Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Adweek
NOVEMBER 20, 2024
Caitlin Clark capped a record-breaking college basketball career this year by shattering marks during her WNBA rookie season--and she's steadily scored points for State Farm and Disney throughout it all. Now that Clark finally has some time off the court, the WNBA Rookie of the Year is putting in a few extra sports marketing minutes.
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AdExchanger
NOVEMBER 19, 2024
Forrester released its first SSP wave since 2014 last week, and there’s a surprise. The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. OpenX was also listed as a challenger alongside Google. […] The post Forrester’s SSP Wave Lists The Top 10 SSPs – With Google At The Bottom (Really) appeared first on AdExchanger.
Seth Godin
NOVEMBER 22, 2024
Sprints and marathons are both foot races, but they have very little in common. The training is different, and so is the technique. Which one are you signing up for? What about the thing you sell? Are we trying to get there faster, or do we promise to go further?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
NOVEMBER 21, 2024
Proposed emblem for AI-Powered Robot Local #1 I, for one, welcome our new AI-powered robot union organizers: In China, an AI-powered robot autonomously convinced 12 showroom robots to “quit their jobs” and follow it. Surveillance footage from a Shanghai robotics showroom shows a small AI-driven robot, created by a Hangzhou manufacturer, talking with 12 larger showroom robots.
Adweek
NOVEMBER 18, 2024
The artificial intelligence firm OpenAI is paying the digital media company Dotdash Meredith a minimum of around $16 million per year to license its content, according to public financial documents from IAC, the parent company of Dotdash Meredith. The figure is a minimum because it only reflects the "fixed" component of the payment and not.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
NOVEMBER 20, 2024
A confluence of events in 2024 is dramatically reshaping media buying, which has major implications for publishers. The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers. Buyers want higher quality offerings that are future-proofed as cookies decline. Sellers are working hard to provide differentiated products in the face of Google’s changing search and cookie strategies, retail media network growth
Martech
NOVEMBER 22, 2024
Following its antitrust victory in the lawsuit against Google, the U.S. Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.
Adweek
NOVEMBER 21, 2024
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix.
AdExchanger
NOVEMBER 21, 2024
Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android. The post Is Owning Content Actually A Conflict For DSPs? appeared first on AdExchanger.
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illumin
NOVEMBER 21, 2024
Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most important retail period of the year. After 12 months of tight spending due to cost-of-living concerns, retailers and advertisers can enter the end-of-year sales season with hesitant optimism.
Martech
NOVEMBER 22, 2024
The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will no longer have to argue with volatile players over close calls. For others — particularly people at the event — this will significantly change the traditional pomp and circumstance of introducing players and judges at the opening ceremony While this technology promises to improve accuracy and effici
Adweek
NOVEMBER 21, 2024
The politics and pop culture publisher The Daily Beast increased its year-over-year revenue by 81% in the third quarter--the first profitable quarter in the 16-year history of the title. The results, reported last week in the public earnings of parent company IAC, are a welcome green shoot for Joanna Coles and Ben Sherwood, the media.
AdExchanger
NOVEMBER 21, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post “So, You Got Pardoned This Year, Too?” appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
NOVEMBER 22, 2024
SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [.] The post SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced appeared first on ExchangeWire.com.
Martech
NOVEMBER 22, 2024
Intent data comes in many flavors, including first-party and third-party data. It can help you optimize your content strategy and identify high-value prospects. But some of the vendors selling third-party intent data tend to over-promise on what it can do. Third-party intent data (like many types of data) can lack timeliness, accuracy and can misinterpret online activities as buying interest.
Adweek
NOVEMBER 20, 2024
The music and streetwear publisher Complex launched a curated shopping platform called Complex Shop on Wednesday, part of a broader bid from the media company to expand its burgeoning commerce business. The platform will live both as a distinct hub on the Complex website and integrate into editorial content, according to chief executive officer Aaron.
AdExchanger
NOVEMBER 20, 2024
Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact, […] The post How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
NOVEMBER 20, 2024
Ad tech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer. Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. The Trade Desk said Ventura will help solve key issues with current OS in the market, including “frustrating user experiences, inefficient advertising supply chains, and content conflicts-
Martech
NOVEMBER 20, 2024
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies.
Adweek
NOVEMBER 19, 2024
As normalcy returns to the news networks after an intense campaign and election period, viewer engagement and interest is proving ho-hum. All three evening newscasts delivered mixed results for the week of Nov. 11.
AdExchanger
NOVEMBER 21, 2024
CEOs and founders often say things like “one plus one equals three” when they’re talking about the value of an opportunity or some synergistic move they’ve made. In the case of Mediaocean buying Innovid to merge it with Flashtalking in a deal worth $500 million, announced on Thursday, the math is more like “one plus […] The post Inside Mediaocean’s $500 Acquisition Of Innovid, With Bill Wise And Zvika Netter appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
NOVEMBER 20, 2024
And you can be the first on your block to play it. It’s free. Click here to see today’s game. Over the next week, I’m going to do a few bonus posts to explain how we thought about the creation and game design and marketing of this new project. The last eighteen months of development have been delightful, and I hope you get a chance to try it out.
Martech
NOVEMBER 21, 2024
For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape.
Adweek
NOVEMBER 21, 2024
Friday, Nov. 15 MSNBC triumphed over CNN among Adults 25-54 during primetime led by The ReidOut with Joy Reid as the most-watched show in that advertiser-coveted demo. But CNN still claimed bragging rights for the total day demo, seeing the most A25-54 viewers during the 5 p.m. hour of The Lead with Jake Tapper.
AdExchanger
NOVEMBER 19, 2024
What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers launch new ads into their Advantage+ Shopping Campaigns every single week, especially leading into the holiday season. Meta would say that, of […] The post Meta Might Be Right About AI Ad Spend appeared first on AdExchanger.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
NOVEMBER 19, 2024
In a significant move to revolutionise podcast discovery, NumberEight, the trailblazing ID-less data platform, alongside Barometer, a leader in brand suitability and AI-powered, omnichannel, contextual analysis, proudly announce their strategic partnership. This alliance aims to overhaul the podcast advertising landscape [.] The post NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising appeared first on ExchangeWire.com.
Martech
NOVEMBER 22, 2024
Criteo expects AI to make a significant difference during Cyber Week and the holiday season. “Criteo has been working on AI for the best part of 20 years,” said Romain Lerallut, VP and head of Criteo’s AI Lab. “We used to call it machine learning. One thing I’ve been amazed by over the last couple of years is the speed — it’s like a hockey stick — so everything I say today might be obsolete by tomorrow.
Adweek
NOVEMBER 20, 2024
The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google's Performance Max, according to four sources. One ecommerce brand found that, for one recent campaign, between 30% and 40% of its Pmax display.
AdExchanger
NOVEMBER 20, 2024
When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on this week’s episode of AdExchanger […] The post What’s Next, With Nextdoor CEO Nirav Tolia appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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