More About Advertising
AUGUST 28, 2018
By Jo Jackson For the past couple of years, everyone’s money has been on context to be the main driver of Out-of-Home (OOH) growth, but now that it’s here, how well is it being used and how far can we push it? Our newly launched Talon Compass team is on a mission to go beyond.
InMobi
AUGUST 30, 2018
If you think the cost of mobile ad fraud is simply down to the fraudulent installs detected by your anti-fraud tool, then you are mistaken. Computing the dollar impact of ad fraud on your campaigns isn’t as direct. In reality, the hidden costs can potentially be multiple times higher. It’s important to get an accurate picture of the actual cost of mobile ad fraud, as it can indicate the true effectiveness of various marketing channels.
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AdPulp
AUGUST 28, 2018
Advertising is omnipresent; yet, most people, especially on the receiving end of advertising, have little concept of who and what’s behind it, and no idea how it gets made. There are a handful of schools that endeavor to teach advertising, but most practitioners learn on the job. Because there are thousands of agencies, each with […]. The post How and Where Do You Learn the Art and Science of Advertising?
All About Advertising Law
AUGUST 29, 2018
“On August 30, 2018, businesses will be required to provide revised “clear and reasonable” warnings under California’s Safe Drinking Water and Toxic Enforcement Act of 1986 (known as Proposition 65 or Prop 65) if they would like to avail themselves of the safe harbor provided by the implementing regulations of the Office of Environmental Health Hazard Assessment (OEHHA or the Agency).
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
More About Advertising
AUGUST 30, 2018
MediaMonks, the €300m cornerstone of Sir Martin Sorrell’s new S4 Capital empire, is pushing further into tech with the launch of a new research and development division MediaMonks Labs. This will be led by MediaMonks former head of games Sander van der Vegte, based in Stockholm. MediaMonks Labs is currently working on a variety of.
InMobi
AUGUST 26, 2018
In order to run an effective mobile advertising campaign, marketers need to partner with multiple vendors to manage their marketing and advertising needs. From email and personalization tools to measurement and creative optimization tools, the various digital marketing platforms aim to provide capabilities, customer data and insights to maximize advertising and marketing ROI for advertisers.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
AUGUST 31, 2018
Coca-Cola is buying the UK’s Costa coffee chain from Whitbread for £3.9bn (Costa at least has the benefit that it’s not a sugary drink although it could do with smartening up). This pits Coke against Nestle and others like privately-owned JAB. It may be a success but Coke might care to remember McDonald’s investment in.
More About Advertising
AUGUST 30, 2018
The premise of Snickers’ latest “You’re not you when you’re hungry” ad is a good one. Elton John takes part in a rap battle, churning out his 1976 hit “Don’t go breaking my heart” until he takes a bite of a Snickers bar and turns back into a real life rapper. Elton is Snickers’ biggest.
More About Advertising
AUGUST 30, 2018
This ad features women rollerskating, dancing, and doing cartwheels in a style reminiscent of one of those old sanpro ads where the “blood” still ran blue. But it’s Ogilvy’s first beauty ad for Boots and it’s actually very forward-thinking. You don’t even see any faces until the final frame, because the message is about how.
More About Advertising
AUGUST 30, 2018
It seemed strange, rude perhaps, when Sky didn’t ask adam&eveDDB to pitch for its “master brand” account, a new piece of business sitting on top of work for its various sub-brands, one of which is Sky Sports handled by A&E. Now it isn’t according to reports. It looks as though A&E has resigned Sky Sports.
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More About Advertising
AUGUST 29, 2018
Are proper TV-based campaigns making a comeback? In the US anyway. Yesterday we had McDonald’s’ Marianne from We Are Unlimited and now it’s a college football themed series from Droga5 for Dos Equis, the beer brand that doubled up as the “most interesting man in the world.
More About Advertising
AUGUST 29, 2018
Skoda is looking for a new creative agency after losing its way somewhat in advertising, although not as a brand. In the meantime lots of people seem to be having a go and here’s an online effort from France’s Rosapark. Skodas used to be ugly things back in the 90s, as were we all it.
More About Advertising
AUGUST 29, 2018
Every big UK ad agency wants a supermarket account and Lidl has helped to keep Omnicom’s TBWA afloat for the last five years, prior to its arm’s length merger with Lucky Generals. But now the German discounter is reported to be looking for a new agency with TBWA declining to repitch. It’s a tough old.
More About Advertising
AUGUST 29, 2018
Here’s a striking poster from Nike and agency Wieden+Kennedy Amsterdam to herald Christiano Ronaldo’s arrival at the serial Serie A winners. But print is an unforgiving medium, if you read closely. Ronaldo the only player to score in “three league finals?” Didn’t think you had those, you have cup finals. And most goals in a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 29, 2018
Lively PR company Taylor Herring has produced a bright wheeze to highlight EasyJet’s efforts to recruit more female pilots (apparently only five per cent of commercial pilots worldwide are female, EasyJet is now up to 13 per cent and aiming for 20 per cent by 2020) adapting the Leonardo DiCaprio film Catch Me If You.
More About Advertising
AUGUST 29, 2018
Omnicom’s new(ish) We Are Unlimited construct for McDonald’s seems to be hitting its stride, bringing back “spicy” grandma Marianne for one of its endless varieties. Would this have made the cut with a spicy grandpa? Wouldn’t be surprised if such a version finds its way onto YouTube. It’s girls on top in US adland at.
More About Advertising
AUGUST 28, 2018
French supermarket Intermarché has led the market by being the first to introduce – or promote – ugly vegetables and the like and now it’s tackling the thorny issue of persuading kids to eat healthy food. Plugging its loyalty card in the back to school period in a new campaign by Romance. Deftly done; hard.
More About Advertising
AUGUST 28, 2018
The UK’s Advertising Standards Authority (ASA) is reported to be investigating Lloyds Bank’s ‘By your side’ ad slogan following a complaint by Keystone Law which is representing TV presenter Noel Edmonds in a dispute with the bank over the actions of a unit of HBOS, bought by Lloyds in the aftermath of the 2008 financial.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 27, 2018
This week sees the publication of “Small Fry,” the tell-all book by Steve Jobs’ first daughter, Lisa, and her less than fortunate experiences with a father that refused to acknowledge her for years, even though DNA tests proved conclusively that she was indeed his daughter. Her mother existed for years on welfare and food stamps.
All About Advertising Law
AUGUST 27, 2018
In recognition of a rapidly changing ecommerce environment, Visa has created a new category of payment aggregator – a “marketplace” – for entities that bring “together Cardholders and retailers on an electronic commerce website or mobile application.” The new marketplace designation will have an immediate impact in the ecommerce market by clarifying the status and requirements applicable to ecommerce sites looking to add payment processing services to their platforms.
More About Advertising
AUGUST 27, 2018
The audience for the BBC’s flagship radio news programme the Today programme is plummeting, down 800,000 listeners to seven million according to the most recent Rajar figures. And editor Sarah Sands, latterly of the London Evening Standard, and star presenter John Humphrys, now 74, are taking a right old kicking. As BBC “institutions” tend to.
More About Advertising
AUGUST 27, 2018
I see that Bud Light is partnering with the England men’s football team – riding high in the nation’s affections following their decent World Cup – in a bid to replicate its success with the American NFL. Whether or not the contract insists that Harry Kane Kane and co. need to bellow ‘dilly dilly’ when.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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