Digiday
FEBRUARY 5, 2025
Its no secret that YouTube stands to benefit if TikTok gets the boot from the U.S., but the longer the uncertainty drags on, the clearer that opportunity becomes. Googles svp and chief Philipp Schindler made that crystal clear on the companys earnings call (Feb. 4), telling analysts that ad revenue from Shorts YouTubes answer to TikTok is quickly catching up to its long-form content.
Adweek
FEBRUARY 2, 2025
Move over, Taylor Swift. The DunKings are back for Super Bowl 59. Dunkin' announced its return to the Big Game during the Grammy Awards on Sunday evening, with an ad that reveals the next chapter of The DunKings--a fictional boy band, fronted by actor Ben Affleck.
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Martech
FEBRUARY 5, 2025
If your social feeds and inbox look like mine, you cant avoid the AI hype. I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the paper made me think about how an AiLG approach to GTM, as related to B2B marketing, might take shape: The main thing to realize is that AI will create a new kind of buying experience and t
AdExchanger
FEBRUARY 7, 2025
On Friday, Sens. Marsha Blackburn (R-Tenn) and Richard Blumenthal (D-Conn) sent co-written letters to Amazon, Google, Integral Ad Science, DoubleVerify, the MRC and TAG notifying the companies that they have been identified as responsible for serving or certifying ads on pages hosting child sexual abuse material (CSAM). The letters request answers to questions about how […] The post Lawmakers Demand Answers From Ad Tech Vendors Allegedly Monetizing CSAM appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
FEBRUARY 7, 2025
This takes guts, and hustlers are afraid to do so. Thirty years ago, when the avalanche of email spam was on the horizon, I proposed that any commercial email should have a $ in the subject line. A simple way for email programs to filter it out if you’re not looking for it. Obviously, that didn’t catch on, but not because the recipients were opposed.
Adweek
FEBRUARY 6, 2025
The numbers $56.2 billion -- Amazon's 2024 ad revenue in net sales. $17.3 billion -- The amount Amazon made from net sales of its advertising services during the fourth quarter of 2024, a 18% year-over-year increase. $69 billion -- Amazon's run rate for its advertising business. $638 billion -- Overall net sales in 2024, a.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Exchange Wire
FEBRUARY 5, 2025
In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder to navigate,we examine how advertisers can leverage location to unify their ad campaigns and facilitate a true omnichannel approach. As the [.] The post Leveraging Location: A Solution to the Siloed Ecosystem appeared first on ExchangeWire.com.
Seth Godin
FEBRUARY 7, 2025
It’s just a week until Valentine’s Day, a multi-billion dollar spending jamboree. As often happens, the people we depend on for much of it get the short end of the deal, but a little mindful planning can make a difference. The heart shape we associate with love came from leaves. The ivy and fig leaves in ancient paintings, and perhaps the silphium leaf of the giant fennel plant, associated with aphrodisiacs. 180 years ago, Richard Cadbury combined two innovations–he added sugar
Adweek
FEBRUARY 4, 2025
For decades, marketers have faced a profound disconnect: Black culture drives consumer trends, yet the infrastructure of commerce often excludes its core community. Black artists fill stadiums their day-one fans can't access. Black style defines luxury brands their originators can't afford. Black vernacular sells products while its creators watch profits flow elsewhere.
Martech
FEBRUARY 5, 2025
Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.
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AdExchanger
FEBRUARY 3, 2025
An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industrys sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade. […] The post Goodbye, Outcomes Era: Why Quality Will Define The Industrys Future appeared first on AdExchanger.
More About Advertising
FEBRUARY 5, 2025
Omnicom has posted reported organic growth of 5.2% for Q4 and full year 2024, pretty respectable although behind Publicis Groupe but ahead of its performance in 2023. On most minds though were CEO John Wren’s observations about expected cost savings from the merger with IPG and speculation about IPG’s own performance prior to the merger. … The post Omnicom chief outlines cost savings as merger with IPG approaches first appeared on More About Advertising.
Adweek
FEBRUARY 7, 2025
Ad buyers are pointing the finger at Google, Amazon, and brand safety firms like Integral Ad Science and DoubleVerify after a report from research firm Adalytics claimed that ads for top brands like Sony, Pepsi, and the NFL appeared on ibb.co or imgbb.com--sites that have been flagged by the National Center for Missing & Exploited.
Martech
FEBRUARY 7, 2025
Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their restaurant and not just Joe Schmoe craving a steak dinner?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 4, 2025
Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global Managing Director of Publisher Partnerships in April 2020 (eek!) to join Permutive, where he was GM and COO for more than […] The post Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech appeared first on AdExchanger.
Ad Tech Daily
FEBRUARY 7, 2025
Homes.com Networks massive January audience of 114 million unique visitors is comparable to Super Bowl LVIIIs audience WASHINGTON — Homes.com a CoStar Group leading online residential marketplace returns to the big game with two 30-second spots: Not Saying Were the Best during the first quarter and Still Not Saying Were the Best during the […] The post Homes.com Super Bowl LIX Ads Confidently Proclaim the Companys Belief:Homes.com is the Best appeared first on Ad Tech Daily.
Adweek
FEBRUARY 7, 2025
Senators Marsha Blackburn (R-TN) and Richard Blumenthal (D-CT) on Friday launched a probe into the practices of four adtech leaders and two industry accreditation bodies, in response to a new report from research firm Adalytics indicating that global brands may be inadvertently funding child sexual abuse material (CSAM) online. The probe was launched with the.
Seth Godin
FEBRUARY 5, 2025
Work on climate problems is actually about efficiency. It’s easier and cheaper to avoid sloppiness and side effects than it is to clean the mess up later. And energy sources that don’t burn become cheaper over time. The investment in getting started pays off in cost, health and organizational efficiency. Organizing for empathy can be about market share and effectiveness.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
FEBRUARY 4, 2025
Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Googles collecting nine and 10-digit fines like theyre going out of style. Its iron grip on the global search market might be loosening at last. All of which is to say, Alphabets earnings are absolutely unaffected. The […] The post The Alphabet Moneymaking Machine Grows Despite All Challenges appeared first on AdExchanger.
Digiday
FEBRUARY 3, 2025
The open web has spent years competing for crumbs against companies like Google and Meta. But now, some ad tech players say the Chinese startup DeepSeek creates a new chance to build their own AI offerings beyond the walled gardens. Chris Vanderhook, COO and co-founder of Viant, still remembers when Googles AdX crushed the ad network business model right out of the gate.
Adweek
FEBRUARY 3, 2025
At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as "a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads." Amazon is attempting to reel in retailers, saying that adopting the adtech will empower them by "leveraging.
Martech
FEBRUARY 6, 2025
Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results. Here are some insights from B2B marketers and stats from the report to help guide your approach.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
AdExchanger
FEBRUARY 6, 2025
Amazon Advertising is plotting its move to grab upper-funnel ad budgets. The advertising services group earned $17.3 billion in Q4 2024, up 18% year over year. We remain pleased with the steady double-digit growth of the ad business, now coming off a very large base, as CEO Andy Jassy put it to investors during the […] The post Amazon Advertising Raked In $17 Billion During Q4, And Its Still Speeding Up appeared first on AdExchanger.
Digiday
FEBRUARY 6, 2025
It took a while but Snap is finally jumping on the AI-powered ad bandwagon following in the footsteps of Google, Facebook and the rest, which have been launching such tools since 2021. The move is all about strengthening its appeal to the smaller advertisers it has spent years pursuing.As Snap’s CEO Evan Spiegel highlighted on the platform’s latest earnings call (Feb. 4), small to medium-sized businesses (SMBs) were the largest contributor to ad revenue growth in 2024, having been a
Adweek
FEBRUARY 6, 2025
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date. The.
Martech
FEBRUARY 5, 2025
Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses. About 83% of executives view AI as a critical strategic priority for their companies, according to Cisco.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
FEBRUARY 5, 2025
Disneys revenue rose 5% to $24.7 billion last quarter, up from $23.5 billion this time last year. But subscriber growth at The Mouse House looks less promising. The post As Disney+ Loses Subs, Can ESPN And Bundles Reverse The Tide? appeared first on AdExchanger.
Digiday
FEBRUARY 6, 2025
Andy Warhol predicted that ordinary people would each someday experience 15 minutes of fame. At this years Super Bowl, Fox is offering advertisers a quicker route to nationwide recognition 15 seconds, for half a million dollars. As the Super Bowl approaches, broadcaster Fox is dividing up its Big-Game ad space into increasingly smaller parcels of airtime.
Adweek
FEBRUARY 5, 2025
What happens when two Chrises, one Kris, and a pair of AI-powered glasses walk into an art museum? Meta's answer: two 30-second ads for Super Bowl 59 featuring Chris Hemsworth, Chris Pratt, and Kris Jenner, all showcasing its Ray-Ban smart glasses and a little chaos in the art world. In the first spot, a lighthearted.
Martech
FEBRUARY 7, 2025
Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, youre in a race for profitability. Your technology might give you a temporary edge, but competitors will catch up. What truly sets you apart is your ideal customer profile (ICP). Done right, its your catalyst for sustainable growth, propelling you to long-term profitability and customer success.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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