Seth Godin
DECEMBER 5, 2024
There are many ways to ask and answer this question. Authorship used to be rare, but now, all of us write something. If you’re putting your words on a social media platform, you might be surprised to discover that they could disappear at any moment. Some platforms acknowledge that they own the relationship you think you have with your readers, not you.
Adweek
DECEMBER 5, 2024
The digital media company Vox Media is implementing layoffs and a substantial restructuring of its lifestyle properties, according to an internal memo obtained by ADWEEK. The changes will primarily affect the titles Thrillist, PS (formerly PopSugar), and Eater, as well as the media production and technology team, chief executive Jim Bankoff wrote to staff on.
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Martech
DECEMBER 3, 2024
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions.
AdExchanger
DECEMBER 1, 2024
It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has more than doubled (+160%) from $10.5 billion to $28 billion as the firm has racked up big client wins, largely at […] The post Why Publicis Is Winning appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
illumin
DECEMBER 3, 2024
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. However, with great power comes great responsibility.
Adweek
DECEMBER 5, 2024
This is TVNewser's basic cable network ranker and cable news report for the week of Nov. 25, 2024. The long Thanksgiving holiday resulted in all three networks experiencing week-to-week declines in total viewers and the Adults 25-54 demo. Double-digit drops in both measured categories were recorded during this slow news period. Fox News continued to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 2, 2024
If a brand has first-party data and a little inventory of its own, dollars to doughnuts it’ll launch a media network. We’ve seen grocery chains do it, hotels, big-box retailers, airlines, rideshare companies, gyms, convenience stores, makeup brands – the fruit hangs low. But over the past year, companies with financial information have also started getting […] The post Western Union Is Banking On First-Party Data To Woo Brands To Its New Media Network appeared first on AdExchanger.
Ad Monsters
DECEMBER 6, 2024
Googles reign over search and advertising is under scrutiny, but are the DOJs antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscapechallenging Googles dominance and redefining the future. All eyes this year have been on the U.S. Department of Justices dual anti-trust cases against Google.
Adweek
DECEMBER 3, 2024
Out-of-home advertising could reduce the carbon emissions of your ad campaign. Global OOH ad agency Billups worked with carbon intelligence firm Cedara to measure the environmental impact of OOH compared with other ad formats. Cedara's research found that billboards and other traditional OOH ads were 188% more efficient that programmatic display ads, 246% more efficient.
Martech
DECEMBER 5, 2024
Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability.
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AdExchanger
DECEMBER 4, 2024
Before first-party data can save us all from signal loss, advertisers need tools that make first-party data more accessible and easier to use, said fullthrottle.ai CPO Amol Waishampayan. The post Fullthrottle.ai’s New Generative AI Audience Tool Simplifies First-Party Data appeared first on AdExchanger.
Ad Monsters
DECEMBER 2, 2024
Live sports and machine learning are rewriting the playbook for CTV ad yield, blending bundling strategies with dynamic pricing to maximize revenue and minimize waste. As audiences are continuing to shift to CTV, advertising budgets are following suit, with CTV ad spend expected to increase by 13.3% this year. Faced with mounting pressure to drive profitability, media companies are continuing to roll out their ad supported offerings, but most are still trying to get the balance right.
Adweek
DECEMBER 5, 2024
The digital media company Conde Nast laid off a number of its top executives, along with key events, social media, and editorial staff, in a targeted round of cuts Thursday evening, according to interviews with four current and former staff. A representative for the company confirmed the layoffs but declined to share their exact scope.
Martech
DECEMBER 2, 2024
Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Google has been the dominant force in the online search market for more than 20 years.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 1, 2024
Programmatic advertising is drifting away from open auctions and toward curated private marketplaces (PMPs). This spells opportunity for publishers – particularly those with loyal audiences and strong proprietary data sets, according to Dave Strauss, The Guardian’s new VP of revenue operations and strategy for North America. He joined in October. PMPs “make sense as a buyer,” […] The post The Guardian Is Following Programmatic Budgets To Private Marketplaces appeared first on AdExchanger.
VideoWeek
DECEMBER 5, 2024
Earlier this month, IAB Europe released the tenth edition of its ‘ Attitudes to Programmatic Advertising Report ‘, highlighting increased programmatic investment, driven by growth in CTV. But this year proved something of an anomaly, where the proportion of advertisers transacting programatically actually decreased, alongside a reduction in agencies buying CTV programatically.
Adweek
DECEMBER 5, 2024
After a record-breaking season, the WNBA's winning streak continues. A new report from data analytics firm Morning Consult, which tracks how consumers perceive thousands of brands each day, reveals no brand's reputation rose more throughout 2024 than the WNBA's. "It's rare that a sports league ever makes any type of ranking that we put out,".
Martech
DECEMBER 6, 2024
Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. While structured data has long been the foundation of CRM, unstructured datalike conversationsholds the key to deeper insights into customer sentiment, behavior, and intent, said HubSpot CEO Yamini Rangan in a company release.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
DECEMBER 5, 2024
Enjoy this weekly comic strip fromAdExchanger.comthat highlights the digital advertising ecosystem The post Comic: Every Time A Bell Rings, An RMN Gets Its Wings appeared first on AdExchanger.
Ad Monsters
DECEMBER 5, 2024
Unlock the holiday season’s advertising potential by shifting focus from overcrowded channels to immersive mobile in-app experiences that captivate user attention and drive sales. The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% increase in online sales compared to 2023 , reaching $271.58 billion.
Adweek
DECEMBER 4, 2024
The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the contract governing the deal, the creditors who lent BuzzFeed the money.
Martech
DECEMBER 5, 2024
“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
DECEMBER 5, 2024
This year, Black Friday stretched on for days and days. And the retail holidays is evolving in other ways, as online shopping takes over. The post Don’t Discount Black Friday appeared first on AdExchanger.
Ad Badger
DECEMBER 5, 2024
Who writes your Amazon reviews? Ever thought about who’s really behind those Amazon reviews? It’s not always your regular shopper. Read More Why Amazon Sellers Need Product Reviewers The post Why Amazon Sellers Need Product Reviewers appeared first on Ad Badger.
Adweek
DECEMBER 5, 2024
When sports-first streamer Fubo closed its 2024-25 upfront season, revenue from upfront commitments was up over 40% compared to the previous year, which is an all-time high, according to the company. The platform saw the most growth across advertisers from automotive, pharmaceutical, and consumer packaged goods categories. According to Fubo, 40% of advertisers that made.
Martech
DECEMBER 6, 2024
Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
DECEMBER 3, 2024
There are now 19 states that have enacted comprehensive consumer data privacy laws, eight of which are currently in effect. When talk turns to the most impactful of these state privacy laws, the conversation usually starts and stops with California. However, recent developments should alter that conclusion. The Maryland Online Data Privacy Act (MODPA) takes […] The post Maryland Is The New State To Watch When It Comes To Data Privacy appeared first on AdExchanger.
Ad Badger
DECEMBER 4, 2024
Want to make this Q4 your most successful yet on Amazon? The holiday season is your chance to shine, but. Read More Top Q4 Sales Strategy Tips to Elevate Your Business Success The post Top Q4 Sales Strategy Tips to Elevate Your Business Success appeared first on Ad Badger.
Adweek
DECEMBER 5, 2024
Perplexity's Publisher Program, which distributes revenue to media outlets when their content appears next to ads on the AI search platform, has recruited its second batch of publisher partners. The San Francisco-based startup now works with over a dozen global media titles, including the Los Angeles Times, Blavity, The Independent, Prisa Media (the leading Spanish-language.
Martech
DECEMBER 5, 2024
Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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