Adweek
SEPTEMBER 24, 2024
The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media and Savage Ventures, which acquired the rights to Vice's digital properties in.
Martech
SEPTEMBER 26, 2024
This article was co-authored with Ronen Shnidman , Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.
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Chief Martech
SEPTEMBER 26, 2024
I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.
Seth Godin
SEPTEMBER 25, 2024
Once an organization figures out a successful model, it begins to grow. And when it grows, it needs more staff. And they often hire for specific tasks and the skills that go with them. They need a person who will reliably and obediently deliver what they need right now. And that’s the foundation for stuckness. When the world changes, and it always does, the organization is filled with people who signed up for (and were hired for) a specific competency.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 27, 2024
There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network's team diligently prepared for the hours of coverage to come. In a series of photos taken around 5 p.m. ET and shared with TVNewser, hurricane.
Martech
SEPTEMBER 27, 2024
As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 21, 2024
Professional woodworkers rarely have to be reminded to sharpen their tools. Of course they know this. The rest of us, on the other hand, regularly use digital tools we don’t understand, don’t maintain and haven’t optimized. Sometimes, our lack of care in the choice and use of tools only wastes our time. Often, it actually degrades the quality of what we’re seeking to create.
Adweek
SEPTEMBER 23, 2024
A recent global market survey by analytics firm SAS and Coleman Park found that while 9% of organizations plan to invest in generative AI by 2025, a staggering 90% of CMOs admit they do not fully understand the technology or its potential impact on business processes. This knowledge gap highlights a significant concern amid the.
Martech
SEPTEMBER 26, 2024
This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.
AdExchanger
SEPTEMBER 26, 2024
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls. The post Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding appeared first on AdExchanger.
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Seth Godin
SEPTEMBER 23, 2024
It might only cost $2 in the vending machine, but that can of soda is a complicated battery. It stores the energy of the machines that were used to mine the bauxite, the ship that brought the ore to Iceland, the astonishing temperatures used to create the aluminum, then more shipping, more processing, more handling, the lights in the store and the power to the vending machine.
Adweek
SEPTEMBER 26, 2024
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently raised controversy when he used it to mimic the voice of late rapper Tupac Shakur on a diss track. For singer-songwriter Eric.
Martech
SEPTEMBER 23, 2024
Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Automated campaigns increase relevance for your target audience and boost the productivity of your marketing team, which together should improve your bottom-line performance.
Exchange Wire
SEPTEMBER 25, 2024
DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [.] The post DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
SEPTEMBER 22, 2024
A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone.
Adweek
SEPTEMBER 25, 2024
A hearing has been set for a restraining order KFOR is seeking against Oklahoma State Department of Education Superintendent Ryan Walters and OSDE Press Secretary Dan Isett. The Oklahoma City NBC affiliate claims the Oklahoma State Department of Education, specifically Walters and Isett, are saying the 75-year broadcast station is not a legitimate news organization.
Martech
SEPTEMBER 23, 2024
Sixty-five percent of consumers still send letters and packages with nearly half (48%) of Gen Z sending mail one to two times per month. That’s according to new research from online postage and shipping vendor Stamps.com. Why we care. Not only does mail still exist (it’s that stuff in your mailbox) but direct mail continues to play a role in marketing.
AdExchanger
SEPTEMBER 22, 2024
Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two top Federal Trade Commission officials express two very different points of view about the agency’s agenda. On Monday, Samuel Levine, director of the FTC’s Division of Consumer Protection, delivered an address to a room of […] The post The FTC’s Director Of Consumer Protection On What Self-Reg Orgs Can Do To Avoid ‘Fading Into Irrelevance’ appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
SEPTEMBER 24, 2024
There is always room for someone who really knows their way around an industry, a technology or a problem. That’s what agents, agencies and organizers do. The hard part isn’t in finding people who will value true on-the-ground expertise. The hard part is actually earning it and maintaining it. As long as there are folks who are lost, we will need guides.
Adweek
SEPTEMBER 23, 2024
From sonic branding to perfumes and restaurants in New York and Sao Paulo, Mastercard has leveraged almost every sense to engage and assure customers. Now, it's turning to touch. The brand is debuting a haptic logo, claiming a "world first," with a distinctive series of vibrations that customers will "feel" via their phone when shopping.
Martech
SEPTEMBER 26, 2024
Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. How can marketers overcome office politics to build cross-organization relationships needed to do their jobs?
AdExchanger
SEPTEMBER 25, 2024
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger's Programmatic I/O conference in New York City this week. The post Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
SEPTEMBER 26, 2024
…are still consequences. We’re all participants in the systems around us, and complicit in their consequences even if we didn’t intend them. First, we need to see the systems, and then we have the opportunity to work to change them.
Adweek
SEPTEMBER 26, 2024
Millennial-made dating app Tinder is on a mission to win over Gen Z--and it's employing AI to help with the task. That means identifying the brand's "core truths" while acknowledging some harder truths, said Stephanie Danzi, senior vice president of global marketing at Tinder. "We've been on a bit of a journey to reclaim our.
Martech
SEPTEMBER 24, 2024
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.
AdExchanger
SEPTEMBER 24, 2024
One of the hottest trends in advertising effectiveness measurement, especially with privacy concerns killing user-level online tracking, is geographic incrementality experiments. These experiments are cost-effective, straightforward and reliable, if done right. Geo media experiments typically use large marketing areas, such as Nielsen’s Designated Market Areas (DMAs).
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Monsters
SEPTEMBER 27, 2024
Publishers and marketers are at a crossroads where technology and creativity must converge to unlock the ecosystem’s potential. On Day 1 of AdExchanger’s Programmatic IO, industry leaders highlighted how balancing innovation and content creation can shift the future for the better. Technology is evolving faster than we can blink and it’s becoming clear that it’s time creativity and control were reclaimed.
Adweek
SEPTEMBER 25, 2024
When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the pioneering broadcast journalist knows who she'll be looking for in the audience. "I'll be thinking about my three children--even though one of them did.
Martech
SEPTEMBER 24, 2024
“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.
AdExchanger
SEPTEMBER 23, 2024
If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Since the trial began on September 9, thousands of documents have been entered into evidence, and Judge Brinkema has listened to roughly 80 hours of testimony. Now that the DOJ […] The post Spicy Quotes You’ll Be Quoting From The Google Ad Tech Antitrust Trial appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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