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The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting and measurement alternatives in a privacy-centric world. But clinging to outdated notions of addressability means overlooking the broader needs of todays modern media landscape. Advertisers need to think bigger, connecting the totality of the […] The post Beyond The Cookie: How Connectivity Is Redefining Advertisings Future appeared first on AdExchanger.
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
It’s hard to deny that AI will have a larger part of media buying even as marketers will stall, resist and negotiate every inch of the way. And who can blame them? The uneasy feeling that handing over control to AI, whether through Googles Performance Max or Metas Advantage+ which each promised easier media buying, puts them further from understanding what theyre actually buying has been gnawing at them for a while.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The UKs Information Commissioners Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are childrens privacy and updating the commissions guidance on AI and automated decision making. But “it’s a really big year for online tracking at the ICO, said Florence Greatrix, the data […] The post The UKs Data Protection Authority Has Its Eye On Ad Tech This Year appeared first on AdExchanger.
An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers.
Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b
Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b
Fast Company and Inc. are tightening up their paywalls. Up until a few weeks ago, the Mansueto Ventures-owned publishers would put one new story a day behind a paywall. Now, four daily stories are reserved only for paying subscribers. Part of the reason for doing this is to create more value for subscribers, but the paywall changes are also part of a larger strategy shift to grow consumer revenue at Mansueto Ventures, in light of referral traffic challenges.
Bob Lord is back in Agency Land and hes in the mood to poke a few bears. Bigger is not always better, he says on this weeks episode of AdExchanger Talks, referencing the megamerger between Omnicom and IPG. Its an interesting perspective for someone who worked at an agency holding company for more than a […] The post Bob Lord Is A Holdco Skeptic appeared first on AdExchanger.
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
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The so-called culture wars have reached a fever pitch as of late as the polarization of the country continues. And as the lines between politics and pop culture continue to blur, brand marketers are tasked with showing up authentically and culturally relevant with the specter of political backlash looming large in the background. Target, perhaps the most recent poster child of the supposed culture wars, saw boycotts and backlash earlier this year in response to its retooled diversity, equity and
The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard? The post In The Room Where (The Ad Auction) Happens appeared first on AdExchanger.
Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Forget chatbots and prompt engineering agentic is the latest AI buzzword to captivate and confuse marketers and media execs. In recent months, tech firms like OpenAI have emphasized AI agents and agentic applications of the technology in their mission to popularize generative AI adoption. The latest development comes courtesy of Adobe, which unveiled several AI agent tools last week at its Summit conference in Las Vegas , including a foundation agentic platform and 10 off-the-shelf AI agents.
Advanced and generative AI are transforming marketing from fragmented workflows into an engine of profitability and growth. Yet, despite AIs promise, many in marketing remain trapped in outdated systems that fail to deliver. To fully realize AIs potential, marketers must move beyond incremental solutions toward a more integrated and intelligent approach.
Following on from yesterdays post , this is about the value of transparency. Years ago, I wrote a post about a [ then ] new Police interrogation technique, which basically centered around empathetic transparency. In essence, rather than use traditional tactics such as intimidation or half-truths to obtain the information they wanted, they found transparency without judgment achieved much more positive results.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Time has evaluated dozens and dozens of AI tools to determine what could be a good fit for the company, both as enterprise tools to help employees work more efficiently, and to help build products for its direct audience, according to Time CTO Burhan Hamid. If the AI tool uses Times data to train its models, thats a dealbreaker, according to Hamid, who spoke at the Digiday Publishing Summit in Vail, Colorado, on Wednesday.
In February 2024, The Trade Desk (TTD) announced it was expanding its OpenPath direct-to-publisher supply connection to include CTV. But not every CTV publisher is eager to dive into OpenPath without seeing what it can do on the display side first. Warner Bros. Discovery (WBD) officially launched the solution last week, Marisa Crocker, VP of […] The post Warner Bros.
KFCs recent ad in which a man is baptized in a lake of gravy has sparked hundreds of complaints from some viewers who claim it is blasphemous and glorifies cults.
In todays fast-paced digital advertising world, full-service agencies are embracing forward momentum and finding new opportunities to scale their businesses with cutting-edge technology and innovative media solutions. With budgets to manage, a variety of client needs, and a sea of tech solutions to comb through, choosing the right tools and partners may seem like a tall task.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features. Google Ads sales reps are increasingly contacting agency’s clients with advice that at times contradicts agency strategies.
We all know it is difficult for participants in digital advertising to enter into contracts with every company to which they disclose personal information. However, difficulty is no longer an acceptable excuse, especially after the California Privacy Protection Agencys recent enforcement action against American Honda Motor Co. That case highlights a critical compliance reminder for […] The post Avoiding CCPA Privacy Pitfalls: Lessons From The Honda Settlement Order appeared first on AdExch
Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is not improving. BetterBriefs and research agency Flood + Partners conducted the study, BetterIdeas Global Report, in partnership with the World Federation of Advertisers (WFA) and the Institute of Practitioners in Advertising (IPA).
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders Between a rock and a hard place Digital marketing is facing a dichotomy. On one hand [.] The post Fingerprinting and Beyond: The Future of Alternative IDs in Ad Tech appeared first on ExchangeWire.com.
The astounding pace of retail media growth has taken over industry headlines in recent years. And theres still plenty of untapped potential to be realized. However, the next wave of the boom isnt going to come from the same online corners as it has over the past five years. To continue delivering value to advertisers […] The post The Retail Media Boom Is About To Shift Gears appeared first on AdExchanger.
Consumers expect every email to feel like a one-on-one conversation. But when your data lives in silos, its impossible to deliver personalization at scale. According to a recent survey, lack of consolidated customer data is the number one challenge in email marketing today. Join us on Thursday, April 3, for Getting Your Email Data Strategy Right , where well explore what it really takes to execute a data-driven email strategy that drives loyalty and conversions.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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