Fuel Lines
JUNE 13, 2018
What we learn from examining 1 million blog posts. It seems that everyone has now jumped on the content marketing bandwagon. But just because everyone is doing it, doesn’t mean that they are having success. Only 9% of B2B marketers consider their content marketing efforts to be “very effective. Content Marketing Institute. For many agencies and businesses, content marketing isn’t working.
Ad Espresso
JUNE 12, 2018
A picture paints a thousand words, right? Not necessarily. Although Instagram is a visual medium, nailing your Instagram caption is almost as critical as the photo (or video) itself. That’s because those few lines of text not only help to provide context for your image but they also help to showcase your brand’s personality. But Read more.
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JUNE 13, 2018
Top Tips for Cannes Ikea – Human Catalogue This idea is impossible to categorize, it’s pretty freakish and just doesn’t resemble anything else. It’s like Marmite – love or hate it. I’m part of the fan camp: the campaign brings attention back to the least digital and most unglamorous thing in the world and turns.
illumin
JUNE 15, 2018
Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April. This council includes more than 70 senior brand marketing, agency and media executives from all over the Americas and being a part of it allows us to offer perspective on the issues that face the modern adverti
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
JUNE 14, 2018
American Express is showcasing the work of visual artists on hand-painted billboards in their local cities with the goal of taking their art and careers to the next level. The first billboard is up in East London London highlighting the art of Jo Hicks, who characterizes her work as “a playful exploration in the way […]. The post American Express Expresses Its Artistic Side appeared first on Adpulp.
InMobi
JUNE 12, 2018
Companies have always struggled with fraud. InMobi is proud to stand as a partner in this fight. Since our inception, we’ve been committed to earning and building trust , and now, we have the TAG Certified Against Fraud seal to prove it. InMobi has recently been certified by the Trustworthy Accountability Group’s (TAG) Anti-Fraud Program, allowing us to proudly display their Certified Against Fraud (CAF) seal.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdGlow
JUNE 12, 2018
As we count down until the 2018 World Cup and the excitement builds, social media will be a prime channel for interaction.
AdPulp
JUNE 12, 2018
American Century Investments (ACI), a global asset management firm based in Kansas City, has released a new commercial in time for Father’s Day that demonstrates what it means for dads to “show up.” The spot from Figliulo&Partners kicks off the company’s new “Be More Invested” campaign, which embodies American Century’s core beliefs and highlights how […].
Gods of Advertising
JUNE 11, 2018
The other night I got to thinking about a debating class I once took at the University of Wisconsin. An article on the ages-old conflict between the Arab nations and Israel spurned the memory. Like gun control and abortion, the Middle East is a debating class chestnut. It dawned on me how important that debating course was in shaping my career as an advertising copywriter.
More About Advertising
JUNE 13, 2018
Now that Martin Sorrell and his personal “horizontality” issues have become fodder for the tabloid press, WPP was able to conduct its annual general meeting with less muckraking than might have been expected. A majority of shareholders approved WPP’s remuneration report, although 30 per cent voted against it, presumably in protest at Sorrell’s £20 million.
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JUNE 14, 2018
Lines on the Antiquity of Microbes by Strickland Gillilan (1904) Adam Had ‘em It can be said, with relative certainty I suspect, that this is the first time an article around six-second creativity for online video has leaned on twentieth-century poetry to supply an intro. Strickland Gillilan’s poem above is generally agreed to be the.
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JUNE 12, 2018
It’s not unusual for someone to go for a quick one after work, which is what two WPP employees were doing last year when they say they espied (according to the FT) Sir Martin Sorrell entering what we might call an an apartment of ill repute in London’s Shepherd Market (below). The Guardian tells us.
More About Advertising
JUNE 14, 2018
Top tips for Cannes Inspiring action. That’s what counts here at Wunderman. So my picks aren’t of the traditional adland kind. I applaud ideas that probably don’t fit into categories. But they punch above their weight. In an age of experience, what we really want is bloody good service design, or things that make us.
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JUNE 13, 2018
There’s just too much going on: the World Cup is almost upon us and the Martin Sorrell affair is putting advertising on the front pages – there’s fame for you. Royal Ascot is coming up (as famous these days for boozy punch-ups) and there’s Wimbledon tennis where, thanks goodness, some standards still obtain. According to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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JUNE 11, 2018
This is great publicity for Cannes Lions. Publicis Groupe said last year it wouldn’t be wasting money on the 2018 festival, but has admitted that it can’t stay away and set out details of its involvement next week.
AdPulp
JUNE 15, 2018
Out-of-home advertising is big again. Bigger than ever. According to the Omaha World Herald, a gigantic white vinyl tarp with red letters that read “Arby’s Now Has Coke” was laid out over five acres of Nebraska farmland. The sign appeared this week in a farm field next to Monowi, a village in northeast Nebraska that […]. The post Arby’s Now Has Coke And A New World Record appeared first on Adpulp.
More About Advertising
JUNE 14, 2018
They do say them thar tectonic plates in adland are shifting and the latest M&A global table from global marketing consultancy R3 shows just that with two big consultancies, Accenture and Capgemini, leading the way with the biggest deals – German creative tech company Mackevision for Accenture and US digital customer engagement agency LiquidHub for.
AdPulp
JUNE 11, 2018
What does it mean to run a customer-centric company? It means putting the customer’s needs first. Starbucks failed to do this on April 12th at a store in Philadelphia where Rashon Nelson and Donte Robinson, both black men, were waiting for a business associate until the store manager called the police. Nelson and Robinson had […]. The post You Can’t Defeat Racism With Inclusion Training, But You Can Kick It To The Curb appeared first on Adpulp.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JUNE 15, 2018
Some good news at last for WPP and its embattled agency JWT. JWT has won the global Grolsch account, the first time Asahi-owned Grolsch has had one agency on the case. It may not be the biggest account in adland but mood music matters at WPP/JWT just now. When it lost Barclays media in the.
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JUNE 15, 2018
Top Tips for Cannes As they say in the stockmarket: “Past performance is no indicator of future performance.” The following have been performing well at recent award shows. But will they do the job in the South of France? Who knows but we like (most of) them. Nike – Nothing Beats a Londoner As two.
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JUNE 14, 2018
Top Tips for Cannes Legendary designer William Morris said “Have nothing in your home that you do not know to be useful, or believe to be beautiful.” The words may be over a hundred years old but they’re a good guide for what we should aspire to in modern marketing creativity.
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JUNE 14, 2018
Here’s a cracker from Mother LA, its debut for US-based cycle brand Rapha – which first saw the light of day in London’s Brick Lane. ‘Riding is the answer’ will run on YouTube, Facebook and Instagram, with a focus on the US and Germany. The campaign will also appear in all of Rapha’s stores (known.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JUNE 14, 2018
Read (below) is currently joint COO with Andrew Scott in the wake of Sir Martin Sorrell’s departure but he seems to be the front runner, speaking at WPP’s AGM this week and sending out a note to staff saying WPP was going to be nicer following revelations in the FT of Sorrell’s imperious ways. Chairman.
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JUNE 13, 2018
Engine Group’s WCRS has won one of the most hotly contested pitches in the UK so far this year, landing price comparison site MoneySupermarket.com against tough competition Abbott Mead Vickers BBDO, Saatchi & Saatchi and Wieden & Kennedy. MoneySupermarket surprised the ad world by quitting seven-year incumbent Mother in March. ‘You’re so MoneySupermarket’ was the.
More About Advertising
JUNE 13, 2018
I came across an article in The New Yorker about how the ‘Math Men’ with their algorithms have replaced the ’Mad Men’ as the kingpins of ad agencies. This is because they can sell ‘access to the realtime flow of your daily life to directly influence your behaviour for profit.’ Apparently, Unilever ran a 30.
More About Advertising
JUNE 12, 2018
As the global media industry gets ready for its annual jamboree in Cannes, there’s a more business-like breeze blowing down La Croisette this year. One major media agency group has pulled out altogether, choosing to invest this year’s Cannes budget in AI. And delegations from agencies and advertisers are reportedly leaner and more focused on.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JUNE 12, 2018
Out of Home agency Talon Outdoor is relaunching its hyper-local planning team as Talon Compass, aimed at bringing accountable planning and buying to clients wanting more bespoke or hyper-local services. These will include retail clients requiring geographical and location planning. Talon Compass includes Talon’s mapping system AIM and Plat>O for bespoke campaigns.
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JUNE 12, 2018
Top Tips for Cannes The Most German Supermarket (Jung Von Matt) This was a great stunt by German supermarket, Edeka to emphasise the importance of global diversity during a time when racial tensions were high in Germany. The stunt made a wider societal point but also reflected Edeka’s commitment to variety and diversity. Pitching French.
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JUNE 10, 2018
It’s WPP’s AGM on Wednesday and it’s threatening to be even messier than most people thought. Shareholders will criticise chairman Roberto Quarta for his handling of former CEO Sir Martin Sorrell’s departure; specifically his highly generous leaving arrangements (with no non-compete arrangements) and WPP’s refusal to say why he was first investigated over his “personal.
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