Ad Monsters
FEBRUARY 11, 2025
AI-driven search tools like Perplexity and Deep Research are reshaping online shopping and SEO, challenging traditional product review sites and pushing publishers to optimize for generative AI. These past few weeks have seen a whirlwind of “deep” announcements: DeepSeek, Deep Research , and DeepSeek’s R1 integration with Perplexity.
Adweek
FEBRUARY 14, 2025
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by.
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Martech
FEBRUARY 12, 2025
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.
AdExchanger
FEBRUARY 9, 2025
To attract advertisers, Bloomberg is pitching them on not just reach but contextual relevance. That rationale inspired the companys latest contextual ad product, AdService, which it launched in January. The post Bloomberg Is Bullish On Contextual Advertising And FAST Channels appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
FEBRUARY 9, 2025
Once life gets busy, it’s sort of inevitable that we begin to sort the work to be done. And the most natural sort is to focus on the urgent. After all, if that plate is about to break, it’s hard to watch it fall when you’ve decided to work on something less urgent instead. Which leads to days spent dealing with only the last-minute emergencies.
Adweek
FEBRUARY 12, 2025
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car aficionado, I bet you'd recognize the Volkswagen "Think Small" advertisement. I'd argue it's the most well-known.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
FEBRUARY 12, 2025
Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Since making the switch more than fifteen years ago, she has worked in different facets of media planning, wearing many hats. The key to her success? Embracing challenges head-on, staying hungry for knowledge, and using the foundation she built as a teacher to guide her principles.
VideoWeek
FEBRUARY 12, 2025
Phynd (pronounced “find “ ), a new cloud gaming platform which is monetised by ads rather than a paid subscription, has formally launched, announcing it has raised $10 million in a seed round led by Wellington Management. The raise will fuel the continued development of Phynd’s platform, which will release in beta later this year. Cloud gaming, for those unfamiliar, is where games are run on remote servers, rather than the end-users device.
Adweek
FEBRUARY 9, 2025
Too much of a good thing? Not in Super Bowl 59, where advertisers returned to the same well several times, reusing stars and premises like they'd never heard of showing up at the party in the same dress as someone else. These are the double dippers of the 2025 Super Bowl--maybe it's worth doing a.
Martech
FEBRUARY 14, 2025
Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.
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AdExchanger
FEBRUARY 11, 2025
These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […] The post Data Sharing Across In-House And Agency Teams Is Hard.
Exchange Wire
FEBRUARY 12, 2025
Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require advanced functionality and ultimate scalability. After the recent rebranding, Attekmi expanded the list of available products and services new [.] The post Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon appeared first on ExchangeWire.com.
Adweek
FEBRUARY 9, 2025
THE AD: Budweiser's "First Delivery" is a 90-second spot starring a baby Clydesdale horse. The real foal from the brand's Warm Springs Ranch in Boonville, MO, yearns to join the iconic "hitch" (team of horses) on a Budweiser beer delivery. Sadly, he's not old enough just yet. But his determination and courage see him make.
Martech
FEBRUARY 11, 2025
If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 12, 2025
Oh my, oh my. For the first time in 8.5 years as a public company, our results came in below expectations, The Trade Desk CFO Laura Schenkein told investors during the companys Q4 and full-year 2024 earnings reports on Wednesday. It was on us, she said. When the company sets revenue guidance, as opposed to […] The post The Trade Desk Promises Big Changes After Missing Its Q4 Guidance appeared first on AdExchanger.
Ad Tech Daily
FEBRUARY 14, 2025
Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a leading video advertising SaaS company. The deal represents a strategic step forward, enhancing the capabilities of both companies and driving growth in the CEE and especially in international markets. R2B2 specializes in maximizing online publishers […] The post R2B2 Acquires Caroda, Strengthening Position as a Leading Monetization and AdTech Platf
Adweek
FEBRUARY 13, 2025
Longtime agency veteran Armando Turco is returning to the business as president of independent agency Mojo Supermarket. Turco spent two-and-a-half years at dairy alternative brand Oatly, before leaving last July for what he called "Me Time" on LinkedIn. Prior to Oatly, Turco was with Vox Media for more than five years, ascending to vice president.
Martech
FEBRUARY 12, 2025
Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands. But how did we get here? In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-f
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
FEBRUARY 13, 2025
Smaller platforms are in a fierce tug-of-war for small- to medium-sized business (SMB) ad dollars, betting that these smaller advertisers hold the key to future growth and they’re looking to AI-powered tools to capture their ad spend. Platforms like Snapchat, Pinterest and Reddit have long leaned on big brand budgets a strategy with limits given the finite pool of major advertisers.
AdExchanger
FEBRUARY 12, 2025
Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ plus sign product nomenclature is officially inescapable was announced during the publishers Q4 2024 earnings call on Wednesday. DDM reported $522 million in overall Q4 revenue, a 10% year-over-year improvement. Ad revenue was up 3% YOY, in part due […] The post Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web appeared first on A
Adweek
FEBRUARY 11, 2025
Streaming platforms are quietly redefining what "ad-free" really means. Even if you're paying for an ad-free experience, companies like Disney+ and Netflix are reshaping that definition--especially regarding live programming. The shift is particularly noticeable as Disney+ integrates more live sports, 24/7 channels, and programming from ESPN+ into its offerings, all of which traditionally include ad.
Martech
FEBRUARY 12, 2025
The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Marketers also identified challenges around effectively scaling campaigns and data integration in the report. By now, were well aware of the issues marketing teams face when developing creative or personalized campaigns.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Ad Tech Daily
FEBRUARY 12, 2025
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verves new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the companys leadership […] The post Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing appeared first on Ad Tech Daily.
AdExchanger
FEBRUARY 13, 2025
When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ads showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem. The post The Worst Place To Show An Ad appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2025
Supply-side platform TripleLift has a new CEO: Dave Helmreich, former chief commercial officer at connected TV software platform Innovid, who left the company last November after two years following its acquisition by Mediaocean. At TripleLift, he will be tasked with accelerating strategic initiatives and growth plans via actionable data, advanced targeting, cutting-edge creative technology, and.
Seth Godin
FEBRUARY 14, 2025
This is a complicated promise. It’s about commitment and connection and most of all, time. If we’re saying that we’ll do what’s in our short-term interest and convenient, then there’s really no reason to say anything at all, since that’s what we usually do anyway. Instead, we’re promising to shift our time horizon.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Martech
FEBRUARY 14, 2025
Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations are activating consent for marketing purposes, all while streamlining compliance at scale.
Ad Tech Daily
FEBRUARY 11, 2025
Practical Tech won the night while AI underwhelmed, Stellantis filled the absence of auto rivals, and health-focus brands scaled the TV outcomes ranks NEW YORK — EDO, the TV outcomes company, today released its annual ranking of all nationalSuper Bowl LIX ads, awarding brands like T-Mobile, RAM, and Liquid Death with the most engaging spots […] The post T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads appeared first on Ad Tech Daily.
Adweek
FEBRUARY 11, 2025
The Super Bowl is the one occasion each year when people eagerly anticipate the commercials, curious about the featured personalities and which brands showcase the greatest creativity. This year, most brands relied on well-known celebrities familiar to many households, such as Martha Stewart for Uber Eats, Billy Crystal and Meg Ryan for Hellmann's, and even.
Seth Godin
FEBRUARY 12, 2025
If you’re the client or the boss, it’s possible that someone is going to create creative work for you. Sooner or later, you’ll get something that doesn’t work. You might want to explain why it’s not good enough. Perhaps you can demonstrate how it doesn’t fit the genre or meet spec. Explain the historical context, the market demands and the structure of the problem and the work to be done.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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