Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
Adweek
NOVEMBER 8, 2024
LinkedIn is becoming a bigger platform for creators. The social platform for professionals is a growing tool for creators to build an audience and get brand deals. Creators like Gen Z public speaker Morgan Young, comedian London Lazerson and Jonathan Reid, founder of podcast firm Reidentify, are some of the biggest stars on LinkedIn. They're.
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Seth Godin
NOVEMBER 5, 2024
There’s the James Bond villian sort of power, based on division, dominance and destruction. This is the short-term power of bullies, trauma and mobs. And then there’s a more resilient form of power. This is power based on connection, discussion and metrics. A power based in reality over the long term. Divisive power tears things down. Resilient power builds things up.
AdExchanger
NOVEMBER 5, 2024
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […] The post Programmatic Audio Is A Tough Market.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 8, 2024
In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.
Adweek
NOVEMBER 7, 2024
Election Night ratings are in and Fox News was viewers' network of choice on Tuesday. FNC attracted 10.3 million total viewers and 3.1 million viewers in the advertiser-rich Adults 25-54 demo during the 8-11 p.m. hours (All times Eastern). But it's worth noting that the 2024 presidential election wasn't a particularly big ratings driver overall.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 4, 2024
On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […] The post From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing appeared first on AdExchanger.
Martech
NOVEMBER 8, 2024
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo
Adweek
NOVEMBER 5, 2024
Brian Williams didn't travel over the rainbow to return to the anchor's chair--just to Culver City, California. The former face of NBC Nightly News ushered Amazon into the brave new world of news programming on Tuesday when Election Night Live with Brian Williams debuted on Prime Video at 5 p.m. ET. And Williams was well-aware.
IAB Tech Lab
NOVEMBER 5, 2024
Finalizing the Accountability Platform, which is designed to foster transparency and trust within the digital advertising ecosystem. The post Announcing the finalized Accountability Platform appeared first on.
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AdExchanger
NOVEMBER 5, 2024
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place. On Monday, Google and the Department of Justice submitted their respective findings of fact (FOF), which is a legal document that clearly outlines the material […] The post Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments appeared first on AdExchanger.
Martech
NOVEMBER 4, 2024
Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.
Adweek
NOVEMBER 4, 2024
How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.
Ad Badger
NOVEMBER 4, 2024
Selling on Shopify and Amazon? In this guide, we’ll break down how to not only set up your Shopify store. Read More How to Sell on Shopify and Expand Your Business with Amazon Integration The post How to Sell on Shopify and Expand Your Business with Amazon Integration appeared first on Ad Badger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
NOVEMBER 5, 2024
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [.] The post IAB Europe’s 10th Annual Attitudes to Programmatic Advertising Report Unveils Latest Market Insights & Trends appeared first on ExchangeWire.com.
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
Adweek
NOVEMBER 5, 2024
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing.
AdExchanger
NOVEMBER 3, 2024
Until recently, you couldn’t swing a cat in ad tech without also hitting someone pontificating about the end of third-party cookies and Privacy Sandbox testing. (PSA: Please don’t swing cats.) But since July, when Google announced that deprecation in Chrome is no longer in the cards, there’s been relative silence. Cookies “went from dominating the […] The post The Kids Aren’t Playing In The Privacy Sandbox appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Badger
NOVEMBER 7, 2024
Getting started with the Amazon Associates program is a great way to turn your online presence into a source of. Read More How to Join Amazon Associates and Earn Commissions The post How to Join Amazon Associates and Earn Commissions appeared first on Ad Badger.
Martech
NOVEMBER 6, 2024
What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the emotional drivers behind viral content, brands can create campaigns that reach wider audiences and inspire real engagement. The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitc
Adweek
NOVEMBER 5, 2024
As Americans head to the polls on Tuesday, it's important to remember that reporting the results will be a marathon, not a sprint. With that in mind, TVNewser reached out to the poll watchers at various news networks to weigh in on what viewers need to know amidst the incoming flood of Election Night data.
More About Advertising
NOVEMBER 5, 2024
Waitrose never quite hit the heights of big brother John Lewis at Christmas – trying to combine the two was never a good idea – so kudos to Saatchi & Saatchi (which now handles both, was adam&eveDDB) for essaying something different. A Christmas crime mystery as someone’s nicked the Christmas dessert (No.1 obs.) with Slow … The post Waitrose goes all Agatha Christie for Christmas first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
NOVEMBER 6, 2024
From ad optimization to comprehensive fraud protection, HUMAN Security’s collaboration with Opera Ads highlights its mission to create a safer, more transparent digital ad ecosystem. Geoff Stupay’s career path may not have started in cybersecurity, but his journey as an online publisher laid the groundwork for a mission to protect ad placements from fraud.
Martech
NOVEMBER 7, 2024
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Raul Gutierrez, director of news studio operations and real time.
Exchange Wire
NOVEMBER 6, 2024
In this opinion piece, Rafael Aquino, head of ad tech and media activation at L’Oréal, discusses how advertisers can improve trust in data ownership, transparency and safety. He looks at cases for both traditional and new privacy-first solutions, investigating how [.] The post L’Oréal’s Rafael Aquino on Improving Trust in Data Ownership, Transparency and Safety appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Playwire
NOVEMBER 7, 2024
Key Points Jounce's latest report reveals dramatic traffic pattern shifts heading into election season, with some publishers seeing up to 1,282% increases in specific verticals Their research shows the average publisher is managing 24.4 direct sell-side platforms while authorizing 15.
Martech
NOVEMBER 8, 2024
Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n
Adweek
NOVEMBER 4, 2024
The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. $832 million -- Fox's net income in the quarter, which is up more than double from $415.
AdExchanger
NOVEMBER 4, 2024
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. The post Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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