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APRIL 24, 2018
Trevor Robinson is executive creative director and founder of Quiet Storm, the London-based advertising agency and production company. He began his career at HHCL, working on some of its most famous campaigns including Tango, Martini and Golden Wonder Pots. He founded Quiet Storm in 1995. A long-time champion of diversity he was awarded the OBE.
AdPulp
APRIL 21, 2018
Spotify was named Ad Age’s “In-House Agency of the Year” in February. Once upon a time, no one paid attention to in-house agencies. Today, the designation is a real honor. Let’s take a look at some of Spotify’s creative output… The brand turned popular playlist RapCaviar into a sub-brand “that could meaningfully connect with artists […].
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AdGlow
APRIL 27, 2018
With over 95 million photos and videos posted on Instagram daily, and engagement per post growing at a rate of 53% year on year, Instagram presents a tremendous marketing opportunity for advertisers. Whether its Instagram’s visual storytelling capabilities, mobile functionality or community-focused nature, the platform provides undeniable advertising potential for brands, who want to stand out and make an impact.
InMobi
APRIL 24, 2018
It’s that time of the year again in Indonesia! Across industries, be it retail, FMCG or ecommerce, marketers are all eagerly waiting for the big season of Ramadan to drive sales in the busiest and best quarter of the year. We at InMobi conducted a detailed survey among our users to find out their Ramadan spending plans and habits, in order to empower mobile advertisers to succeed in their pursuit of a high sales momentum.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
APRIL 26, 2018
One of D&AD’s top honours – the Black Pencil – went to Saatchi & Saatchi New York’s Super Bowl spot, “It’s a Tide ad.” D&AD lists the entrant company as Saatchi & Saatchi New York, which makes you wonder what happened to Arthur Sadoun’s ban on awards show entries for Publicis Groupe agencies this year.
AdPulp
APRIL 27, 2018
Wexley School for Girls and Creature are out of business. Wong Doody just sold to foreign investors. Meanwhile, Seattle agency, Copacino+Fujikado is going strong at 20, and raising glasses in celebration. The agency with a large wine client is also sending glassware to their friends, so we can all raise a glass. When your agency […]. The post Copacino+Fujikado Is 20 appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
APRIL 25, 2018
WPP joint COO Mark Read has been telling the FT his plans for WPP, assuming he gets the chance of implementing them as the eventual successor to Sir Martin Sorrell. He says he wants the job. Read (below) is currently sharing the COO role with corporate development director Andrew Scott but he’s the one on.
More About Advertising
APRIL 24, 2018
Swedish communications agency Spoon has bought London content agency Southerly. The new agency will have offices in London, Stockholm, Gothenburg, Malmo, Oslo and Helsinki with about 200 staff. Southerly founder Shelley Hoppe will join Spoon’s board. Spoon is owned by publisher Bonnier. Spoon, which claims to be Scandinavia’s largest content agency, works with clients including.
More About Advertising
APRIL 24, 2018
Here’s another picture worth a thousand words, taken from an interesting article on the Sorrell fall-out and its implications for Mad. Ave. by Avi Dan in Forbes. No idea where this dodgy crew were when it was taken – Cannes? From the left Messrs Roth (IPG), Levy (Publicis), Sorrell (WPP), Bolloré (Havas) and Wren (Omnicom).
More About Advertising
APRIL 24, 2018
Nestle, along with just about every other big advertiser, is trying to rationalise its agencies, this time in the US according to Adweek. It spends over $600m in the US with a veritable gaggle of agencies including McCann, JWT, Leo Burnett, Grey, Ogilvy, FCB, Doner, Reach and Deep Focus on brands including Butterfinger, Coffee-Mate, Haagen.
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More About Advertising
APRIL 23, 2018
Did Sir Martin Sorrell’s abrupt demise from WPP spark Ford’s announcement that it was inviting other agencies to pitch for its account; handled (mostly) by JWT from Model T days and latterly with WPP’s GTB (Global Team Blue) agency? Ford said a while ago it was reviewing its relationship with GTB although the affair was.
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APRIL 23, 2018
The son also rises, they do in French business anyway. Vivendi chairman and leading shareholder Vincent Bolloré has announced that son Yannick (both below) will take from him as the big boss sometime over the next year, subject to the board agreeing of course. It’s hardly likely to demur. Yannick is CEO of Havas, now.
AdPulp
APRIL 25, 2018
The hippopotamus, or hippo, is a large, mostly herbivorous, semiaquatic mammal native to sub-Saharan Africa. Traditionally, hippos don’t ice skate, but this one does… Instant Finance and Contagion agency want loan seekers to believe anything is possible—and if hippos can skate on ice—clearly, anything is possible. The post Hippos Don’t Ice Skate appeared first on Adpulp.
More About Advertising
APRIL 27, 2018
If you find yourself in a Havas office – or any part of Vincent Bolloré’s far flung empire which includes Vivendi as well as African logistics giant Bolloré Group – don’t mention the words Bell Pottinger. Bell Pottinger was the substantial British PR firm that imploded when it was implicated in an illegal social media.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
APRIL 27, 2018
That didn’t take them long. Two years after losing longstanding supermarket client Sainsbury’s to Wieden+Kennedy AMV BBDO has bounced back, winning Walmart-owned Asda in the UK from Saatchi & Saatchi. Asda chief customer officer Andy Murray says: “We are delighted to appoint AMV BBDO, their brilliant team and inspiring work has given us real confidence.
More About Advertising
APRIL 27, 2018
Departed WPP CEO Sir Martin Sorrell was paid £13.9m by WPP in 2017, including a £10m share handout. This compares to the £48.1m he received in 2016 and stonking £70.4m he trousered in 2015. He still stands to collect up to £20m in further bonus shares over the next few years. Sorrell has been awarded.
More About Advertising
APRIL 27, 2018
Interpublic showed a clean pair of heels to rivals Omnicom and Publicis Groupe in the first quarter of 2018, posting 3.6 per cent organic growth against 2.4 per cent for Omnicom and 1.6 per cent for Publicis. WPP reports on April 30. Total revenue rose to $2.17 billion in the first quarter ended March 31.
More About Advertising
APRIL 26, 2018
Newbie London agencies usually follow a well-charted path: a few high profile but (usually) momentary tasks for ambitious new advertisers and higher profile B2B accounts, usually in the media area. Virgin used to be expert at getting the new kids on the block to work in exchange for profile. Nils Leonard and his fellow refugees.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
APRIL 26, 2018
Facebook’s revenues are going through the roof – nearly $12bn in the first quarter Of 2018 (49 per cent up year on year) – 91 per cent of it via mobile. This when founder Mark Zuckerberg has been hauled before Congress to admit he didn’t really know what was going on with his data, in.
More About Advertising
APRIL 26, 2018
What with WPP’s Sir Martin Sorrell disappearing (we think) after a lawyerised inquiry and Havas owner Vincent Bolloré helping the French police with their inquiries into some murky African doings in 2010, 2018 is becoming almost surreal. Who’s next to have their collar felt? Then this pings into the inbox, from Havas. Havas Group acknowledges.
More About Advertising
APRIL 26, 2018
Bands and ads don’t always go so well together: you can see the attraction for an over-excited agency/client but very often that’s it. But IKEA and agency Mother have enlisted icy cool Teleman for its latest effort, filling the set with IKEA this and that (and a few dogs) as the boys extemporise. Is this.
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APRIL 26, 2018
Wieden+Kennedy Amsterdam is taking us back to that age of innocence occupied by Mondelez’s Milka with a tale about how generosity (and, indeed, advertising) can let you down. It’s a world also occupied by Stella Artois but there’s is for grown-ups, of course. But you half expect all these kinds to hit the counter demanding.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
APRIL 25, 2018
Hard on the heels of its Echo voice activated device, Amazon is about to turn life on its head again with handy-sized home robots. Jeff Bezos’ ever-ingenious (and somewhat alarming) empire has a new plan to build a domestic robot – codenamed “Vesta’ after a Roman goddess, not the instant curries of yore – under.
More About Advertising
APRIL 24, 2018
The&Partnership London is entering the fray in the battle of the online estate agents, appointed to relaunch ten year old HouseSimple. T&P will create a new brand identity, design, logo and livery for the brand as well as an above-the-line campaign spanning TV, out-of-home, digital and social later this year. T&P London joint MD Gary.
More About Advertising
APRIL 24, 2018
Vincent Bolloré, who surprisingly stepped down as chairman of Vivendi last week in favour of son Yannick who also heads Havas (both below) has been detained by police in France as part of an investigation into “bribing foreign public officials” in Africa, according to reports. Bolloré’s family holding company Bolloré Group is one of the.
More About Advertising
APRIL 23, 2018
Is there no taboo that Maltesers won’t challenge? Having done a fine job looking at the funny side of disabled dating, the Mars-owned brand is now tackling two new frontiers: menopausal women and accountants. In the first ad, AMV BBDO tells the story of a woman who takes off one too many layers during a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
APRIL 23, 2018
At this rate we’re soon going to be short of pundits about advertising and its impact (or not) on the world but help may be at hand. Meghan Markle, who’s getting married to someone or other soon, made her bid as an 11 year old back in 1993, taking P&G to task for an Ivory.
AdPulp
APRIL 26, 2018
Donald Trump is the first U.S. president without a companion animal in 130 years. The last was Andrew Johnson. He was impeached. In a new campaign created by the community, PETA urges President Trump to adopt and feel the adoration of a loyal dog. It’s a simple act that could save one dog and the […]. The post Beautiful Posters for Puppies appeared first on Adpulp.
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