Adweek
SEPTEMBER 27, 2024
There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network's team diligently prepared for the hours of coverage to come. In a series of photos taken around 5 p.m. ET and shared with TVNewser, hurricane.
Martech
SEPTEMBER 27, 2024
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.
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Exchange Wire
SEPTEMBER 25, 2024
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [.] The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com.
Chief Martech
SEPTEMBER 26, 2024
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 24, 2024
The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media and Savage Ventures, which acquired the rights to Vice's digital properties in.
Martech
SEPTEMBER 24, 2024
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 26, 2024
What we might call the legacy car industry really is having a torrid time. EVs have signally failed to lift the industry despite costing billions of dollars, not least because Western-made models are way too expensive compared to Chinese versions (answers on a postcard please.) Stellantis, which owns a multitude of middling to small brands, … The post Stellantis reviews five US auto brands as sales plummet first appeared on More About Advertising.
Adweek
SEPTEMBER 26, 2024
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track. For singer-songwriter Eric.
Martech
SEPTEMBER 26, 2024
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.
Ad Monsters
SEPTEMBER 27, 2024
Publishers and marketers are at a crossroads where technology and creativity must converge to unlock the ecosystem’s potential. On Day 1 of AdExchanger’s Programmatic IO, industry leaders highlighted how balancing innovation and content creation can shift the future for the better. Technology is evolving faster than we can blink and it’s becoming clear that it’s time creativity and control were reclaimed.
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VideoWeek
SEPTEMBER 25, 2024
The UK’s Competition and Markets Authority (CMA) has said “concerns remain” over Google’s approach to the Privacy Sandbox (its set of tools initially designed to replace third-party cookies), in the watchdog’s latest update to an ongoing investigation into the five-year plan for privacy updates in Chrome. After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which
Adweek
SEPTEMBER 25, 2024
A hearing has been set for a restraining order KFOR is seeking against Oklahoma State Department of Education Superintendent Ryan Walters and OSDE Press Secretary Dan Isett. The Oklahoma City NBC affiliate claims the Oklahoma State Department of Education, specifically Walters and Isett, are saying the 75-year broadcast station is not a legitimate news organization.
Martech
SEPTEMBER 23, 2024
Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.
Exchange Wire
SEPTEMBER 24, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [.] The post Clinch Launches GenAI-Powered ‘Copilot’ appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
SEPTEMBER 27, 2024
In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Top Stories Amazon Adds GenAI Tool for Converting Product Images into Video Ads Amazon has unveiled a new generative AI solution designed to convert product images into video ads.
Adweek
SEPTEMBER 27, 2024
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, Minnesota Vikings evp and CMO Martin Nance used his career as a wide receiver in the.
Martech
SEPTEMBER 24, 2024
“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.
Exchange Wire
SEPTEMBER 26, 2024
Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney. She was 43. Emma Kate Williams, talented visual artist and prolific ad tech marketer, suffered from leukemia and passed away [.] The post In Memoriam: Emma Kate Williams appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
SEPTEMBER 21, 2024
Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this. The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized. Sometimes, our lack of care in the choice and use of tools only wastes our time. Often, it actually degrades the quality of what we’re seeking to create.
Adweek
SEPTEMBER 27, 2024
The technology publisher Wired has seen its revenues rise and readership swell under the leadership of editor in chief Katie Drummond, who joined the title last August from Vice Media. Global revenue at the Conde Nast property has risen 6%, while commerce revenue has grown 35% year to date, according to Drummond. The privately owned.
Martech
SEPTEMBER 23, 2024
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.
Ad Badger
SEPTEMBER 26, 2024
Non-converting spend is the portion of your ad budget that doesn’t result in direct actions like purchases or sign-ups. But. Read More Simple Ways to Cut Non-Converting Ad Spend in Amazon PPC The post Simple Ways to Cut Non-Converting Ad Spend in Amazon PPC appeared first on Ad Badger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Tech News
SEPTEMBER 26, 2024
Being able to create, edit, and share documents is a common need for many web applications in this digital age. Microsoft Word has come to define word processing software, and any web-based editor worth its salt will look to implement equivalent functionality. As a developer, you can make a strong business case to enrich the. Read more » The post Microsoft Word functionality in your web app: A developer’s guide appeared first on Marketing Tech News.
Adweek
SEPTEMBER 23, 2024
A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the.
Martech
SEPTEMBER 26, 2024
Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?
Ad Monsters
SEPTEMBER 25, 2024
In celebration of Hispanic Heritage Month, we spotlight eight trailblazing leaders in digital media and ad tech, who are driving innovation, breaking barriers, and paving the way for future Hispanic professionals in the industry. Digital media and ad tech are at a turning point, driven by visionary professionals who understand the power of cultural authenticity and innovation.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
SEPTEMBER 23, 2024
It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more shipping, more processing, more handling, the lights in the store and the power to the vending machine.
Adweek
SEPTEMBER 27, 2024
Brands increasingly have been looking to partner with creators to build and amplify successful campaigns. However, according to executives from Microsoft, Progressive, and Pearpop, who sponsored the session, at ADWEEK's Brandweek in Phoenix, Ariz., three elements should be figured out before starting a campaign with a creator to make sure the work authentically resonates with.
Martech
SEPTEMBER 25, 2024
Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support. Below are strategies to help you gain leadership support for digital marketing investments. With insights from marketing leaders Traci Ward and Tim Hicks, we explore how to navigate this process successfully.
AdExchanger
SEPTEMBER 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising. It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a […] The post Open Season On False Advertising; Google’s New Hub For The Home appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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