Adweek
OCTOBER 23, 2024
Diapers, laundry, soap, toothpaste, body wash, and toilet paper may not be the first products people turn to for inspiration, but according to Procter & Gamble (P&G) chief brand officer Marc Pritchard, such ordinary things can hold creative opportunities. "Everyday moments are full of inspiration potential," Pritchard said during his presentation at the ANA Masters.
Martech
OCTOBER 21, 2024
This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.
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AdExchanger
OCTOBER 23, 2024
There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad. PAAPI – a proposal for retargeting on Chrome without third-party cookies – could be nearly as effective as retargeting with third-party cookies, according to a new paper by researchers at Boston University’s Questrom […] The post PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds appeared first on AdExchanger.
Exchange Wire
OCTOBER 24, 2024
Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [.] The post What does retail media need to do next? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 24, 2024
More than 70 people have filed complaints with ad watchdog the U.K.'s Advertising Standards Authority claiming a recent Shell ad is guilty of greenwashing. The spot is part of the first campaign that Shell's media agency Havas Media worked on for the oil giant since winning the account in September 2023, following months of climate.
Martech
OCTOBER 25, 2024
GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 20, 2024
In Texas, the Attorney General’s office has a nasty habit of using the courts to interfere with citizens groups, churches, and others working for the common good. Now, Florida is taking the litigious path. The state’s Surgeon General’s office wants to bring criminal charges against any broadcasters airing an advertisement it doesn’t like.
Adweek
OCTOBER 23, 2024
Publicis agency Razorfish has widely opened up its suite of gen AI tools Beta Lab, to give all brand clients practical examples of how can be used to enhance content creation and improve customer experiences. Beta Lab has been open to over half of the agency's clients--including Samsung--since this summer. The lab has already featured.
Martech
OCTOBER 23, 2024
Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. How do we keep up? How do we keep track? How do we keep our budget in check? How do we keep our sanity? While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling
AdExchanger
OCTOBER 23, 2024
In the past couple of years, digital advertisers and ad platforms have increasingly returned to marketing mix modeling (MMM). In this generations-old approach, media channels (like TV, radio and print – now joined by the likes of Google, Meta and Amazon) are attributed for their sales contributions over the course of a months-long campaign. But […] The post Learning To Love And Let Go Of Attribution Models appeared first on AdExchanger.
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Digital Remedy
OCTOBER 21, 2024
As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. Only counting Black Friday, sales rose 7.5% YoY, reaching an astonishing $9.8B (and that’s just one day!) This means that a well-crafted Cyber Five marketing strategy, including effective Black Friday ideas for small businesses, is truly indispensable.
Adweek
OCTOBER 21, 2024
Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events -- Mexico's Live Out festival and Amsterdam Dance Event's opening party -- to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a.
Martech
OCTOBER 25, 2024
For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. But if you only use them for cold outreach, you’re letting a valuable tool sit idle. Think of email sequences as a Swiss army knife of sorts — useful for a ton of different things. You can use them to promote events, keep leads engaged, follow up with customers and much more.
AdExchanger
OCTOBER 21, 2024
Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers. Until recently, most in-game ad integrations focused on developers […] The post The In-Game Ad Market is Expanding, One SDK At A Time appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
OCTOBER 24, 2024
Some problems are easy to solve, others are difficult, requiring a lot more labor, willpower, resources and coordination. Some problems have simple solutions, while others are complex in what it takes to move forward. The trivial problems are fun. They’re simple to solve and don’t require much effort. Yes, please, go solve them. We’re tempted to focus on the problems that are complicated but apparently easy.
Adweek
OCTOBER 22, 2024
Kate McKinnon likes to get under the skin of the characters she plays, which often starts with how they look and what they're wearing--perfectly parted hair and severe brunette bun for Ruth Bader Ginsburg, for instance, and ultra high-rise pants for alien abductee Colleen Rafferty. For a recent project for Philips Sonicare, the Saturday Night.
Martech
OCTOBER 24, 2024
Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.
AdExchanger
OCTOBER 24, 2024
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web? The post The Curation Debate appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
OCTOBER 21, 2024
As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Explore how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising. Following recent changes announced by Google for its Chrome browser, users will be prompted to exercise more control over third-party cookies.
Adweek
OCTOBER 25, 2024
I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath's growth, I believed it was always bounded.
Martech
OCTOBER 24, 2024
More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.
AdExchanger
OCTOBER 22, 2024
Ad-free subscriptions are coming to social media. Snapchat was actually one of the first social platforms to offer a monthly subscription, starting in 2022. Its $3.99 Snapchat+ plan provides subscribers with exclusive, experimental and prerelease features (but still features ads). Snapchat+ had 11 million subscribers in August 2024, an increase of 6 million since September […] The post Advertisers, Brace Yourselves: The Era Of Paid, Ad-Free Social Media Is Here appeared first on AdExchange
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
illumin
OCTOBER 22, 2024
The United States Department of Justice is cracking down on companies violating anti-trust laws. In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks.
Adweek
OCTOBER 24, 2024
Instagram has a new head marketer. Jake O'Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK. He will lead marketing for the Instagram app, Instagram's creators, and Threads. O'Leary's purview has been covered by Eshan Ponnadurai, Meta's VP and president of consumer marketing, who oversees marketing across multiple properties owned by.
Martech
OCTOBER 22, 2024
If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.
More About Advertising
OCTOBER 24, 2024
Even the most advanced military armour can’t protect you from the mental scars of combat. Leagas Delaney has taken this idea and run with it in a distinctly “2024” Poppy Day campaign. This main ad is running on ITV, Channel 4 and catch-up services, backed up by DOOH. At the same time, three online films … The post Royal British Legion takes mental health route for Poppy Day appeal first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
OCTOBER 22, 2024
I’m listening more than reading these days, and I find that a good audiobook can make a real impact on the way I absorb and learn from a book. It’s a once in a century sort of shift in this medium. My new book is now available in audio. It’s not on Audible, at least not now. Audible has exploited their dominant position and the offer they make to authors is unfair and almost untenable.
Adweek
OCTOBER 22, 2024
Where competitors like Asics and New Balance have found success in striking a balance between their performance wear and streetwear offerings, Saucony is finding its footing with the latter, under the direction of new global chief marketing officer (CMO) Joy Allen-Altimare. Since joining the 126 year-old footwear brand in June, Allen-Altimare has forged partnerships that.
Martech
OCTOBER 22, 2024
Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. The new offering is available immediately but only to customers in the United States. Why we care.
Ad Monsters
OCTOBER 23, 2024
David Strauss, the new VP of Revenue Operations at The Guardian US, champions free access to news while focusing on strategies like a pure auction system, PMP growth, and high-quality ads to drive revenue without compromising the site’s mission of journalistic integrity. Paywalls and subscription models increasingly dominate news sites, but David Strauss, newly hired Vice President of Revenue Operations and Strategy, North America at The Guardian US, champions free access to information, e
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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