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SEPTEMBER 5, 2018
Creative team Neil Dawson and Clive Pickering are back in the saddle for upscale furniture business Vintage French, which sources French and French-style pieces for homes, restaurants, hotels and films. And, as it says on the tin, it’s vintage and French, featuring a mime artist in online and print.
AdPulp
SEPTEMBER 3, 2018
Domino’s delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino’s account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency’s answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. According to […].
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Gods of Advertising
SEPTEMBER 5, 2018
The “science” behind the creative. One of the things I’ve come to disdain about our business is how damn serious we take it. Not the craft itself — creating, curating and choreography — but the extemporaneous crap we built around it. Stuff like process and proprietary tools; the things we fill our slides with to make people think we’re methodical and scientific.
InMobi
SEPTEMBER 6, 2018
Increasingly, more and more people are spending a whole lot of time in front of their smartphones instead of television sets or even desktops and laptops. Consider these figures from eMarketer : People in the United States spend more time looking at a mobile device than a TV. The typical American adult devotes more than three hours and thirty minutes a day to their mobile devices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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SEPTEMBER 6, 2018
When brands stick their necks out to embrace diversity and do the right thing, they invariably suffer a social media backlash from bigots. Channel 4 is exposing brand-focused hate speech with a themed ad break during Gogglebox, when three big advertisers — Maltesers, Nationwide and McCain — will show commercials featuring disabled, black or gay.
AdPulp
SEPTEMBER 5, 2018
Dan Wieden and his ad agency are many different things to many different people. As far as I’m concerned, he’s the copywriter’s copywriter. His game-changing tagline for Nike has always summed up the sports brand in three perfect syllables. Just Do It. The brand mantra is now 30 years old and Nike wants to let […]. The post Nike Just Did It appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
SEPTEMBER 4, 2018
The growing popularity of programmatic ad buying comes with many benefits for brands and their advertising partners, including increased efficiency and easier access to a large audience. But it hasn’t been without its downsides, mostly because brand safety has become a rising concern for many major brands. Over the past few years, some major brands have found themselves in hot water when their ads inadvertently ended up next to questionable or objectionable content.
More About Advertising
SEPTEMBER 3, 2018
Scottish craft brewery BrewDog has so far resisted the blandishments of the big brewers (although not private equity) and agency Isobel has created a perky new poster campaign for the beer “disrupter,” comparing its products to some better known mass market brands. And appropriating their ad slogans. Using ratings from ratebeer.com, which is now owned.
InMobi
SEPTEMBER 4, 2018
InMobi regularly hosts, participates in and contributes to a series of events, meetups, webinars, sharing best practices with partners and thought leaders, across the globe. In this edition of the InMobi Event Diary, we are looking at our recent visit to one of India’s top business schools - the Indian Institute of Management in Bangalore, where we addressed students of the Big Data and Analytics Certificate Programme.
More About Advertising
SEPTEMBER 7, 2018
Mark Read’s first year in charge of WPP may well be seen as a tale of two pitches. The first one was longstanding client Shell which gave a significant chunk of business to VCCP (part owned by WPP) but kept most of the rest with wholly-owned WPP agencies including Wunderman, Read’s former fiefdom. WPP’s JWT.
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More About Advertising
SEPTEMBER 7, 2018
Publicis Italy has made a pretty good fist of Heineken’s global agency, following in the big footsteps of Wieden+Kennedy. Now it’s taking on its stiffest challenge yet, casting lantern-jawed ex F1 driver and now pundit David Coulthard in a comedy. Dave has been wired up by the pit team. Not quite ‘refreshes the parts other.
More About Advertising
SEPTEMBER 6, 2018
Words are just string holding truths, half-truths and falsities together. Recently, Ogilvy pledged to appoint twenty senior creative women, globally, by 2020. It’s a compelling headline. But at the moment, it’s just string. For a global creative network. twenty senior creative women hardly seems like reaching for the stars. It’ll be an incremental victory, of.
More About Advertising
SEPTEMBER 5, 2018
Mark Read’s second day on the job as WPP CEO started with a results presentation, where he introduced himself as an “insider outsider,” a phrase he said he had heard “ad nauseum” over the last four months while he auditioned for the role. He seemed pretty relaxed (he didn’t wear a tie, unlike predecessor Martin.
More About Advertising
SEPTEMBER 5, 2018
Ouch. Accenture-owned The Monkeys in Sydney has created a set of slow motion squishy boobs that get kicked around, punched, dropped, and hit by tennis rackets. The idea is to show what happens when women don’t wear a Berlei sports bra. Andrea Michell, the company’s marketing manager, couldn’t resist saying: “Without the right bra women’s.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
SEPTEMBER 4, 2018
It really is the start of a new era for retail advertising, as blockbuster TV ads take a back seat and digital targeting becomes the norm. First Debenhams launched its “Do a bit of Debenhams” social media first campaign, and now Marks & Spencer’s “Must Haves” effort from Grey London is following a similar path.
More About Advertising
SEPTEMBER 3, 2018
WPP, now helmed by CEO Mark Read, reported its first quarter of like-for-like growth since the first quarter of 2017 today, 0.7 per cent in the second quarter of 2018 making 0.3 per cent for the year so far. Hardly an excuse to hang out the bunting but a decided step forward and, presumably, a.
More About Advertising
SEPTEMBER 7, 2018
The latest extravaganza from John Lewis/Waitrose courtesy of adam&eve/DDB I sense has a philosophical thread running through it for both the client and the agency. The line at the end “When you’re part of it, you put your heart in to it.” is a real truth about the agency world. In the mid ’90’s I.
More About Advertising
SEPTEMBER 6, 2018
Unilever is launching the Lynx Gold Brotherhood, an opportunity for Lynx wearers (and others presumably) to win Lynx-related prizes including a training session with new Lynx front man heavyweight champ Anthony Joshua. Joshua defends his titles soon so he’d better win. Lynx, Axe in some markets, is a famously naff range for testosterone-packed teenies and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 6, 2018
Ogilvy UK group CCO Ema de la Fosse (below) is the latest in a series of exits from Ogilvy, not just on this side of the Atlantic as it’s been losing people like topsy in the US too. Maybe its Ogilvy 2.0 rebranding is about replacing people with AI. De la Fosse is joining her.
More About Advertising
SEPTEMBER 5, 2018
Mark Read, the new CEO of WPP and still boss of Wunderman, promised that he’d take WPP in a different direction as far as its acquisitions are concerned, concentrating on digital/tech and buying companies to fold into existing WPP operations rather than add to the marcoms giant’s brand “sprawl” (his word). And he’s been as.
More About Advertising
SEPTEMBER 5, 2018
Former Channel 4 boss David Abraham (also a founder of the St Luke’s agency) formed Wonderhood Studios in April to offer cross-discipline creativity and content and we’ve been waiting to see who he signed up for his creative agency team. A pretty starry line-up they are too; arguably the most notable in the UK since.
More About Advertising
SEPTEMBER 5, 2018
Global production agency Williams Lea Tag has bought digital production studio Taylor James. Tag is now owned by private equity company Advent International. Taylor James was founded in London in 1999 and is active in Europe and the US, offering high-end CGI, animation, design and VFX.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
SEPTEMBER 5, 2018
This is Virgin Mobile’s new ‘hothouse’ campaign from BBH promoting its autumn package of deals. ‘Strewth. I can see the smoke rising from John Hegarty’s Garage in Soho already.
More About Advertising
SEPTEMBER 4, 2018
I’m not a fan of Queen’s ‘Bohemian Rhapsody’ which puts me at something of a disadvantage with adam&eveDDB’s new epic for combined John Lewis & Partners and Waitrose & Partners (while acknowledging it does the strangest things to some people and its musicianship). Both parts of the mutual have been rebadged to emphasise staff (or.
More About Advertising
SEPTEMBER 4, 2018
Does the world need another whopping great SUV? Saw a new Volvo XC60 the other day and it was enormous. The confined streets of north London are beginning to resemble maneouvres on Salisbury Plain. Audi thinks we do so it’s launched the biggest Q yet the Q8, making its debut here in front of a.
More About Advertising
SEPTEMBER 3, 2018
Any relief Mark Read might have felt when his appointment as CEO was confirmed won’t have lasted very long as he’ll also be newly aware that Ford, WPP’s longest-standing account if its 43 years with JWT are counted, has appointed Wieden+Kennedy to handle its forthcoming fall campaign. Ford is currently handled by WPP’s Global Team.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 3, 2018
WPP has confirmed the appointment of Mark Read, 51, as CEO to succeed Sir Martin Sorrell, just in time to for its half-time 2018 results announcement tomorrow (Tuesday). WPP chairman Roberto Quarta says: “The Board carried out a rigorous selection process, assessing internal and external candidates. That process, alongside Mark’s wise and effective stewardship of.
More About Advertising
SEPTEMBER 3, 2018
Pip Bishop is head of creative at Y&R London. She has been a creative partner at the agency since 2000 and began her career at TBWA. She has won awards for Nissan, Virgin Atlantic, Virgin Trains, M&S fashion and M&S food. Desert Island Ads Very occasionally, I see a piece of work that makes me.
More About Advertising
SEPTEMBER 3, 2018
Last November, JWT delivered what may well have been Debenhams’ final Christmas blockbuster TV ad, with a big budget retelling of the Cinderella story. Days later, Mother was awarded the business with a brief to focus on social shopping. The agency’s new strategy for the brand launches this week with the line, “Do a bit.
More About Advertising
SEPTEMBER 3, 2018
02 is best known for capitalising on its marketing assets – like the O2 Arena in London – but now it’s decided to spread its wings, dropping trusty Sean Bean for George the Poet in an ambitious new campaign – ‘Breathe It All In’ – from VCCP. It’s about life, the universe and everything else.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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