Martech
NOVEMBER 26, 2024
Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.
Adweek
NOVEMBER 25, 2024
After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022. Granted, Meta's ASC has had more time to finesse its AI-buying tool, but.
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AdExchanger
NOVEMBER 26, 2024
Nothing new was shared during closing arguments in US v. Google on Monday in Alexandria, Virginia. But there was much to deduce from the questions Judge Leonie Brinkema asked the DOJ and Google while they made their final cases as to whether Google operates an illegal monopoly (or monopolies) in the online advertising sector. For […] The post Talking (Antitrust) Turkey With DCN’s Jason Kint appeared first on AdExchanger.
Ad Monsters
NOVEMBER 25, 2024
A lively debate between the buy and sell sides at AdMonsters PubForum Scottsdale highlighted the ongoing battle for data strategy dominance. Both sides presented compelling arguments on privacy, first-party data, and creative optimization. Jordin Sparks once sang, “Why does love always feel like a battlefield?” But in this case, why does the song remind me of the data dance smackdown between the buy and sell sides?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
NOVEMBER 26, 2024
If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.
Adweek
NOVEMBER 26, 2024
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter's.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
NOVEMBER 27, 2024
In this insightful follow-up to her talk at AdMonsters PubForum Scottsdale, Hélène Parker, CEO of Hélène Parker Consulting, unpacks common misconceptions about curated deals. Bridging buy-side and sell-side perspectives, this guide explores setup ease, performance, and the evolving role of curation in driving advertising success. In the wise words of Albert Thompson , Managing Director, Digital Innovation at Walton Isaacson, “Anything more intentional always does better.
Martech
NOVEMBER 25, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
NOVEMBER 25, 2024
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years.
More About Advertising
NOVEMBER 29, 2024
Christmas ads for 2024 have been mostly about entertaining audiences, but Apple has plunged into purpose with this ad for its latest AirPods, which have a hearing aid function. It’s a simple tale that tugs at the heartstrings. The soundtrack starts off muffled to reflect Dad’s bad hearing, but once he gets some AirPods for … The post Apple makes hearing aids cool in Christmas tear-jerker first appeared on More About Advertising.
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AdExchanger
NOVEMBER 24, 2024
I’m the creative and user experience director for a marketing agency that works with hundreds of CPG and ecommerce brands. I love using AI in my day-to-day job. Before you start wondering about the likelihood of a creative guy embracing AI, know this: It’s not for producing the actual work. Rather, I use it as […] The post AI Won’t Replace Human Creative, But It Can Save Hours In Research appeared first on AdExchanger.
Martech
NOVEMBER 25, 2024
Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.
Adweek
NOVEMBER 25, 2024
In their latest effort to capitalize on lightning-fast internet trends, many brands have taken to social media to scream about.mustard. The condiment-related enthusiasm comes in response to Kendrick Lamar's new album, GNX, which surprise dropped on Friday (Nov. 22). Named after his ties to the 1987 Buick vehicle model, the 12-song album sees the rapper.
Digiday
NOVEMBER 27, 2024
Berat Oguz, CEO, Playable Factory The constant bombardment of stimuli from digital devices has caused huge challenges in capturing and retaining consumer attention. Marketers, therefore, must change their approach and adapt advertising strategies to engage with audiences more effectively. Playable ads are emerging as a powerful solution to this challenge.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 25, 2024
With so many streaming apps and platforms available on the market, TVs need operating systems. And just like with early PCs, game consoles, mobile phones and streaming services, that means a battle for dominance is imminent. The post Operating Systems Are Now Battlefields – At Least In The CTV World appeared first on AdExchanger.
Martech
NOVEMBER 27, 2024
As artificial intelligence continues to reshape industries, a new battle is brewing between startups and tech giants. Companies like Perplexity are raising billions to challenge the dominance of Google, Microsoft, Apple and Meta. Still, the question remains: Will the AI wave create lasting winners, or is it a bubble waiting to burst? AI search wars: Perplexity vs.
Adweek
NOVEMBER 28, 2024
Apple's emotional holiday ad follows the journey of a father living with hearing loss, as the brand continues to highlight its accessible technology for people with disabilities. "Heartstrings," created by Apple's longstanding agency TBWAMedia Arts Lab, launches on Thursday (Nov. 28) ahead of the International Day of Persons with Disabilities on Dec. 3.
Digiday
NOVEMBER 24, 2024
This story was originally published on sister site, Modern Retail. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. TikTok hasn’t posted about the integration on any official channels, but creators who were invited to participate posted about it on social media.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
NOVEMBER 27, 2024
As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world. Retail media gives brands an unprecedented opportunity to connect with consumers at the moment they’re ready to buy.
Exchange Wire
NOVEMBER 28, 2024
This week on The Stack: The Latest on Google’s Legal Battles; Social Media Under Growing Scrutiny; Today’s MadTech Daily This week, Google wrapped up its ad stack court face-off against the DOJ. Closing arguments were made by both parties. Now, the [.] The post The Stack: The Latest on Google’s Legal Battles; AUS Passes Bill Banning Social Media for Under 16s appeared first on ExchangeWire.com.
Adweek
NOVEMBER 27, 2024
If Election Day is the political world's equivalent of the Super Bowl, then NBC News' digital platforms scored a touchdown to kick off the month. NBCNews.com and NBC News Now saw their two highest days on record on Nov. 5 and Nov. 6, and also dominated the social space among the big three broadcasters. "It.
Digiday
NOVEMBER 25, 2024
After weeks of intense testimony and mountains of evidence, the Department of Justice and Google rested their case with closing arguments in the Google adtech antitrust trial in federal court. Making the government’s case Monday morning, DOJ attorneys cited the Charles Dickens novel “A Tale of Two Cities” to contrast Google’s portrayal of a thriving sector industry with the darker reality faced by publishers and adtech providers.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Bhatnaturally
NOVEMBER 24, 2024
Christmas ads have become an integral part of the annual advertising calendar. The ones from Erste Group and John Lewis are among the most anticipated ones. My weekly compilation of creative ads is a small tribute to brand teams everywhere. Nike: Greatness – it only takes everything Perhaps every brand aspires to be a Nike. [.] The post Erste Group Christmas ad, Nike Greatness and more: creative roundup of the week appeared first on Bhatnaturally.
VideoWeek
NOVEMBER 29, 2024
In this week’s Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. Top Stories CTV Stars as Global Ad Spend Tipped to Top $1 Trillion in 2024 Total annual global ad expenditure is predicted to pass $1 trillion for the first time in 2024 according to WARC’s latest data.
Adweek
NOVEMBER 29, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 18, 2024. All three cable news networks continued to see week-to-week declines in both total viewers and the Adults 25-54 demo in the period following the 2024 presidential election. However, Fox News remained the most-watched of the three major.
Digiday
NOVEMBER 25, 2024
Throughout 2024, one marketing trend has continued apace: Brand collaborations. To name a few: Oreo and Coca-Cola; Airbnb and Mattel’s Polly Pocket; Grubhub and Amazon; Scrub Daddy and Dunkin’; multiple feature films (Wicked and Beetlejuice, to name a couple) and several brands (CarMax, Google, Crocs, Stanley, Starbucks). Marketers seem keener than ever to partner up and collaborate with another brand as a way to generate attention for both brands.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
illumin
NOVEMBER 28, 2024
The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. In-game advertising is nothing new, but we might be about to see more as one of the biggest online gaming platforms looks to step up its programmatic advertising game. Roblox is ramping up its programmatic advertising and in-game advertising efforts.
Exchange Wire
NOVEMBER 26, 2024
Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey. In the past year alone, Invibes has successfully [.] The post Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions appeared first on ExchangeWire.com.
Adweek
NOVEMBER 29, 2024
Stop us if this scenario sounds familiar: A closely-watched election; voters split along party--and racial--lines; misinformation circulated as journalism; and an undercurrent of violence that grows stronger as voters head to the polls. That may sound like the presidential election cycle Americans just lived through, but those same events played out over 126 years ago.
Digiday
NOVEMBER 28, 2024
Bluesky’s spike in user interest has marketers watching closely, but their wallets remain firmly shut. After all, they’ve seen this show before (Clubhouse, anyone?) and aren’t about to fall for another fleeting frenzy. First, they’ll decode it, then, maybe they’ll care. With 20 million users and counting, Bluesky is undeniably gaining traction. The presidential election appears to have accelerated this growth, attracting users disillusioned with Elon Musk’s oversight of X — flawed moderation, qu
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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