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JUNE 18, 2018
Top Tips for Cannes Heinz – Geoff Cartoons move me to tears with such pitiful ease (I can’t type the letters ‘U’ and ‘P’ in succession without letting out a wretched, strangled sob) that you may want to take my fandom of this wonderful antipodean TV spot with a heavy pinch of salt. But even.
AdPulp
JUNE 16, 2018
The American Civil Liberties Union claims to have uncovered tens of thousands of pages of evidence documenting U.S. Customs and Border Protection (CBP) officials physically, sexually, and verbally abusing children. According to the ACLU, the majority of these children are asylum seekers fleeing violence in Mexico and Central America. Some are teenage mothers.
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InMobi
JUNE 21, 2018
In our previous article , we had discussed various strategies deployed by anti-fraud solutions to counter fraud today. The most prevalent technique being static threshold detection (i.e., defining known frauds, and then focusing on detecting those anomalies with predetermined fixed thresholds). However, this is both ineffective and inefficient against constantly evolving, newer fraud methods for a simple reason — how do you find something when you don’t know what to look for?
All About Advertising Law
JUNE 22, 2018
We blogged recently on the 11th Circuit’s decision that the FTC’s order against LabMD is unenforceable. If you enjoyed that blog, then you’re in luck because we have more LabMD versus FTC content coming your way. In a separate case, LabMD and its chief executive Michael Daugherty sued individual FTC attorneys, arguing that they ramped up the Commission’s investigation into LabMD in retaliation for public criticisms of the FTC made by Daugherty.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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JUNE 21, 2018
The Accenture team at Cannes will be partying hard on their yacht tonight, having taken a Grand Prix on board for the first time. Appropriately, Accenture’s Dublin agency, Rothco, won in the Creative Data Lions category for The Times’ “JFK Unsilenced” work, which recreates the speech that JFK would have made on November 22, 1963.
AdPulp
JUNE 20, 2018
The Adverati are once again gathered in Cannes for the annual ego festival. The business press is also in place, in case anything important happens. If nothing important happens, the press will fall back on what someone said. According to Reuters, Mark Read, Co-Chief Operating Officer of WPP, and the holding company’s former digital boss, […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
All About Advertising Law
JUNE 21, 2018
Many of you are no doubt familiar with ANSI testing, which is often touted as the gold standard in assessing product performance. However, other types of third-party tests exist, even if they have not risen to the level of being an “industry standard.” A recent NAD decision sheds some light on when and how advertisers can use such tests in their advertising.
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JUNE 21, 2018
Over the next few weeks social media channels will be updated to reflect every significant moment of the 2018 World Cup – the goals, the joy, the sadness and the glory, all played out on our feeds in real time. But what most marketers don’t realise is that they could be using out of home.
AdPulp
JUNE 19, 2018
What if small agencies with amazing talent combined forces under one umbrella? Might that improve creative output at scale? According to The Wall Street Journal, Plan A, a new advertising-holding company based in New York City will bring together a wide range of creative boutiques. MT Carney, the founder of ad firm Untitled Worldwide, and […].
Advertising to Baby Boomers
JUNE 22, 2018
In some places it’s legal. In other places it’s sort of legal. It’s now legal in Canada. You can smoke it, eat it, spray it on body parts or someone else’s body parts. There’s a suppository. Lots of suppositories. You can get really ripped or simply become moderately pain-free. Or both. If I listed all of marijuana’s claims – valid, maybe valid, yet-to-be-determined, complete poppycock – you’d go mad.
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All About Advertising Law
JUNE 19, 2018
Robust conversations about IoT, smart technology, and product safety continue across the federal government. On May 16, 2018, the Consumer Product Safety Commission (CPSC) held a public hearing on the Internet of Things (IoT) and consumer product hazards. (See previous related blog posts here and here about the hearing.). On June 13, the House Energy and Commerce Committee’s Subcommittee on Digital Commerce and Consumer Protection (SDCCP) voted to send H.R. 6032, the State of Modern Applic
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JUNE 18, 2018
Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology to adapt campaign placement and copy in response to real-world outcomes.
AdPulp
JUNE 18, 2018
How do you get dads to stop by TGI Fridays for a plate of juicy ribs? When you’re The Richards Group, you work with Lucky Post to showcase the desired meat slab in perfect lighting. You then add a music bed that gets in your head. #DemandBiggerRibs According to Richards Group Creative Director, Chuck Schiller, […]. The post “Bring It Home, Daddy?
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JUNE 22, 2018
Accenture Interactive won its first Cannes Lions Grand Prix for The Times’ ‘JFK Unsilenced’ from Ireland’s Rothco, Deloitte Digital in Australia has been shortlisted for the Titanium Lions (“game changing” ads) for The Great Barrier Reef Foundation’s ‘Value of Nature.’ So the consultants’ tanks are well and truly parked on the holding companies’ creative lawn.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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JUNE 22, 2018
To nobody’s great surprise Procter & Gamble’s ‘It’s A Tide Ad’ won a Film Grand Prix at this year’s Cannes Lions. The ad, featuring David Harbour, from Saatchi & Saatchi New York was MAA’s clear winner in our Top Tips for Cannes round-up and it duly delivered. The ad was entered by P&G as new.
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JUNE 22, 2018
Former WPP boss Sir Martin Sorrell was asked on stage at the Cannes Lions if he’d visited a prostitute, paid for by company money, as widely reported. He told New Yorker writer Ken Auletta that the accusation “wasn’t true,” although he didn’t go into details – about the alleged visit or its funding. So that’s.
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JUNE 22, 2018
This is rough viewing: the Cannes Lions Film Craft Grand Prix winner ‘Hope’ for the International Committee of the Red Cross by Sra. Rushmore and Blur films. A father takes his wounded daughter to hospital but that’s been blitzed too. What a world. Isobar New York won the Digital Craft Grand Prix for Billy Corgan’s.
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JUNE 21, 2018
There’s been plenty of gossip about Martin Sorrell at Cannes, mainly speculation about whether there are more revelations to come and who might succeed him at WPP. The man himself finally made his first public appearance since he was ousted from WPP, speaking at a venue that was wholly unfamiliar to the multi-millionaire – a.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JUNE 21, 2018
I see that Haymarket owner Lord Heseltine has been celebrating Campaign at a lunch in Cannes, at News UK’s palazzo or whatever they call them in Cannes. Campaign is 50 this year and there’ll be more such occasions to come. His Lordship is right to sing the magazine’s praises (even though these days it’s mostly.
More About Advertising
JUNE 21, 2018
Adidas is claiming it’s “re-engineered creativity” in its new World Cup ad. The German sports shoe has rounded up 56 “creators” including Pharrell Williams (what’s he know about football?), David Beckham (who hung his up years ago) and the usual Adidas properties in an excitable effort from 72andSunny. But really it’s all balls.
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JUNE 21, 2018
To One Marylebone, a London landmark stemming from 1826. Not quite as venerable is John Ayling Associates, there yesterday to celebrate 40 years as a London media independent. Back in the 1970s a wave of media independents shook up the UK advertising scene and then the global ad world as media was detached from creative.
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JUNE 21, 2018
If you had a drink every time someone mentioned the word ‘creativity’ during Cannes week, you’d be dead by Tuesday. For all the buzzwords that are dropped at that festival, creativity has to be the most over-used one – and this year is no different. As usual there are loads of seminars and workshops exploring.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JUNE 21, 2018
Another gaggle of Grand Prix – Thought there were supposed to be fewer of these this year. Ogilvy Chicage won the new Industry Craft award for tracking down some famous pairs of shoes for Kiwi, including these from Muhammad Ali. Entertainment Grand Prix went to Amsterdam agency N5 for for telecoms company KPN, Apple’s HomePod.
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JUNE 20, 2018
The various comments regarding the profligacy of Cannes declining seemed far-fetched from our short car journey yesterday evening. We had taken our dogs for a run on the beach at Port Gallice, in the bay next to the large bay of Cannes. Our route home is the coast road on the edge of Cap d’Antibes.
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JUNE 20, 2018
Marketing analytics specialist Ebiquity has given the serried ranks of clients gathered at the Cannes Lions something to think about, claiming that better allocation of marketing spend could add $45bn annually to their bottom lines. The three-year study analysed 2500 campaigns, regionally weighted to build a global number. The focus was on channels where the.
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JUNE 20, 2018
Nike doesn’t sponsor the FIFA World Cup, so we don’t get to see what the brand might come up with to celebrate one of the biggest sporting events on the planet. Instead, Nike — well practiced in circumventing FIFA rules — has created “Never Ask,” a series of films about athletes from Russia, where the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JUNE 20, 2018
We usually stick to Grand Prix winners at Cannes – otherwise we’d die – but this from Ireland’s Rothco for The Times is worth a nod (it won a Gold in Radio & Audio amongst others). It’s the speech that JFK would have made in Dallas on November 22, 1963. Rothco is now part of.
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JUNE 20, 2018
By Jane Austin in Cannes It’s an interesting and often disturbing exercise to revisit movies from your youth in light of the MeToo and TimesUp movements and see how outdated and sexist the portrayal of women seems. The actress Molly Ringwald recently admitted she now finds The Breakfast Club, the cult 90s film she starred.
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JUNE 20, 2018
Cannes Lions has begun cranking out the awards winners with AMV BBDO’s Trash Isles with LADBible and The Plastic Oceans Foundation winning the Grand Prix for Design (and it may win in other categories too); Corruption Detector from Grey Brazil Sao Paulo winning the Grand Pix in Mobile, Follow the Arches for McDonald’s from Cossette.
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JUNE 19, 2018
The UK airwaves are awash with a new campaign from American Express, indeed a whole new “brand platform.” Viz ‘Powerful Backing: Don’t Live Life Without it.’ We used to be told not to leave home without it, of course.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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