Fuel Lines
JUNE 4, 2018
Your website’s key role is to generate business for the firm. Research shows websites influence 97% of clients’ purchasing decisions. . I’ve often said that agencies are in a perpetual state of re-branding and re-designing their websites. Neither should be so difficult. A website is an important online platform to showcase your agency’s credentials, capabilities and case studies.
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JUNE 4, 2018
Top Tips for Cannes I have no idea what the Cannes juries will vote for. But I hope it will be focused on significant campaigns for mainstream brands rather than one-off stunts for worthy causes. The more that awards are handed out for work that’s only seen by juries, the more Cannes risks losing relevance.
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AdPulp
JUNE 7, 2018
Harmless Harvest, the organic coconut water pioneer, is kicking off a bold new out of home and transit campaign on some of NYC and LA’s most popular buildings, billboards, and subway lines including Union Square, Lafayette, and the L train. “With this campaign, we’re encouraging our customers to look closer at what’s behind the brand […]. The post Harmless Harvest Overcomes Objections Before You Can Object appeared first on Adpulp.
InMobi
JUNE 8, 2018
All is not rosy in the digital advertising space. Increasingly, fraud is becoming a major concern to advertisers. Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdGlow
JUNE 8, 2018
The 2018 World Cup is a huge opportunity for marketers to grow social media engagement and increase brand awareness. Social media activity soars during large-scale events like the World Cup, and the most significant driver of effectiveness will be the quality of content pushed and a brand’s ability to link meaningfully to that content.
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JUNE 7, 2018
To Sorrento where over 400 delegates from the global Out of Home industry are gathered at the 59th FEPE International Congress to discuss the medium and its challenges. On the face of it most plants in the OOH garden are blooming: it’s the only traditional medium to have grown in the digital era and digital.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
JUNE 7, 2018
As noted business consultant Peter Drucker once famously said, “If you can’t measure it, you can’t improve it.” App publishers today now have dozens of metrics and key performance indicators to track, but are they the right ones? What if they aren’t getting a full and complete picture of monetization performance? In our latest Whiteboard Wednesday video, Andrew Gerhart, our VP of Publisher Platforms, highlights the limitations of standard waterfall metrics and how unified auctions provide you wi
All About Advertising Law
JUNE 8, 2018
LabMD v FTC Decision Practitioners have been waiting for quite some time for the 11 th Circuit’s decision in the LabMD case. LabMD, Inc. v. Fed. Trade Comm’n , No. 16-16-270 (11th Cir. June 6, 2018). In particular, there was a great deal of interest as to how the court might resolve the issue of whether the “substantial injury” requirement under the unfairness prong of Section 5(a) of the FTC Act was satisfied by a data breach in 2008 involving approximately 9000 consumer
More About Advertising
JUNE 4, 2018
Ogilvy Paris creative directors Mark Forgan (left) and Jamie Standen choose three world campaigns and three French campaigns in their Top Tips for Cannes World It’s a Tide Ad A perfect use of the Super Bowl. We’re looking at Grand Prix Film here, maybe even other categories. Simple, funny and.clean. Palau Pledge Again a simple.
AdPulp
JUNE 3, 2018
Does Michael Kassan single-handedly control the advertising and marketing industries? Now, I don’t shuttle between New York City, Cannes, CES, and AAAA conferences, but apparently Kassan does. As CEO of MediaLink, a “strategic advisory and business development firm,” he’s a svengali/consigliere/media whisperer-type guy who’s a conduit between the biggest players among ad agencies, media buying […].
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InMobi
JUNE 6, 2018
Between 2018 and 2022, mobile is expected to go from accounting for just over a third of all media ad spending to almost half. But, even though brands and agencies are spending more money on mobile advertising doesn’t mean they’re doing it right. Recently, mobile marketing news outlet Lovely Mobile News embarked on an effort to find the very best campaigns from 2017, and to highlight the top players in mobile marketing today to show what mobile marketing done right looks like.
illumin
JUNE 7, 2018
This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.
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JUNE 5, 2018
Love Island is back on ITV2, and the conversation remains as riveting as ever, with stationery supplies taking centre stage and one contestant asking, “What does ‘superficial’ mean?” But millennial and Gen Z audiences will no doubt be back in their millions to watch the reality show that matches up couples, makes them share a.
AdPulp
JUNE 7, 2018
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. Related recreational industries are also booming. KOA RV campgrounds, reports […]. The post Head Out On That Highway In A Winnebago appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
JUNE 5, 2018
If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Enjoy! KEEP READING Advertisers This may seem like a self-explanatory term, but let’s define it just to be sure.
More About Advertising
JUNE 7, 2018
While Jamie’s Italian, Byron Burgers, Strada and the rest feel the casual dining crunch, Wagamama is one of the few restaurant chains that is doing well, giving it the cash and the confidence to go on TV for the first time with a new ad by MullenLowe London. The chain reported 8.2 per cent like-for-like.
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JUNE 4, 2018
Vaping pioneer blu has appointed MSQ Partners and independent brand experience agency Hyperactive to handle the UK launch of its new compact product myblu. At MSQ Stack will handle strategy and creative with media planning and buying through sister agency The Gate. Blu marketing manager Pete Blackman says: “We needed an agency solution that could.
AdPulp
JUNE 6, 2018
“You Don’t Have to Go Far to Go Far.” That’s a great line for Greyhound, care of Sausalito’s finest. Partnering with creative agency, BSSP, the new work showcases snippets of America’s beautiful, vibrant scenery and just some of the fun to be had in your own backyard, not just for those looking to vacation, but […]. The post Ride The Bus To New Places appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
JUNE 5, 2018
We can no longer wait for governments and not-for-profits to fix what ails our societies. Today, companies (and the individuals who work there) are driving innovation and positive change, because it’s the right thing to do for the larger community and the brand. Take the widespread proliferation of discarded fishing nets ensnaring aquatic life and […].
AdPulp
JUNE 2, 2018
With the launch of the new Santa Fe line, Korean automaker Hyundai is turning to lifestyle marketing in hopes that its new SUV becomes the defacto family car, no matter how one defines family. The campaign intertwines five different family storylines that are consistent throughout digital, TV, and print. There’s no focus on the vehicle’s […].
More About Advertising
JUNE 8, 2018
Finally, Gustavo Martinez has been ousted from WPP. The former global CEO of JWT, who in 2016 was accused of rape jokes and racial slurs by his own chief communications officer, will now be pursuing his career outside the group, Campaign has discovered. WPP’s failure to get rid of Martinez meant he was hanging around.
More About Advertising
JUNE 6, 2018
WPP acquired Ogilvy & Mather in 1989, 29 years ago which is a long time in advertising. David Ogilvy died ten years later aged 88. My guess is he stepped down from the leadership role once he had banked the cash from “that odious little s**t” Martin Sorrel; DO’s words not mine. This was pre-internet.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JUNE 5, 2018
Adidas’ World Cup ad is here, and it’s very different to the serious, hero-worshipping football ads of old. The mood of this new spot by 72andSunny Amsterdam is celebratory, as a roll call of 56 different sports and entertainment celebs demonstrate that “Creativity is the answer.” Set in a sweaty sporting arena – it looks.
AdPulp
JUNE 4, 2018
As a disciplinary measure, have you ever tried to remove a teen’s smartphone from them? It sounds straightforward and benign until you factor that the heaviest smartphone users consider separation from their smartphone is like severing a limb. In other words, it’s beyond painful—it’s torture of the cruelest and most unusual sort. How addicted are […].
More About Advertising
JUNE 7, 2018
Google Assistant has created a UK version of its US Oscars ad, and it’s an interesting study in the differences between the two nations. In the new UK spot — by R/GA London and Google’s in-house marketing team — David Walliams is clearing up after a kids’ party. He’s in a dark corner of a.
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JUNE 7, 2018
Matching Salt n Pepa’s 80s hit “Push It” with childbirth isn’t much of a stretch, strategy-wise, but this new Pampers spot from Saatchi & Saatchi London is done with style and gusto. Set in a maternity ward, it captures the highs of natural birth (with a hint of gas and air) and adds another entertaining.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JUNE 7, 2018
These are your worst VR fears realised: a desultory strip club where lonely punters in goggles watch a hologram pole dancing. Sid Lee Paris makes a very effective case for real, flesh-and-blood encounters with a beautiful, sad, and stylish film launching its “Save Intimacy” campaign. We hear a lot about teens scrolling through their phones.
More About Advertising
JUNE 6, 2018
Sandra Loibl is general manager and executive creative director of Serviceplan Campaign 1 in Munich. She will be on the Brand Experience and Activation Jury at Cannes this year, the first woman from Serviceplan Group to be on a Cannes Jury. She has selected three Cannes favourites in her category Brand-Experience and Activation. Top Tips.
More About Advertising
JUNE 6, 2018
Way back when I was starting out at Ogilvy Wellington, I was told to watch something. Something that would do me good. It was Neil French’s seminal ‘Good is the Enemy of Great.’ The gist was there’s one thing the best advertising campaigns seem to have in common: irreverence. That was good enough for me.
More About Advertising
JUNE 6, 2018
Ogilvy & Mather’s much-trumpeted rebrand to plain Ogilvy is reminiscent of J Walter Thompson’s change to JWT in 2005. JWT lasted until 2014, when it reverted back to its original name. Either way, the official branding tweaks didn’t in themselves make much difference to the agency’s fortunes. How will dropping “& Mather” change Ogilvy? The.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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