More About Advertising
OCTOBER 9, 2017
Unilever’s Dove is in hot water for a Facebook ad that seems to show a black woman turning into a white one, courtesy of Dove. A somewhat abashed Unilever says “This did not represent the diversity of real beauty which is something Dove is passionate about and is core to our beliefs, and it should.
InMobi
OCTOBER 12, 2017
An app install seldom translates into a user, let alone a highly engaged one. Since the advent of smartphones and apps, app marketers have been consistently chasing app installs. This made sense when apps did not have any users and acquiring them was the only goal. However, since then, we have come a long way and today there are millions of apps who boast of a substantial user base.
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AdPulp
OCTOBER 13, 2017
TV is done. Radio is toast. Print is dead. Everything is always coming to an end. Unless it isn’t. Maybe life is circular, not linear. One thing that does not appear to be coming to an end is the endless onslaught of bad advertising. Many companies can’t waste their time and money fast enough on […]. The post Add Value Or Be Labeled An Advertiser (Not In A Good Way) appeared first on Adpulp.
All About Advertising Law
OCTOBER 11, 2017
As we previously blogged , the National Advertising Division held its 2017 Annual Conference in New York City last week. Kicking off the event was Mary Engle, the FTC’s Associate Director of Advertising Practices, who gave the keynote address on behalf of Tom Pahl, the FTC’s Acting Director of the Bureau of Consumer Protection. Tom has generously been very active in speaking at many industry conferences, but he unfortunately fell ill and had to miss this year’s NAD conference.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
OCTOBER 9, 2017
What’s Vodafone got to do with Pets At Home? Nothing, obviously, except they’re both trying to communicate with us. So here’s WPP’s ‘Team Red’ for Vodafone, saying hello to the world. With the help of the mighty RSA. Followed by “celebrity farmer” (what?) Jimmy Doherty for Pets At Home, courtesy of Krow.
InMobi
OCTOBER 12, 2017
InMobi, a global mobile advertising platform, and FastFilmz, India’s first regional movie video app, have come together for an exclusive ad monetization partnership. FastFilmz, India’s first regional movie video app, enables advertisers to reach their audience through the use of immersive pre-roll video ads. With their superlative video-streaming technology, advertisers can now reach highly engaged, smartphone users across India.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 7, 2017
Customer testimony is crucial for brand managers to get a better understanding of their real audience. Likewise, word of mouth is the bread of life for a brand like Laphroaig. It’s not a lager, it’s Scotch whisky. Watch as these friends try Laphroaig for the first time. If Laphroaig was a scared and sterile little […]. The post It’s Beautiful, Something of the Moon Is In the Glass appeared first on Adpulp.
More About Advertising
OCTOBER 9, 2017
On this week’s #MediaSnack Tom and David reflect on what’s driving media pitches in 2017 and what to expect to take centre stage in pitch briefs during 2018. The start of Q4 is a good time to reflect on the global media pitch market; major pitches are concluding and marketers begin to refine their thinking.
InMobi
OCTOBER 11, 2017
InMobi, a global mobile advertising platform, has crossed 150 million monthly active users (MAUs) in 2017, making it the largest independent mobile app network in India. Also, InMobi’s premium mobile network now reaches 162 million unique users (MAUs) through 1000 plus SDK integrated publishers in India and delivers ad formats such as video and native on most of these apps.
All About Advertising Law
OCTOBER 13, 2017
Neil Chilson filled the position of FTC Chief Technologist in July, succeeding Lorrie Cranor. Mr. Chilson recently discussed the role of Chief Technologist with members of the ABA Antitrust Section Consumer Protection Committee in a “Telephonic Fireside Chat.” In describing his day-to-day, he broke down the role into a vertical dimension and a horizontal dimension.
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AdPulp
OCTOBER 12, 2017
I love to see brand marketers look inside their own company for inspiration. And when you happen to be an iconic brewer like Guinness, the riches to be found there are endless. Let’s learn more about malted barley from the masters of the art… “Two things have always been at the heart of the Guinness […]. The post From Ireland to South Carolina in 1817: Eight Hogsheads of Porter appeared first on Adpulp.
More About Advertising
OCTOBER 12, 2017
Freeview, the UK’s biggest TV platform, has awarded its £15m media account to Rocket. Rocket is part of Omnicom’s five-strong line-up of media agencies in the UK. Rocket now lines up with creative agency Anomaly and digital shop NMPi. Freeview could be a challenging account as Anomaly is always likely produce something that pushes boundaries.
Adacado
OCTOBER 11, 2017
About Adacado's Ad Reviews Ads should be things that people see as a benefit…not cringe at with the feeling of being followed. In the spirit of our motto “making ads matter”, our goal is to elevate the quality of display advertising online. So every week we will be doing one ad review of a non-Adacado ad we see online, and provide our critique on the creative execution, targeting, personalization and user experience.
All About Advertising Law
OCTOBER 13, 2017
A change in administration inevitably raises questions regarding the priorities and direction of federal agencies. To help set the record straight, Lesley Fair, a Senior Attorney with the Federal Trade Commission’s (FTC or Commission), Bureau of Consumer Protection, reminded us during last week’s NAD Annual Conference that the FTC has kept quite busy over the last year or so, with numerous enforcement cases arising out of the FTC’s Bureau of Consumer Protection.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
OCTOBER 10, 2017
Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer. FYI, there are just two big fish in the Portland market—Intel and Nike. Adidas America is also […].
More About Advertising
OCTOBER 11, 2017
It never rains but it pours at WPP it seems, at least this year. Trading difficulty is one thing (not unique to WPP as all the holding companies are suffering) but, so far this year, it’s been caught in the cross hairs at Bell Pottinger (giving back its shares when the Gupta brothers scandal broke).
Gods of Advertising
OCTOBER 10, 2017
Gods of Advertising is temporarily on hiatus so I may devote my full energy tending to clients. My services include copy writing, brand manifestos and creative business ideas: Portfolio Do you have a writing project you’d like to discuss? In addition, I am currently seeking representation and/or publishing for literary endeavor. Any and all inquiries, please contact me at my email.
All About Advertising Law
OCTOBER 12, 2017
A notable Venable alum stopped by the NAD conference last Tuesday morning to give the room an insider’s view into the Office of Attorney General in the District of Columbia. After a moving moment of silence for the victims of hurricanes, the recent mass shooting in Las Vegas, and his mother who had recently had a stroke, Attorney General Racine gave the room an overview of the goings-on and priorities of his office as well as his thoughts on the priorities of AG offices around the country.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
OCTOBER 9, 2017
In marketing circles, propeller heads rule the day, or so some say. They rule because they can quantify their work, parse the data, draw charts, and speak MBA-to-MBA. Since the dawn of time, clients have needed to muster the confidence to spend money on marketing, and bold ideas from the agency don’t exactly instill confidence, […]. The post Will The Quants’ Conquest of Adland Be Short Lived?
More About Advertising
OCTOBER 13, 2017
Did Anomaly New York detect the brewing Harvey Weinstock scandal when it made this, ‘Shetopia,’ for Sally Hansen? It’s girls on top with a vengeance and all the better for it. Sally Hansen is one of the many beauty brands P&G sold to Coty last year, good news for Anomaly clearly. You expect Anomaly to.
More About Advertising
OCTOBER 10, 2017
Publicis Groupe is shunting its Fallon agency from Saatchi & Saatchi to Leo Burnett as it replaces Burnett CEO Paul Lawson – who’s off to be boss of Y&R London – with Fallon’s Gareth Collins (left). Publicis boss Arthur Sadoun says: “Gareth has done an amazing job at Fallon. There’s a story we like there.
More About Advertising
OCTOBER 9, 2017
Last time I mentioned the importance of understanding ‘the role of advertising’: I should have written the role of THE advertising – the ad or campaign in question. The role of advertising is to sell: a product, a service, an idea. The role of an ad or campaign can be a number of different things-.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
OCTOBER 13, 2017
Where does the Late Late Show’s James Corden get the energy? He seems to be in every ad going as well as popping over to the UK now and then to remind us that he’s still around – as if we didn’t know. Now he’s on the road in the US (again), this time trying.
More About Advertising
OCTOBER 13, 2017
IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI, or at least co-exist with them more comfortably. Now her agency CHI&Partners is launching a ‘Magic & The Machines’ competition awarding the team that “helps drive change in the advertising industry by using technology in.
More About Advertising
OCTOBER 12, 2017
Yesterday we noted the revolving doors in media agency land – top level exits at Dentsu Aegis (Carat), OMD (a voluntary one it seems) and Starcom – now it’s Havas Media Group UK CEO Paul Frampton who’s leaving the company after a long stint.
More About Advertising
OCTOBER 12, 2017
WPP boss Sir Martin Sorrell (below), who’s fighting on a number of fronts at the moment, likes nothing more than a good old-fashioned takeover battle and he’s in another although this time on the receiving end – Bain Capital’s $1.3bn tender offer for Japan’s ADK agency. WPP has a 24.5 per cent stake in ADK.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
More About Advertising
OCTOBER 12, 2017
Qatar airways has appointed Amsterdam’s 180 Kingsday as its global creative AOR. Omnicon-owned 180 Kingsday will work on brand campaigns for Qatar Airways including work on its official partnership with FIFA and upcoming associated events, including the 2018 FIFA World Cup in Russia. Qatar is controversially hosting the World Cup in 2022. Qatar Airways and.
More About Advertising
OCTOBER 12, 2017
Property company Hammerson, which owns some of the UK’s biggest shopping centres, is adding Style Seeker to its Plus app, allowing fashionistas the chance to snap anything that takes their fancy and find it (or something similar) in the shopping centre. It seems like a neat way of getting such people off their phones and.
More About Advertising
OCTOBER 12, 2017
Leo Burnett London seems to sail on in its stately way – something of a miracle in today’s stormy seas – but all of a sudden there are lots of new faces including new CEO Gareth Collins from Fallon – plus Fallon, extracted from Saatchi in a Publicis Groupe reshuffle – and now creative director.
More About Advertising
OCTOBER 11, 2017
Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun. Now it’s something called Publicis Spine which is – so far as I can make out – some kind of data collective. It’s exhaustively described here in Campaign, which seems to have some sort of thing about Arthur (below). , WTF.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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