Doritos’ ‘No Logo’ ad is a triumph of branding
More About Advertising
AUGUST 27, 2019
Doritos is making a big show of omitting its brand name from a new US ad campaign by Goodby Silverstein & Partners. The idea is that Doritos’ target Gen Z audience doesn’t respond to overt advertising, so instead they are getting a very knowing but unbranded campaign: Doritos has even removed the logo and all.
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