Single Grain
AUGUST 27, 2019
NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel.
More About Advertising
AUGUST 27, 2019
Doritos is making a big show of omitting its brand name from a new US ad campaign by Goodby Silverstein & Partners. The idea is that Doritos’ target Gen Z audience doesn’t respond to overt advertising, so instead they are getting a very knowing but unbranded campaign: Doritos has even removed the logo and all.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
AdPulp
AUGUST 29, 2019
Rene Huey-Lipton knows the pain of losing a job. Too often it’s a surprise and a violation; nevertheless, dealing with the aftermath is something we are often asked to do alone while acting brave. I don’t know how others feel, but for me, getting laid off feels like someone has yanked their love away. And […]. The post Work Isn’t Just Work—Work Is Money, Meaning and Identity appeared first on Adpulp.
illumin
AUGUST 28, 2019
Welcome back to our “Accessing Culture Beyond Ethnicity” as we break down how we decipher culture through technology. Today we tackle one of the four fundamental elements we use to decode culture: Intent. Human culture is extremely hard to understand and make actionable. Humans are generally very private beings. Take dating for example – we rarely even disclose major facts about who we are and what we like on first dates, so why would we even come close to amplifying our desires via digita
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
AUGUST 27, 2019
In our modern world, social media is now one of the first places where many customers are interacting with businesses. But what is truly interesting to note is that social media now has a strong influence on consumer search behavior, too – and some platforms are turning into veritable search engines themselves. In fact, 54% of social media users have searched for new brands and their products specifically through a social platform: Now, all good marketers know that social media plays an incredib
More About Advertising
AUGUST 30, 2019
Government minister (and one-time Boris Johnson foe) Michael Gove is due to announce details of the UK government’s £100m campaign to prepare the country for Brexit next week – with the less than rousing “Get Ready” as its theme. Some sort of campaign has been on the stocks since before the first Brexit deadline expired.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
AUGUST 27, 2019
This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. Which advertisers made the grade? Coming in first place is Staples with their #BackToSchoolAndBeyond initiative where they’re giving teachers across the US 5% back in rewards on every school purchase through September 15. The retail-heavy event proved to be successful at gaining consumer attention across various brands such as Old Navy, Walmart, Famous Footwear, and IKEA.
Single Grain
AUGUST 28, 2019
What if I told you that you could rank on the first page of Google search results for thousands of keywords? My guess is that you’d first ask how much it was going to cost you. The answer is…not that much. The more material you give Google to index, the better you’ll be able to rank for keywords. But you need to go beyond the 1,890-word blog post thinking.
More About Advertising
AUGUST 26, 2019
Tim Bell, latterly Lord Bell, one of the giant figures of adland in an era where there were many contenders, has died aged 77. Bell founded the Bell Pottinger PR firm with Piers Pottinger – which imploded many years later shortly after Bell had wisely departed – but is just as well known for his.
AdPulp
AUGUST 27, 2019
What happens to NFL stars after football? Some become commentators on cable TV, some open car dealerships, and a few make their way into the circus of commercials. For instance, Periscope and Minnesota Lottery, and the Minnesota Vikings are bringing Jared Allen back just in time for the season kick-off. “When it comes to sports […]. The post Jared Allen Discovered in Mega Fan’s “Jan Cave” appeared first on Adpulp.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Admixer
AUGUST 27, 2019
According to Forbes, nearly 90% of marketers are using video in their campaigns. And for good reason. From various perspectives, video ads bring marketers more efficiency, letting them reach up to 70% viewability, and what’s more important – their marketing and business goals. In this article we’ll lead you through video ad types and formats, their […].
Single Grain
AUGUST 30, 2019
Are you ready for SEO in 2020? I know you’re probably saying, “But Eric, 2020 is months away! Why do I need to worry about that now?” I’ll tell you why. Things are going to change in a big way and if you aren’t preparing now, you’re going to miss the boat. . The biggest change to SEO next year is going to be the growth of voice search. Consider these statistics: 31% of smartphone users worldwide use voice technology at least once a week. 50% of all online searches will be voice-based by 2020. 55
More About Advertising
AUGUST 29, 2019
Here’s a new ‘privacy’ ad for Facebook by Possible (which still seems to be alive somewhere in the WPP empire) saying that privacy is a a matter for individuals and Facebook has lots of settings to suit their requirements. Nothing not to like there and it’s a nice enough ad. Trouble is, not very many.
InMobi
AUGUST 26, 2019
When smartphones are ever-present, everyone is a mobile consumer. Here’s why mobile is central to driving real connections with consumers. Today, why bother specifying between a consumer and a mobile consumer? Considering the current state of mobile technology, saying global mobile consumer is like saying tiny shrimp or ATM machine - it’s just redundant at this stage.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
AUGUST 26, 2019
Millennial angst. It’s a thing, and the thing that it is isn’t good for the economy. Millennials are doing far worse financially than generations before them. The net worth of Americans aged 18 to 35 has dropped 34 percent since 1996, according to research released by Deloitte. When a generation reels, the impacts are felt […]. The post Is Millennial Angst The Canary in the Coalmine?
Single Grain
AUGUST 29, 2019
As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel. And if there is one industry leader that can teach you many strategies about effective marketing and business expansion, it is undoubtedly Amazon.
More About Advertising
AUGUST 29, 2019
By staff SDK spoofing, also known as traffic spoofing or replay attacks, is the creation of legitimate-looking installs using real device data. Along with click fraud and click injection, it is yet another way fraudsters are stealing from the pockets of advertisers who are either unaware of the issue or are yet to implement essential.
All About Advertising Law
AUGUST 28, 2019
Utah traditionally has been a hive of activity in the telemarketing and “how to make money” education verticals. The Utah Consumer Protection Division (the “Division”) and the Division’s lawyers at the Office of the Attorney General appear to be trying to change that. Industry participants have been watching closely a lawsuit filed by the attorney general on behalf of the Division in federal court in Utah.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
AUGUST 27, 2019
People love to compete. People love pro sports. People love to gamble. People love to win. Which explains why FanDuel exists. Of course, it’s not easy to win when you work for the man. It’s never healthy to stuff your face full of encased meats. And flying coach is too often a royal pain in […]. The post FanDuel Is For People Who Want To Win appeared first on Adpulp.
Single Grain
AUGUST 26, 2019
Did you know that the remote workforce has increased by 140% in the past decade and a half? Here’s what remote work looks like in 2019: The alarm goes off at 8 a.m. on Monday. While other people are already halfway through a hellacious commute, you pad down the hallway to your kitchen to pour a cup of coffee. Then you go to your living room, home office or yard without a thought to your bedhead and get to work, stopping now and again for a homemade lunch, nap or some yoga right there on the floo
More About Advertising
AUGUST 29, 2019
We’re a pretty unhealthy lot here in the UK it seems and, short of a cull of anyone who doesn’t fit the right BMI index, government and others are trying hard to persuade us to exercise more. So government-funded Sport England and 15 charities have combined to launch #WeAreUndefeatable (they’re clearly optimists), a multimedia campaign.
All About Advertising Law
AUGUST 27, 2019
A bipartisan, public/private coalition of 51 attorneys general and 12 phone companies have agreed to create the “Anti-Robocall Principles,” a set of eight principles to fight “illegal robocalls” that the phone companies have voluntarily agreed to adopt by incorporation, or continued incorporation into their business practices. The principles are available here and press release is here.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
AUGUST 24, 2019
Agency compensation is a hot topic today. An industry that grew up on the billable hour has been looking for a new remuneration model for years, unsuccessfully for the most part. Some agencies want to tie compensation to performance. Others, like BBH New York, are willing to barter. For example, the well known creative agency […]. The post BBH Will Work for PBR appeared first on Adpulp.
More About Advertising
AUGUST 27, 2019
Was there ever another industry like airlines? They spend billions on so-called improvements like new planes but customers don’t appear to see much of it (unless it’s being shoehorned on to a 737 Max). Most passengers think they’re getting worse. So it’s clever, brave maybe, for budget carrier JetBlue to take a pop at the.
More About Advertising
AUGUST 30, 2019
Ikea’s global strategy of giving local agencies plenty of freedom seems to be paying off all over the world. Here are two very different – but equally good – films, both from Ogilvy agencies in countries that don’t usually hog the creative limelight. Memac Ogilvy in Dubai may have been inspired by BBH Singapore’s “Human.
More About Advertising
AUGUST 30, 2019
A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than long-term brand building. One element of short-term marketing thinking is the over-focus on ROI, an efficiency rather than effectiveness metric. This in turn, results in a channel first approach, as marketing managers look to make.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
AUGUST 30, 2019
Are advertisers finally wising up to the reality that they don’t need to do the same thing everywhere? McDonald’s in the UK goes for tongue-in-cheek reality via Leo Burnett while across the Channel TBWA Paris has gone all abstract. Compellingly so in this new McMuffin epic. Pretty brave, not least because some food advertisers would.
More About Advertising
AUGUST 29, 2019
Life as a creative isn’t all fun and games – or so we read – and to promote its 44th Annual and Festival in September Brazil’s Creative Club (Clube de Criação) is continuing with FCB Brazil’s ‘anger’ campaign (creatives are cross in Brazil these days too it seems.) The idea being that “You get really.
More About Advertising
AUGUST 29, 2019
Are Chris Wilkins and Sian Vickers still available? CoCompare.com abandoned its long-serving in-house creative team – the inventors with director Graham Rose of the noisy Gio Compario – as a shiny new CMO moved the business to shiny agency Droga5, famed for pushing creative boundaries. D5 kept Gio (although it might have wished not to).
More About Advertising
AUGUST 28, 2019
Disney+ is joining the streaming avalanche in November and it’s signed up the ever-dependable Jeff Goldblum to make his own show and, of course, appear in the launch ads. Is there anything this multitasker can’t or won’t do? The aforementioned avalanche is a bonanza for talent and their agents. But the newbies, even the mighty.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
103 
Let's personalize your content