MNTN
FEBRUARY 20, 2025
Demand generation metrics and KPIs are crucial for marketers aiming to gauge the efficacy of their funnel strategies. These metrics provide insights into how well marketing activities convert interest into actionable business opportunities. This article will explore the top 10 marketing metrics and KPIs you need to monitor to optimize your demand generation funnel and drive business growth. 1.
Adweek
FEBRUARY 21, 2025
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for.
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Martech
FEBRUARY 21, 2025
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).
AdExchanger
FEBRUARY 20, 2025
Walmarts ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday. Walmart only reports advertising revenue once per year, so the company tends to get into its data-driven online ecommece and advertising system at the […] The post Walmarts Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
FEBRUARY 20, 2025
A great intern brings positive energy, a relentless work ethic and doesn’t cost very much. They ask a lot of questions, and the most useful questions will help you see an existing situation with fresh eyes. Of course, you’ll expect them to make mistakes, and a professional needs to double-check all of their work. If you skip these steps, don’t blame the intern.
Adweek
FEBRUARY 15, 2025
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as BBH, DDB, Wieden+Kennedy, and Goodby, Silverstein & Partners--was the founder and creative chairman of independent agency Quality Experience. Previously, he served at DDB.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 20, 2025
The last five years saw our industrys conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean room architecture is enabling a deeper level of measurement and insights, which is moving us toward something much better than ever before. Next-gen […] The post Next-Gen Clean Rooms Signal a New Era for Data Collaboration appeared first on AdExchanger.
Brid.tv
FEBRUARY 20, 2025
In our previous release, Platform Update 7.2., we announced a major sticky player upgrade, a video library revamp, and more. In this release, we bring you some other novelties, including new content filtering options for playlists and a whole new content unit. Check out the full Platform Update 7.3. changelog below. Vertical Engagement Is Even Easier Grab your viewers attention vertically and even more effectively than before with our new Vertical Lightbox content unit.
Adweek
FEBRUARY 20, 2025
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns.
Martech
FEBRUARY 21, 2025
Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.
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AdExchanger
FEBRUARY 18, 2025
Picture the scene: Youre sitting on your sofa watching TV streaming or, yes, linear TV and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then you see two ads for competing brands in the same pod back to back. Its an easy scenario […] The post Headway In The Battle To Fix The Ad Industrys Frequency Management Problem appeared first on AdExchanger.
illumin
FEBRUARY 19, 2025
Attracting new app users can be difficult for even the most successful brands. However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. But some brands are doing this with massive success. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy.
Adweek
FEBRUARY 20, 2025
The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion -- Revenue for 2024, up 5.1% year-over-year. 16% -- Year-over-year growth in global ecommerce sales.
Martech
FEBRUARY 20, 2025
Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. So why is so much marketing focused on leads or entire accounts as a single unit? The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
FEBRUARY 18, 2025
According to Emarketer, global ad spending surpassed $1 trillion for the first time ever last year, growing at a rate of 9.5%. That growth is expected to continue in 2025, with digital platforms capturing 72.9% of total ad revenues this year, rising to 76.8% by 2029. The ROI on digital marketing efforts continues to justify […] The post Cracking 2025s Toughest Marketing Challenges With A Smarter Data Strategy appeared first on AdExchanger.
Ad Tech Daily
FEBRUARY 17, 2025
The Foundation to Combat Antisemitism’s No Reason to Hate advert captured the most attention from viewers during last nights Superbowl, according to theTVision Attention Index. The tool, which measured consumer attention throughout the event using eye-tracking technology, has identified which brands, moments and celebrities won the attention game at the event.
Adweek
FEBRUARY 20, 2025
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also.beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage.
Martech
FEBRUARY 18, 2025
Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
FEBRUARY 18, 2025
We take stability for granted, until it’s no longer there. Some art forms and enterprises benefit from an unstable environment, where systems are in flux and the changes are unpredictable. Others are nearly impossible. How much priority do your investors, clients and employees put on building processes that do well in chaos? Or are you betting that the conditions will be just like now, but better?
Digiday
FEBRUARY 20, 2025
Amazon plans to more transparency tools for its advertising offering, updates that come just weeks after its demand-side platform was among the high-profile firms publicly rebuked by lawmakers for ad techs role in monetizing child sexual abuse material (CSAM) and other problematic content. Related Insights Brand Safety Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings Read More Updates to Amazons DSP include new page-level r
Adweek
FEBRUARY 18, 2025
The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice. Giles, who was named ADWEEK's Editor of the Year in 2019, will oversee a team of roughly 50 to help media brands navigate evolving consumer behaviors, advancements in artificial.
Martech
FEBRUARY 19, 2025
It’s February, and my request to opt out of my subscription to 2025 is still pending, so I have to continue like the good marketing soldier I am. You, too? After sharing a key budget strategy move in my last column, I’ll switch gears and rant about a list hygiene practice that doesn’t work and must be stopped. Rant mode ON. I recently got this email from a significant seasonal retailer: My first response was not, “Gee, I sure do!
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 18, 2025
To help B2B marketers make the most of their media budgets, LinkedIn unveiled a new conversion API and upgrades to its revenue attribution report. Together, these two products allow marketers to use their own first-party and offline data to measure their campaigns over a longer lookback window. The post LinkedIn Launches Its Own Conversion API appeared first on AdExchanger.
Ad Monsters
FEBRUARY 18, 2025
Long-term exclusivity contracts may promise stability, but in an industry defined by rapid change, they leave publishers vulnerable to obsolescence and lost opportunities. After being buffeted by cookie deprecation, declining search traffic, programmatic devaluation, brand safety blocklists, and various other regulations and platform changes that have made business on the open web more precarious, it’s no wonder publishers are seeking stability.
Adweek
FEBRUARY 20, 2025
After a challenging few years for Starbucks, there's been another change at the top of its marketing department. The coffee chain has hired Verizon Value's chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding "innovative ways for marketing.
Martech
FEBRUARY 20, 2025
Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. From The Wall Street Journal: While 61% of attendees at the summit said theyre experimenting with AI agents, 21% said theyre not using them at all.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
FEBRUARY 19, 2025
For over a year now, audiences have been changing channels (pun intended). In todays day and age, a robust healthcare media mix covers a variety of channels, including television, digital, social media, audio, out-of-home and others, all dedicated to one goal: targeting the right audience at the right time with the right message. Though this […] The post Put Down The Remote: A Strategic View Of TV Investment appeared first on AdExchanger.
Rob Campbell
FEBRUARY 20, 2025
As you know, I love music. I play it. I make it. I listen to it. I used to make my living from it. I work with people who play to millions while they do it. Music is, in many ways, a version of oxygen to me. However, while I like all manner of music … from heavy metal to opera … there are some bands I don’t really connect to. One of those is Radiohead.
Adweek
FEBRUARY 19, 2025
TikTok's uncertain future isn't stopping it from rolling out new ad products off the assembly line, with the platform unveiling Automotive Ads Wednesday. The company described its Automotive Ads as a performance ad solution that lets advertisers target high-intent users with their available inventory of vehicles. "With TikTok's new Automotive Ads, dealers and manufacturers have.
Martech
FEBRUARY 18, 2025
AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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