasp, struggle and leave our best self behind. It’s easy to experience this even when we’re out of the water. When the stakes are high and time is short, we can activate drowning mode, losing our focus, resilience, and generosity.
Adweek
SEPTEMBER 15, 2024
The 76th Emmys on Sunday solidified just how much the industry is changing. It's been nine months since the last iteration of the awards ceremony, which was delayed due to last year's Hollywood strikes. Things are somewhat getting back to "normal" in Tinseltown--whatever that means in the new TV and streaming landscape, which includes streamers.
AdExchanger
SEPTEMBER 19, 2024
A little under four years ago, the Federal Trade Commission issued an order requiring nine of the largest social media and video streaming platforms to share detailed information about their collection and use of personal consumer data. On the receiving end were Amazon, Facebook and WhatsApp, YouTube, Twitter, Snap, ByteDance, Reddit and Discord. The FTC’s […] The post FTC Denounces Social Media And Video Streaming Platforms For ‘Privacy-Invasive’ Data Practices appeared first on AdExchang
Martech
SEPTEMBER 17, 2024
Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. The U.S. Department of Justice claimed that through acquisitions and anticompetitive conduct, Google seized control of the full advertising technology (“adtech”) stack: the tools advertisers and publishers buy and sell ads and the exchange that connects them.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
SEPTEMBER 18, 2024
Please be on the alert for: Spam that includes your name, address, phone number and other personal details. Phone calls that are from human-sounding bots that pretend to be from friends or trusted brands. Job offers. Video mashups that include AI-generated people that seem to be made just for you. Security alerts that are actually precisely the opposite.
Adweek
SEPTEMBER 17, 2024
David Muir didn't just co-moderate a closely-watched presidential debate last week--he also anchored the country's top newscast. According to live plus same day data from Nielsen, ABC World News Tonight posted a dominant performance during the week of Sept. 9, attracting an audience of 6.933 million total viewers and 967,000 viewers in the Adults 25-54.
AdExchanger
SEPTEMBER 17, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reg-You-Later, Regulators Two of the EU’s biggest Big Tech and AI regulatory antagonists are stepping down, The Washington Post reports. European Commissioner Thierry Breton, who oversaw development of the Digital Services Act that strengthened content regulations for large social media platforms, resigned on […] The post Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM appeared first on
Martech
SEPTEMBER 20, 2024
One of your vendors will suffer a data breach. It is a when, not an if. They may have already, but not yet know it. Because marketing handles so much customer data, it’s essential to know what to do when a breach happens. There will be a breach in 2023, 61% of companies reported a third-party breach , according to a study by Prevalent, a third-party risk management provider.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
SEPTEMBER 14, 2024
It looks like this: data information knowledge understanding wisdom Which do we measure the most, spend the most obtaining and argue about most often? We might have it backwards. HT Russ Ackoff.
Adweek
SEPTEMBER 16, 2024
TikTok faces the looming possibility of a U.S. ban as its legal team appeared in court Monday to challenge a potential nationwide prohibition. This hearing is the latest development in a high-stakes standoff between the social media giant and the U.S. government over national security and data privacy concerns. On Monday, the U.S. and TikTok.
Ad Monsters
SEPTEMBER 16, 2024
Unlock the full potential of Google Ad Manager’s log-level data with these five actionable analyses. Learn how to optimize your ad strategies and increase revenue using Data Transfer Files. Google Ad Manager’s Data Transfer Files (DTF) aren’t a new offering; many tech-savvy publishers already use them. However, in many conversations with publisher adops professionals, they confide in me that while they want to utilize the data treasure stored in the DTF, they’re just not exactly sure what
Martech
SEPTEMBER 18, 2024
As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. But what if we could change the narrative? What if marketing were viewed as a revenue driver instead of a budget drain? One of the most effective ways to shift this perception is by using customer experience. Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
361 
Let's personalize your content