More About Advertising
FEBRUARY 9, 2021
Younger people turned in droves (79%) to digital media during the UK’s various lockdowns while the older generation reverted to mainstream media. 48% of all adults surveyed in the latest IPA TouchPoints report went digital with commercial TV and news brands (print) recovering ground from pre-lockdown surveys. Not so surprising really: maybe 16-34 year olds.
illumin
FEBRUARY 10, 2021
Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]. The post Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV appeared first on AcuityAds Inc.
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AdPulp
FEBRUARY 7, 2021
Suset Laboy Pérez is a public relations professional in Brooklyn. Her job is to share her clients’ stories. This interview is about her story. She grew up in Puerto Rico. She has a doctorate in Latin American Studies. She runs Lalaboy PR with her sister, Maria. She also runs A Little Awareness, a coaching program […]. The post Interview with Suset Laboy Pérez, Co-Owner of Lalaboy PR appeared first on Adpulp.
Single Grain
FEBRUARY 9, 2021
The post Call Center Phone Systems: Everything You Need to Know appeared first on Single Grain.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
FEBRUARY 8, 2021
GM’s electric car Super Bowl ad with Will Ferrell takes aim at Norway for having the effrontery to lead the world in electric cars. Ferrell sets out to sort them out. Audi Norway and agency Pol were stung into action in double quick time, enlisting Game of Thrones actor Kristoffer Hivju to put Ferrell and. The post Audi Norway lands killer punch on Ferrell and GM first appeared on More About Advertising.
Gods of Advertising
FEBRUARY 8, 2021
The girls. Despite your many defects, or just the one, the girls still wanted you home. You had evidence to support this. They didn’t mind nor were embarrassed you were a recovering alcoholic. They might have even thought it was cool. The night you drove Callie and her friends to In & Out , blasting Guns and Roses. Your girls respected your commitment to AA, and presumably to them.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Admixer
FEBRUARY 11, 2021
Long passed the days when you could engage users with a simple banner and plain advertising. The users matured with the market, and as online media got oversaturated with advertising, users developed ad fatigue or banner blindness. An average Internet user is exposed to 1,707 banner ads in one month, while the average click-through rate […]. The post What Are Rich Media Ads and How to Start Using Them appeared first on Admixer.Blog.
More About Advertising
FEBRUARY 11, 2021
Rocky Flintstone, creator of popular podcast “My Dad Wrote A Porno,” has teamed up with mortgage provider Habito to write an erotic novel. This unexpected alliance has been brokered by Uncommon, for a new campaign that promises to “put the moans back into your mortgage,” just in time for Valentine’s Day. Mortgage-related stress has a. The post Uncommon and Habito write a porno: mortgages made mortgages sexy with erotic novel first appeared on More About Advertising.
Lemonads
FEBRUARY 9, 2021
Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats. Choosing the best network may not be straightforward, but taking the time to find the perfect fit will only increase your chances of success.
AdPulp
FEBRUARY 11, 2021
When the COVID-19 pandemic rolled across the globe, it silenced live music everywhere. Perhaps nowhere was that silence more deafening than New Orleans. This unprecedented crisis has led to the indefinite cancellation of gigs, event postponements, and venue closures around the world. It has left many Louisiana musicians and others who work in the music […].
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InMobi
FEBRUARY 9, 2021
In the United States, the prevailing notion is that the big “Walled Garden” technology companies like Apple, Google and Facebook thoroughly dominate the apps, services and wireless devices that are at the heart of the mobile and in-app advertising system. The truth, however, is not so clear cut. In fact, there are a lot of benefits that marketers can see by moving beyond the walled garden approach to in-app advertising.
More About Advertising
FEBRUARY 9, 2021
Richard Huntington (left) of Saatchi & Saatchi London, Mel Arrow of BMB and Neil Henderson of St Luke’s discuss the role of marketing in the vaccine rollout and the UK government’s communications response to the pandemic. Meanwhile, Matt Kelly, gives us the full inside story on the management buyout of The New European newspaper. With.
Lemonads
FEBRUARY 9, 2021
To be successful affiliates need to leverage every single resource they have available, including social media platforms like Facebook. As a matter of fact, Facebook Ads is a great way for marketers to connect with their audiences in a safe, fun, and engaging way. However, affiliates also need to ensure that all parts of their social paid campaign are generating better results, including every Facebook ad landing page being used.
AdPulp
FEBRUARY 8, 2021
Non-lyrical tones presented over white Christian iconography in the middle of a cold Kansas winter. Now, that’ll bring Americans together. “It’s a bit downbeat, it’s very quiet, it’s a prayer,” said Olivier Francois, global chief marketing officer at Stellantis NV, parent company of the Jeep and Chrysler brands. “I think the whole thing is Bruce’s […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
FEBRUARY 9, 2021
Could you benefit from a business phone system that allows you to receive and route calls more efficiently? A study by Microsoft shows that 44% of the participants still prefer phone or voice as their primary customer service channel. Moreover, a PWC report suggests that 75% of people want human interaction for customer support. . Call centers are built to handle a high volume of phone calls, customer service, telemarketing, telesales, and collection functions.
More About Advertising
FEBRUARY 11, 2021
Do advertisers do their homework when they’re signing up celebrities/influencers? The two are more or less indistinguishable these days. Jeep in the US has pulled its expensive two-minute long Super Bowl ad, made by Doner, from further media (including MAA) following the revelation that star Bruce Springsteen was arrested for a DWI (drunk while intoxicated).
Lemonads
FEBRUARY 7, 2021
How to make money with social media with affiliate marketing? Using Facebook, Instagram, TikTok, YouTube, and Other Networks in Your Campaigns Affiliates play a crucial role in the marketing industry because they relieve pressure from advertisers while allowing these companies to find new clients. As a matter of fact, affiliate marketing generates around 15% of the advertising industry’s total revenue , which shows how many businesses rely on this form of promotion.
AdPulp
FEBRUARY 10, 2021
Many brands want to portray an American togetherness. Many brands fail at this attempt because they do not connect their product to the idea. Thankfully, we’re not looking at another failure today. Instead, we have a quick-serve restaurant brand authentically connecting to its heritage and successfully sharing it. This week, in celebration of Lunar New […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
FEBRUARY 8, 2021
System1, which purports to measure long term brand effectiveness (star rating) and short term sales success (spike rating) via emotional engagement, has produced its list of most effective Super Bowl ads. Top is P&G’s Huggies from Droga5, the first time a diaper ad has appeared in the Super Bowl. Top Ten Huggies – We Got. The post P&G's Huggies from Droga5 tops System1's list of Super Bowl ad winners first appeared on More About Advertising.
More About Advertising
FEBRUARY 12, 2021
Adam&eveDDB’s ‘Love it or hate it” campaign for Marmite is one of the outstanding efforts of the past decade (a small field perhaps but it would be a stand-out in any era) and here’s a diverting special build poster for Marmite’s new chilli variant Marmite Dynamite, which really should sort the men from the boys. The post Adam&eve deconstructs poster for Marmite Dynamite first appeared on More About Advertising.
More About Advertising
FEBRUARY 10, 2021
Are the Covid clouds lifting with the worldwide vaccination programme? The UK has led the way in Europe – to the ire of some of its neighbours – but one of the issues has been take-up of the vaccine with some groups, including some of the ones most at risk. Not MullenLowe (maybe it’s those. The post NHS lightens the Covid tone with Elton John and Michael Caine for vaccination drive first appeared on More About Advertising.
More About Advertising
FEBRUARY 8, 2021
Super Bowl’s over and done (Tom Brady again) but the ads will be with us for a while and Chrysler keeps popping up over the years as one of the most noteworthy advertisers. Celebs have usually played a part: Eminem, Bob Dylan, Bill Murray last year and this year Bruce Springsteen. Bruce is in the. The post Super Bowl: Springsteen and Jeep plead for 'Re-United' US first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
FEBRUARY 12, 2021
Publicis Groupe’s ‘Power of One’ proposal appears to have taken a big step forward (somewhat belated perhaps) with the formation of ‘Le Truc’ in New York, a 600-strong collective of creatives, strategists and producers. Staff will be drawn from all Publicis’ creative agencies with Carla Serrano, Global CSO of Publicis Groupe in charge along with.
More About Advertising
FEBRUARY 12, 2021
Halifax, one of the biggest UK banks, has a new chief customer officer in Lloyds Banking Group’s Catherine Kehoe, a shiny new ad agency (and customer experience agency) in New Commercial Arts and a bold new promise to “create a more human banking experience for its customers across all touchpoints.” Which, given the way UK. The post Halifax promises "more human" banking in bold new makeover from New Commercial Arts first appeared on More About Advertising.
More About Advertising
FEBRUARY 12, 2021
As many people write the obituaries of Madison Avenue-style creative agencies, where’s the magic sauce to get clients excited about creativity – as opposed to paying lip service to it? Charisma has always been a key creative agency component, albeit one in relatively few hands. If you’re an A-list Hollywood actor who’s also pretty good.
More About Advertising
FEBRUARY 10, 2021
Guess Valentine’s Day will only be for existing couples this year (although hardened seducers of whatever persuasion will doubtless get around it.) Bouygues Telecom in France has discovered that one in two couples scroll with their phone even in bed so they’ve produced a new mini-charger with a short lead which means you can’t use.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
FEBRUARY 10, 2021
Interpublic has announced its full year 2020 and Q1 2021 results and, as has been the case recently, they’re just ahead of Europe-based rival Publicis Groupe (and probably other rivals yet to report) with fourth quarter reported net revenue of $2.28 billion, a decrease of 6.1% from Q1 2020. Organic net revenue decreased 5.4%. In. The post Interpublic inches ahead of rivals in 2020 and Q1 2021 first appeared on More About Advertising.
More About Advertising
FEBRUARY 10, 2021
Where there’s a brand there’s a cause these days – is this because brands want to be good in the world or it’s the latest passing bandwagon? You don’t really expect it from Boots No7 somehow (or just No7 as it seems to be in the States) but here it is, telling us that women. The post VMLY&R mines a praiseworthy cause for No7 - um, make-up first appeared on More About Advertising.
More About Advertising
FEBRUARY 9, 2021
It’s good, no doubt, of Ryan Reynolds, P.Diddy and David Beckham to rally to the cause of hard-pressed American bartenders. It also gives them a chance to the plug their drinks or, in Beckham’s case, the one he promotes. Did the well-heeled trio really shell out $5m for a Super Bowl spot? From Reynolds’ production. The post Becks, Diddy and Reynolds rally to bartenders cause - or is it celebs having (another) good time?
More About Advertising
FEBRUARY 8, 2021
ViacomCBS is launching yet another streaming service – a rebrand in effect of CBS All Access – and debuted it at the Super Bowl with a celeb-packed epic from Droga5. With Patrick Stewart (of Star Wars fame among other outings) rounding up Stephen Colbert, James Corden (well he had to be in it somewhere) and. The post Lots of reasons to give celeb-packed Paramount+ a miss first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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