Martech
JANUARY 30, 2025
AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.
Adweek
JANUARY 31, 2025
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. "Unfortunately, as most of you.
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AdExchanger
JANUARY 30, 2025
NBCUniversal and Instacart team up to help brands use Instacart data to plan and measure audiences for NBCU campaigns. The post NBCUniversal And Instacart Team Up To Give Brands More Retail Data appeared first on AdExchanger.
MNTN
JANUARY 31, 2025
Lets be honest Q4 can be chaotic. Between holiday shopping and the year coming to a close, theres a lot going on. Advertisers, listen up: no matter what industry youre in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. Its a tall order, but it can be done.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
JANUARY 30, 2025
The FTC’s COPPA overhaul introduces stricter data privacy rules for kids, requiring opt-in consent for targeted ads and redefining personal information. Publishers face challengesand opportunitiesin adapting to the new regulations. The FTC has finalized significant updates to the Childrens Online Privacy Protection Act (COPPA) Rule , marking the first drastic overhaul since 2013.
Adweek
JANUARY 31, 2025
The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. The 27-person outlet generated between $5 million and $10 million in revenue last year, nearly 80% of which came from its roughly 45,000 paying subscribers. Of the.
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Seth Godin
JANUARY 28, 2025
If you fail to show us the facts, it’s difficult to accept your analysis. While it’s tempting to simply share an interpretation of what’s happening, credibility and persuasion are based on showing your work.
AdExchanger
JANUARY 31, 2025
There are a lot more self-serve CTV buying options out there than there used to be, but that doesnt mean managed service providers are going away. The post Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services appeared first on AdExchanger.
Adweek
JANUARY 27, 2025
Meet the new kid on the 4 p.m. block. On Jan. 21, The Will Cain Show replaced Your World with Neil Cavuto on weekday afternoons and the Fox News ratings machine barely missed a beat. The newscast's premiere episode attracted 3.5 million total viewers and 451,000 viewers among the Adults 25-54 set. That gives the.
Martech
JANUARY 28, 2025
I interviewed TrustInsight’s Chris Penn last Friday, and he told me how DeepSeek was going to kick over the apple cart of big tech in general and marketing in particular. Email: Business email address Sign me up! Processing. See terms. The post Chris Penn talks DeepSeek and its big impact on marketers appeared first on MarTech.
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Ad Monsters
JANUARY 29, 2025
The ad industry talks a big game about supporting journalism. Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources?
AdExchanger
JANUARY 26, 2025
Anyone with a predilection for breakfast food, tube-shaped instruments and respectful data collection practices is gonna have a great Jan. 28. Because Jan. 28 is National Blueberry Pancake Day, National Kazoo Day and, of course, Data Privacy Day, an annual holiday of sorts to raise awareness about the importance of data protection, privacy and cybersecurity. […] The post If Youre A Publisher And You Dont Know What A UOOM Is, Then Read This appeared first on AdExchanger.
Adweek
JANUARY 27, 2025
Coffee Mate is launching its first Super Bowl ad, and it's tapped a musical icon that's sure to impress you. much. Today, the Nestle-owned, non-dairy creamer brand announced that Shania Twain is the voice behind the brand's "Foam Diva" commercial, which was produced by Wieden+Kennedy New York for Super Bowl 59. Twain confirmed the news.
Martech
JANUARY 30, 2025
Location-based marketing campaigns target consumers where they are and build community awareness and engagement. This sounds straightforward enough. However, there are several tricky aspects to navigating the local media landscape. These include understanding communities unique challenges, adapting to local emerging trends and applying that knowledge to your strategy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
JANUARY 30, 2025
Nothing stays still. Relative to the rest of the world, even something that’s not moving is changing. It’s tempting to talk about not making fast enough progress. But it’s far more useful to ask which direction we’re progressing. Often, people will point to the velocity of the change they’re making without pausing to consider the direction of that change.
AdExchanger
JANUARY 28, 2025
Meta and Mozilla have proposed a new browser-based attribution system for web ads that theyre calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for […] The post The Hidden Dangers Of Privacy-Preserving Attribution And A Smarter Solution appeared first on AdExchanger.
Adweek
JANUARY 28, 2025
In 2023, Tubi took over the Super Bowl with a prank ad that had people questioning whether their Big Game feeds had gone down. Now, the Fox-owned ad-supported streamer is following that up by giving birth to an all-new character for Super Bowl 59. In the AVOD platform's new 10-second teaser, a woman gets an.
Digiday
JANUARY 26, 2025
Jessica Chan is a one-woman team at Perplexity with quite the task at hand: convince publishers that Perplexity has something to offer them, at a time when media companies are increasingly seeking litigation against AI tech companies for copyright infringement. Its quite the feat for one person. But after speaking with her boss, former colleagues and publishing executives, it seems that Chan is poised to lure publishers in, given her experience and the hard and soft skills she’s developed
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Rob Campbell
JANUARY 30, 2025
Every new year, people tend to re-evaluate their plans and ambitions. What they’re doing. What they want to do. How they can achieve it. How they can stop doing what they don’t want to do. So given it’s still – just – the first month of 2025, I thought I’d try and help by offering some advice that may or may not be of use to anyone evaluating where they are or where they’re going in their career.
AdExchanger
JANUARY 26, 2025
Who would you hire if you were picking your marketing team from scratch? Team members that carefully strategize their work ahead of time, proactively collaborate and know when to look for external help to achieve the objective, with the right level of autonomy? If this sounds good, then you will love AI agents. And they […] The post Why And What Marketers Need To Know About AI Agents appeared first on AdExchanger.
Adweek
JANUARY 31, 2025
If you want to sell a product during the Super Bowl, a celebrity might work. If you're looking to sell travel, however, book a Muppet. Booking.com unveiled its fourth-consecutive Super Bowl ad with The Muppets at the center of its "something for everyone" travel lodging strategy. In the 30-second spot running during the fourth quarter.
Digiday
JANUARY 28, 2025
While TikToks status in the U.S. still hangs in the balance, agencies are already shifting the way they recruit creators and develop strategies for their creator campaigns moving forward. Now even as marketers warily resume their influencer marketing spending , agencies feel pressured to put more emphasis on creators’ multi-platform presence and flexibility in their advertiser contracts.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Martech
JANUARY 30, 2025
OpenAIs counter-attack on Chinas DeepSeek is just sad. Faced with a competitor whose product costs 95% less, the company yelled, No fair! You copied us! The ChatGPT parent said DeepSeek used a process called distillation, which involves having a smaller A.I. model learn from the output of a larger one to optimize functionality. Everyone not getting an OpenAI paycheck saw the irony.
AdExchanger
JANUARY 26, 2025
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut. The post Threads, Meet Ads; Everyone, Meet Edits appeared first on AdExchanger.
Adweek
JANUARY 31, 2025
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in the past. The Farmer's Dog topped the USA Today Ad Meter in 2023 with its emotional regional spot.
Digiday
JANUARY 30, 2025
Advertisers have long told themselves that brand safety is something they control. But with Meta rolling back its content moderation rules narrowing the gap between brands and whether chaos goes viral it’s clear that control was always a myth. Platforms make the rules, rewrite them at will, and expect advertisers to fall in line. Most do. Because in digital advertising, the game isnt about eliminating risk.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
More About Advertising
JANUARY 30, 2025
Super Bowl spots this year are going for $8m for 30 seconds, even to advertisers coming in when others drop out as insurer State Farm has done in consequence of the LA fires. This Hellmann’s effort from VML is a minute (surely not $16m?) and Meg Rayan and Billy Crystal reprising their scene from When … The post MAA Ad of the Week: ($8m+) Hellmanns Super Bowl from VML first appeared on More About Advertising.
AdExchanger
JANUARY 27, 2025
Things arent going well for Hollywood. Plus, Nielsen is finally ripping off the Band-Aid. The post Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings appeared first on AdExchanger.
Adweek
JANUARY 31, 2025
The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded.
Digiday
JANUARY 30, 2025
The pendulum is starting to swing back to brand and a rethink of the traditional CMO-based marketing model. Marketing organizations within major brands are recognizing the damage they can do to their brands if they focus too much on performance marketing and too little on brand marketing. Marketers, agency execs and consultants said theres a noticeable shift when talking to brand marketers not only CMOs but those with the various titles that have started to replace the CMO title where its clea
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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