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APRIL 2, 2018
In the last two decades Ellis has been a creative director at creative agencies in both London and New York, including roles as group creative director at Digitas LBi and executive creative director at Cult LDN. She is passionate about encouraging diversity in the agency and also has a passion for technology and how we.
AdPulp
APRIL 1, 2018
Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that […].
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All About Advertising Law
APRIL 3, 2018
On May 16, 2018, the Consumer Product Safety Commission (CPSC) will hold a public hearing on the Internet of Things (IoT) and consumer product hazards. The CPSC has previously voiced concern about (or, at least the need to evaluate) the harms IoT technology and smart products may cause to consumers. In 2016, former Chairman Kaye asked “CPSC technical, compliance, and information technology staff to research what new and potential consumer products may become available, or gain wider use, i
Advertising to Baby Boomers
APRIL 2, 2018
A short video popped up on one of my feeds. It’s from the UK, is a few years old - but I’d never seen it: I liked it, sent links to a few folks. Ronni Bennett blogged it. Her take on home monitors and wearables brilliantly (and hilariously) complements the video: Crabby Old Lady and Home Monitors for Elders … Marketed as a way to help elders live independently at home for as long as possible, hardly anyone has spent much effort yet to find out how the spied-upon old people feel about inanimate o
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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APRIL 3, 2018
It goes from bad to worse at WPP but nobody expected an external investigation into the conduct of CEO and company founder Sir Martin Sorrell (below). WPP said: “The Board of WPP has appointed independent counsel to conduct an investigation in response to an allegation of personal misconduct against Sir Martin Sorrell, Chief Executive Officer.
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APRIL 4, 2018
WPP’s Grey New York is launching a “reduced workweek program” allowing staff to work a four day week in return for 85 per cent of their five day salary. Grey says this will give “employees flexibility and more free time to help balance work and personal demands while it allows Grey to structure and operate.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 6, 2018
Engagement, Content, Always-on, AI, Omni-channel, Agile, Blockchain, Customer Experience…the list goes on (and on). How many times have you walked out of a meeting and only had the basic grasp of what people are talking about? In an era where clients and their agencies are striving to reduce complexity, now seems a good time to.
More About Advertising
APRIL 2, 2018
Adam&eveDDB’s New York office is beginning to motor, winning an unspecified part of the Suntory-owned global Jim Beam account, hitherto at Leo Burnett. A&E opened in NYC to handle Samsung’s TV and hone appliances business in North America. Jim Beam says: “We are thrilled to welcome adam&eveDDB to the Jim Beam family. While we will.
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APRIL 6, 2018
It really is last orders at WPP. Not for under-investigation CEO Sir Martin Sorrell necessarily but his befuddled troops, who’ve been told that they’re not to drink in work places and after hours bars can’t stay open for more than two hours. And staff who find it all a bit too much have be sent.
More About Advertising
APRIL 5, 2018
Publicis Groupe’s Publicis.Sapient consultancy is teaming with cloud computing giant Salesforce’s TQI Ventures to form a new consultancy, Sapient.i7. The new consultancy says it will offer an “extensive set of services leveraging Salesforce technology to enable digital transformation for large enterprises in Europe.” Salesforce is a global leader in ecommerce applications.
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More About Advertising
APRIL 4, 2018
Lloyds Bank’s black horse is back in its latest outing from adam&eveDDB but this time there’s a whole herd of them thundering along what looks like a Dorset beach. To be met gratefully by the local peasants – sorry customers. All to show that Lloyds is “by your side,” as if we’ve forgotten. Hang on.
More About Advertising
APRIL 3, 2018
The consumer tech revolution is (was?) a wonderful thing and Snapchat is trying to find a viable place in this world. So its first TV ad tells us that it’s a camera that’s more about how you feel than how you look. Because you can paint funny faces on it or have your pet peering.
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APRIL 5, 2018
US creative agency Fortnight Collective is launching its first international office in London. Fortnight Collective does what it says on the tin: fast tracks the entire creative process into just two weeks.
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APRIL 5, 2018
Who would have guessed that Omnicom would have the worst gender pay gap among the big groups? Omnicom has always given the impression that it’s a kinder place to work than more macho rivals like WPP and IPG, particularly as its creative agencies are run by women: Cilla Snowball at AMV BBDO, and Tammy Einav.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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APRIL 5, 2018
As things stand Sir Martin Sorrell is still CEO of WPP and, according to some in the company, will present the company’s recent disappointing results at the end of April. The current investigation into alleged “personal misconduct” by an outside law firm – there seem to be as many runners and riders for this role.
More About Advertising
APRIL 4, 2018
BETC Paris won the Citroën business from fellow Havas agency Les Gaulois last year, and created a new agency called Traction to separate it from PSA stablemate, Peugeot, which is handled by the main BETC agency. Traction’s first work for the brand is another “through the ages” film (see Boots and Nokia links below), but.
More About Advertising
APRIL 4, 2018
After two years JWT and owner WPP have settled the sexual harassment case brought by chief communications officer Erin Johnson against former JWT global boss Gustavo Martinez. JWT says it has “reached an amicable settlement agreement with Erin Johnson, chief communications officer of the J. Walter Thompson company, in the Johnson vs. J. Walter Thompson.
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APRIL 4, 2018
Driverless cars may be piling up by the roadside but car makers still reckon we want more from this mode of transport and Mercedes may have stolen a march with its forthcoming new A-Class. Complete with MBUX (geddit?) and MercedesMe, whatever that is. It could be the Alexa-style voice thingy that you consult by saying.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 3, 2018
Olympic medalist Tom Daley has been caught doing something he shouldn’t. He’s been diving from a 10-metre board with an HTC phone in his hand and encouraging other people to do the same. An eagle-eyed viewer complained to the Advertising Standards Authority that a smartphone – even one that boasts a “squeezable selfie” function –.
More About Advertising
APRIL 3, 2018
Swedish financial technology company iZettle has added AMV BBDO to its global agency roster following a pitch against BBH, Fallon and Brave. Fast-growing iZettle is best known for mobile payments deploying the world’s first mini chip card reader and software. It also produces sales reporting tools and financing solutions. Its customers range from retailers to.
All About Advertising Law
APRIL 5, 2018
On April 2, 2018, the Consumer Product Safety Commission ( CPSC ) announced a $27.25 million civil monetary penalty (CMP) settlement agreement with Polaris for failure to report to CPSC immediately when it became aware of defects in certain models of RZR and Ranger Recreational Off-highway Vehicles (ROVs). At the same time, CPSC and Polaris jointly announced the recall of more than 100,000 Polaris Model Year 2014 to 2018 RZR XP 1000 ROVs.
All About Advertising Law
APRIL 6, 2018
It appears increasingly likely that for probably the first time since the FTC was established, we will have five new Commissioners in the same calendar year. Just to quickly recap, the FTC has five seats, only two of which are currently filled. Commissioner McSweeny’s term has already expired, while Acting Chairman Ohlhausen has been nominated for a position on the federal bench.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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