More About Advertising
MAY 10, 2018
Airtel Africa claims to be that continent’s fastest network so Ogilvy Africa has harnessed some of Africa’s speedier customers – some in search of lunch, others trying hard not to be lunch – in a striking new print campaign. Images produced by Brazil’s Studio Nuts. A picture etc… MAA creative scale: 8.
InMobi
MAY 9, 2018
The mobile ad space moves quickly. Terms and technologies like header bidding go from being basically nonexistent to being hot search terms in no time. Improved strategies and tactics take root. Apps that don’t stay on top of the latest and greatest in monetization may see advertisers leave and revenues fall off. As the app monetization space matures, it pays to know about the latest and greatest.
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AdPulp
MAY 7, 2018
Did you know that approximately 1 in 5 adults in the U.S., or 43.8 million Americans, experience some form of mental illness in a given year? Struggling with depression and other mental health issues is almost as common as the common cold. To encourage dialogue about mental health, Philadelphia-based creative agency Red Tettemer O’Connell + […].
Gods of Advertising
MAY 7, 2018
A while back a guest writer on AdAge, Lauren Warner took some heat for an essay she wrote about the briefing process. Among other things, she claimed one should address “creatives on your shop’s team like they’re in kindergarten.”. Others may have been offended but the story made me smile. I recall an evening spent at my children’s school, meeting their teachers, discussing the upcoming year.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
More About Advertising
MAY 8, 2018
Accenture Interactive, fresh from its appointments to work as Maserati’s and Radisson Hotels’ global experience agency, has struck again with a new task from BMW – which may or may not mean it’s the German carmaker’s global experience agency too. BMW recently appointed Goodby Silverstein + Partners as its US ad agency. According to Accenture.
InMobi
MAY 8, 2018
Last year, we had organised Impressions - our first flagship summit for CXOs and senior decision makers in the mobile marketing and advertising space in Jakarta, Indonesia. We are bringing Impressions to India this year. And leading up to the event, here are the top 5 reasons why you can’t miss Impressions this summer! #1 Master Mobile-first Marketing As smartphones become the primary screen for consumers, mobile is no longer just a part of the marketing strategy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
MAY 5, 2018
Why is Cynthia Nixon running for Governor of New York? I’m running for Governor because we want our state back. We want our government to work again. We’re tired of the corruption and dysfunction in Albany, and we’re tired of politicians who campaign as Democrats but govern like Republicans. Snap. That’s kicking the limousine liberals […].
More About Advertising
MAY 10, 2018
UK charity Age UK has appointed Brave as its lead creative agency in a process run through Creativebrief. The agency will now be responsible for the charity’s upcoming 2018 Christmas brand campaign. Age UK head of content strategy and brand Kathi Hall says: “A strong partnership is hugely important to Age UK. In Brave, we’ve.
More About Advertising
MAY 11, 2018
London Mayor Sadiq Khan is proposing a ban on advertising for all products that are high in fat, salt and sugar from London’s transport network. Khan argues that the obesity crisis in the UK warrants such drastic measures. Coca-Cola and McDonald’s, for example, will still be able to run ads on London Transport, but only.
More About Advertising
MAY 8, 2018
Sushishop claims to be Europe’s biggest sushi delivery company, but that’s no excuse for what follows. It’s a collision of quirky French advertising and Japanese reality TV culture, and it’s not for the fainthearted. In the first ad, two contestants are given a vicious bikini wax, after which viewers are treated to a look at.
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More About Advertising
MAY 8, 2018
WPP’s giant MediaCom agency has bounced back strongly from losing £2bn VW to Omnicom’s PHD a couple of years ago but this week isn’t so good: it’s declined to re-pitch for Revlon which it’s handled for seven years and one of its bigger clients – GSK which it shares with PHD – is reviewing. GSK.
More About Advertising
MAY 11, 2018
Is the tide going out for creative agencies, a sort of tsunami in reverse? Yesterday MDC Partners stock took a powder as CEO Miles Kauffman (below) announced “unacceptable” earnings for the first quarter, a nasty surprise as MDC outperformed its bigger holding company rivals in terms of organic growth in 2017. MDC consists almost wholly.
More About Advertising
MAY 11, 2018
We were promised great things when DDB boss Wendy Clark’s new We Are Unlimited operation for McDonald’s in the US hove into view but its first effort was disappointingly anodyne. WAU is supposed to produce lots of data-driven (yawn) content (double yawn) in double quick time. Here’s its latest effort for McD’s “fresh” beef burgers.
More About Advertising
MAY 10, 2018
Marketing consultancy R3 Worldwide has produced its latest update to April of global marcoms M&A and it’s the consultancies paying the big money (and private equity outfit Ocelot for the UK’s Ocean Outdoor) with Dentsu the most active agency acquirer. R3 principal Greg Paull says: “The fragmentation of the industry continues this month, with more.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
MAY 10, 2018
Online estate agents were supposed to be the equivalent of no win no fee lawyers, you pay a fee only if it’s sold. Some are more complex than that now. Housesimple has appointed The&Partnership London to relaunch the brand with a new identity and a punchy TV and online campaign reminding punters that it charges.
More About Advertising
MAY 9, 2018
A vast air fleet of drones are setting out from St Louis USA – via Brazil, Nigeria and China – to carpet bomb Moscow. Has Trumpy finally lost it with these Russians? No, we’ll have to wait for that one. It’s Budweiser embellishing its status as the official beer of the FIFA World Cup by.
More About Advertising
MAY 9, 2018
Some welcome news for WPP, it’s retained the BP account for its corporate, fuels and Castrol businesses globally through what seems to be a new entity: Team Energy. BP has been reviewing such matters since 2017.
More About Advertising
MAY 9, 2018
If you thought you’d seen the last of him – running a marcoms business anyway – you haven’t. Departed WPP boss Sir Martin Sorrell (below) has told a US tech conference he’s going to “start again” and “stick to his last,” which, presumably, means same again. Not quite though. He also said the agency model.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
MAY 8, 2018
Nationwide’s ‘poets’ campaign from VCCP has divided opinion somewhat but its latest manifestation – ‘Mortgage Number One’ – pulls it all together in admirable style. It features Alfred and Elizabeth Idle who were helped to buy their modest home by the Nationwide back in 1884. Written and performed by Jo Bell.
More About Advertising
MAY 8, 2018
Arla Foods UK is launching Arla Fibre yogurts, packed with fibre it says although it’s something that most of us would sooner avoid – worthy and unappetising. So the launch campaign from Wieden+Kennedy features some worthy and unappetising characters, in search of the dreaded fibre. Arla Fibre brand manager James Quayle says: “Insight shows that.
More About Advertising
MAY 8, 2018
The events at WPP have raised questions about global networks, not just because of Facebook and Google but also clients going in-house or cherry picking agencies on a job by job basis. I always thought the desire for an advertising group to own so many agencies in so many different places was based more on.
More About Advertising
MAY 7, 2018
Dentsu Aegis Network and flagship agency Carat has beaten off WPP’s Wavemaker, Publicis Groupe’s Starcom and Interpublic’s UM Media to retain Microsoft’s $1.5bn global media account. DAN has handled Microsoft since 2014. Omnicom didn’t pitch as it handles Apple. Microsoft says: “After completing a review of our global media agencies, we are extending our relationship.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
All About Advertising Law
MAY 8, 2018
In February 2018, at the International Consumer Product Health and Safety Organization’s (ICPHSO) Annual Meeting , the U.S. Consumer Product Safety Commission (CPSC), the Department of Health of Canada (Health Canada), and the Consumer Protection Federal Agency of the United Mexican States (PROFECO) signed a trilateral Memorandum of Understanding (MOU) committing to increasing cross-border cooperation.
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